This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 1 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 1 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Kualitas Jasa ditentukan dengan ..... A) Inseparability. B) Variability. C) Symphaty. D) Empathy. E) Intangibility. Show Answer Correct Answer: D) Empathy. 2. The science that deals with the flow of goods is known as: A) Warehousing. B) Logistics. C) Marketing. D) Transportation. Show Answer Correct Answer: B) Logistics. 3. Describe the concept of brand equity. A) Brand equity is the legal protection of a brand's logo and name. B) Brand equity refers to the physical assets of a company. C) Brand equity is solely determined by the price of a product. D) Brand equity is the value added to a product or service by a brand, based on consumer perception and loyalty. Show Answer Correct Answer: D) Brand equity is the value added to a product or service by a brand, based on consumer perception and loyalty. 4. Management is important in an organization because it actually A) Determines what customers will be targeted. B) Maintains financial statements for a business. C) Produces products and runs machinery. D) Establishes rules and policies as well as puts operating plans into action. Show Answer Correct Answer: D) Establishes rules and policies as well as puts operating plans into action. 5. Which of the following is an example of service inseparability? A) A customer experiences the service at the same time it is provided. B) A movie theater cannot sell the same ticket twice. C) A hairstylist provides different services to each customer. D) A hotel room experience varies based on staff interactions. Show Answer Correct Answer: A) A customer experiences the service at the same time it is provided. 6. In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important. A) Product Development. B) Introduction. C) Growth. D) Maturity. E) Decline. Show Answer Correct Answer: D) Maturity. 7. Which of the following best describes positioning? A) Identifying the largest possible market. B) Creating a unique image of a product or brand in the consumer's mind. C) Reducing the cost of production. D) Designing new product features. Show Answer Correct Answer: B) Creating a unique image of a product or brand in the consumer's mind. 8. Modern method of marketing includes A) Publicity on net. B) Advertise on net. C) Soliciting business through e-mail. D) All of the above. E) None of the above. Show Answer Correct Answer: D) All of the above. 9. What is an example of a service that requires active customer participation? A) Package delivery. B) Flight. C) Online banking. D) Buffet restaurant. Show Answer Correct Answer: D) Buffet restaurant. 10. Which is not the element of Marketing mix? A) Place. B) Consumer. C) Price. D) Product. Show Answer Correct Answer: B) Consumer. 11. A television commercial stresses the benefits of buying a new protein bar. A) Marketing Information Management. B) Pricing. C) Product Service Management. D) Promotion. Show Answer Correct Answer: D) Promotion. 12. A market survey is required for ..... A) Deciding Marketing Strategies. B) Deciding Product Strategies. C) Deciding Pricing Strategies. D) All of Above. Show Answer Correct Answer: D) All of Above. 13. ..... is the effort to inform, persuade, or remind potential customers about products or services. A) Promotion. B) Channel Management. C) Market Planning. D) Selling. Show Answer Correct Answer: A) Promotion. 14. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ..... A) Status. B) Roles. C) Family. D) Reference groups. Show Answer Correct Answer: D) Reference groups. 15. Strategi pemasaran yang berfokus pada penyediaan konten yang menarik, relevan, informatif, bermanfaat, dan memiliki nilai tambah secara konsisten merupakan definisi dari? A) Content marketing. B) Influencer marketing. C) Instagram marketing. D) Tiktok marketing. Show Answer Correct Answer: A) Content marketing. 16. Nodes and links make up what model of human memory? A) The associative network memory model. B) The memory linkage model. C) The storage-retention-recall model. D) The nodal retrieval model. E) The virtual network model. Show Answer Correct Answer: A) The associative network memory model. 17. Choose the correct optionAbout six years ..... my grandfather went to Paris to study law. A) Since. B) Before. C) After. D) Ago. E) For. Show Answer Correct Answer: D) Ago. 18. The Basic role of marketer is to ..... A) Sell the product. B) Identify a need & fill it. C) Earn more & more profits. D) Advertise only. Show Answer Correct Answer: B) Identify a need & fill it. 19. A business constantly monitors consumer trends and competitor activities to adjust its product development and service offerings in real-time. This best exemplifies which strategic approach? A) Market Orientation. B) Mass Market Strategy. C) Niche Market Segmentation. D) Product Orientation. Show Answer Correct Answer: A) Market Orientation. 