This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 9 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A consumer decides to buy organic food products because they are concerned about environmental sustainability. Which factor is influencing their decision? A) Cultural factors. B) Personal factors. C) Social factors. D) Psychological factors. Show Answer Correct Answer: A) Cultural factors. 2. The process of dividing the market into segments whose needs and wants are best satisfied by a product's utility is called: A) Demographic segmentation. B) Benefits segmentation. C) Occasion segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Benefits segmentation. 3. Which of the following is an example of a branding decision? A) Determining the product's color. B) Selecting the company's advertising channels. C) Designing a unique logo and brand identity. D) Choosing where to sell the product. Show Answer Correct Answer: C) Designing a unique logo and brand identity. 4. Hal pertama apakah yang dilakukan dalam mengembangkan komunikasi yang efektif untuk penjualan? A) Menetapkan anggaran. B) Memutuskan media yang akan digunakan. C) Identifikasi pemirsa sasaran. D) Menentukan tujuan. Show Answer Correct Answer: C) Identifikasi pemirsa sasaran. 5. A cardboard box consisting of 10 packets of 1 kg sugar is an example of: A) Primary packaging. B) Secondary packaging. C) Transportation packaging. D) None of the above. Show Answer Correct Answer: C) Transportation packaging. 6. Stage of PLC ( Product Life Cycle) A) Introduction. B) Growth. C) Maturity & Decline. D) All the above. Show Answer Correct Answer: D) All the above. 7. Eliminating possibilities until one or two ideas are selected for development. A) Introducing the product. B) Evaluating customer acceptance. C) Generating ideas. D) Screening ideas. Show Answer Correct Answer: D) Screening ideas. 8. Contoh usaha yang berfokus untuk mengembangkan entitas pada orang atau manusia adalah ..... A) Event organizer. B) Penjahit. C) Property. D) Minimarket. E) Selebgram. Show Answer Correct Answer: E) Selebgram. 9. Give an example of a marketing management activity. A) Conducting market research to understand customer preferences. B) Managing internal administrative tasks. C) Reducing product prices to increase sales volume. D) Ignoring customer feedback and complaints. Show Answer Correct Answer: A) Conducting market research to understand customer preferences. 10. Get out production, cut the price" -Philosophy by Henry Ford is an example of ..... A) Selling Concept. B) Marketing Concept. C) Production Concept. D) Product Concept. Show Answer Correct Answer: C) Production Concept. 11. Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory A) Seasonal discounts. B) Trade discounts. C) Quantity discounts. D) Cash discounts. Show Answer Correct Answer: A) Seasonal discounts. 12. Segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people's interests, attitudes, and values is called ..... segmentation A) Geographic. B) Psychographic. C) Behavioural. D) Demographic. Show Answer Correct Answer: B) Psychographic. 13. Digital Ads, Billboards, Newspapers and Magazines are ..... A) DISPLAY ADS. B) PODCASTS. C) SOCIAL MEDIA ADS. D) None of the above. Show Answer Correct Answer: A) DISPLAY ADS. 14. Which of the following is the example of a tube of shaving cream? A) Primary Packaging. B) Secondary Packaging. C) Transportation Packaging. D) None of these. Show Answer Correct Answer: A) Primary Packaging. 15. Define the concept of market segmentation. A) Market segmentation is the process of increasing market prices. B) Market segmentation is the analysis of competitors in a market. C) Market segmentation is the division of a market into distinct groups of buyers with different needs, characteristics, or behaviors. D) Market segmentation refers to the total market size without any divisions. Show Answer Correct Answer: C) Market segmentation is the division of a market into distinct groups of buyers with different needs, characteristics, or behaviors. 16. Under what circumstances would it be appropriate for a person to send a letter of application to a business? A) When completing an application form. B) When submitting educational transcripts. C) When responding to a request for information. D) When acting on a referral job lead. Show Answer Correct Answer: D) When acting on a referral job lead. 17. The total number of products within all product lines of a company is referred to as: A) Depth of product mix. B) Length of product mix. C) Consistency of product mix. D) Width of product mix. Show Answer Correct Answer: B) Length of product mix. 18. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ..... A) Product. B) Event. C) Service. D) Experience. Show Answer Correct Answer: D) Experience. 19. Which attack strategy is suitable for small companies competing against large, high-revenue businesses? A) Frontal Attack. B) Encirclement Attack. C) Bypass Attack. D) Guerrilla Attack. Show Answer Correct Answer: D) Guerrilla Attack. 20. Choose the correct optionThe water and electricity have been cut off in our tenement house ..... early this morning. A) Since. B) Ago. C) After. D) Before. E) For. Show Answer Correct Answer: A) Since. 