This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 12 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 12 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The level of packing used to present a gift to your friend on his birthday- A) Primary. B) Secondary. C) Transportation. D) None. Show Answer Correct Answer: B) Secondary. 2. What is the main advantage of newspaper and magazine advertising? A) Targeted audience. B) Wide reach. C) High cost-effectiveness. D) Interactive nature. Show Answer Correct Answer: B) Wide reach. 3. Jenis-jenis pemasaran berdasarkan target pasar ..... A) Business to business, Business to consumer. B) Business to business, Business to consumer, Consumer to consumer, Busines to government. C) Business to business. D) Business to business, Business to consumer, Busines to government. E) Business to business, Business to consumer, Consumer to consumer. Show Answer Correct Answer: B) Business to business, Business to consumer, Consumer to consumer, Busines to government. 4. Direct marketing is also known as: A) Zero channel. B) Two channel. C) Three channel. D) One channel. Show Answer Correct Answer: A) Zero channel. 5. Which of the following should not be performed by the channelof distribution of goods? A) Risk taking. B) Sorting. C) Assorting. D) Quality improvement. Show Answer Correct Answer: D) Quality improvement. 6. Which of the following can be marketed? A) Kerala Tourism persuading people to visit Kerala for health tourism. B) Red Cross society persuading to donate blood. C) Political parties persuading to vote for a particular candidate. D) All of the above. Show Answer Correct Answer: D) All of the above. 7. What is the purpose of advertising in the promotion mix? A) To increase market share and sales revenue. B) To provide information about a product or service. C) To build brand loyalty and trust. D) To create awareness, generate interest, and persuade customers to purchase a product or service. Show Answer Correct Answer: D) To create awareness, generate interest, and persuade customers to purchase a product or service. 8. If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their ..... A) Price. B) Supply and demand. C) Target market. D) Marketing mix. Show Answer Correct Answer: C) Target market. 9. According to the text, what is a key distinction between needs, wants, and demands? A) Demands are basic requirements, needs are desires, and wants are what is actually bought. B) Wants are basic requirements, needs are desires, and demands are what is actually bought. C) Needs, wants, and demands are all the same. D) Needs are basic requirements, wants are desires, and demands are what is actually bought. Show Answer Correct Answer: D) Needs are basic requirements, wants are desires, and demands are what is actually bought. 10. What is the primary objective of product management? A) To increase employee benefits. B) To oversee the development, marketing, and profitability of a product. C) To reduce production times. D) None of the above. Show Answer Correct Answer: B) To oversee the development, marketing, and profitability of a product. 11. Which of the following is NOT usually defined as an element of the marketing mix? A) Product. B) Profit. C) Place. D) People. Show Answer Correct Answer: B) Profit. 12. What strategies can be used to enhance brand loyalty? A) Reduce advertising budget. B) Limit customer feedback channels. C) Increase product prices without notice. D) Implement exceptional customer service, loyalty programs, social media engagement, personalized marketing, and consistent quality. Show Answer Correct Answer: D) Implement exceptional customer service, loyalty programs, social media engagement, personalized marketing, and consistent quality. 13. ..... activities carried on by the marketers to facilitate exchange of goods and services between the producers and the users of such products. A) Pricing. B) Distributing. C) Selling. D) Marketing. Show Answer Correct Answer: D) Marketing. 14. Which of the following is an example of an unsafe condition? A) Falling asleep on the job. B) Horseplay. C) Broken handrail on a stairway. D) Using machinery before reading instructions. Show Answer Correct Answer: C) Broken handrail on a stairway. 15. Holistic marketing does not include: A) Internal marketing. B) Digital marketing. C) Relationship marketing. D) Integrated marketing. E) Social responsibility marketing. Show Answer Correct Answer: B) Digital marketing. 16. Which of the following is a factor of marketing mix A) Product. B) Promotion. C) Price. D) All of Above. Show Answer Correct Answer: D) All of Above. 17. Marketing is called a ..... process because it involves interaction of buyers and sellers A) Economic. B) Political. C) Social. D) Legal. Show Answer Correct Answer: C) Social. 18. Which positioning is based on the idea of being 'the best in class' or offering the most advanced features? A) Less-for-much-less. B) Same-for-less. C) More-for-more. D) More-for-the-same. Show Answer Correct Answer: C) More-for-more. 19. Cross selling means A) Selling other product to existing customer. B) Selling with Cross Face. C) Selling with crossed finger. D) City to city sales. Show Answer Correct Answer: A) Selling other product to existing customer. 