20. Pemasaran adalah suatu proses social dan manajerial dimana individu dan kelompok mendapatkan kebutuhan dan keinginan mereka dengan menciptakan, menawarkan dan bertukar sesuatu yang bernilai satu sama lain. A) Salah. B) Benar. C) All the above. D) None of the above. Show Answer Correct Answer: B) Benar. 21. While choosing the means of transportation which of the following is not to be included A) Distance. B) Frequency. C) Speed. D) Cost. Show Answer Correct Answer: A) Distance. 22. What are the benefits of service differentiation for companies? A) Increases operational costs. B) Reduces the need for innovation. C) Helps avoid price competition. D) Decreases service quality. Show Answer Correct Answer: C) Helps avoid price competition. 23. Which stage has the highest sales A) Introduction. B) Maturity. C) Decline. D) Growth. Show Answer Correct Answer: B) Maturity. 24. Which marketing function involves identifying and understanding customer needs and preferences? A) Promotion. B) Pricing. C) Market research. D) Product development. Show Answer Correct Answer: C) Market research. 25. "Creating and offering products that satisfy needs" is a part of which function of marketing? A) Standardisation. B) Product designing and development. C) Promotion. D) Pricing. Show Answer Correct Answer: B) Product designing and development. 26. "Body Shop Company" is an example of? A) Environmental concept. B) Marketing concept. C) Production concept. D) Societal concept. Show Answer Correct Answer: D) Societal concept. 27. Lingkungan pemasaran adalah tempat dimana perusahaan harus memulai usahanya daam ..... A) Melakukan penjualan. B) Berkompetensi dengan perusahaan lain. C) Mencari peluang dan memonitor ancaman. D) Memproduksi barang. E) Beroperasi. Show Answer Correct Answer: A) Melakukan penjualan. 28. What are the natural, technological, political, and cultural factors in the marketing environment? A) Micro and macro environments. B) Only technological factors. C) Only cultural factors. D) None of the above. Show Answer Correct Answer: A) Micro and macro environments. 29. Goods that are unique in nature, have strong brand loyalty, and for which consumers make a special purchasing effort-such as luxury cars, designer watches, or premium perfumes-are known as: A) Specialty goods. B) Unsought goods. C) Shopping goods. D) Convenience goods. Show Answer Correct Answer: A) Specialty goods. 30. The term "AIDA" in marketing, refers to: A) Attention, Interest, Data, Adoption. B) Accommodation, Interaction, Demonstration, Availability. C) Attention, Interest, Desire, Action. D) Availability, Income, Data, Adoption. Show Answer Correct Answer: C) Attention, Interest, Desire, Action. 31. TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF ..... A) FASHION. B) MEGATREND. C) FAD. D) TREND. Show Answer Correct Answer: C) FAD. 32. IT REFERS TO THE PROCESS OF INFORMING CURRENT AND POTENTIAL BUYERS ABOUT THE SPECIFICS OF THE OFFERING A) PRICE. B) INCENTIVES. C) COMMUNICATION. D) DISTRIBUTION. Show Answer Correct Answer: C) COMMUNICATION. 33. Marketers track customer responses to the product. A) Developing the product. B) Testing the product. C) Testing a product proposal. D) Evaluating customer acceptance. Show Answer Correct Answer: D) Evaluating customer acceptance. 34. What is meant by "intangibility" in services? A) Services cannot be seen or felt before being purchased. B) Services can be measured objectively. C) Services always have a physical component. D) Services have easily identifiable quality. Show Answer Correct Answer: A) Services cannot be seen or felt before being purchased. 35. Efforts are made to bring down Cost of Production to a minimum under which Concept? A) Product. B) Societal Marketing. C) Selling. D) Production. Show Answer Correct Answer: D) Production. 36. "The purchaser purchases the goods which are chief and accessable at everywhere" -Which idea gives about marketing? A) Society Oriented. B) Production oriented. C) Consumer Oriented. D) Sells Oriented. Show Answer Correct Answer: B) Production oriented. 37. Discipline that follows a rule infraction A) Corrective Discipline. B) Rewards and encourage creativity. C) Preventive discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Corrective Discipline. 38. Which of the following is NOT a characteristic typically looked for in market segmentation? A) Common needs. B) Common income level. C) Common interests. D) Common geographical location. Show Answer Correct Answer: D) Common geographical location. 39. What is a likely operational decision for the 'Promotion' strategy policy? A) Distribute through selected "baby products" retailers. B) Offer short-term introductory price "deals". C) Send current training package when a retailer hires a new salesperson. D) Add, change, or drop colors, styles, and/or sizes. Show Answer Correct Answer: C) Send current training package when a retailer hires a new salesperson. 40. What is the importance of successful implementation of marketing programmes? A) Enhances customer complaints. B) Ensures marketing strategies are executed efficiently. C) Reduces marketing costs. D) Increases product variety. Show Answer Correct Answer: B) Ensures marketing strategies are executed efficiently. 