This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 8 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. PEOPLE WHO HAVE THE FORMAL AUTHORITY TO SELECT SUPPLIERS AND ARRANGE THE PURCHASE TERMS. A) INFLUENCERS. B) DECIDERS. C) GATEKEEPERS. D) INITIATORS. Show Answer Correct Answer: C) GATEKEEPERS. 2. "Marketing focuses on achieving organisational goals through customer satisfaction" refers to which feature of marketing? A) Customer-oriented. B) Transactional. C) Dynamic process. D) Societal. Show Answer Correct Answer: A) Customer-oriented. 3. ..... markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. A) Business-to-business (Industrial). B) Reseller. C) Institutional. D) Consumer. Show Answer Correct Answer: C) Institutional. 4. Which of the following is NOT a core concept of marketing? A) Efficiency and Effectiveness. B) Needs, wants, demands. C) Value, Satisfaction and Quality. D) Products and services. Show Answer Correct Answer: A) Efficiency and Effectiveness. 5. Contoh perusahaan yang menerapkan Focus Differentiation adalah ..... A) Harley Davidson. B) Mc Donalds. C) Toyota. D) Starbucks. Show Answer Correct Answer: A) Harley Davidson. 6. What might affect a sales forecast? A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. B) The distribution strategy, effective sales force, increased promotion, and different prices. C) Include a budget for sales/revenues, identifying new marketing strategies, setting a sales quotas for sales staff, etc. D) All of the above. Show Answer Correct Answer: B) The distribution strategy, effective sales force, increased promotion, and different prices. 7. Symbol is used in which cases? A) Labelling. B) Publicity. C) Packaging. D) None of these. Show Answer Correct Answer: A) Labelling. 8. The buyer chooses the offerings he/she perceives to deliver the most value, the sum of the tangible and intangible benefits and costs. A) Impression and Engagement. B) Offerings and Brands. C) Supply Chain. D) Value and Satisfaction. Show Answer Correct Answer: D) Value and Satisfaction. 9. Monitoring and control helps adjust marketing strategies if they aren't working. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 10. What is a key benefit of market segmentation? A) Increased product variety. B) Decreased competition. C) More targeted marketing efforts. D) Lower production costs. Show Answer Correct Answer: C) More targeted marketing efforts. 11. The ..... holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). A) Production concept. B) Marketing conceptView answer. C) Production cost expansion concept. D) Product concept. Show Answer Correct Answer: D) Product concept. 12. Sales training benefits a company by: A) Reducing sales tax. B) Increasing customer complaints. C) Reducing a salesperson turnover. D) Increasing selling costs. Show Answer Correct Answer: C) Reducing a salesperson turnover. 13. Relationship marketing means A) Selling to relatives. B) Selling by relatives. C) After sale service. D) Gross selling. E) None of these. Show Answer Correct Answer: C) After sale service. 14. Which of the following is a good source of internal data? A) Professional marketing research firms. B) Data gathering. C) Commercial Internet databases. D) Marketing research. Show Answer Correct Answer: B) Data gathering. 15. Which of the following is NOT one of the two interacting components of marketing? A) Consumer Behavior. B) Market. C) Competition. D) Company. Show Answer Correct Answer: A) Consumer Behavior. 16. A company wants to personalize its marketing efforts for different customer segments. Which of the following strategies would be most effective? A) Concentrated marketing approach. B) Differentiated marketing strategy. C) Undifferentiated marketing strategy. D) Mass marketing approach. Show Answer Correct Answer: B) Differentiated marketing strategy. 17. Which segmentation base would best describe Patagonia's focus on environmentally-conscious consumers? A) Geographic segmentation. B) Psychographic segmentation. C) Behavioral segmentation. D) Demographic segmentation. Show Answer Correct Answer: B) Psychographic segmentation. 18. What is marketing research? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of dividing a market into distinct sub-groups of customers. D) The process of positioning a brand in the minds of customers. Show Answer Correct Answer: B) The process of gathering data and information to gain insight into customer needs and market trends. 19. What components are involved in marketing activities? A) Sales, accounting, and human resources. B) Product development, distribution, and communication. C) Legal, finance, and operations. D) Research and development, public relations, and production. Show Answer Correct Answer: B) Product development, distribution, and communication. 20. What are the key components of the marketing process? A) Understanding customer needs. B) Only selling. C) Only advertising. D) None of the above. Show Answer Correct Answer: A) Understanding customer needs. 21. Inflation is an important ..... factor. A) Legal. B) Political. C) Social. D) Economical. Show Answer Correct Answer: D) Economical. 