This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 7 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 7 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the main purpose of a promotional strategy in marketing? A) To improve product quality. B) To increase brand awareness. C) To reduce manufacturing costs. D) To streamline distribution channels. Show Answer Correct Answer: B) To increase brand awareness. 2. How does low involvement consumer behavior differ from high involvement? A) Low involvement behavior requires detailed product comparisons. B) Low involvement behavior is always more expensive than high involvement. C) Low involvement behavior is impulsive and relies on simple cues, while high involvement behavior is thoughtful and involves extensive research. D) High involvement behavior is based solely on brand loyalty. Show Answer Correct Answer: C) Low involvement behavior is impulsive and relies on simple cues, while high involvement behavior is thoughtful and involves extensive research. 3. Ketika ekonomi sebuah negara dikatakan maju, porsi aktivitas ekonomi atau usaha semakin besar berfokus pada ..... A) Jasa. B) Acara. C) Luarnegeri. D) Barang. E) Pengalaman. Show Answer Correct Answer: A) Jasa. 4. 1-Provides a single access point where buyers can locate and contact many different sellers in the Metamarket: A) Market. B) Marketspace. C) Metamarket. D) Metamediary. Show Answer Correct Answer: D) Metamediary. 5. The commercial functions involved in transferring goods from producer to consumer is A) Market research. B) Production. C) Marketing. D) None of the above. Show Answer Correct Answer: C) Marketing. 6. In the Customer Concept, companies aim to: A) Offer products with the most innovative features. B) Create products readily available at affordable prices. C) Build high customer loyalty by providing individualized offers and services. D) Promote products with aggressive sales tactics. Show Answer Correct Answer: C) Build high customer loyalty by providing individualized offers and services. 7. Ishak saved RM5, 000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak's ability to buy the product is affected by ..... A) His taste for high-class products. B) His ability to save money in his job. C) High interest rates given by CIMB bank. D) His job as a McDonalds part-time crew. Show Answer Correct Answer: A) His taste for high-class products. 8. Which level of packaging is very close to the product A) Secondary. B) Transportation. C) Neutral. D) Primary. Show Answer Correct Answer: D) Primary. 9. What is the impact of mobile marketing on consumer behavior? A) Mobile marketing significantly enhances consumer engagement, convenience, and purchasing behavior. B) Mobile marketing has no effect on consumer purchasing decisions. C) Mobile marketing decreases consumer trust and loyalty. D) Mobile marketing primarily targets older demographics only. Show Answer Correct Answer: A) Mobile marketing significantly enhances consumer engagement, convenience, and purchasing behavior. 10. PEST analysis is based on A) People, economic, social, technological factors. B) Political, economic, social, technological factors. C) People, environment, Social Media, technological factors. D) Political, economic, Social Media, technological factors. Show Answer Correct Answer: B) Political, economic, social, technological factors. 11. ..... aim to develop a complete marketing plan so that the marketing objectives can be achieve A) Marketing goals. B) Marketing planning. C) Staffing. D) Marketing target. Show Answer Correct Answer: B) Marketing planning. 12. What is the primary purpose of market segmentation? A) To increase production costs. B) To decrease consumer choices. C) To identify and understand diverse customer needs. D) To limit the market reach. Show Answer Correct Answer: C) To identify and understand diverse customer needs. 13. How does the promotion mix support marketing objectives? A) The promotion mix supports marketing objectives by effectively communicating value and driving customer engagement. B) The promotion mix is solely focused on pricing strategies. C) The promotion mix eliminates the need for customer feedback. D) The promotion mix only targets existing customers without attracting new ones. Show Answer Correct Answer: A) The promotion mix supports marketing objectives by effectively communicating value and driving customer engagement. 14. A market segment is best described as a group of consumers who: A) All have the same income level. B) Respond in a similar way to a given set of marketing efforts. C) Are located in the same geographic region. D) Only purchase from one brand. Show Answer Correct Answer: B) Respond in a similar way to a given set of marketing efforts. 15. Cinthol Cool soap is positioned with menthol and active deo fragrance for freshness. What type of positioning is used? A) Price-quality positioning. B) Attribute-based positioning. C) Emotional positioning. D) Cultural positioning. Show Answer Correct Answer: B) Attribute-based positioning. 16. Faiz created the process of making instant "mee rebus" in a package that consumers can buy and just go home and microwave it to eat it. He wants to know what type of customers should he target. What category of research would you recommend Faiz to undertake? A) Explorative. B) Casual. C) Descriptive. D) Causal. Show Answer Correct Answer: C) Descriptive. 17. Coca Cola test marketed New Coke by conducting taste test in focus groups. What marketing function did they implement? A) Selling. B) Distribution. C) Promotion. D) Marketing information management. Show Answer Correct Answer: D) Marketing information management. 