21. One method of increasing prices is using ..... , where the company maintains its price but removes or prices separately one or more elements that were part of the former offer. A) Escalator clauses. B) Unbundling. C) Unitary pricing. D) Demand pricing. Show Answer Correct Answer: B) Unbundling. 22. What can be the objectives in using qualitative approach research? A) To examine consumer insights toward a brand. B) To measure the level of consumer satisfaction toward a product. C) To assess the influence factors of purchase decision. D) To understand customer purchase decision making journey. Show Answer Correct Answer: D) To understand customer purchase decision making journey. 23. Select the technique and example used in pricing products.Technique:Pricing several complementary products together for one price. Example:Pricing a video game console, accessories and 2 games all together for $ 160. A) Bundle Pricing. B) Multiple Unit Pricing. C) Prestige Pricing. D) Odd-Even Pricing. Show Answer Correct Answer: A) Bundle Pricing. 24. ..... Involves decisions regarding the product to be manufactured and it's attributes such as its quality considerations, packaging, models and variations to be introduced etc ..... A) Product mixing and development:. B) Product designing and evaluation. C) Product designing and development:. D) Product verification and development:. Show Answer Correct Answer: B) Product designing and evaluation. 25. Individu / kelompok yang menjadi sasaran dari usaha pemasaran disebut A) Pemasar. B) Marketer. C) Prospect. D) Pasar. Show Answer Correct Answer: C) Prospect. 26. Cognitive dissonance is part of: A) Evaluation of Alternatives and Purchase. B) Postpurchase behavior. C) Need recognition. D) Pre-purchase behavior. Show Answer Correct Answer: A) Evaluation of Alternatives and Purchase. 27. Cara melakukan promosi dengan berinteraksi langsung melalui media pribadi seseorang seperti email, telepon, WA blast, dll merupakan pendekatan promotion mix pada elemen? A) Direct Selling. B) Public Relation. C) Personal Selling. D) Advertising. Show Answer Correct Answer: A) Direct Selling. 28. This of the following is not a type of Marketing Concept A) The Supplier Concept. B) The production concept. C) The societal marketing concept. D) The selling concept. Show Answer Correct Answer: A) The Supplier Concept. 29. Identify the type of market research data based on the characteristics below:Data that can help company's understand consumer wealth, demographic data (US Census), etc to drive business decisions. A) Competitor data. B) Market research data. C) Company data. D) Government data. Show Answer Correct Answer: D) Government data. 30. Is the sum of the tangible and intangible benefits and costs to customer A) Value proposition. B) Experiential Value. C) Economic value. D) Social Value. Show Answer Correct Answer: A) Value proposition. 31. How do cultural factors influence consumer behavior? A) Consumer behavior is solely determined by economic factors. B) Cultural factors have no impact on consumer behavior. C) Cultural factors influence consumer behavior by shaping values, beliefs, and preferences that affect perceptions and purchasing decisions. D) Cultural factors only influence advertising strategies. Show Answer Correct Answer: C) Cultural factors influence consumer behavior by shaping values, beliefs, and preferences that affect perceptions and purchasing decisions. 32. Which of the following is not included in the major components of physical distribution? A) Inventory control. B) Material handling. C) Transportation. D) None of these. Show Answer Correct Answer: D) None of these. 33. Marketers often conduct causal research through experiments and ..... A) Informal discussions. B) Questionnaires. C) Simulations. D) Literature reviews. Show Answer Correct Answer: C) Simulations. 34. The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 35. Yang tidak termasuk dalam 3 Aspek Competitive Advantage A) Target Market. B) Corporation. C) Benefit. D) Competition. Show Answer Correct Answer: B) Corporation. 36. The four elements of the promotional mix are:product, place, price, and promotion. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 37. The process of classifying people who form a given market into even smaller groups are ..... A) Isolating. B) Market segmentation. C) Target markets. D) Targeting. Show Answer Correct Answer: B) Market segmentation. 38. Which of the following statement is not true for selling? A) Focuses on the need of the seller. B) Aims at maximising selling. C) Involves fragmented approach to sell. D) Selling is limited to exchange of goods and services. Show Answer Correct Answer: B) Aims at maximising selling. 39. Which of the following is a branding strategy? A) Reducing product features. B) Brand extension. C) Increasing employee benefits. D) None of the above. Show Answer Correct Answer: B) Brand extension. 40. Consumer buying behavior refers to the buying of ..... A) Individual and Households. B) Organizations and Individuals. C) Individuals, Households and Organization. D) Government Buying and Household Buying. Show Answer Correct Answer: A) Individual and Households. 