This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 11 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. (a) reflects a customer's judgment of a product's performance in relation to his or her expectations A) Perception. B) Value. C) A. Satisfaction. D) Supply chain. Show Answer Correct Answer: C) A. Satisfaction. 2. Market share can be increased by ..... A) Increasing the number of sales persons. B) Increasing production. C) Increasing the sales volume. D) Increasing the products. Show Answer Correct Answer: C) Increasing the sales volume. 3. What role does branding play in strategic marketing? A) Branding helps establish a strong market position and emotional connection with customers. B) Branding only focuses on product design. C) Branding is only important for small businesses. D) Branding has no impact on strategic marketing. Show Answer Correct Answer: A) Branding helps establish a strong market position and emotional connection with customers. 4. ..... are mental states that arise spontaneously rather than from conscious effort and reflect people's positive or negative reactions to internal and external stimuli. A) Cognition. B) Associations. C) Impulses. D) Emotions. E) Memories. Show Answer Correct Answer: D) Emotions. 5. How can businesses measure the effectiveness of their positioning? A) By ignoring competitor strategies. B) By analyzing customer feedback and market research. C) By focusing solely on product features. D) By increasing advertising spend without analysis. Show Answer Correct Answer: B) By analyzing customer feedback and market research. 6. Marketing emphasises on developing the product as per the needs of the ..... A) Mediator. B) Promoter. C) Customer. D) Producer. Show Answer Correct Answer: C) Customer. 7. What is a key challenge faced by marketers in India? A) High levels of consumer loyalty. B) Stable economic conditions. C) Limited access to technology. D) Diverse consumer preferences. Show Answer Correct Answer: D) Diverse consumer preferences. 8. Choose the correct optionShe left Poland in 2006 and hasn't returned ..... then. A) After. B) Since. C) Ago. D) For. E) Before. Show Answer Correct Answer: B) Since. 9. In which stage of the Product Life Cycle does market saturation occur, competition become intense, and companies focus on brand loyalty and product variations? A) Decline Stage. B) Growth Stage. C) Introduction Stage. D) Maturity Stage. Show Answer Correct Answer: D) Maturity Stage. 10. Marketing is influenced by A) Product demand. B) Brand image. C) Buyer behavior. D) All of these. Show Answer Correct Answer: D) All of these. 11. When a company targets a local customer group, city, or neighborhood, it is engaging in: A) Geo-demographic segmentation. B) Concentrated marketing. C) Undifferentiated marketing. D) Micromarketing. Show Answer Correct Answer: D) Micromarketing. 12. What is a marketing metric used for? A) To develop new products. B) To increase sales volume. C) To reduce production costs. D) To measure marketing performance. Show Answer Correct Answer: D) To measure marketing performance. 13. What is available market? A) The set of consumers whoprofess sufficient level ofinterest in a market offer. B) The consumers who haveinterest, income and accessto a particular market offer. C) The set of consumers whoare buying the company'sproduct. D) The part of qualifiedavailable market thecompany decide to pursue. Show Answer Correct Answer: B) The consumers who haveinterest, income and accessto a particular market offer. 14. What are the three levels of packaging? A) Container packaging, protective packaging, shipping packaging. B) Retail packaging, transport packaging, display packaging. C) Outer packaging, inner packaging, bulk packaging. D) Primary packaging, secondary packaging, tertiary packaging. Show Answer Correct Answer: D) Primary packaging, secondary packaging, tertiary packaging. 15. What are the positioning strategies in marketing? A) Differentiation and delivering value. B) Only price-based. C) Only quality-based. D) None of the above. Show Answer Correct Answer: A) Differentiation and delivering value. 16. What are the advantages of using coupons as a sales promotion method? A) Coupons only benefit existing customers. B) Coupons can attract new customers, encourage repeat purchases, increase sales volume, and help clear out inventory. C) Coupons can lead to inventory shortages. D) Coupons are ineffective for increasing sales. Show Answer Correct Answer: B) Coupons can attract new customers, encourage repeat purchases, increase sales volume, and help clear out inventory. 17. Survey could be: A) Interviews. B) Postal surveys. C) Online surveys. D) Non of them. E) All of them. Show Answer Correct Answer: E) All of them. 18. All of the following are factors taken into consideration when pricing your product except ..... A) Cost. B) Demand. C) Shape. D) Regulations. E) Competitors. Show Answer Correct Answer: C) Shape. 19. Differentiation in terms of service, where employees go above and beyond for customers, is often used by which brand as a competitive advantage? A) Walmart. B) IKEA. C) Ritz-Carlton. D) McDonald's. Show Answer Correct Answer: C) Ritz-Carlton. 20. What is the primary purpose of marketing situation analysis? A) To increase sales. B) To gather information about market preferences and trends. C) To develop new products. D) To enhance customer service. Show Answer Correct Answer: B) To gather information about market preferences and trends. 