18. The marketing concept focusing on reducing costs by way of mass production is A) Marketing concept. B) Production concept. C) Sales concept. D) None of the above. Show Answer Correct Answer: B) Production concept. 19. What is a key characteristic of the 21st-century customer? A) Well-informed and connected through digital channels. B) Prefers face-to-face interactions only. C) Relies solely on traditional media for information. D) None of the above. Show Answer Correct Answer: A) Well-informed and connected through digital channels. 20. Ketika permintaan konsumen jauh melebihi kapasitas produksi atau ketersediaan produk atau layanan yang ada disebut ..... A) Overfull Demand. B) Full Demand. C) Whole Demand. D) Latent Demand. Show Answer Correct Answer: A) Overfull Demand. 21. Marketing segmentation is useful for ..... A) . Prospects Identification. B) . To know the customer's tastes and preferences. C) . To target current customers. D) . All of the above. Show Answer Correct Answer: D) . All of the above. 22. Which can be produced and marketed as a product? A) Ideas. B) Persons. C) Information. D) Experiences. Show Answer Correct Answer: C) Information. 23. Which type of consumer good is typically purchased with little planning? A) Specialty goods. B) Industrial goods. C) Shopping goods. D) Convenience goods. Show Answer Correct Answer: D) Convenience goods. 24. Explain the concept of customer-centric marketing management. A) It focuses on maximizing company profits without considering customer needs. B) It revolves around understanding and meeting the needs of customers to create long-term value. C) It solely concentrates on internal operations. D) It primarily involves product development. Show Answer Correct Answer: B) It revolves around understanding and meeting the needs of customers to create long-term value. 25. Managing partnerships to enhance the value delivered to customers is the philosophy of: A) Consumption management. B) Marketing management. C) Customer relationship management. D) Marketing management and customer relationship management. Show Answer Correct Answer: D) Marketing management and customer relationship management. 26. Kegiatan yang dilakukan oleh perusahaan untuk mempromosikan suatu produk atau layanan yang mereka punya disebut sebagai ..... A) Pemasaran. B) Distribusi. C) Perikalanan. D) Perekonomian. E) Penjualan. Show Answer Correct Answer: A) Pemasaran. 27. According to the HBR article titled "What You Need to Know about Segmentation", focus groups are a great way of studying consumers' buying habits. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 28. Explain the concept of positioning in marketing. A) Positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. B) Positioning is the process of creating advertisements for a product. C) Positioning refers to the physical location of a product in a store. D) Positioning is solely about pricing strategies. Show Answer Correct Answer: A) Positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. 29. Marketing communications can contribute to brand equity by establishing the brand in memory and ..... a brand image. A) Building. B) Communicating. C) Creating. D) Introducing. Show Answer Correct Answer: C) Creating. 30. Market segmentation is organized into which four categories? A) Geographic, behavioral, psychological, and demographic. B) Income, gender, religion, and ethnicity. C) Geographic, demographic, psychographic, and behavioral. D) Location, age, educational, and behavioral. Show Answer Correct Answer: C) Geographic, demographic, psychographic, and behavioral. 31. Which is NOT a factor influencing consumer buying decision? A) Social. B) Psychological. C) Personal. D) Mechanical. Show Answer Correct Answer: D) Mechanical. 32. What theory in consumer behavior suggests that consumers go through a five-stage decision-making process when making a purchase? A) The Hawthorne Effect. B) The Consumer Decision Process. C) Freudian theory. D) Maslow's Hierarchy of Needs. Show Answer Correct Answer: B) The Consumer Decision Process. 33. Name the task of creating, promoting and delivering goods and services to consumers? A) Marketing. B) Advertising. C) Branding. D) Selling. Show Answer Correct Answer: A) Marketing. 34. The Sheth Model of organizational buying emphasizes: A) Income classification. B) Sole buyer behavior. C) Retail buying. D) Joint decision-making & psychological aspects. Show Answer Correct Answer: D) Joint decision-making & psychological aspects. 35. Marketing is a process which aims at ..... A) Production. B) Profit making. C) Satisfaction of customer needs and wants at profit. D) Selling. Show Answer Correct Answer: C) Satisfaction of customer needs and wants at profit. 36. Berikut yang bukan penyebab kegagalan dalam positioning adalah ..... A) Tidak fokus merubah image (citra) produk. B) Salah menggunakan endorser (bintang iklan). C) Tidak melakukan riset pasar. D) Salah menggunakan media. E) Mempertimbangkan kompetitor. Show Answer Correct Answer: E) Mempertimbangkan kompetitor. 37. The target market is considered when making all decisions regarding Product, Place, Price, and Promotion. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 38. What are the key components of physical distribution? A) Customer service techniques. B) Transportation, warehousing, inventory management, order processing. C) Product development processes. D) Marketing strategies. Show Answer Correct Answer: B) Transportation, warehousing, inventory management, order processing. 39. Marketing control involves A) Measure performance. B) Evaluate performance. C) Take corrective measures. D) All of the above. Show Answer Correct Answer: D) All of the above. 40. IPL is promoted aggressively to both companies and fans. This is an example of marketing a(n) ..... A) Place. B) Event. C) Experience. D) Idea. Show Answer Correct Answer: B) Event. 