41. After the launch, the firm monitors performance metrics, consumer feedback, and profitability. This helps refine marketing strategy or make product adjustments if necessary. A) Business Analysis. B) Product Development. C) Market Testing. D) Post-Launch Analysis. Show Answer Correct Answer: D) Post-Launch Analysis. 42. How do cultural influences affect the decision-making process? A) Cultural influences affect decision-making by shaping values, perceptions, and priorities. B) Cultural influences are irrelevant to personal choices. C) Cultural influences have no impact on decision-making. D) Cultural influences only affect financial decisions. Show Answer Correct Answer: A) Cultural influences affect decision-making by shaping values, perceptions, and priorities. 43. Which method calculates market demand based on existing similar products? A) Geographic-level Market Demand. B) Product-level Market Demand. C) Target-level Market Demand. D) Industry-level Market Demand. Show Answer Correct Answer: B) Product-level Market Demand. 44. Pemasok, penyalur, pesaing dan konsumen termasuk dalam lingkungan pemasaran ..... A) Makro. B) Mikro. C) Internal. D) Langsung. E) Eksternal. Show Answer Correct Answer: B) Mikro. 45. Which of the following is an important benefit of marketing plans? A) They develop exciting products. B) They ensure a yearly profit. C) They can help obtain funding. D) They help recruit quality employees. Show Answer Correct Answer: C) They can help obtain funding. 46. What type of segmentation occurs when Publix runs a "Going Green" promotion to promote Earth Day and environmentally safe products? A) Geographics. B) Demographics. C) Product Benefit. D) Psychographics. Show Answer Correct Answer: D) Psychographics. 47. ..... is the act of obtaining a desired object from someone by offering something in return. A) Delivery. B) Exchange. C) Marketing Myopia. D) Selling. Show Answer Correct Answer: B) Exchange. 48. Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to A) Read the yellow pages. B) Watch for advertising. C) Ask his friends. D) Visit local businesses. Show Answer Correct Answer: A) Read the yellow pages. 49. The most basic level of a product is A) Core Product. B) Allied Product. C) Auxilliary Product. D) Central Product. Show Answer Correct Answer: A) Core Product. 50. ANAIAH ACQUIRE PRODUCTS AND SERVICES FOR HER OWN CONSUMPTION. WHAT TYPE OF MARKET IS SHE? A) CONSUMER MARKET. B) GOVERNMENT MARKET. C) BUSINESS MARKET. D) FOREIGN MARKET. Show Answer Correct Answer: A) CONSUMER MARKET. 51. Target Group means A) All purchasers. B) All sales persons. C) Targeted purchasers. D) Delivery persons. Show Answer Correct Answer: A) All purchasers. 52. Which of the following involves contacting potential customers over the phone to sell products or services? A) Text (SMS) marketing. B) Email marketing. C) Direct mail. D) Telemarketing. Show Answer Correct Answer: D) Telemarketing. 53. Karam limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines. A) Needs and wants. B) Creating a market offering. C) Customer value. D) Exchange mechanism. Show Answer Correct Answer: C) Customer value. 54. A small, private college advertises that, "Students will receive a Harvard quality education for a state university tuition." This is an example of ..... positioning. A) Competitor. B) Use/application. C) Product category. D) Quality/price. E) Benefit. Show Answer Correct Answer: D) Quality/price. 55. Select the technique and example used in pricing products.Technique:Setting higher than average prices to send a message to customers that the product has a status and is prestigious. Example:Sneakers of a particular brand that cost $ 180 A) Prestige Pricing. B) Odd-Even Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: A) Prestige Pricing. 56. The following are factors in retail strategy, except. A) Display attractiveness. B) Customer service. C) Promotions planned. D) Incentive structure followed. Show Answer Correct Answer: B) Customer service. 57. THE SET OF MEASURES THAT HELPS MARKETERS QUANTIFY, COMPARE, AND INTERPRET THEIR PERFORMANCE. A) MARKETING INSIGHTS. B) MARKETING DASHBOARD. C) MARKETING MIX MODELLING. D) MARKETING METRICS. Show Answer Correct Answer: D) MARKETING METRICS. 58. Packaging is important not only for protection of the product but also serves as ..... A) Promotional tool. B) Complex graphics. C) Promotion budget. D) Quality product. Show Answer Correct Answer: A) Promotional tool. 59. Kotler dan Keller menjelaskan bahwa inti dari pemasaran adalah mengidentifikasi dan memenuhi kebutuhan manusia dan sosial. salah satu definisi yang baik dan singkat dari pemasaran adalah memenuhi kebutuhan dengan cara yang ..... A) Hemat. B) Mudah. C) Menguntungkan. D) Cepat. E) Strategis. Show Answer Correct Answer: C) Menguntungkan. 60. Merges successive levels of production and distribution under ine ownership. A) Corporate VMS. B) Contractual VMS. C) All the above. D) None of the above. Show Answer Correct Answer: A) Corporate VMS. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books