This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 2 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 2 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The point at which total revenue equals total cost and the company makes neither a profit nor a loss is called the: A) Target return. B) Cost-plus pricing. C) Markup price. D) Break-even volume. Show Answer Correct Answer: D) Break-even volume. 2. Colours have different meanings in different cultures A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 3. Market research is done to determine A) Need and preferences of the consumers. B) Needs and preferences of society. C) Needs and preference of nations. D) None. Show Answer Correct Answer: A) Need and preferences of the consumers. 4. What kind of decision making are you probably using when you buy a packet of milk? A) Habitual. B) Rational. C) Emotional. D) Extensive. Show Answer Correct Answer: A) Habitual. 5. Menciptakan pasar baru dan belum terjamah yang memiliki potensi besar untuk meraih pertumbuhan dan keuntungan tanpa harus bersaing dengan banyak pesaing merupakan pemahaman dari ..... A) Pink ocean. B) Red ocean. C) Yellow ocean. D) Blue ocean. Show Answer Correct Answer: D) Blue ocean. 6. Which marketing concept focuses on creating, communicating, and delivering superior value to customers? A) Marketing Concept. B) Product Concept. C) Selling Concept. D) Production Concept. Show Answer Correct Answer: A) Marketing Concept. 7. Give an example of a sales promotion technique. A) Discount or special offer. B) Public relations. C) Product placement. D) Loyalty program. Show Answer Correct Answer: A) Discount or special offer. 8. What does EOM stand for? A) End Of Meeting. B) End of Month. C) End of Monitoring. D) End of May. Show Answer Correct Answer: B) End of Month. 9. The most important goal of publicity is to do which of the following for a company? A) Defend the firm's products. B) Increase image of firm. C) Criticize competitors. D) Inform consumers about an upcoming sale. Show Answer Correct Answer: B) Increase image of firm. 10. Who is the Father of Modern Marketing? A) Abraham Maslow. B) Peter F Drucker. C) Raymond Kroc. D) Philip Kotler. Show Answer Correct Answer: B) Peter F Drucker. 11. What is the primary focus of competitors in the marketing system? A) Offering similar products or services in the same market. B) Promoting the company's products. C) Analyzing the company's weaknesses. D) Collaborating with the company to maximize profits. Show Answer Correct Answer: A) Offering similar products or services in the same market. 12. Climate change and health condition are two factor belong to A) Technology. B) Physical environment. C) Globalization. D) Social responsibilities. Show Answer Correct Answer: B) Physical environment. 13. Manajemen rantai pasokan harus mencakup beberapa masalah yang mungkin timbul di bawah ini, kecuali: A) Konfigurasi jaringan yang ada. B) Ketersediaan sistem informasi. C) Promosi Kualitas Produk. D) Strategi dalam melakukan distribusi. Show Answer Correct Answer: C) Promosi Kualitas Produk. 14. What is market segmentation? A) The process of creating a new product. B) The process of dividing a broad customer base into sub-groups. C) The process of pricing products. D) The process of promoting products. Show Answer Correct Answer: B) The process of dividing a broad customer base into sub-groups. 15. Which of the following best defines market segmentation? A) Targeting all customers with the same marketing strategy. B) Dividing the market into distinct groups with similar needs and characteristics. C) Selling products to various markets without customization. D) Focusing only on niche markets. Show Answer Correct Answer: B) Dividing the market into distinct groups with similar needs and characteristics. 16. Identify the type of promotional media based on the example below:Sports Illustrated and People Magazines A) Broadcast Media. B) Specialty Media. C) Online Media. D) Print Media. Show Answer Correct Answer: D) Print Media. 17. When doing market research you should do primary research 1$^{st}$ then secondary research? A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 18. The Underwriters Laboratory seal on an electrical product indicates A) Quality and safety backed by a testing organization. B) A guarantee by the manufacturer. C) The product can be returned. D) Standard grades established by the federal government. Show Answer Correct Answer: A) Quality and safety backed by a testing organization. 19. Major household appliances and heavy consumer durables are referred to as: A) Brown goods. B) White goods. C) Soft goods. D) Convenience goods. Show Answer Correct Answer: B) White goods. 20. Which of the following is an example of a convenience good? A) A washing machine. B) A luxury car. C) A packet of biscuits. D) A designer handbag. Show Answer Correct Answer: C) A packet of biscuits. 21. ..... orientation assumes that aggressive sales is required for pushing the products to cconsumer A) Product Orientation. B) Marketing orientation. C) Sales Orientation. D) Production Orientation. Show Answer Correct Answer: C) Sales Orientation. 