This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 10 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. SWOT Analysis is a strong part of A) Selling. B) Marketing. C) Publicity. D) None of these. Show Answer Correct Answer: B) Marketing. 2. When do you need an NDA? A) When sharing public information. B) When hiring employees. C) When making a personal blog. D) When buying groceries. Show Answer Correct Answer: B) When hiring employees. 3. Exchange of goods for goods without using any medium of exchange is A) Production stage. B) Barter stage. C) Sales stage. D) None of the above. Show Answer Correct Answer: B) Barter stage. 4. What role does marketing management play in strategic decision-making? A) It is not relevant to strategic decision-making. B) It guides organizations in making decisions related to target markets and positioning. C) It only focuses on day-to-day operations. D) It primarily involves managing supply chain activities. Show Answer Correct Answer: B) It guides organizations in making decisions related to target markets and positioning. 5. The process of getting people interested in your Company's product or service is A) Sales. B) Marketing. C) Branding. D) Advertising. Show Answer Correct Answer: B) Marketing. 6. Tujuan ketiga dari marketing communication adalah ..... A) Action. B) Interest. C) Awareness. D) Desire. Show Answer Correct Answer: D) Desire. 7. Which of the following is not a need A) Food. B) Luxury Cars. C) Shelter. D) Clothing. Show Answer Correct Answer: B) Luxury Cars. 8. "Many people want Maserati car, only few are able to buy." This is an example of ..... A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. 9. Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc A) Competitor data. B) Company data. C) Market research data. D) Government data. Show Answer Correct Answer: C) Market research data. 10. .... gives a customer the necessary information about the product he desires to purchase. A) Branding. B) Packaging. C) Labelling. D) Trademark. Show Answer Correct Answer: C) Labelling. 11. How do marketing strategies impact overall business performance? A) Marketing strategies have no effect on business performance. B) Marketing strategies significantly enhance overall business performance by driving sales, increasing brand awareness, and fostering customer loyalty. C) Marketing strategies only increase costs without benefits. D) Marketing strategies are irrelevant to customer engagement. Show Answer Correct Answer: B) Marketing strategies significantly enhance overall business performance by driving sales, increasing brand awareness, and fostering customer loyalty. 12. Marketing is related to A) Product. B) Service. C) People. D) All. Show Answer Correct Answer: D) All. 13. The "core product" mainly refers to: A) Primary benefit or service. B) Luxury value of the product. C) Physical attributes. D) Packaging features. Show Answer Correct Answer: A) Primary benefit or service. 14. ..... is objection to advertisement. A) Knowledge on various products. B) Improvement in Quality of Product. C) Decrease in price. D) Undermines social values. Show Answer Correct Answer: D) Undermines social values. 15. Specialty goods require consumers to: A) Purchase them frequently without much thought. B) Put in special effort to locate and purchase them. C) Buy them at discounted prices only. D) Avoid comparison shopping. Show Answer Correct Answer: B) Put in special effort to locate and purchase them. 16. Rank the receiving process components in order below:a. Goods are marked and priced to be sent out into the store b. Boxes are recorded on a receiving record c. Merchandise is checked d. Truck arrives at store e. Any damages are reported f. Order is placed A) B, C, D, E, F, A. B) A, B, C, D, E, F. C) F, D, B, C, E, A. D) F, D, A, B, C, E. Show Answer Correct Answer: C) F, D, B, C, E, A. 17. Market segmentation is useful for ..... A) Preferential marketing. B) Targeting existing clients. C) Identifying prospects. D) Knowing customers' tastes. E) All of these. Show Answer Correct Answer: E) All of these. 18. Volvo's focus on 'safety' as its main selling point is an example of: A) Behavioral segmentation. B) Demographic segmentation. C) Geographic segmentation. D) Positioning strategy. Show Answer Correct Answer: D) Positioning strategy. 19. To maximise the profits in short period of time, the price of products should ..... : A) Lower. B) High. C) All the above. D) None of the above. Show Answer Correct Answer: B) High. 20. List the primary functions of packaging. A) Design, aesthetics, safety. B) Cost, weight, color. C) Storage, recycling, durability. D) Protection, containment, communication, convenience, marketing. Show Answer Correct Answer: D) Protection, containment, communication, convenience, marketing. 21. Who is the father of modern management? A) Lester wonderman. B) Peter druker. C) Abraham maslow. D) Philip kotler. Show Answer Correct Answer: D) Philip kotler. 22. IT SPECIFIES THE INFORMATION REQUIRED TO ADDRESS THESE ISSUES, DESIGNS THE METHOD FOR COLLECTING INFORMATION, MANAGES AND IMPLEMENTS THE DATA COLLECTION PROCESS, ANALYZES THE RESULTS, AND COMMUNICATES THE FINDINGS AND THEIR IMPLICATIONS A) MARKETING RESEARCH. B) MARKETING INSIGHTS. C) MARKET FORECAST. D) MARKETING PLAN. Show Answer Correct Answer: A) MARKETING RESEARCH. 