This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 4 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 4 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which key word best describes the phrase "intangible products" A) Good. B) Item. C) Thing. D) Service. Show Answer Correct Answer: D) Service. 2. A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n) A) Designer. B) Competitor. C) Advertiser. D) Customer. Show Answer Correct Answer: D) Customer. 3. ..... refers to the offer of sale in return of payment in easy installment without any interest charges thereon. A) Full Finance 0%. B) Usable benefit. C) Sampling. D) Quantity gift. Show Answer Correct Answer: A) Full Finance 0%. 4. THE ART OF ANTICIPATING WHAT BUYERS ARE LIKELY TO DO UNDER A GIVEN SET OF CONDITIONS. A) COMPANY DEMAND. B) EXPERT OPINION. C) PROBABILITY SCALE. D) FORECASTING. Show Answer Correct Answer: D) FORECASTING. 5. Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi's marketing-information management system is most likely to be helping her to ..... A) Reduce the risk of product failure. B) Determine the competition's market share. C) Evaluate current promotional strategies. D) Develop a sales forecast for the company. Show Answer Correct Answer: A) Reduce the risk of product failure. 6. What is brand equity and why is it important? A) Brand equity is the value added to a product by a brand, and it is important because it drives customer loyalty, increases sales, and allows for premium pricing. B) Brand equity is only important for large corporations. C) Brand equity refers to the physical assets of a company. D) Brand equity is the cost of advertising a product. Show Answer Correct Answer: A) Brand equity is the value added to a product by a brand, and it is important because it drives customer loyalty, increases sales, and allows for premium pricing. 7. What aspect does Porter's Five Forces model analyze? A) Macro economic factors. B) Technological advancements. C) Competitive dynamics within an industry. D) Consumer behavior. Show Answer Correct Answer: C) Competitive dynamics within an industry. 8. Based in the customer's perception alone. A) Brand Identity. B) Brand Image. C) Brand Recall. D) Brand Recognition. Show Answer Correct Answer: B) Brand Image. 9. What is the expansion of PLC? A) Product life cycle. B) Production life cycle. C) Product line cycle. D) Production level concepts. Show Answer Correct Answer: A) Product life cycle. 10. What thing is related to PRICE in traditional 4P? A) Quality. B) Packaging. C) Warranties. D) Allowance. Show Answer Correct Answer: D) Allowance. 11. A nail salon is an example of what type of business represented in our society? A) Retail. B) Service. C) Online. D) Franchise. E) Global/International. Show Answer Correct Answer: B) Service. 12. Which is not the mode of labelling? A) Periodic Index. B) Formative. C) Descriptive. D) Utilitative. Show Answer Correct Answer: D) Utilitative. 13. The Challenges and Opportunities in the New Economy: A) Changing Value Propositions. B) All answers are true. C) Shifting Demand Patterns. D) Power Shift to Customers. Show Answer Correct Answer: B) All answers are true. 14. What is marketing? A) Marketing is the process of manufacturing products. B) Marketing is the same as sales. C) Marketing is only about advertising. D) Marketing is the process of promoting and selling products or services. Show Answer Correct Answer: D) Marketing is the process of promoting and selling products or services. 15. The act of buying of the same brand over and over again is known as ..... A) Buying habit. B) Company image. C) Prospective buyer. D) Advertising campaign. Show Answer Correct Answer: A) Buying habit. 16. ..... is the strong feeling, desire or emotion that makes the buyer buy a product A) Buying motive. B) Demand. C) Price. D) Quality. Show Answer Correct Answer: A) Buying motive. 17. A person who buys goods either for resale or for use in production or for use of somebody else. A) Buyer. B) Customer. C) Consumer. D) None of the above. Show Answer Correct Answer: A) Buyer. 18. Larger market opportunities will belong to products that: A) Are designed with more features by producers. B) Are valued higher by consumers in terms of consumer value. C) Are rated higher in quality by producers. D) Have more attractive packaging created by producers. Show Answer Correct Answer: B) Are valued higher by consumers in terms of consumer value. 19. ..... refers to classifying the product into different groups with same characteristics. A) Grading. B) Branding. C) Packaging. D) Labeling. Show Answer Correct Answer: A) Grading. 20. What are the latest trends in digital marketing? A) AI-driven personalization, video content dominance, voice search optimization, social commerce, and sustainability in marketing. B) Traditional media dominance. C) Print advertising resurgence. D) Email marketing exclusivity. Show Answer Correct Answer: A) AI-driven personalization, video content dominance, voice search optimization, social commerce, and sustainability in marketing. 