This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 14 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 14 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the advantages of using eco-friendly packaging? A) Higher production costs. B) Advantages of using eco-friendly packaging include reduced environmental impact, waste minimization, energy efficiency, improved brand image, and appeal to eco-conscious consumers. C) Limited consumer appeal. D) Increased plastic waste. Show Answer Correct Answer: B) Advantages of using eco-friendly packaging include reduced environmental impact, waste minimization, energy efficiency, improved brand image, and appeal to eco-conscious consumers. 2. While Ken was heating up his lunch in the company's kitchen microwave oven, his food caught on fire. What is the most appropriate action for Ken to take? A) Call 411 and request assistance from the fire department. B) Leave the kitchen to report the fire to his supervisor. C) Use the kitchen fire extinguisher to put out the fire. D) Open the window for evatuation purposes. Show Answer Correct Answer: C) Use the kitchen fire extinguisher to put out the fire. 3. An automated kiosk does not have product features or benefits. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 4. Social marketing is used as an instrument to achieve the goals of ..... A) Marketer. B) Seller. C) Society. D) None of these. Show Answer Correct Answer: A) Marketer. 5. Ration shop is a- A) Wholesale Trade. B) Public Distribution. C) Direct sale. D) None of these. Show Answer Correct Answer: B) Public Distribution. 6. All things used in producing goods or services; a source of aid or support that may be drawn upon when needed. A) Organizing. B) Controlling. C) Resources. D) Exit interview. Show Answer Correct Answer: C) Resources. 7. What is a reason why Walgreens' strategy is hard for competitors to copy? A) Unique product offerings. B) Exclusive supplier agreements. C) Costly to build as many stores. D) High advertising expenditure. Show Answer Correct Answer: C) Costly to build as many stores. 8. SCHOOLS AND HOSPITALS ARE WHAT TYPE OF BUSINESS MARKET? A) INSTITUTIONAL MARKET. B) GOVERNMENT MARKET. C) INTERNATIONAL MARKET. D) None of the above. Show Answer Correct Answer: A) INSTITUTIONAL MARKET. 9. Which circumstance is considered blind prospecting? A) A grocery store associate advertising for a new bakery in the store. B) A sales associate approaching a shopper to offer help. C) A real estate agent selling a second house for a client. D) A florist reading engagement announcements in the local newspaper. Show Answer Correct Answer: B) A sales associate approaching a shopper to offer help. 10. A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. A) Marketing Information Management. B) Product Management. C) Market Planning. D) Promotion. Show Answer Correct Answer: C) Market Planning. 11. The business concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market. A) Focus. B) Logistics. C) Differentiation. D) Overall cost leadership. Show Answer Correct Answer: C) Differentiation. 12. Marketer is a person who takes ..... part in the process of exchange. A) ACTIVE. B) PASSIVE. C) BOTH. D) NONE. Show Answer Correct Answer: A) ACTIVE. 13. Proses membagi pasar secara keseluruhan menjadi kelompok-kelompok yang lebih kecil berdasarkan karakteristik bersama, seperti demografi, perilaku, atau geografis. A) Semua Salah. B) Targetting. C) Positioning. D) Segmentation. Show Answer Correct Answer: D) Segmentation. 14. Branding is manifesting building a great brand as the most fun and creatively rewarding parts of growing a business. A) Art. B) Process. C) Preference. D) Science. Show Answer Correct Answer: A) Art. 15. Advertisment helps in ..... size of business. A) Narrow. B) Medium. C) Wide/Large. D) Limited. Show Answer Correct Answer: C) Wide/Large. 16. Why is geographic segmentation important for companies? A) It helps in understanding consumer lifestyles. B) It enables companies to tailor marketing efforts based on climate and location. C) It focuses on consumer attitudes and preferences. D) It categorizes consumers based on their age, gender, and income. Show Answer Correct Answer: B) It enables companies to tailor marketing efforts based on climate and location. 17. Which can be a barrier to effective communication A) Memo sent down the chain of communication. B) Early morning meeting between two workers. C) Poorly worded letter. D) Full colour advertising brochure. Show Answer Correct Answer: C) Poorly worded letter. 18. The microenvironment covers which of the following? A) Suppliers. B) Customers. C) Competitors. D) All of the above. Show Answer Correct Answer: D) All of the above. 19. Customers often use price to evaluate the ..... of a product or a firm's ..... A) Product & management. B) Advertising. C) Profits. D) Value & image. Show Answer Correct Answer: D) Value & image. 20. What is the purpose of Marketing A) Safe Position. B) Stable Position. C) Number One position. D) Value Creation. Show Answer Correct Answer: D) Value Creation. 21. Identify the factor based on the given explanation.As government gets more involved and poses requirements, prices can increase. However, the government can also set a price ceiling such as in the natural gas market A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: E) Government. 22. This phase designs the blueprint for launching and positioning the product in the market. It defines the target audience, pricing, promotion, distribution, and overall marketing mix. Eg:Coca-Cola planning pricing and promotional strategies for a new energy drink segment. A) Marketing Strategy Development. B) Product Development. C) Idea Generation. D) Business Analysis. Show Answer Correct Answer: A) Marketing Strategy Development. 