41. Which of the following represents the most effective non-product way an organization can achieve strong differentiation from its competitors? A) Lowering the product's price below all competitors. B) Changing the packaging color every six months to attract attention. C) Focusing on delivering an unparalleled, proprietary customer service and after-sales support experience. D) Adopting a product-oriented philosophy that focuses only on quality. Show Answer Correct Answer: C) Focusing on delivering an unparalleled, proprietary customer service and after-sales support experience. 42. When someone famous uses their own image to help promote a particular product, it is called ..... A) Spread. B) Endorsement. C) Placement. D) Billboard. Show Answer Correct Answer: B) Endorsement. 43. Deepak is a book seller. One day he was selling books. He approached a person who was sitting on a pavement. He offered him the book and found that he was not having enough money to pay. So he willingly gave him the book without taking money. Is it a true exchange mechanism? A) NO. B) FIFTY FIFTY. C) LITTLE BIT. D) YES. Show Answer Correct Answer: A) NO. 44. Which packaging feature primarily influences the aesthetic appeal of a product? A) Brand name. B) Logo and colors. C) Nutritional information. D) Warranty details. Show Answer Correct Answer: B) Logo and colors. 45. The selling concept consists of which of the following four major elements? A) Factory, existing products, brand extensions, profits through sales volume. B) Factory, existing products, selling and promoting, profits through sales volume. C) Factory, marketing, societal marketing concepts, supplier needs. D) None of the above. Show Answer Correct Answer: B) Factory, existing products, selling and promoting, profits through sales volume. 46. The money that a company earns from selling their products or services for a year is called ..... A) PROFIT. B) VARIABLE COST. C) REVENUE. D) OVERHEADS. Show Answer Correct Answer: C) REVENUE. 47. Using a successful brand name to launch a new product in a different is called? A) Line Extension. B) Brand Expansion. C) Brand Extension. D) Branding. Show Answer Correct Answer: C) Brand Extension. 48. What do you call a legal agreement which defines information that the parties wish to protect from dissemination and outlines restrictions on use. A) NFA. B) NPA. C) NDA. D) NBA. Show Answer Correct Answer: C) NDA. 49. The approach that studies the demand and supply of different commodities in marketing is A) Functional. B) Institutional. C) Commodity. D) None of the above. Show Answer Correct Answer: C) Commodity. 50. Deciding the colour, size, and quality standards of a product is part of which function? A) Standardisation and grading. B) Promotion. C) Pricing. D) Labelling. Show Answer Correct Answer: A) Standardisation and grading. 51. Name the term used to describe the combination of variables chosen by a firm to prepare its market offering? A) Promotion mix. B) Product mix. C) Marketing mix. D) Price mix. Show Answer Correct Answer: C) Marketing mix. 52. Shopping goods are characterized by: A) Low price points. B) Frequent purchases with little planning. C) High involvement in the purchase decision process. D) Being consumed quickly. Show Answer Correct Answer: C) High involvement in the purchase decision process. 53. What is the definition of marketing management? A) Marketing management involves only advertising and promotions. B) Marketing management is solely focused on sales techniques. C) Marketing management is the process of managing financial resources only. D) Marketing management is the process of planning, executing, and overseeing marketing strategies to meet customer needs and achieve business objectives. Show Answer Correct Answer: D) Marketing management is the process of planning, executing, and overseeing marketing strategies to meet customer needs and achieve business objectives. 54. What is the communication by the marketer to its target customers regarding its products or services? A) Promotion. B) Price. C) Place. D) Product. Show Answer Correct Answer: A) Promotion. 55. Which of these is true about marketing? A) Marketing is used to promote the product and services. B) Marketing is concerned about the sales only. C) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D) Marketing considers only the needs of the organization and not the society. Show Answer Correct Answer: C) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 56. Berikut ini yang bukan bauran pemasaran, yaitu: ..... A) Promotion. B) Technology. C) Place. D) Physical Evidence. Show Answer Correct Answer: B) Technology. 57. What is brand equity? A) The level of employee satisfaction. B) The value and strength of a brand in the market. C) The cost of production. D) None of the above. Show Answer Correct Answer: B) The value and strength of a brand in the market. 58. Which of the following is a true statement about marketing-plan formats? A) They vary from business to business. B) They must be double-spaced. C) They must include charts and graphs. D) They must put situation analysis before desired target market. Show Answer Correct Answer: A) They vary from business to business. 59. Mental state to respond in a consistently favorable or unfavorable manner is A) Perception. B) Attitude. C) Belief. D) None of the above. Show Answer Correct Answer: B) Attitude. 60. Packaging function that ensures goods reach consumers safely is: A) Disposal. B) Promotion. C) Protection and containment. D) Legal compliance. Show Answer Correct Answer: C) Protection and containment. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books