21. An automated retail kiosk will market itself and does not need to be marketed like other products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 22. For business markets, segmenting based on industry, company size, or location is known as: A) Psychographic segmentation. B) Technographic segmentation. C) Situational segmentation. D) Firmographic segmentation. Show Answer Correct Answer: D) Firmographic segmentation. 23. How does promotion help a firm? A) By setting the price of products. B) By informing customers about the product and persuading them to purchase. C) By designing the product package. D) By creating a brand name. Show Answer Correct Answer: B) By informing customers about the product and persuading them to purchase. 24. Field of consumer oriented theory is applicable- A) Factory. B) Society. C) Market. D) None of these. Show Answer Correct Answer: C) Market. 25. What is the primary role of marketing management in a business? A) To identify and satisfy customer needs through effective strategies. B) To oversee financial transactions and budgeting. C) To manage employee performance and productivity. D) To increase product prices without considering customer feedback. Show Answer Correct Answer: A) To identify and satisfy customer needs through effective strategies. 26. What is determined by counting the number of completed packages at a gift wrapping booth? A) Capital. B) Ratio. C) Output. D) Input. Show Answer Correct Answer: C) Output. 27. A plan of action which aim at achieving the desired goal is A) Strategy. B) Idea. C) Analysis. D) None of the above. Show Answer Correct Answer: A) Strategy. 28. CSR expenditure requires companies to spend at least ..... of average net profits of past 3 years. A) 2%. B) 1%. C) 5%. D) 10%. Show Answer Correct Answer: A) 2%. 29. Satisfying customer needs and wants while meeting organizational objectives A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 30. What ethical considerations should marketers keep in mind when analyzing consumer behavior? A) Focus solely on maximizing profits without regard for ethics. B) Respect consumer privacy and avoid manipulation. C) Encourage aggressive marketing tactics to boost sales. D) Ignore consumer feedback to streamline processes. Show Answer Correct Answer: B) Respect consumer privacy and avoid manipulation. 31. What is not part of the marketing mix? A) Product. B) Price. C) Place. D) Person. Show Answer Correct Answer: D) Person. 32. Businesses may prevent burglaries by checking every room in the building at night to make sure that the A) Telephones are tranferred. B) Public areas are clean. C) Electrical equipment is turned off. D) Windows and doors are locked. Show Answer Correct Answer: D) Windows and doors are locked. 33. A ..... is completed to analyze an organization's internal and external factors that impact its capabilities, strategy, and business environment. A) Segmentation report. B) Situational analysis. C) Marketing plan. D) Data mining plan. Show Answer Correct Answer: B) Situational analysis. 34. A salesman of the company dealing in pet foods is paid a fixed salary f rs 20, 000 per month and furthermore, rs 20 extra per unit sod beyond the target sales. identify the type of cost being described above A) Fixed cost. B) Variable cost. C) Semi variable cost. D) None of the above. Show Answer Correct Answer: C) Semi variable cost. 35. Which method is useful for forecasting of a new product? A) License test. B) Market test. C) Social test. D) Product test. Show Answer Correct Answer: B) Market test. 36. In competitive markets, businesses often go beyond what customers simply expect. They add features or services that create delight, enhance convenience, or build a stronger brand image. Such additional and differentiating attributes together form the: A) Expected Product. B) Augmented Product. C) Basic Product. D) Core Benefit. E) Potential Product. Show Answer Correct Answer: B) Augmented Product. 37. The emotional attachment of a customer towards a brand is known as ..... A) Brand associations. B) Perceived quality. C) Brand loyalty. D) Brand awareness. Show Answer Correct Answer: C) Brand loyalty. 38. Which is part of Personal Selling- A) Sales Presentation. B) Press Release. C) Direct Response. D) Broadcast. Show Answer Correct Answer: A) Sales Presentation. 39. Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's ..... address. A) Secondary. B) Email. C) Street. D) P.O. Box. Show Answer Correct Answer: B) Email. 40. What is the importance of labeling in marketing? A) Labeling is irrelevant in marketing. B) Labeling has no impact on brand recognition. C) Labeling only confuses consumers. D) Labeling in marketing is important for product identification, differentiation, brand recognition, providing information to consumers, influencing perception, and purchasing decisions. Show Answer Correct Answer: D) Labeling in marketing is important for product identification, differentiation, brand recognition, providing information to consumers, influencing perception, and purchasing decisions. 41. Scratch a card and win a refrigerator. Identify the technique of sales promotion. A) Usable benefit. B) Product combinations. C) Instant Draws and assigned gift. D) Lucky Draw. Show Answer Correct Answer: C) Instant Draws and assigned gift. 42. According to Kotler, scope of marketing does NOT include which of the following? A) Machines only. B) Services. C) Properties. D) Goods. Show Answer Correct Answer: A) Machines only. 43. What is the importance of branding in Marketing Management? A) Branding is crucial in marketing management as it establishes identity, fosters loyalty, and drives sales. B) Branding is solely about creating logos and visual elements. C) Branding only affects large corporations and not small businesses. D) Branding is irrelevant in marketing as it complicates communication. Show Answer Correct Answer: A) Branding is crucial in marketing management as it establishes identity, fosters loyalty, and drives sales. 