This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 3 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 3 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is not a part of Promotion MIX? A) Advertising. B) Sales Promotion. C) Personal Selling. D) Product Life cycle. Show Answer Correct Answer: D) Product Life cycle. 2. Targeting in marketing involves: A) Ignoring customer preferences and demographics. B) Identifying and selecting a specific group of individuals or organizations with shared characteristics to promote a product or service to. C) Promoting a product or service to everyone. D) Sending mass emails to random recipients. Show Answer Correct Answer: B) Identifying and selecting a specific group of individuals or organizations with shared characteristics to promote a product or service to. 3. What is the primary benefit of conducting market research? A) To increase production speed. B) To understand consumer preferences. C) To reduce operational costs. D) To enhance employee satisfaction. Show Answer Correct Answer: B) To understand consumer preferences. 4. ..... creates time utility and ..... creates place utility. A) Transportation, Warehousing. B) Advertisement, Promotion. C) Warehousing, Transportation. D) Insurance, Banking. Show Answer Correct Answer: C) Warehousing, Transportation. 5. To build a brand You need to A) Make nice advertisment. B) Be on Facebook. C) Understand brand WHO & give them what they need. D) Spend money on marketing consultant. Show Answer Correct Answer: C) Understand brand WHO & give them what they need. 6. IT REFERS TO THE PROCESS OF CAREFULLY MANAGING DETAILED INFORMATION ABOUT INDIVIDUAL CUSTOMERS AND ALL CUSTOMER "TOUCH POINTS" TO MAXIMIZE LOYALTY. A) CUSTOMER TOUCH POINT. B) CUSTOMER LOYALTY. C) CUSTOMER RELATIONSHIP MANAGEMENT. D) CUSTOMER VALUE MANAGEMENT. Show Answer Correct Answer: C) CUSTOMER RELATIONSHIP MANAGEMENT. 7. ..... is marketing function which is concerned with informing the customers about the firms products A) Selling. B) Transportation. C) Advertinsing. D) Public relations. Show Answer Correct Answer: C) Advertinsing. 8. What type of duties do customer-service professionals often perform? A) Preparing ads. B) Paying invoices. C) Handling complaints. D) Receiving shipments. Show Answer Correct Answer: C) Handling complaints. 9. What is "Consumer Behaviour?" A) The way consumers behave in a shop. B) Making a repeat purchase. C) The thoughts consumers have and the actions they take when purchasing products. D) Customers being loyal to a business. Show Answer Correct Answer: C) The thoughts consumers have and the actions they take when purchasing products. 10. BMC divided into 3 main areas A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 11. What is the main objective of marketing? A) Maximizing sales. B) Satisfying customer needs and wants. C) Minimizing production costs. D) Expanding the workforce. Show Answer Correct Answer: B) Satisfying customer needs and wants. 12. Market segmentation means: A) Selling products at low price. B) Dividing the market into smaller groups. C) Promoting the product widely. D) Increasing product quality. Show Answer Correct Answer: B) Dividing the market into smaller groups. 13. Explain the concept of the marketing mix. A) The marketing mix consists of only advertising and sales tactics. B) The marketing mix is a financial model for assessing company profits. C) The marketing mix is a model that includes Product, Price, Place, and Promotion to strategize marketing efforts. D) The marketing mix focuses solely on digital advertising strategies. Show Answer Correct Answer: C) The marketing mix is a model that includes Product, Price, Place, and Promotion to strategize marketing efforts. 14. How does the Societal Marketing Concept influence corporate social responsibility? A) It focuses solely on profit maximization. B) It leads to a decrease in community engagement. C) It encourages companies to ignore social issues. D) The Societal Marketing Concept promotes a focus on societal welfare, influencing companies to adopt stronger corporate social responsibility practices. Show Answer Correct Answer: D) The Societal Marketing Concept promotes a focus on societal welfare, influencing companies to adopt stronger corporate social responsibility practices. 15. Customer Relationship Management deals with what type of interactions? A) Co-workers. B) Employees and employers. C) Company and customers. D) CEOs and CFOs. Show Answer Correct Answer: C) Company and customers. 16. Which of the following is part of Sales Promotion- A) Events. B) Incentives. C) Catalogs. D) Trade shows. Show Answer Correct Answer: B) Incentives. 17. Which of the following is a sales promotion activity? A) Product Combination. B) Rebate. C) Discount. D) All of Above. Show Answer Correct Answer: D) All of Above. 18. True or False?Email is an example of indirect marketing. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 19. Which one of these is an appropriate definition of "want" ? A) Needs related to society. B) The desires of consumers. C) Basic human needs. D) Needs directed to the product. Show Answer Correct Answer: B) The desires of consumers. 