23. "This concept emphasises on organisations to evaluate the demands of the consumers and produce products or services to fulfill these wants." Which marketing concept is highlighted here? A) Production concept. B) Selling concept. C) Marketing concept. D) Product concept. Show Answer Correct Answer: C) Marketing concept. 24. What are the different types of marketing strategies? A) Market research, product development. B) Brand loyalty, public relations. C) Customer service, sales training. D) Digital marketing, content marketing, social media marketing, email marketing, influencer marketing, traditional marketing. Show Answer Correct Answer: D) Digital marketing, content marketing, social media marketing, email marketing, influencer marketing, traditional marketing. 25. Modern concept of marketing starts with: A) Purchase. B) Consumer research. C) Promotion. D) Storage. Show Answer Correct Answer: B) Consumer research. 26. Which of the following could not be marketed? A) On-line trading, Business processing outsourcing etc. B) Sports events, Music concert etc. C) Visit Udaipur- "The City of Lakes". D) None of these. Show Answer Correct Answer: D) None of these. 27. A person's "pattern of living in the world" refers to his or her ..... A) Lifestyle. B) Core values. C) Consumer behaviors. D) Belief system. E) Attitude. Show Answer Correct Answer: A) Lifestyle. 28. What is one of the key factors in effective security procedures? A) Do not allow anyone to carry bags in the area with the exception of small children. B) Keep only one hard copy of the security procedures. C) Maintain a list of emergency phone numbers. D) Encourage employees to reference the security procedures manual prior to dealing with any problems. Show Answer Correct Answer: A) Do not allow anyone to carry bags in the area with the exception of small children. 29. What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion? A) Marketing Mix. B) Marketing. C) Market segmentation. D) Economics. Show Answer Correct Answer: A) Marketing Mix. 30. Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don't buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case. A) Product concept. B) Societal marketing concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: C) Selling concept. 31. What is the goal of Ambush Marketing? A) To promote a product through word-of-mouth. B) To conduct market research. C) To collaborate with official event sponsors. D) To associate a product with an event without being an official sponsor. Show Answer Correct Answer: D) To associate a product with an event without being an official sponsor. 32. Aini wants to buy a new car, but realizes that interests rates for hire purchase are high. So she decides to buy a second-hand car. What caused this? A) Social class. B) Economic Situation. C) Culture. D) Unemployment. Show Answer Correct Answer: B) Economic Situation. 33. Sebuah proses yang sangat penting dalam pemasaran karena akan menentukan siapa yang akan membeli produk dari perusahaan, merupakan pengertian dari ..... A) Positioning. B) Marketing. C) Segmentation. D) Targeting. E) Profiling. Show Answer Correct Answer: D) Targeting. 34. The component of marketing that aims at maintaining interactions with the masses in the society in order to form company's image is referred to as: A) Public relations. B) Promotions. C) Advertisiting. D) Personal selling. Show Answer Correct Answer: A) Public relations. 35. Want for a specific product backed by an ability to pay is called ..... A) Demand. B) Need. C) Want. D) Customer. Show Answer Correct Answer: A) Demand. 36. Positioning in marketing refers to: A) The act of physically placing products on store shelves. B) The process of designing logos and packaging for a brand. C) The strategy of setting prices for products. D) The place a brand occupies in the minds of customers and how it is distinguished from competitors. Show Answer Correct Answer: D) The place a brand occupies in the minds of customers and how it is distinguished from competitors. 37. What are some common methods of sales promotion? A) Discounts, coupons, buy-one-get-one-free offers, contests, and loyalty programs. B) Extended warranty offers. C) Seasonal product displays. D) Free shipping on all orders. Show Answer Correct Answer: A) Discounts, coupons, buy-one-get-one-free offers, contests, and loyalty programs. 38. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ..... A) Market research information. B) Market segmentation variable. C) Source of understanding competition's strategy. D) Source to predict future trends. Show Answer Correct Answer: A) Market research information. 39. MI-one of four components of MIS is an acronym of A) Marketing Information. B) Marketing Inteligence. C) Marketing Inspection. D) All are correct. Show Answer Correct Answer: B) Marketing Inteligence. 40. What is the first step in the New Product Development (NPD) process? A) Idea Screening. B) Product Development. C) Idea Generation. D) Market Testing. Show Answer Correct Answer: C) Idea Generation. 41. What is a benefit to the salesperson of building a clientele? A) Securing customer acceptance of higher prices. B) Obtaining referrals from loyal customers. C) Supporting the company image. D) Reducing selling costs. Show Answer Correct Answer: B) Obtaining referrals from loyal customers. 