21. What are the different types of advertising media? A) Word-of-mouth, product placement, celebrity endorsements. B) Television, radio, print, outdoor, digital, direct mail. C) Billboards, flyers, brochures. D) Social media, email marketing, content marketing. Show Answer Correct Answer: B) Television, radio, print, outdoor, digital, direct mail. 22. Utility and demand is an important factor of determining price of a commodity. If demand is elastic, price should be set at a ..... level and if the demand is less elastic or inelastic, price can be set at ..... level A) Lower, Higher. B) Lower, minimum. C) Minimum, lower. D) Higher, lower. Show Answer Correct Answer: A) Lower, Higher. 23. Identify an disadvantage of a partnership. A) The owner of the company has unlimited liability. B) May be difficult to raise money compared to a corporation. C) Double taxation. D) The partners may disagree thus causing problems in the business. Show Answer Correct Answer: D) The partners may disagree thus causing problems in the business. 24. There are ..... elements of promotion mix. A) Four. B) Six. C) Five. D) Two. Show Answer Correct Answer: B) Six. 25. Advertising and sales promotion fall under which element of the marketing mix? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. 26. What is a nondisclosure agreement (NDA) A) A document that protect the company from harmful germs. B) A financial report. C) A marketing strategy. D) A legal document that protect sensitive information. Show Answer Correct Answer: D) A legal document that protect sensitive information. 27. Which stage has the highest investment cost A) Maturity. B) Growth. C) Decline. D) Introduction. Show Answer Correct Answer: D) Introduction. 28. Firms that share similar or the same activity as our main activity in the company are A) The intermediaries. B) The suppliers. C) The competitors. D) None of the above. Show Answer Correct Answer: C) The competitors. 29. Online Marketing is A) Same as face-to-face marketing. B) Voluminous task. C) Boring as customers are not visible. D) Easier than traditional marketing. Show Answer Correct Answer: D) Easier than traditional marketing. 30. ONE MARKETING CAMPAIGN IS NEEDED TO ALL TYPE OF CUSTOMERS A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 31. There is only one boss. The customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. A) Societal. B) Market. C) Sales. D) Production. Show Answer Correct Answer: B) Market. 32. Salah satu kegiatan Sales Promotion (promosi penjualan), yaitu? A) Meeting dengan calon customer. B) Memberikan potongan harga berbatas waktu. C) Melakukan email dan WA blast kepada customer. D) Beriklan berbayar di sosial media. Show Answer Correct Answer: B) Memberikan potongan harga berbatas waktu. 33. Which of the following is a component of the 4 U's of growing volume? A) New Markets. B) New Products. C) New Users. D) New Strategies. Show Answer Correct Answer: C) New Users. 34. What is a SWOT analysis in marketing? A) A SWOT analysis is used for employee performance reviews. B) A SWOT analysis is a financial forecasting tool. C) A SWOT analysis focuses solely on market trends. D) A SWOT analysis in marketing is a tool for assessing Strengths, Weaknesses, Opportunities, and Threats. Show Answer Correct Answer: D) A SWOT analysis in marketing is a tool for assessing Strengths, Weaknesses, Opportunities, and Threats. 35. Why do we need to sell things? A) To confuse consumers about their needs. B) We need to sell things to generate revenue and meet consumer needs. C) To hoard resources for profit. D) To create unnecessary competition. Show Answer Correct Answer: B) We need to sell things to generate revenue and meet consumer needs. 36. How has digital marketing changed consumer engagement? A) Digital marketing has enhanced consumer engagement through real-time interaction, personalization, and data-driven strategies. B) Digital marketing has made consumer engagement less personalized and more generic. C) Digital marketing has eliminated the need for data analysis in consumer interactions. D) Digital marketing has decreased consumer engagement by limiting communication. Show Answer Correct Answer: A) Digital marketing has enhanced consumer engagement through real-time interaction, personalization, and data-driven strategies. 37. "What problem are we solving for the greater good?" is a question related to: A) Mission statement. B) Vision statement. C) All the above. D) None of the above. Show Answer Correct Answer: B) Vision statement. 38. What type of market segmentation bases marketing efforts on consumer lifestyles? A) Geographic. B) Demographic. C) Psychographics. D) Product benefits. Show Answer Correct Answer: C) Psychographics. 39. What is Internationalization Driver? A) Cost Advantages. B) Different Language. C) Variety of Food. D) New Culture. Show Answer Correct Answer: A) Cost Advantages. 