Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Class 12 Business Studies Chapter 11 Marketing Management Quiz 5 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. Which factor is psychological in consumer buying?
2. Which term doesn't belong to this group?
3. What are marketing strategies?
4. Organization B evaluates the risk of extreme weather events disrupting component manufacturing or transportation and develop contingency plans to ensure supply chain resilience. This would be focused on which PESTLE force?
5. Airtight containers and packets used for chips, biscuits and jams, etc. are the example of .....
6. What is a niche strategy?
7. Must be formulated in terms of targeted levels of customer service
8. Amazon expanding into AWS, Prime Video, Whole Foods, Echo devices, and healthcare primarily shows:
9. Segmentation is the process of:
10. Customer Benefits-Customer Costs =???
11. What is the important role of technology in services?
12. The tube of toothpaste, symbolizes which level of packaging?
13. Explain the concept of direct vs. indirect distribution.
14. THE INTERNAL RECORDS SYSTEM SUPPLIES HAPPENINGS DATA WHILE THE MARKETING INTELLIGENCE SYSTEM SUPPLIES RESULTS DATA.
15. Which of the following Marketing philosophies aim at selling more and more products through innovations in manufacturing?
16. .... questions allow respondents to answer in their own words and often reveal more about how people think.
17. Marketing is a process aiming at ..... ?
18. Marketing tactics such as ..... aims to boost sales quickly.
19. Four stages in life of a product
20. Yang bukan termasuk pembahasan inti di dalam marketing adalah
21. According to the traditional point of view ..... is called market.
22. Select the technique and example used in pricing products.Technique:Pricing products lower than average in order to stimulate sales or just to get customers to come in and purchase not just the lower priced items, but other items as well. Example:Pricing a gallon of milk for $ 1 when normally it sells for $ 2.50
23. When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to .....
24. What is a Disadvantage of International Business?
25. Intangible items that have monetary value and satisfy your needs and wants are .....
26. Choose the concept to the following definition:It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
27. Retailers are finding that developing a partnership or long-term relationship with their vendors (channel members) results in more successful placement of their products.
28. The five alternative concepts under which organizations design and carry out their marketing strategies consists of which of the following?
29. Which are included in the promotional mix?
30. Something that can be acquired via exchange to satisfy a need or a want:
31. Which of the following items might be included in a marketing plan's appendix?
32. What is the primary basis of segmentation in marketing?
33. Tangible items that have monetary value and satisfy one's needs and wants are .....
34. Price skimming is charging of ..... in the beginning:
35. True or False. When writing a news release the questions, who, what, when, where, why and how should be answered.
36. The bargaining power of buyers is strong when:
37. .... is the major objective of any marketing activity in the world.
38. ..... channels consist of company salespeople contacting buyers in the target market.
39. If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?
40. A company's total promotion mix also called its ..... , consists of advertising, public relations, personal selling and sales promotion.
41. Which of the following statements best describes the Production Concept?
42. What does EOD stand for?
43. Which of the following is the example of Dunlop
44. Which of the following is NOT a benefit of conducting customer profiling?
45. Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?
46. What does Sensory Marketing aim to achieve?
47. Suppliers, intermediaries, and customers form part of the:
48. This involves setting a price by adding a fixed amount or percentage to the cost of making or buying the product
49. Be cool limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailers-consumer. Identify the function of marketing being described in the above lines.
50. Why do companies focus on customer satisfaction in CRM?
51. Institutional promotion aims to promote a specific product.
52. Which is the main feature of publicity?
53. According to the document, what should be a key consideration for businesses adapting their marketing strategies?
54. The resellers' market is found in wholesaling and retailing operations where the person responsible for purchasing is simply called a:
55. What is a characteristic of the macroenvironment?
56. A promise which states the claims about the quality and durability of a product.
57. Which of the following CANNOT be Marketed?
58. The term "marketing mix" describes:
59. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
60. How many step of marketing research process
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books