20. Which of the following is NOT one of the four important methods of promotion? A) Sales promotion. B) Packaging. C) Advertising. D) Personal selling. Show Answer Correct Answer: B) Packaging. 21. Which term best describes the set of all product lines and items that a particular seller offers for sale? A) Product portfolio. B) Product item. C) Product line. D) Product mix. Show Answer Correct Answer: D) Product mix. 22. What factors contribute to brand loyalty? A) Quality of products and services. B) Price competitiveness. C) Emotional connection with the brand. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. Web Marketing involves? A) E-mail chatting. B) Door to Door canvasing. C) Selling web cameras. D) Browsing the web. E) Web Advertisements. Show Answer Correct Answer: E) Web Advertisements. 24. Which of these statements is not true for the B2B model? A) The Business sells directly to the public at the high price. B) Business ABC sells their products to Business XYZ. C) The Business sells their services to another Business. D) The Business should establish long-term relationships with other businesses. Show Answer Correct Answer: A) The Business sells directly to the public at the high price. 25. What are the key components of the marketing mix? A) Product, Price, Place, Promotion. B) Quality, Quantity, Feedback, Research. C) Advertising, Distribution, Branding, Analysis. D) Target, Strategy, Audience, Engagement. Show Answer Correct Answer: A) Product, Price, Place, Promotion. 26. Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior? A) Psychological. B) Perception. C) Motivation. D) Learning. Show Answer Correct Answer: C) Motivation. 27. How does marketing management influence a company's competitive advantage? A) By ignoring market research and customer feedback. B) By developing unique value propositions that set the company apart from competitors. C) By solely focusing on reducing advertising expenses. D) By ignoring customer needs and preferences. Show Answer Correct Answer: B) By developing unique value propositions that set the company apart from competitors. 28. Market segmentation is used to help marketers clearly define their target market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 29. Identify the purpose for a business to use inventory control systems.For example, by controlling how much products are in inventory will help businesses identify theft in their company. A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: B) Theft. 30. What are the key elements of a successful marketing strategy? A) Target audience, value proposition, and marketing channels. B) Only advertising. C) Only product features. D) None of the above. Show Answer Correct Answer: A) Target audience, value proposition, and marketing channels. 31. Blok Revenue Streams dari BMC adalah untuk mempertanyakan? A) Apakah biaya bisnis yang paling utama?. B) Apa aset unik yang strategis yang harus dimiliki perusahaan agar dapat bersaing?. C) Mengapa pelanggan membeli dan menggunakan produk kita?. D) Bagaimana bisnis memperoleh penghasilan dari nilai produk?. Show Answer Correct Answer: D) Bagaimana bisnis memperoleh penghasilan dari nilai produk?. 32. Which of the following statements is true about positioning strategies? A) Positioning strategies eliminate the need for market research. B) Positioning strategies help define how a product is perceived relative to competitors. C) Positioning strategies are only relevant for online marketing. D) Positioning strategies focus solely on pricing. Show Answer Correct Answer: B) Positioning strategies help define how a product is perceived relative to competitors. 33. Berdasarkan tipe pengecer, Watson termasuk tipe ..... A) Self Service. B) Self Selection. C) Limited Service. D) Full Service. Show Answer Correct Answer: B) Self Selection. 34. What is the function of marketing that studies customer demand and product features in order to place a value of money on a product? A) Product/Service Management. B) Finance. C) Price. D) Selling. Show Answer Correct Answer: C) Price. 35. Distribution Channel does not include ..... A) Distributor. B) Manufacturer. C) Wholesaler. D) Retailer. Show Answer Correct Answer: B) Manufacturer. 36. Which is the pattern of segmentation wherein the firms view each customer as a separate segment? A) Differentiated marketing. B) Undifferentiated marketing. C) Concentrated marketing. D) Customized marketing. Show Answer Correct Answer: D) Customized marketing. 37. (a) ..... starts with the seller. (b) ..... starts with the buyers. A) (a) seller(b) market. B) (a) marketing(b) selling. C) (a) selling(b) marketing. D) None of the above. Show Answer Correct Answer: C) (a) selling(b) marketing. 38. What are advertising and promotion? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of delivering messages to customers in order to promote a product or service. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The process of delivering messages to customers in order to promote a product or service. 