40. Advertisement may be defined as A) Non personal presentation. B) Personal presentation. C) Nonverbal presentation. D) Verbal presentation. Show Answer Correct Answer: A) Non personal presentation. 41. A sale can take place through A) Agency based. B) Direct sales. C) Online sales. D) All of the above. Show Answer Correct Answer: D) All of the above. 42. What are pricing strategies? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of delivering messages to customers in order to promote a product or service. D) The strategies used to set the price of a product or service. Show Answer Correct Answer: D) The strategies used to set the price of a product or service. 43. Select the factor based on the explanation:Packaging is important so that it grabs the customer's attention and has correct information on it. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: C) Packaging. 44. Unclear unique selling proposition belong to company's ..... A) Opportunities. B) Threats. C) Strenghts. D) Weaknesses. Show Answer Correct Answer: D) Weaknesses. 45. What does the internal environment of marketing consist of? A) Political factors, economic factors. B) Company resources, organizational culture, internal processes. C) Customers, competitors, suppliers. D) Technological advancements, environmental factors. Show Answer Correct Answer: B) Company resources, organizational culture, internal processes. 46. Conflict between the members of a same level of a channel is knownas: A) Vertical conflict. B) Temporary conflict. C) Horizontal conflict. D) Channel conflict. Show Answer Correct Answer: C) Horizontal conflict. 47. From the customer's perspective, price is what must be given up in exchange for a good or service; from the seller's perspective, price is the revenue that will be gained in the exchange of a good or service. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 48. What is the primary goal of market segmentation in marketing? A) To divide the market into smaller, more manageable segments. B) To increase the price of products for specific customers. C) To eliminate competition from the market. D) To reduce the number of products offered by a company. Show Answer Correct Answer: A) To divide the market into smaller, more manageable segments. 49. ..... from the METHODS OF PRIMARY RESEARCH A) Test market. B) Public sources. C) Reports. D) Internal Data. Show Answer Correct Answer: A) Test market. 50. Which of the following is not a product of bank? A) Demat account. B) Bank building. C) Auto loan. D) Home loan. E) None of these. Show Answer Correct Answer: B) Bank building. 51. ..... is the creative phase where the firm seeks to discover new product opportunities by collecting ideas from customers, employees, competitors, distributors, and market trends. Quantity matters more than quality at this stage. A) Idea Screening. B) Idea Generation. C) Concept Testing. D) Business Analysis. Show Answer Correct Answer: B) Idea Generation. 52. Products are always tangible goods. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 53. Which of the following brands failed due to poor STP decisions and positioning it as the 'cheapest car'? A) Hyundai Eon. B) Tata Nano. C) Maruti Alto. D) Renault Kwid. Show Answer Correct Answer: B) Tata Nano. 54. Salah satu aspek psikologis yang menggerakkan mahluk hisup dalam aktivitas-aktivitasnya dan menjadi dasar (alasan) berusaha adalah ..... A) Harapan. B) Kepuasan. C) Kemauan. D) Keinginan. E) Kebutuhan. Show Answer Correct Answer: E) Kebutuhan. 55. In demand forecasting, what is a 'Potential Market'? A) Consumers who regularly buy similar products. B) Consumers interested but unable to purchase the product. C) Consumers actively seeking alternatives. D) Consumers who have purchased the product before. Show Answer Correct Answer: B) Consumers interested but unable to purchase the product. 56. The main purpose of branding is to: A) Increase production. B) Decrease competition. C) Differentiate the product from competitors. D) Reduce cost. Show Answer Correct Answer: C) Differentiate the product from competitors. 57. Identify an disadvantage of a limited liability corporation. A) May be difficult to raise money compared to a corporation. B) Double taxation. C) The partners may disagree thus causing problems in the business. D) The owner of the co.mpany has unlimited liability. Show Answer Correct Answer: A) May be difficult to raise money compared to a corporation. 58. Goals that state what a marketer wants to achieve through pricing are called: A) Sales objectives. B) Pricing objective. C) Maximizing sales. D) Psychological pricing. Show Answer Correct Answer: B) Pricing objective. 59. To get their goods to the end user, several companies use marketing intermediaries. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 60. Environmental issues:Language, culture, behavior, attitude is categorized into ..... A) Employment. B) Political. C) Legal. D) Social and Culture. Show Answer Correct Answer: D) Social and Culture. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books