This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 6 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 6 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. IT CONSISTS OF THE WHOLE CLUSTER OF BENEFITS THE COMPANY PROMISES TO DELIVER TO ITS TARGET CUSTOMERS. A) TOTAL CUSTOMER COST. B) VALUE PROPOSITION. C) CUSTOMER-PERCEIVED VALUE. D) VALUE DELIVERY SYSTEM. Show Answer Correct Answer: B) VALUE PROPOSITION. 2. How does digital marketing fit into the scope of marketing management? A) Digital marketing is a separate entity from marketing management. B) Digital marketing is an integral part of marketing management that utilizes online channels to achieve marketing goals. C) Digital marketing is only relevant for large corporations. D) Digital marketing focuses solely on social media platforms. Show Answer Correct Answer: B) Digital marketing is an integral part of marketing management that utilizes online channels to achieve marketing goals. 3. The marketing plan is the key document which sets down precisely A) Who is to do what. B) When. C) Where. D) How. E) All of the above. Show Answer Correct Answer: E) All of the above. 4. Which car gives you-Fun on the Run A) Alto. B) Icon. C) City. D) Lancer. Show Answer Correct Answer: A) Alto. 5. If a group of "fashion rejects" became so popular in social media that large numbers of people began imitating their look, this group would have transitioned from ..... to ..... in the eyes of those mainstream consumers. A) Dissociative, associative. B) Aspirational, dissociative. C) Dissociative, aspirational. D) Associative, dissociative. Show Answer Correct Answer: A) Dissociative, associative. 6. How does marketing differ from selling? A) Marketing is about creating value and understanding customer needs, whereas selling is about persuading customers to buy. B) Marketing focuses solely on advertising, while selling involves product development. C) Marketing is a one-time effort, while selling is an ongoing relationship with customers. D) Selling is about understanding customer needs, whereas marketing is about closing deals. Show Answer Correct Answer: A) Marketing is about creating value and understanding customer needs, whereas selling is about persuading customers to buy. 7. Sweepstakes and contests are examples of communications channels often used in A) Publicity programs. B) Media commercials. C) Sales promotions. D) Advertising campaigns. Show Answer Correct Answer: C) Sales promotions. 8. Select the technique and example used in pricing products.Technique:Setting prices that end in either odd numbers to send a message of value or ending in positive numbers to send the message of high quality. Example:$ 19.99-Value$ 20-High Quality A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: A) Odd-Even Pricing. 9. If the producer sells goods through its shops then it is called- A) Direct sales. B) One way channel of distribution. C) Goods sold through its own shop. D) None of these. Show Answer Correct Answer: C) Goods sold through its own shop. 10. Fixing the price of a product by adding a margin to the cost refers to: A) Penetration pricing. B) Demand-based pricing. C) Cost-based pricing. D) Psychological pricing. Show Answer Correct Answer: C) Cost-based pricing. 11. Print advertisements usually contain a headline, copy, an illustration, and a: A) Logo. B) Slogan. C) Signature. D) Sales Pitch. Show Answer Correct Answer: C) Signature. 12. Any group that has an interest or impact in the organization's ability to achieve the objectives are A) The suppliers. B) The competitors. C) The publics. D) The intermediaries. Show Answer Correct Answer: C) The publics. 13. Rumus dari Everyday Low Pricing Method adalah A) C + I + G + (X-M). B) 1/2 (m x v$^{2}$). C) W + r + i + p. D) (v + c) / 2. Show Answer Correct Answer: D) (v + c) / 2. 14. In this stage of the product life cycle, sales of the product fall and companies cut prices as well as advertising and promotions of the product. A) Maturity. B) Growth. C) Product Development. D) Decline. E) Introduction. Show Answer Correct Answer: D) Decline. 15. Decrease in purchasing power for company's products is a ..... A) Weakness. B) Threat. C) All the above. D) None of the above. Show Answer Correct Answer: B) Threat. 16. Which of the following is true about the functions of Marketing? A) Analysis of the needs and wants of the customers. B) It helps in transportation of goods. C) It includes Warehousing, Packaging, Labelling etc. D) All of the above. Show Answer Correct Answer: D) All of the above. 17. Berdasarkan kategori Produk-Jasa, Restoran termasuk ke dalam bentuk ..... A) Barang berwujud murni. B) Hybrid. C) Jasa yang disertai barang. D) Barang berwujud yang disertai jasa. E) Jasa murni. Show Answer Correct Answer: B) Hybrid. 18. Which of the following is a key component of the marketing mix? A) All of the above. B) Price. C) Place. D) Product. Show Answer Correct Answer: A) All of the above. 19. Marketing management mainly focuses on: A) Selling only. B) Advertising only. C) Identifying and satisfying customer needs. D) Manufacturing products. Show Answer Correct Answer: C) Identifying and satisfying customer needs. 20. A product that is easy to find and consume is called A) Tangible. B) Fast Moving Consumer Goods. C) Consumption. D) Perishable. Show Answer Correct Answer: B) Fast Moving Consumer Goods. 