39. What does the term 'Micro environment' refer to in marketing? A) The internal factors that affect a company's marketing operations. B) The global economic conditions. C) The overall industry trends. D) The government regulations. Show Answer Correct Answer: A) The internal factors that affect a company's marketing operations. 40. The flat white is ..... :) A) Stronger latte with less milk. B) It's like a cappucino. C) 2/3 coffee, 1/3 milk and micro bubbles. D) Complexity of brewing a coffee. Show Answer Correct Answer: A) Stronger latte with less milk. 41. What role does pricing play in the marketing mix? A) Pricing is solely determined by competitors. B) Pricing only affects production costs. C) Pricing plays a crucial role in influencing demand, profitability, and market positioning within the marketing mix. D) Pricing is irrelevant to customer perception. Show Answer Correct Answer: C) Pricing plays a crucial role in influencing demand, profitability, and market positioning within the marketing mix. 42. What's the definition of place utility? A) The exchange of a product for money. B) Having a product where customers can buy it. C) Communication with the customer. D) None of the above. Show Answer Correct Answer: B) Having a product where customers can buy it. 43. Task force is a term called to the team that the marketing generates leads. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 44. Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A) Use test. B) Diffusion analysis. C) Test marketing. D) Concept test. Show Answer Correct Answer: C) Test marketing. 45. Represents the method of providing client services. A) Promotion. B) People. C) Place. D) Process. Show Answer Correct Answer: D) Process. 46. IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE. A) POTENTIAL MARKET. B) PENETRATED MARKET. C) TARGET MARKET. D) AVAILABLE MARKET. Show Answer Correct Answer: C) TARGET MARKET. 47. Which factor is part of the macroenvironment in marketing? A) Political and legal factors. B) Company policies. C) Marketing team performance. D) None of the above. Show Answer Correct Answer: A) Political and legal factors. 48. Market ..... is the process of dividing your group of potential customers into groups based on varying characteristics. A) Segmentation. B) Positioning. C) Targeting. D) Branding. Show Answer Correct Answer: A) Segmentation. 49. As the price of an item increases demand will: A) Remain constant. B) Decrease. C) Create inflation. D) Increase. Show Answer Correct Answer: B) Decrease. 50. Uses concepts and tools from anthropology and other social science. A) Behavioral Research. B) Experimental research. C) Ethnographic Research. D) Observational Research. Show Answer Correct Answer: C) Ethnographic Research. 51. Which of the following best defines a product mix? A) The total number of products a company offers to its customers. B) The variety of products within a single product line. C) The number of different brands owned by a company. D) The combination of promotional strategies used by a company. Show Answer Correct Answer: A) The total number of products a company offers to its customers. 52. A company faces frequent changes in government policy, taxation, and trade restrictions. Which marketing tool is MOST appropriate to analyze this situation? A) PESTLE. B) Porter's Five Forces. C) Perceptual Mapping. D) SWOT. Show Answer Correct Answer: A) PESTLE. 53. Identify the factor based on the given explanation.As consumer perception increases, so will the price and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: C) Consumer Perception. 54. The Galaxy S series and Note series within Samsung's smartphone line represent which dimension? A) Depth. B) Length. C) Consistency. D) Width. Show Answer Correct Answer: A) Depth. 55. Memories about events are stored in which type of long-term memory? A) Episodic. B) Virtual. C) Procedural. D) Semantic. Show Answer Correct Answer: A) Episodic. 56. Which of the following is an example of a core marketing concept? A) Production. B) Distribution. C) Sales. D) Segmentation. Show Answer Correct Answer: D) Segmentation. 57. Which of the following best describes the 'supply chain'? A) The process of advertising products. B) The strategy for market segmentation. C) The channel from raw materials to final buyer. D) The method of pricing products. Show Answer Correct Answer: C) The channel from raw materials to final buyer. 58. Customized Marketing is often called Individual Marketing? A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 59. Heyman's discount store planned to participate in a variety of promotional activities in order to meet its goal of increasing the store's market share. Heyman's promotional plan is a marketing A) Concept. B) Strategy. C) Tactic. D) Objective. Show Answer Correct Answer: B) Strategy. 60. The channel of distribution in which there exists only the retailer in between manufacturer and customer is called: A) Zero level. B) Two level. C) Three level. D) One level. Show Answer Correct Answer: D) One level. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books