22. Select the technique and example used in pricing products.Technique:Charging a low price everyday without ever planning on discounting it in the future to provide consistent sales of that item over a period of time.Example:Charging the same price for eggs on a consistent basis. The eggs never go on sale nor are they ever discounted. A) Everyday Low Price (EDLP). B) Bundle Pricing. C) Promotional Pricing. D) Pricing Lining. Show Answer Correct Answer: A) Everyday Low Price (EDLP). 23. In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the A) XYZ Principle. B) ABC Principle. C) RH Factor. D) GDP Factor. Show Answer Correct Answer: B) ABC Principle. 24. What is the concept of branding? A) The cost of production. B) The value and strength of a brand in the market. C) The level of employee satisfaction. D) None of the above. Show Answer Correct Answer: B) The value and strength of a brand in the market. 25. .... research approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work. A) Inductive. B) Cognitive. C) Ethnographic. D) Deductive. E) Archaeological. Show Answer Correct Answer: C) Ethnographic. 26. How can focus groups be beneficial in marketing research? A) Focus groups help gather qualitative insights and understand consumer attitudes. B) Focus groups eliminate the need for surveys and questionnaires. C) Focus groups provide quantitative data for statistical analysis. D) Focus groups are primarily used for product testing and development. Show Answer Correct Answer: A) Focus groups help gather qualitative insights and understand consumer attitudes. 27. Marketing functions involve interrelated activities to get goods and services from producers to: A) Retailers. B) Wholesalers. C) Manufacturers. D) Consumers. Show Answer Correct Answer: D) Consumers. 28. Which of the following is not a quality of a good brand name? A) Distinctive. B) Suggestive. C) Easily pronounceable. D) Lengthy. Show Answer Correct Answer: D) Lengthy. 29. Lingkungan pemasaran dibagi menjadi dua yaitu ..... A) Mikro dan makro. B) Perusahaan dan pelanggan. C) Langsung dan tidak langsung. D) Alam dan manusia. E) Internal dan eksternal. Show Answer Correct Answer: A) Mikro dan makro. 30. Which of the following is a common method for segmenting a market? A) By employee skill level. B) By geographic location. C) By financial performance. D) By production capacity. Show Answer Correct Answer: B) By geographic location. 31. What does "product line depth" refer to? A) The number of variations within a product line. B) The number of product categories a company operates in. C) The number of different product lines a company offers. D) The quality level of products in a product line. Show Answer Correct Answer: A) The number of variations within a product line. 32. The family in a buyer's life consisting of parents and siblings is the ..... A) Family of influence. B) Family of procreation. C) Family of efficiency. D) Purchasing family. E) Family of orientation. Show Answer Correct Answer: E) Family of orientation. 33. Marketing planning involves choosing platforms and setting product prices. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 34. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? A) Societal marketing Philosophy. B) Selling Philosophy. C) Product Philosophy. D) Production Philosophy. Show Answer Correct Answer: A) Societal marketing Philosophy. 35. 'Products are not purchased but sold', with which point of view is this statement associated A) Production. B) Product. C) Sales. D) Marketing. Show Answer Correct Answer: C) Sales. 36. Which of the following is NOT a component of the microenvironment? A) Bargaining Power of Suppliers. B) Competitive Rivalry. C) Threat of New Entry. D) Economic Conditions. Show Answer Correct Answer: D) Economic Conditions. 37. A marketing plan forces the marketing team to put its goals in writing, making those goals ..... A) Less risky. B) Less specific. C) Better than those of competitors. D) Easier to remember. Show Answer Correct Answer: D) Easier to remember. 38. THESE ARE CONVENIENCE GOODS CONSUMERS PURCHASE ON A REGULAR BASIS A) STAPLES. B) EMERGENCY GOODS. C) IMPULSE GOODS. D) UNSOUGHT GOODS. Show Answer Correct Answer: A) STAPLES. 39. Which of the following marketing strategies best aim to directly enhance brand image and reputation? A) Differentiation and brand positioning. B) Re-branding and modernization. C) Customer support feedback. D) Product and service innovatio. Show Answer Correct Answer: B) Re-branding and modernization. 40. Needs of ..... are being focused in Marketing.(Choose the most appropriate one) A) Customer. B) Wholesaler. C) Retailer. D) Producer. Show Answer Correct Answer: A) Customer. 41. What is the significance of a unique selling proposition (USP)? A) A USP is a legal requirement for all products. B) A USP is only important for large corporations. C) The significance of a USP lies in its ability to clearly communicate what makes a product or service unique, thereby attracting and retaining customers. D) A USP is primarily used for internal marketing strategies. Show Answer Correct Answer: C) The significance of a USP lies in its ability to clearly communicate what makes a product or service unique, thereby attracting and retaining customers. 42. Company X believes that to succeed, it should focus on hiring skilled salespeople and offering attractive compensation and incentives to motivate them to sell more. Which business orientation is Company X following? A) Sales-oriented concept. B) Production-oriented concept. C) Product-oriented concept. D) Marketing-oriented concept. Show Answer Correct Answer: A) Sales-oriented concept. 