22. In this stage of the product life cycle, investment expenses are extremely high and there are no sales yet A) Growth. B) Maturity. C) Decline. D) Introduction. E) Product Development. Show Answer Correct Answer: E) Product Development. 23. What role does technology play in marketing situation analysis? A) It has no significant impact on market analysis. B) It helps in gathering data and analyzing trends effectively. C) It complicates communication with customers. D) It only affects online marketing strategies. Show Answer Correct Answer: B) It helps in gathering data and analyzing trends effectively. 24. Personality is the way a person lives as reflected by material goods, activities, and relationships. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 25. THERE ARE 3 FACTORS THAT INFLUENCED THE BUYING BEHAVIOR OF BUSINESS MARKET A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 26. Riset pemasaran adalah salah satu dari empat komponen ..... A) Sistem informasi perusahaan. B) Sistem manajemen usaha. C) Sistem informasi pemasaran. D) Manajemen informatika. E) Teknologi informasi pasar. Show Answer Correct Answer: C) Sistem informasi pemasaran. 27. How does marketing management contribute to building strong customer relationships? A) By minimizing customer interactions. B) By creating customer value and satisfaction. C) By focusing solely on short-term profits. D) By avoiding advertising efforts. Show Answer Correct Answer: B) By creating customer value and satisfaction. 28. What are the key components of a marketing plan? A) Advertising channels and distribution methods. B) Key components of a marketing plan include market analysis, target audience, marketing goals, strategies, budget, and performance metrics. C) Customer feedback and pricing models. D) Sales forecasts and product features. Show Answer Correct Answer: B) Key components of a marketing plan include market analysis, target audience, marketing goals, strategies, budget, and performance metrics. 29. A marketing information system (MIS) provides: A) Information about customer needs, market trends, and competition. B) Sales training programs. C) Only internal financial data. D) Employee performance reviews. Show Answer Correct Answer: A) Information about customer needs, market trends, and competition. 30. Many businesses are using the technology developed by the space program to create A) Advanced new products. B) Marketing strategies. C) Updated brand names. D) Advertising techniques. Show Answer Correct Answer: A) Advanced new products. 31. Simply put, forecasts are A) Deadlines. B) Past experiences. C) Predictions. D) None of the above. Show Answer Correct Answer: C) Predictions. 32. What is the role of social media in modern marketing? A) It only applies to B2C. B) None of the above. C) It is not important. D) It enhances customer engagement and brand awareness. Show Answer Correct Answer: D) It enhances customer engagement and brand awareness. 33. The is a tool for identifying ways to create more customer value. A) Value chain. B) Brand loyalty index. C) Customer survey. D) Promotion channel. Show Answer Correct Answer: A) Value chain. 34. Distribution channels do not impact getting the right product to the customer at the right place. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 35. Mel is about to decide which job to take-using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence: A) Logic. B) Input. C) Style. D) Framing. Show Answer Correct Answer: A) Logic. 36. The consumer decision making process begins when consumers: A) Recognize a need. B) Identify possible solutions. C) All the above. D) None of the above. Show Answer Correct Answer: A) Recognize a need. 37. Anyone taking a more active role in the process of exchange is called A) Marketer. B) Seller. C) Consumer. D) Producer. Show Answer Correct Answer: A) Marketer. 38. Includes all the actual and potential rival offerings and substitutes a buyer might consider. A) Marketing Environment. B) Competition. C) Marketing Channels. D) Earned Media. Show Answer Correct Answer: B) Competition. 39. What thing is not related to Promotion in traditional 4P? A) Sale Force. B) Adverstising. C) Store. D) Sale Promotion. Show Answer Correct Answer: C) Store. 40. The role of pharmacists includes: A) Only diagnosing diseases. B) Only selling OTC products. C) Checking drug interactions and explaining dosage. D) Approving surgical procedures. Show Answer Correct Answer: C) Checking drug interactions and explaining dosage. 41. What is the primary goal of immersive research in marketing? A) To collect quantitative data on customer preferences. B) To observe and understand customer behavior in real-world contexts. C) To create immersive virtual product simulations. D) To test the market acceptance of a product. Show Answer Correct Answer: B) To observe and understand customer behavior in real-world contexts. 42. Which of the following concept believes in economies of scale? A) Product concept. B) Production concept. C) Selling concept. D) All of these. Show Answer Correct Answer: B) Production concept. 