20. The pharmaceutical market is considered an indirect market because: A) Retailers decide purchases. B) Customer buys only after physician advice. C) All medicines are expensive. D) Patients always choose generics. Show Answer Correct Answer: B) Customer buys only after physician advice. 21. The definition of PLACE, in regards to the 5 Ps of Marketing, is:getting the right product to the customer at the right time, at the right place, in the right quantity. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 22. How can SWOT analysis be used in strategic marketing management? A) By identifying strengths, weaknesses, opportunities, and threats to develop effective marketing strategies. B) By focusing solely on weaknesses. C) By analyzing customer demographics. D) By ignoring external threats. Show Answer Correct Answer: A) By identifying strengths, weaknesses, opportunities, and threats to develop effective marketing strategies. 23. Which pricing strategy sets a high price initially and then lowers it over time? A) Competitive pricing. B) Cost-plus pricing. C) Skimming pricing. D) Penetration pricing. Show Answer Correct Answer: C) Skimming pricing. 24. McDonald's tailoring its offerings to the country of operation such as Maharaja Mac in India, McItaly in Italy, McLobster in Canada shows that it follows a ..... orientation A) Regiocentric. B) Polycenric. C) Geocentric. D) Ethnocentric. Show Answer Correct Answer: B) Polycenric. 25. Marketing buzz means ..... A) Virtual marketing. B) Social marketing. C) De-marketing. D) Viral marketing. Show Answer Correct Answer: D) Viral marketing. 26. 10 which of the following is digital marketing agency A) A) Google. B) B) face book. C) C) MavenclickZ. D) None. Show Answer Correct Answer: C) C) MavenclickZ. 27. What is the order of the product life cycle A) Introduction, decline, maturity, growth. B) Introduction, growth, decline, maturity. C) Introduction, growth, maturity, decline. D) Introduction, maturity, growth, decline. Show Answer Correct Answer: C) Introduction, growth, maturity, decline. 28. When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing? A) Behavioral. B) Psychographic. C) Geographic. D) Political. E) Demographic. Show Answer Correct Answer: C) Geographic. 29. What is the process of dividing a market into groups of people who have the same product needs? A) Concentrated Marketing Strategy. B) Market. C) Target market. D) Market Segmentation. Show Answer Correct Answer: D) Market Segmentation. 30. The document suggests that effective marketing requires an understanding of which factors? A) Only consumer preferences. B) Market trends and competition. C) Product features alone. D) Pricing strategies only. Show Answer Correct Answer: B) Market trends and competition. 31. The term "Marketing" refers to? A) Promotion of the product. B) Focusing on sales and profit. C) Strategizing and implementing the organization process. D) Set of activities to deliver customer value and satisfaction. Show Answer Correct Answer: A) Promotion of the product. 32. In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited: A) Standardisation. B) Product Designing. C) Customer Support Service. D) Gathering and analyzing market information. Show Answer Correct Answer: D) Gathering and analyzing market information. 33. The danger with brand-stretching is the damage that can result to the ..... If it is not successful A) Special offer. B) Marketing plan. C) Core brand. D) Premium brands. Show Answer Correct Answer: C) Core brand. 34. Which of the following best explains marketing as an exchange process? A) Delivering goods. B) Advertising products. C) Bargaining with customers. D) Mutual transfer of value between buyer and seller. Show Answer Correct Answer: D) Mutual transfer of value between buyer and seller. 35. Who is known as the father of marketing management? A) Peter Drucker. B) Michael Porter. C) Theodore Levitt. D) Philip Kotler. Show Answer Correct Answer: D) Philip Kotler. 36. Market information means ..... A) Knowledge of customer's tastes. B) Knowledge of households. C) Knowledge of industries. D) Knowledge of peers. Show Answer Correct Answer: A) Knowledge of customer's tastes. 37. Which promotional tool involves offering discounts or incentives to encourage immediate purchase? A) Advertising. B) Sales promotion. C) Public relations. D) Personal selling. Show Answer Correct Answer: B) Sales promotion. 38. We wanted to watch ..... TV, but there wasn't one in the apartment, so we just listened to ..... radio. A) The / the. B) A / the. C) -/ the. D) None of the above. Show Answer Correct Answer: C) -/ the. 39. What type of advertisement is done through newspapers and magazines? A) Television. B) Print. C) Hoarding. D) Radio. Show Answer Correct Answer: B) Print. 