43. Which of the following is the second stage of the strategic planning process? A) Conducting Situation Analysis. B) Setting Objectives. C) Monitoring and evaluating. D) Developing Marketing Mix. Show Answer Correct Answer: A) Conducting Situation Analysis. 44. Choose the correct optionElizabeth went to work in Israel 6 years ..... , and I haven't seen her since. A) Since. B) For. C) Before. D) After. E) Ago. Show Answer Correct Answer: E) Ago. 45. 2 component of consumer profile is ..... A) Traits. B) Lifestyle. C) Both. D) None. Show Answer Correct Answer: C) Both. 46. Businesses operate in a dynamic environment, characterised by all of the following EXCEPT:- A) Changes in consumer tastes. B) Changes in geology. C) Changes in technology. D) Changes in economic conditions. Show Answer Correct Answer: B) Changes in geology. 47. The DEPEST model includes which of the following factors? A) Demographic, Economic, Political, Environmental, Social, Technological factors. B) Demographic, Economic, Political, Environmental, Social, Tactical factors. C) Distribution, Economic, Political, Environmental, Social, Technological factors. D) Demographic, Economic, Political, Environmental, Strategic, Technological factors. Show Answer Correct Answer: A) Demographic, Economic, Political, Environmental, Social, Technological factors. 48. Today's marketers need ..... A) Neither creativity nor critical thinking skills. B) Both creativity and critical thinking skills. C) Critical thinking skills but not creativity. D) Creativity but not critical thinking skillsView answer. Show Answer Correct Answer: B) Both creativity and critical thinking skills. 49. A travel company divides its potential customers based on their attitudes, interests, and lifestyles (e.g., 'adventure seekers' versus 'luxury relaxation travelers'). Which type of segmentation is being applied? A) Behavioral Segmentation. B) Demographic Segmentation. C) Geographic Segmentation. D) Psychographic Segmentation. Show Answer Correct Answer: D) Psychographic Segmentation. 50. Why is marketing important for businesses? A) To increase product defects. B) To create and maintain customer relationships. C) To reduce employee salaries. D) None of the above. Show Answer Correct Answer: B) To create and maintain customer relationships. 51. What is the primary goal of market segmentation? A) To reduce marketing costs. B) To enhance product features. C) To identify specific consumer needs. D) To increase production efficiency. Show Answer Correct Answer: C) To identify specific consumer needs. 52. What is the CPM or cost per thousand rate for a local community magazine ad that costs $ 600 and has a circulation of 8, 000 readers? (Rate X Cost per thousand/Readers) A) $ 87.75 per 1, 000 readers. B) $ 50.50 per 1, 000 readers. C) $ 75.00 per 1, 000 readers. D) $ 93.75 per 1, 000 readers. Show Answer Correct Answer: C) $ 75.00 per 1, 000 readers. 53. How can companies build long-term relationships with customers? A) By increasing product prices regularly. B) By focusing only on new customer acquisition. C) By making it easy for satisfied customers to buy more. D) By reducing customer service interactions. Show Answer Correct Answer: C) By making it easy for satisfied customers to buy more. 54. Part of the criteria for selecting suppliers and vendors includes: A) Negotiated Terms such as employment. B) Product Quality. C) Past Experiences. D) Special Services. Show Answer Correct Answer: A) Negotiated Terms such as employment. 55. Marketing is satisfying Consumer ..... Profitably. Fill the blank with the right option from below. A) Wants. B) Demands. C) Needs. D) Wishes. Show Answer Correct Answer: C) Needs. 56. Labelling provides detailed information about the A) Contents of the product. B) Usage of the product. C) Durability of the product. D) All of the above. Show Answer Correct Answer: D) All of the above. 57. Over time, as customer preferences evolve and technology advances, organizations envision future improvements or innovative features to strengthen their offerings. This forward-looking stage, involving the possible transformations a product might undergo, is described as the: A) Potential Product. B) Basic Product. C) Augmented Product. D) Expected Product. E) Core Benefit. Show Answer Correct Answer: A) Potential Product. 58. Berdasarkan kategori Produk-Jasa, Jasa penerbangan termasuk ke dalam kategori ..... A) Jasa yang disertai barang. B) Barang berwujud yang disertai jasa. C) Barang berwujud murni. D) Hybrid. E) Jasa murni. Show Answer Correct Answer: A) Jasa yang disertai barang. 59. To understand Your WHO it's good to be A) Always smiling. B) Focus on making money. C) Good in Social Media. D) Customer centric. Show Answer Correct Answer: D) Customer centric. 60. Brown Goods mainly refer to: A) Household electrical appliances such as TVs, audio systems, and computers. B) Wooden furniture and decorative items. C) Food items and daily-use consumables. D) Cleaning products and detergents. Show Answer Correct Answer: A) Household electrical appliances such as TVs, audio systems, and computers. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books