41. What are the main objectives of marketing management? A) To understand customer needs, create value, build relationships, and achieve organizational goals. B) To focus solely on sales tactics. C) To minimize customer feedback. D) To increase product prices only. Show Answer Correct Answer: A) To understand customer needs, create value, build relationships, and achieve organizational goals. 42. How does marketing management adapt to changes in the market environment? A) Marketing management adapts by researching trends, adjusting strategies, using data analytics, and being flexible. B) Marketing management only focuses on social media advertising. C) Marketing management relies solely on past sales data. D) Marketing management ignores market changes completely. Show Answer Correct Answer: A) Marketing management adapts by researching trends, adjusting strategies, using data analytics, and being flexible. 43. The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze? A) Average. B) Range. C) Mode. D) Median. Show Answer Correct Answer: B) Range. 44. Marketing is the process of promoting products to satisfy the wants and needs of customers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 45. Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. This concept is known as A) Experience orientation. B) Sales orientation. C) Brand Positioning. D) Marketing Myopia. Show Answer Correct Answer: D) Marketing Myopia. 46. Refers to the employees who represent the organization by interacting with clients and customers. A) Promotion. B) People. C) Place. D) Process. Show Answer Correct Answer: B) People. 47. Which of the following is an example of a service in marketing? A) A concert. B) A car. C) A book. D) A smartphone. Show Answer Correct Answer: A) A concert. 48. Within 2 years of it's inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines. A) Personal selling. B) Sales promotion. C) Advertising. D) Public relation. Show Answer Correct Answer: D) Public relation. 49. Izwan manages a small 'warung' selling nasi lemak and mee siam every morning to factory workers going to Singapore. Over the past month, he has seen lesser and lesser workers buying from him, but he does not know why. What category of market research should Izwan go into to find out why? A) Explorative Research. B) Causal Research. C) Casual Research. D) Descriptive Research. Show Answer Correct Answer: A) Explorative Research. 50. ..... consists of evaluating each market segment's attractiveness and selecting one or more segments to enter A) Mass customization. B) Market segmentation. C) Positioning. D) Market targeting. Show Answer Correct Answer: D) Market targeting. 51. A form of nonpersonal promotion that publicizes ideas, goods, or services in a variety of media outlets is called: A) Advertising. B) Contrasting. C) Selling. D) Distributing. Show Answer Correct Answer: A) Advertising. 52. A company's percentage of the total sales volume generated by all companies that compete in a given market is called ..... A) Marketing mix. B) Market share. C) Target market. D) Promotion. Show Answer Correct Answer: B) Market share. 53. If a new company wants to cut on its costs in order to provide its products at competitive prices, which element of marketing mix can be compromised with? A) Product's raw materials. B) Packaging. C) Advertising. D) Physical distribution. Show Answer Correct Answer: B) Packaging. 54. What is NOT a component of the marketing mix? A) People. B) Product. C) Price. D) Promotion. Show Answer Correct Answer: A) People. 55. According to McClelland's theory, which need is primarily focused on the desire for social relationships and belonging? A) Affiliation Need. B) Achievement Need. C) Power Need. D) Security Need. Show Answer Correct Answer: A) Affiliation Need. 56. Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) ..... A) Variable. B) Case study. C) Hypothesis. D) Experiment. Show Answer Correct Answer: A) Variable. 57. What are the objectives of advertising? A) Reducing customer engagement. B) Increasing production costs. C) The objectives of advertising include informing, persuading, reminding, creating brand awareness, and stimulating demand. D) Limiting market reach. Show Answer Correct Answer: C) The objectives of advertising include informing, persuading, reminding, creating brand awareness, and stimulating demand. 58. Target market is the group of customers most likely to buy your product. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 59. When selecting criteria for effective market segmentation, which factor ensures that segments generate revenue and contains enough volume to warrant separate marketing efforts and resources? A) Actionable. B) Accessible. C) Measurable. D) Substantial. Show Answer Correct Answer: D) Substantial. 60. The minimum level or the factor price at which the product may be sold is set by: A) Utility in the market. B) Government regulation. C) Product cost. D) Level of competition. Show Answer Correct Answer: C) Product cost. 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