21. The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called? A) Good Decision Making. B) Behavior. C) Learning. D) Skills. Show Answer Correct Answer: C) Learning. 22. Define the terms need, want, and demand in marketing. A) Want is the total market demand for a product. B) Need refers to a basic requirement for survival or well-being, while want is a specific desire for a product or service that fulfills a need. Demand is the willingness and ability to purchase a specific quantity of a product or service at a given price. C) Need is a luxury item that people desire. D) Demand is the emotional appeal of a product. Show Answer Correct Answer: B) Need refers to a basic requirement for survival or well-being, while want is a specific desire for a product or service that fulfills a need. Demand is the willingness and ability to purchase a specific quantity of a product or service at a given price. 23. A clothing store puts all its products at 50% discount, due to the change of season. This is an example of: A) Price discrimination. B) Block pricing. C) Promotion. D) Survival pricing. Show Answer Correct Answer: C) Promotion. 24. ..... Is the mode of promotion that happen without the intention of the business A) Advertising. B) Personal selling. C) Sales promotion. D) Publicity. Show Answer Correct Answer: D) Publicity. 25. What is the importance of SEO in digital marketing? A) SEO guarantees immediate sales and revenue growth. B) SEO is primarily focused on social media engagement. C) SEO is only relevant for large corporations and not for small businesses. D) SEO is important in digital marketing because it increases website visibility, drives organic traffic, and improves conversion rates. Show Answer Correct Answer: D) SEO is important in digital marketing because it increases website visibility, drives organic traffic, and improves conversion rates. 26. Good health limited has decided to launch a new range of water bottles with in built water purifier. Instead of marketing the product by generic name, the company has decided to call it'Purifiere'. Identify the type of marketing function being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 27. Select the factor based on the explanation:Marketers spend a lot of money and research on creating a brand image that customers will recognize and remain loyal to. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: B) Branding. 28. Select the factor based on the explanation:Companies want more than one product to reach customers. For example, the Nintendo Wii has not just the console, but accessories, games, etc. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: A) Product Line (Depth, Extension & Contraction). 29. What are the types of products and services? A) Consumer, business, and specialty products. B) Only consumer products. C) Only business products. D) None of the above. Show Answer Correct Answer: A) Consumer, business, and specialty products. 30. Which element is NOT part of the overall definition of marketing provided by Philip Kotler? A) Promoting. B) Planning. C) Pricing. D) Manufacturing. Show Answer Correct Answer: D) Manufacturing. 31. ..... environment consists of the factors like inflation rate, interest rate, and unemployment. A) Technological. B) Geographic. C) Economic. D) Demographic. Show Answer Correct Answer: C) Economic. 32. What role does brand loyalty play in brand management? A) Brand loyalty is crucial for sustaining customer relationships and driving long-term business success. B) Brand loyalty has no impact on customer retention. C) Brand loyalty is only important for new brands. D) Brand loyalty is primarily driven by price discounts. Show Answer Correct Answer: A) Brand loyalty is crucial for sustaining customer relationships and driving long-term business success. 33. Mail order selling belongs to which type of level of channel of distribution? A) 3 Level. B) 1 Level. C) 2Level. D) 0 Level. Show Answer Correct Answer: D) 0 Level. 34. What do customers need/want, and how can we benefit society? A) Societal. B) Sales. C) Market. D) Production. Show Answer Correct Answer: A) Societal. 35. ..... is the task of hiring, training, and motivating able employees who want to serve customers. A) Performance Marketing. B) Internal Marketing. C) Relationship Marketing. D) Integrated Marketing. Show Answer Correct Answer: B) Internal Marketing. 36. Automatic Vending Machine is an example of ..... A) Fixed shop. B) Itinerant retailing. C) Non-store retailing. D) In store retailing. Show Answer Correct Answer: C) Non-store retailing. 37. Marketing research mainly helps organizations to: A) Increase production. B) Eliminate competition. C) Make informed marketing decisions. D) Reduce employee cost. Show Answer Correct Answer: C) Make informed marketing decisions. 38. How does public relations help in building a positive brand image? A) Public relations helps in building a positive brand image by managing and shaping the public perception of a company or organization. B) Public relations only focuses on internal communication and has no effect on brand image. C) Building a positive brand image is solely the responsibility of marketing. D) Public relations has no impact on building a positive brand image. Show Answer Correct Answer: A) Public relations helps in building a positive brand image by managing and shaping the public perception of a company or organization. 