43. Which is not a marketing communication tool A) Digital Marketing. B) Public relation. C) Advertising. D) Cannibal Marketing. Show Answer Correct Answer: D) Cannibal Marketing. 44. THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX? A) CASH COW. B) DOG. C) STAR. D) QUESTION MARK. Show Answer Correct Answer: A) CASH COW. 45. IF THE OFFERING EXCEEDS THE EXPECTATION OF THE CUSTOMER, IT WILL RESULT TO SATISFACTION A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 46. Which of the following is not an example for direct marketing? A) Social media marketing. B) Telemarketing. C) E-mail marketing. D) Remarketing. Show Answer Correct Answer: D) Remarketing. 47. The overall purpose of the American with Disabilities Act (ADA) is to: A) Prevent businesses from asking job applicants about their disabilities. B) Make it possible for qualified individual with disabilities to get and keep jobs. C) Require businesses to modify their facilities to accommodate those with disabilities. D) Require businesses to employ applicants with physical and/or mental disabilities. Show Answer Correct Answer: B) Make it possible for qualified individual with disabilities to get and keep jobs. 48. Service variability refers to: A) The inability to store services for later use. B) The different quality of service experienced by customers. C) The simultaneous production and consumption of services. D) The need to build customer trust over time. Show Answer Correct Answer: B) The different quality of service experienced by customers. 49. Under which of the following conditions does a business need not maintain high level of inventory A) When higher level of customer services need to be provided. B) When high degree of accurate sales forecast can be made. C) When the responsiveness of the distribution system is low. D) All of the above. Show Answer Correct Answer: B) When high degree of accurate sales forecast can be made. 50. One advantage of information generated by a marketing-information management system is that the information ..... A) Does not need to be stored. B) Is presented in an organized fashion. C) Will probably be used only once. D) Provides a narrow perspective of the market. Show Answer Correct Answer: B) Is presented in an organized fashion. 51. Which reflects low employee morale? A) Increased productivity. B) Low absenteeism. C) Positive public image. D) High employee turnover. Show Answer Correct Answer: D) High employee turnover. 52. The process of achieving company goals by effective use of resources through planning, organizing, and controlling. A) Vertical organization. B) Middle management. C) Management. D) Empowerment. Show Answer Correct Answer: C) Management. 53. Jenis informasi pemasaran terdiri dari ..... A) Intelijen pemasaran, Informasi pemasaran internal, & Komunikasi pemasaran. B) Intelejen Pemasaran dan Segmentasi Pasar. C) Product, Price, Pomotion, Place. D) E-Business, E-marketing, & E-Commerce. E) Informasi kunci, informasi utama, & Infomasi pendukung. Show Answer Correct Answer: A) Intelijen pemasaran, Informasi pemasaran internal, & Komunikasi pemasaran. 54. Which of the following is NOT a function of marketing? A) Research Functions. B) Exchange Functions. C) Functions Facilitating Exchange. D) Manufacturing Functions. Show Answer Correct Answer: D) Manufacturing Functions. 55. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here? A) Concentration approach. B) Total market approach. C) Multi-segment approach. D) Differentiated market approach. Show Answer Correct Answer: C) Multi-segment approach. 56. This enables customers to try a product risk-free. A) Frequent buyer program. B) Sampling. C) Premium. D) Contest. Show Answer Correct Answer: B) Sampling. 57. Salespersons can demonstrate their enthusiasm for the products they sell through A) Tone of voice. B) Physical contact. C) Customer endorsements. D) Indifferent expressions. Show Answer Correct Answer: A) Tone of voice. 58. Describe the role of ethics in marketing practices. A) Ethics in marketing promotes competition by encouraging deceptive practices. B) Ethics in marketing ensures honesty, transparency, and fairness, fostering trust and long-term relationships with consumers. C) Ethics in marketing focuses solely on profit maximization and aggressive sales tactics. D) Ethics in marketing is about creating misleading advertisements to attract consumers. Show Answer Correct Answer: B) Ethics in marketing ensures honesty, transparency, and fairness, fostering trust and long-term relationships with consumers. 59. Promotion includes: A) Only distribution. B) Only pricing. C) Advertising, sales promotion, public relations. D) Only selling. Show Answer Correct Answer: C) Advertising, sales promotion, public relations. 60. It is used to reveal the company's strength and weaknesses, in compare to competitors A) Customer Total Cost. B) Customer Total Benefits. C) Customer Value Analysis. D) Customer Perceived Value. Show Answer Correct Answer: C) Customer Value Analysis. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books