40. Why is customer engagement important in 21st-century marketing? A) To build long-term relationships and brand loyalty. B) To increase product defects. C) To decrease customer interaction. D) None of the above. Show Answer Correct Answer: A) To build long-term relationships and brand loyalty. 41. Identify the marketer here:Country 'A' asks Coutnry 'B' to hand over some nuclear material. This material is required in the Country 'A' to meet its electricity requirements. Country B is rich in this resource but normally doesn't export the nuclear material to any country. However, on repeated urgings of the Country 'A' it agrees to do so. A) Country A who is a buyer. B) Country A who is a seller. C) Country B who is a seller. D) Country B is a buyer. Show Answer Correct Answer: A) Country A who is a buyer. 42. What focuses on integrating various departments within a company to accomplish its strategic goals? A) Strategic planning. B) Vision. C) Mission. D) Quality policy. Show Answer Correct Answer: A) Strategic planning. 43. THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION A) BUSINESS UNIT. B) CORPORATE LEVEL. C) DIVISION LEVEL. D) PRODUCT LEVEL. Show Answer Correct Answer: B) CORPORATE LEVEL. 44. Warehousing is performed by the A) Producers. B) Wholesalers. C) Retailers. D) All of the above. Show Answer Correct Answer: D) All of the above. 45. Individuals and households who buy goods or services for personal consumption are A) The customers. B) The suppliers. C) The intermediaries. D) None of the above. Show Answer Correct Answer: A) The customers. 46. Large companies normally manage quite different businesses, each requiring its own strategy known as ..... A) SBU. B) BCG Matrix. C) GE Matrix. D) Ansoff's Matrix. Show Answer Correct Answer: A) SBU. 47. Which concept of marketing believes that consumers will favour those products that offer the most quality, performance and features? A) Marketing. B) Product. C) Production. D) Selling. Show Answer Correct Answer: B) Product. 48. Which of the following is NOT a differentiation strategy? A) Image differentiation. B) Price differentiation. C) Product differentiation. D) Service differentiation. Show Answer Correct Answer: B) Price differentiation. 49. THIS RESEARCH FIRM GATHERS CONSUMER AND TRADE INFORMATION WHICH THEY SELL FOR A FEE. A) CUSTOM MARKETING RESEARCH FIRM. B) SYNDICATED-SERVICE RESEARCH FIRM. C) RESEARCH COMPANY. D) SPECIALTY-LINE MARKETING RESEARCH FIRM. Show Answer Correct Answer: B) SYNDICATED-SERVICE RESEARCH FIRM. 50. Berikut merupakan proses pengambilan keputusan dalam riset pemasaran kecuali ..... A) Menentukan permasalahan. B) Mengembangkan implementasi. C) Menentukan objek pemasaran. D) Mengumpulkan semua informasi yang relevan. E) Meningkatkan pangsa pasar. Show Answer Correct Answer: E) Meningkatkan pangsa pasar. 51. What is the first step to building rapport with customers? A) Mirroring their body language. B) Matching their nonverbal cues. C) Explaining your products. D) Breaking the ice. Show Answer Correct Answer: D) Breaking the ice. 52. How does branding influence consumer behavior? A) Branding has no effect on consumer choices. B) Branding is solely about logo design. C) Branding influences consumer behavior by shaping perceptions, building trust, and fostering emotional connections. D) Branding only influences pricing strategies. Show Answer Correct Answer: C) Branding influences consumer behavior by shaping perceptions, building trust, and fostering emotional connections. 53. Market in a particular locality which offers goods to people in that area is A) Local market. B) Regional market. C) National market. D) None of the above. Show Answer Correct Answer: A) Local market. 54. Studi populasi manusia dalam hal umur, jenis kelamin, ras, pekerjaan, kepadatan, dan statistik lainnya adalah pengertian dari? A) Etnografi. B) Geografi. C) Demografi. D) Psikografi. Show Answer Correct Answer: C) Demografi. 55. Samsung offering multiple variations of Galaxy S21 and S21 Ultra, with different storage and colors, illustrates: A) Depth. B) Width. C) Consistency. D) Length. Show Answer Correct Answer: A) Depth. 56. Green Marketing is a part of A) Rural Marketing. B) Social Marketing. C) Relationship Marketing. D) Service Marketing. Show Answer Correct Answer: C) Relationship Marketing. 57. When is market segmentation most beneficial? A) When a company wants to reach a broad audience. B) When a company wants to reduce marketing expenses. C) When there are diverse customer needs and preferences in the market. D) When a company has limited product offerings. Show Answer Correct Answer: C) When there are diverse customer needs and preferences in the market. 58. Foreign goods exported in the same state as previously imported, to the rest of the world. A) Immoral. B) Exports. C) Illegal. D) Re exports. Show Answer Correct Answer: D) Re exports. 59. Market research includes tools like surveys and focus groups. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 60. He's ..... fan of Manchester United. I don't understand how he can like football so much. A) A. B) No article. C) The. D) An. Show Answer Correct Answer: A) A. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books