39. How can understanding customer needs improve marketing strategies? A) It reduces the need for market research. B) It increases the overall marketing budget. C) It enables more targeted and effective marketing strategies. D) It focuses solely on product features. Show Answer Correct Answer: C) It enables more targeted and effective marketing strategies. 40. The following are Customer satisfaction EXCEPT A) If he performance or experience falls shorts of expectations. B) If it matches expectations,. C) If exceeds cost of expected value of the product. D) If the customer is highly satisfied or delighted. Show Answer Correct Answer: A) If he performance or experience falls shorts of expectations. 41. The relationship between countries has a major impact on the attractiveness of the country as a potential market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 42. Yang merupakan karakteristik jasa adalah ..... A) Emphaty. B) Tangible. C) Reliable. D) Inseparability. Show Answer Correct Answer: D) Inseparability. 43. What are the benefits of customer loyalty programs? A) They increase repeat purchases and customer retention. B) They are not effective. C) They only apply to large businesses. D) None of the above. Show Answer Correct Answer: A) They increase repeat purchases and customer retention. 44. Which of the following function of marketing helps in making product more attractive and improving its performance? A) Market planning. B) Product designing and development. C) Branding. D) Promotion. Show Answer Correct Answer: B) Product designing and development. 45. Decreasing expansion into foreign markets is becoming a necessity to compete in the global marketplace. A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: A) False. 46. Which among the below marketing mix elements causes ready, convenient, and timely availability of products? A) Production. B) Distribution. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Distribution. 47. Mehak limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. identify the element of promotion been described above A) Advertising. B) Public relation. C) Personal selling. D) Sales promotion. Show Answer Correct Answer: C) Personal selling. 48. Product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 49. Which of the following exemplifies clear and correct definition what Brand is? A) Its a strategy. B) The most valuable intangible assets. C) The customer-based-centered strategy. D) All of the choices are correct. E) Choices are correct except choice B. Show Answer Correct Answer: B) The most valuable intangible assets. 50. A person responsible for purchasing Goods for Business Purposes is called what? A) Retail Buyer. B) Industrial Buyer. C) Wholesale Buyer. D) Organizational Buyer. Show Answer Correct Answer: D) Organizational Buyer. 51. Overall effort of firm to make sure that its products are visible in retail stores in appealing fashion is A) Selling. B) Marketing. C) Merchandising. D) None of the above. Show Answer Correct Answer: C) Merchandising. 52. Process of obtaining something of value by offering something in return: A) Exchange. B) Market. C) Metamediary. D) Marketspace. Show Answer Correct Answer: A) Exchange. 53. What is the main aim of customer support services in marketing? A) Increasing production speed. B) Providing maximum satisfaction to customers. C) Improving product design. D) Reducing transportation costs. Show Answer Correct Answer: B) Providing maximum satisfaction to customers. 54. In PLC, the stage where sales are highest and cost per unit decreases is: A) Decline. B) Growth. C) Introduction. D) Maturity. Show Answer Correct Answer: D) Maturity. 55. What information should be included in a product label? A) Product name, ingredients, nutritional facts, allergen information, expiration date, usage instructions, manufacturer's information, warnings/precautions. B) Manufacturing date, product size, customer service contact. C) Country of origin, product weight, store location. D) Product color, price, customer reviews. Show Answer Correct Answer: A) Product name, ingredients, nutritional facts, allergen information, expiration date, usage instructions, manufacturer's information, warnings/precautions. 56. Why is positioning important in marketing? A) Positioning helps differentiate a product or service from competitors, target the right audience, and create a unique value proposition. B) Positioning limits the reach of a product or service. C) Positioning only confuses customers. D) Positioning is irrelevant in marketing. Show Answer Correct Answer: A) Positioning helps differentiate a product or service from competitors, target the right audience, and create a unique value proposition. 57. Which market segment includes consumers that a business actively targets? A) Target Market. B) Potential Market. C) Penetrated Market. D) Available Market. Show Answer Correct Answer: A) Target Market. 58. THE 4 P's-product, place, promotion, price A) Target market. B) Selling. C) Price. D) Marketing mix. Show Answer Correct Answer: D) Marketing mix. 59. Which is a common product mix strategy? A) Increasing employee training. B) Reducing market research. C) Product line extension. D) None of the above. Show Answer Correct Answer: C) Product line extension. 60. Deciding on how goods get into customers' hands. A) Product service management. B) Pricing. C) Selling. D) Distribution. Show Answer Correct Answer: D) Distribution. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books