44. The philosophy of ..... is to identify market segments, select one or more, and develop products and marketing mixes tailored to each selected segment. A) Mass marketing. B) Target marketing. C) Product-variety marketing. D) Macromarketing. Show Answer Correct Answer: B) Target marketing. 45. What is not part of product mix A) Product Attribute. B) Product Feature. C) Distribution. D) Product Specification. Show Answer Correct Answer: C) Distribution. 46. There must be at least two parties to the exchange A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: B) True. 47. Select the technique and example used in pricing products.Technique:Pricing multiple products together rather than by themselves to send a message of value and increase sales volume. Example:3 cookies for $ 1 A) Prestige Pricing. B) Odd-Even Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: C) Multiple Unit Pricing. 48. In which of the following situations, a company will fix high price for its product? A) When firm's objective is to obtain larger share of the market. B) When the firm is facing difficulties in surviving in the market because of intense competition. C) When the firm wants to cover high cost of Research and Development to attain product quality leadership. D) When the firm wants to maximise its total profit in the long run. Show Answer Correct Answer: C) When the firm wants to cover high cost of Research and Development to attain product quality leadership. 49. The amount customers are charged to use/buy the good or service; A) Price. B) Place. C) People. D) Product. Show Answer Correct Answer: A) Price. 50. What is the term that is used to determine the profitability of a product that is another goal of pricing? A) Return on investment. B) Market share. C) Cost-Benefit Analysis. D) Competition. Show Answer Correct Answer: A) Return on investment. 51. What is an advertisement? A) A form of entertainment like a movie. B) An advertisement is a promotional message aimed at influencing consumer behavior. C) A legal document for business transactions. D) A type of social media post. Show Answer Correct Answer: B) An advertisement is a promotional message aimed at influencing consumer behavior. 52. This is a deeply held commitment to rebuy or patronized a preferred product or service. A) Loyalty. B) Awareness. C) Interest. D) Trial. Show Answer Correct Answer: A) Loyalty. 53. What is the last stage of the consumer decision process? A) Alternative evaluation. B) Post purchase behavior. C) Purchase. D) Problem recognition. Show Answer Correct Answer: B) Post purchase behavior. 54. IT REFERS TO A SET OF ATTRIBUTES AND CONDITIONS BUYERS NORMALLY EXPECT WHEN THEY PURCHASE THIS PRODUCT. A) AUGMENTED PRODUCT. B) BASIC PRODUCT. C) CORE BENEFIT. D) EXPECTED PRODUCT. Show Answer Correct Answer: D) EXPECTED PRODUCT. 55. What factors make up the marketing environment? A) Economic conditions, legal changes, and cultural trends. B) Company values, production efficiency, and technological advancements. C) Sales promotions, customer feedback, and distribution channels. D) Government policies, employee satisfaction, and customer preferences. Show Answer Correct Answer: A) Economic conditions, legal changes, and cultural trends. 56. ..... refers to word of mouth through electronic channels. A) E-Cash. B) E-Advertising. C) Viral marketing. D) E-Commerce. Show Answer Correct Answer: C) Viral marketing. 57. Market Research may be implemented by ALL of the following EXCEPT:- A) Do it yourself. B) Third parties (outsiders). C) The marketers themselves and also outsiders. D) Medical Scientists. Show Answer Correct Answer: D) Medical Scientists. 58. A customer expresses dissatisfaction with a recent purchase due to product defects. What should the customer service representative prioritize when handling this complaint? A) Offering a refund or replacement product. B) Blaming the customer for the issue. C) Ignoring the complaint and hoping it resolves itself. D) Redirecting the customer to the manufacturer for assistance. Show Answer Correct Answer: A) Offering a refund or replacement product. 59. IT REFERS TO THE PERCEIVED MONETARY VALUE OF THE BUNDLE OF ECONOMIC, FUNCTIONAL AND PSYCHOLOGICAL BENEFITS CUSTOMER EXPECT FROM A GIVEN MARKET OFFERING. A) TOTAL CUSTOMER COST. B) CUSTOMER VALUE ANALYSIS. C) TOTAL CUSTOMER BENEFIT. D) CUSTOMER-PERCEIVED VALUE. Show Answer Correct Answer: C) TOTAL CUSTOMER BENEFIT. 60. How can changes in the macro environment affect consumer behavior? A) The macro environment only affects businesses, not consumers. B) Changes in the macro environment have no impact on consumer behavior. C) Changes in the macro environment can significantly affect consumer behavior by influencing purchasing power, preferences, and access to products. D) Consumer behavior is solely determined by individual preferences, ignoring external factors. Show Answer Correct Answer: C) Changes in the macro environment can significantly affect consumer behavior by influencing purchasing power, preferences, and access to products. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books