42. A ..... analysis is based on a customers changes in attitudes, lifestyles, and opinions. A) Behavioral. B) Geographic. C) Demographic. D) Psychographic. Show Answer Correct Answer: D) Psychographic. 43. Product Mix refers to: A) A single product offered by a firm. B) Set of all product lines offered by a firm. C) Raw materials used in production. D) Product packaging and design only. Show Answer Correct Answer: B) Set of all product lines offered by a firm. 44. List the four elements of the marketing mix. A) Quality, Quantity, Quota, Quality Control. B) Brand, Budget, Benefits, Branding. C) Product, Price, Place, Promotion. D) Service, Strategy, Sales, Satisfaction. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 45. The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ..... research. A) Brand personification. B) Projective technique. C) Visualization. D) Laddering. E) Brand imaging. Show Answer Correct Answer: A) Brand personification. 46. The stage of the Product Life Cycle where sales grow slowly, profits are minimal or negative, and heavy promotion is needed to create awareness is called: A) Introduction Stage. B) Decline Stage. C) Growth Stage. D) Maturity Stage. Show Answer Correct Answer: A) Introduction Stage. 47. What are the key components of a successful brand management strategy? A) Key components include target audience analysis, brand identity, consistent messaging, customer engagement, performance monitoring, and adaptability. B) Market share analysis. C) Product pricing strategy. D) Supply chain management. Show Answer Correct Answer: A) Key components include target audience analysis, brand identity, consistent messaging, customer engagement, performance monitoring, and adaptability. 48. Finally, Aini and Khalid chose En. Malik as their contractor and will now decide when he should start work on their new home. What stage of the consumer decision making process is this? A) Problem recognition. B) Purchase decision. C) Information search. D) Evaluation of alternatives. Show Answer Correct Answer: B) Purchase decision. 49. Explain the role of packaging in product protection. A) Packaging is primarily used for marketing and advertising. B) Packaging has no impact on product safety. C) Packaging protects products by providing barriers against damage, contamination, and environmental factors. D) Packaging is only for branding purposes. Show Answer Correct Answer: C) Packaging protects products by providing barriers against damage, contamination, and environmental factors. 50. Which of the following is NOT a method of promotion mentioned in the material? A) Advertising. B) Public relations. C) Sales promotion. D) Branding. Show Answer Correct Answer: D) Branding. 51. IT DESCRIBES THE STRATEGY OF ADOPTING AN ALREADY EXISTING BUSINESS MODEL. A) FREEMIUM MODEL. B) FRANCHISING MODEL. C) BRICKS-AND-CLICKS MODEL. D) RAZORS-AND-BLADES MODEL. Show Answer Correct Answer: B) FRANCHISING MODEL. 52. To achieve market expansion a company must? A) Use distribution channels more effectively. B) Use advertising campaigns more effectively. C) Price their products more strategically. D) All of the above. Show Answer Correct Answer: D) All of the above. 53. A very small section of the whole market which has not yet been identified and served by competitors is referred to as: A) Individual marketing. B) Local marketing. C) Segment marketing. D) Niche marketing. Show Answer Correct Answer: D) Niche marketing. 54. Why is product management important for businesses? A) It limits market expansion. B) It decreases customer satisfaction. C) It helps in creating products that meet customer needs and drive business growth. D) None of the above. Show Answer Correct Answer: C) It helps in creating products that meet customer needs and drive business growth. 55. A QUESTION WITH TWO POSSIBLE ANSWERS. A) RATING SCALE. B) LIKERT SCALE. C) IMPORTANCE SCALE. D) DICHOTOMOUS. Show Answer Correct Answer: D) DICHOTOMOUS. 56. To know about religious affairs is called- A) Publicity. B) Marketing. C) Promotion. D) Advertisement. Show Answer Correct Answer: A) Publicity. 57. Berikut adalah kegiatan dari Content Marketing, KECUALI? A) Mengiklankan konten. B) Membuat konten. C) Merencanakan konten. D) Distribusi konten. Show Answer Correct Answer: A) Mengiklankan konten. 58. How can a strong brand impact a company's success? A) A strong brand has no effect on customer perception or sales. B) A strong brand only benefits large companies and not small businesses. C) A strong brand can lead to increased product prices without improving quality. D) A strong brand positively impacts a company's success by fostering customer loyalty, enhancing recognition, and differentiating it from competitors. Show Answer Correct Answer: D) A strong brand positively impacts a company's success by fostering customer loyalty, enhancing recognition, and differentiating it from competitors. 59. Pemasok adalah orang yang mencari sumber daya dari orang lain dan mau menawarkan sesuatu yang bernilai untuk itu. A) Benar. B) Salah. C) All the above. D) None of the above. Show Answer Correct Answer: B) Salah. 60. Dari hal di bawah ini manakah yang termasuk 5 forces PORTER? A) Barriers to Entry. B) Bargaining Power. C) Threat of Industry. D) Industry Revenge. Show Answer Correct Answer: A) Barriers to Entry. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books