This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 13 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 13 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Ria refused to buy an insulated lunch box for Rs.1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case. A) Cost of the product. B) The utility and demand. C) Government and legal regulations. D) Pricing objectives. Show Answer Correct Answer: B) The utility and demand. 2. List some modern functions of marketing. A) Billboard promotions. B) Print media campaigns. C) Television advertising. D) Digital marketing, Data analytics, Content creation, Social media engagement, Customer relationship management, Market research. Show Answer Correct Answer: D) Digital marketing, Data analytics, Content creation, Social media engagement, Customer relationship management, Market research. 3. A type of management style in which top management shares decision making with self-managing teams of workers who set their own goals and make their own decisions. A) Horizontal organization. B) Vertical organization. C) Supervisory-level management. D) Middle management. Show Answer Correct Answer: A) Horizontal organization. 4. High market growth rate but low relative market share A) Dogs. B) Stars. C) Cash cows. D) Question marks. Show Answer Correct Answer: D) Question marks. 5. Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers: A) Increases in responsibility. B) Advances in technology. C) Limits to confidentiality. D) Changes in geography. Show Answer Correct Answer: B) Advances in technology. 6. Customer is the ..... of the market. A) Sympathiser. B) King. C) Seller. D) Servant. Show Answer Correct Answer: B) King. 7. The purpose of government regulations of business monopolies is to: A) Enforce equal opportunity. B) Regulate residual income. C) Eliminate natural monopolies. D) Protect competition. Show Answer Correct Answer: D) Protect competition. 8. In industrial buying, "supplier search" comes after: A) General need description. B) Problem recognition. C) Performance evaluation. D) Proposal acquisition. Show Answer Correct Answer: A) General need description. 9. Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an ..... A) Occupational market. B) Target market. C) Organizational market. D) Consumer market. Show Answer Correct Answer: C) Organizational market. 10. A company would like to study the impact of advertising expenditure on sales volume and sales revenue. This is an example of ..... research. A) Secondary. B) Prescriptive. C) Qualitative. D) Causal. E) Exploratory. Show Answer Correct Answer: D) Causal. 11. The promotion "P" of marketing is also known as ..... A) Marketing Communication. B) Cost. C) Product Differentiation. D) Distribution. Show Answer Correct Answer: A) Marketing Communication. 12. REFERENCE GROUPS, FAMILY, SOCIAL ROLES AND STATUS ARE INCLUDED IN WHAT FACTOR? A) CULTURAL FACTOR. B) ENVIRONMENTAL FACTOR. C) SOCIAL FACTOR. D) PERSONAL FACTOR. Show Answer Correct Answer: C) SOCIAL FACTOR. 13. A business with well-planned buildings, effective employee training and careful selection of goods and services does what: A) Retains. B) Prevent or control risk. C) Insures against. D) Transfer. Show Answer Correct Answer: B) Prevent or control risk. 14. "Silicon Valley of India" is A) Mumbai. B) Hyderabad. C) Pune. D) Bangalore. Show Answer Correct Answer: D) Bangalore. 15. The amount of money needed to buy or sell a product is its ..... A) Product. B) Brand. C) Competition. D) Price. Show Answer Correct Answer: D) Price. 16. What might a business do if it is running out of a popular product? A) Order substitutes. B) Reduce the price. C) Hold a sale. D) Place a reorder. Show Answer Correct Answer: D) Place a reorder. 17. In the NPD process, market testing is used to: A) Generate product ideas through brainstorming. B) Evaluate sales performance in a limited market. C) Conduct early screening of product ideas. D) Develop a final product prototype. Show Answer Correct Answer: B) Evaluate sales performance in a limited market. 18. What does 'Place' refer to in the 4P's of Marketing? A) The distribution channels used to reach customers. B) The pricing strategy for the product. C) The design of the product packaging. D) None of the above. Show Answer Correct Answer: A) The distribution channels used to reach customers. 19. The following are all reasons why companies use a database, except. A) Entice customers to begin purchasing. B) Identify prospects. C) Customer profiling. D) To bribe consumers. E) Enhance customer loyalty. Show Answer Correct Answer: D) To bribe consumers. 20. Age, gender, marital status, ethnic background & occupation are statistics often referred to as? A) Target Market. B) Groups. C) Psychographics. D) Demographics. Show Answer Correct Answer: D) Demographics. 21. Companies pursue ..... as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants. A) Survival. B) Market skimming. C) Maximum profit share. D) Maximum market share. Show Answer Correct Answer: A) Survival. 22. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion. A) Product combination. B) Quantity gift. C) Discount. D) Rebate. Show Answer Correct Answer: B) Quantity gift. 23. What is the smallest set of products in the consumer decision-making process? A) Rejected set. B) Choice set. C) Total set. D) Consideration set. E) Awareness set. Show Answer Correct Answer: B) Choice set. 24. ..... is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services A) Sales management. B) Peronnel management. C) Marketing management. D) Financial management. Show Answer Correct Answer: C) Marketing management. 25. Market Segmentation can be resorted to by means of A) Segmenting by age. B) Segmenting by income. C) Segmenting by geographically. D) All of these. Show Answer Correct Answer: D) All of these. 26. The change in climate of the city, where a product is being sold will affect the ..... region of the marketing plan. A) Demographic. B) Psychographic. C) Geographic. D) Telepathic. Show Answer Correct Answer: C) Geographic. 27. What role does customer feedback play in branding? A) Customer feedback is essential for shaping brand identity and improving customer satisfaction. B) Customer feedback is irrelevant to brand loyalty. C) Customer feedback only affects product pricing. D) Customer feedback is primarily used for employee evaluations. Show Answer Correct Answer: A) Customer feedback is essential for shaping brand identity and improving customer satisfaction. 28. According to AMA, marketing involves activities and processes that create and exchange offerings that have value for ..... A) Only customers. B) Government authorities. C) Customers, clients, partners & society. D) Producers & retailers. Show Answer Correct Answer: C) Customers, clients, partners & society. 29. Type of products which cannot be sold without technical knowledge- A) Durable. B) Industrial. C) Convenience. D) None of above. Show Answer Correct Answer: B) Industrial. 30. The Marketing Mix Strategies section of the plan outlines the specific strategies for which four key elements? A) Sales, Cost, Profit, Investment. B) Strengths, Weaknesses, Opportunities, Threats. C) Product, Price, Place, and Promotion. D) Summary, Objectives, Analysis, Control. Show Answer Correct Answer: C) Product, Price, Place, and Promotion. 31. Which is not a stage in the technology life cycle A) Maturity. B) Decline. C) Research and development. D) Growth. Show Answer Correct Answer: D) Growth. 32. It designed to capture cause-and-effect relationships by eliminating competing explanations of the findings. A) Ethnographic research. B) Observational research. C) Experimental research. D) Behavioral research. Show Answer Correct Answer: C) Experimental research. 33. Pihak yang menyediakan sumber daya yang diperlukan oleh perusahaan untuk menghasilkan barang dan jasa adalah ..... A) Pemasok. B) Sales. C) Penyalur. D) Kolega. E) Pembantu. Show Answer Correct Answer: C) Penyalur. 34. Identify the role of pricing in marketing strategy. A) It determines the color and packaging of a product. B) It helps in communicating the product's value and positioning in the market. C) It focuses solely on increasing production efficiency. D) It decides the channels through which a product is distributed. Show Answer Correct Answer: B) It helps in communicating the product's value and positioning in the market. 35. ABC Electronics ensure that advertising campaigns and product designs are respectful of cultural values and customers in various markets.The above scenario falls into which of the following macro forces? A) Social. B) Technological. C) Economical. D) Political. Show Answer Correct Answer: A) Social. 36. What is a primary goal in the introduction stage of the Product Life Cycle? A) Increase market share by lowering prices. B) Maximize profits with high-volume sales. C) Create awareness and attract early adopters. D) Phase out the product to avoid losses. Show Answer Correct Answer: C) Create awareness and attract early adopters. 37. What is the main focus of conversional marketing? A) To enhance product quality. B) To develop new products. C) To reverse negative demand. D) To maintain existing demand. Show Answer Correct Answer: C) To reverse negative demand. 38. In what ways does the Marketing Concept benefit consumers? A) It focuses solely on maximizing company profits. B) It guarantees lower prices for all products. C) It eliminates competition in the market. D) The Marketing Concept benefits consumers by ensuring products and services are designed to meet their needs and preferences. Show Answer Correct Answer: D) The Marketing Concept benefits consumers by ensuring products and services are designed to meet their needs and preferences. 39. VALUE DELIVERY SYSTEM INCLUDES ALL THE EXPERIENCES THE CUSTOMER WILL HAVE ON THE WAY TO OBTAINING AND USING THE OFFERING. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 40. Which part of the buyer decision is most closely aligned with the Maslow's hierarchy? A) Evaluation of alternatives. B) Purchase decision. C) Post-purchase behavior. D) Need recognition. Show Answer Correct Answer: D) Need recognition. 41. Differentiate between retailers and wholesalers. A) Retailers sell in bulk to consumers; wholesalers sell to manufacturers. B) Retailers and wholesalers both sell directly to consumers. C) Retailers sell to consumers; wholesalers sell in bulk to retailers. D) Wholesalers sell to consumers; retailers sell in bulk to businesses. Show Answer Correct Answer: C) Retailers sell to consumers; wholesalers sell in bulk to retailers. 42. Who is responsible for recognizing and correcting problems that affect an employee's motivation? A) Managers. B) Employees. C) Top level management. D) Mediators. Show Answer Correct Answer: A) Managers. 43. Listening to customer's while checking email A) Showing gratitude exclusively on special holidays or occasions. B) Communicating with customers. C) Dealing with customer issues when it is convenient. D) None of the above. Show Answer Correct Answer: B) Communicating with customers. 44. In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ..... A) Physical evidence. B) Publicity. C) Packaging. D) All of the above. Show Answer Correct Answer: A) Physical evidence. 45. Fixing the price of a product that end at '9' is known as: A) Charm pricing. B) Bait pricing. C) Captive pricing. D) Odd pricing. Show Answer Correct Answer: A) Charm pricing. 46. As Tom uses his credit card to make purchases in a responsible manner, he should remember that credit is a(n) A) Loan. B) Tax. C) Privilege. D) Asset. Show Answer Correct Answer: A) Loan. 47. For which of the following products would the reference group influence be the strongest? A) A pair of jeans. B) A pickup truck. C) A loaf of bread. D) A best-seller novel. Show Answer Correct Answer: D) A best-seller novel. 48. Technological Environment is perhaps the most dramatic forces that create new technologies, creating new product and market opportunities A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 49. Which country has blocked the popular website 'You tube'? A) India. B) China. C) USA. D) Pakistan. Show Answer Correct Answer: B) China. 50. Management ensures equitable opportunities for employees by: A) Developing policies. B) Training some employees and not others. C) Providing a hostile work environment. D) Communicating partial information. Show Answer Correct Answer: A) Developing policies. 51. Which of the following is the function of marketing? A) Physical Distribution. B) Promotion. C) Transport. D) All of Above. Show Answer Correct Answer: D) All of Above. 52. The strategic marketing planning process begins with ..... A) Hiring a senior planner. B) The formulation of a marketing plan. C) The writing of the mission statement. D) The establishment of organizational objectives. Show Answer Correct Answer: D) The establishment of organizational objectives. 53. 5 what is market segmentation A) Divide market according to product. B) Divide market in group of consumer. C) Prepare product category. D) None. Show Answer Correct Answer: B) Divide market in group of consumer. 54. ....is the best illustration of a subculture. A) . Religion. B) . Income. C) . Occupation. D) . Family & Friends. Show Answer Correct Answer: A) . Religion. 55. Macro Environment is concists of the actors to the company that affect its ability to serve the company, suppliers, marketing intermediaries, customer markets, competitors, and publics and its customer. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 56. When a consumer has a good experience with a product of a company, that mean this company is achieving ..... A) Negative Brand Equity. B) Positive Brand Equity. C) More sales. D) None of the above. Show Answer Correct Answer: B) Positive Brand Equity. 57. Amazon's use of personalized recommendations based on individual browsing history is an example of: A) Micromarketing. B) Concentrated marketing. C) Differentiated marketing. D) Undifferentiated marketing. Show Answer Correct Answer: A) Micromarketing. 58. What are the streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand. A) Paid media. B) Nonpaid media. C) Owned media. D) Earned media. Show Answer Correct Answer: D) Earned media. 59. What is the primary definition of marketing according to Dr. Philip Kotler? A) A system for buying and selling goods. B) A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services. C) A strategy to increase sales. D) A method for understanding consumer behavior. Show Answer Correct Answer: B) A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services. 60. ..... concept is followed by those companies who believe that excellent quality of goods or services can easily attract customers. A) Marketing Concept. B) Selling Concept. C) Product Concept. D) Production Concept. Show Answer Correct Answer: C) Product Concept. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books