23. IT REFERS TO THE DIFFERENCE BETWEEN THE PROSPECTIVE CUSTOMER'S EVALUATION OF ALL THE BENEFITS AND COSTS OF AN OFFERING AND THE PERCEIVED ALTERNATIVES. A) CUSTOMER-CENTRIC ORGANIZATION. B) TOTAL CUSTOMER COST. C) CUSTOMER BENEFIT. D) CUSTOMER-PERCEIVED VALUE. Show Answer Correct Answer: D) CUSTOMER-PERCEIVED VALUE. 24. What is the importance of target market identification in marketing management? A) Target market identification is only necessary for large companies. B) Identifying a target market is irrelevant to product development. C) Target market identification is crucial for effective marketing strategies and resource allocation. D) Target market identification is primarily for customer service improvement. Show Answer Correct Answer: C) Target market identification is crucial for effective marketing strategies and resource allocation. 25. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A) Product development. B) Pricing. C) Distribution. D) Promotion. Show Answer Correct Answer: D) Promotion. 26. Pricing helps determine ..... A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: A) Profits. 27. Which of the following is an element of the marketing concept? A) Customer orientation. B) Product defects. C) Employee satisfaction. D) None of the above. Show Answer Correct Answer: A) Customer orientation. 28. Define personal selling and its importance in marketing. A) Personal selling is a direct communication method used to persuade customers to buy products or services, crucial for building relationships and closing sales. B) Personal selling is only about advertising products online. C) Personal selling is a method of mass communication to reach a large audience. D) Personal selling is irrelevant in today's digital marketing landscape. Show Answer Correct Answer: A) Personal selling is a direct communication method used to persuade customers to buy products or services, crucial for building relationships and closing sales. 29. Which of the following is an example of causal research? A) Survey. B) Case study. C) Pilot study. D) Test marketing. Show Answer Correct Answer: D) Test marketing. 30. Marketing management is ..... A) Developing marketing strategies to move the company forward. B) Managing the marketing process. C) Monitoring the profitability of the companies, products and services. D) The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value. Show Answer Correct Answer: D) The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value. 31. This is an organized collection of comprehensive information about customer. A) Data warehouse. B) Data mining. C) Database marketing. D) Customer database. Show Answer Correct Answer: D) Customer database. 32. Good marketing is no accident, but a result of careful planning and ..... A) Research. B) Selling. C) Strategies. D) Execution. Show Answer Correct Answer: D) Execution. 33. What factors should be considered when choosing distribution channels? A) Target market characteristics, product type, cost, channel reach, competition, control level. B) Brand loyalty. C) Weather conditions. D) Employee satisfaction. Show Answer Correct Answer: A) Target market characteristics, product type, cost, channel reach, competition, control level. 34. ..... serve to represent a given organization or company through a visual image that can be easily understood and recognized. A) Slogan. B) Logo. C) Product. D) Brand. Show Answer Correct Answer: B) Logo. 35. Which holds that consumers prefer products that are widely available and inexpensive? A) Selling concept. B) Production concept. C) Product concept. D) Marketing concept. Show Answer Correct Answer: B) Production concept. 36. The highest need level in Maslow Hierarchy is A) Social. B) Safety. C) Esteen need. D) Self-actualization. Show Answer Correct Answer: D) Self-actualization. 37. Ability of a product to satisfy a customer's desires.: A) Exchange. B) Utility. C) Market. D) Marketspace. Show Answer Correct Answer: B) Utility. 38. What is the primary objective of market segmentation? A) To identify and target different customer groups effectively. B) To increase production efficiency. C) To increase the price. D) To cater mass marketing. Show Answer Correct Answer: A) To identify and target different customer groups effectively. 39. IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY. A) BENCHMARKING. B) STRATEGIC PLANNING. C) SWOT ANALYSIS. D) VALUE CHAIN. Show Answer Correct Answer: A) BENCHMARKING. 40. Which of these were identified as a key reason why Nintendo had a hit with the Wii and Apple with the iPad? A) Both companies designed the right product based on thoughtful research. B) Both products were flukes that hit the market at the right time. C) Neither product led its category, but both were sold aggressively. D) Both products underpriced their competition. E) American consumers have enough disposable income to afford luxury gadgets. Show Answer Correct Answer: A) Both companies designed the right product based on thoughtful research. 41. Berikut ini yang merupakan elemen dari BCG Matrix, kecuali ..... A) Question Mark. B) Cat. C) Star. D) Dog. Show Answer Correct Answer: B) Cat. 42. . Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate? A) Customer training. B) Credit/Financing. C) Order processing. D) Installation. Show Answer Correct Answer: A) Customer training. 43. A product can be A) An object or thing. B) A concept or idea. C) A service. D) All of the above. Show Answer Correct Answer: D) All of the above. 44. What is a usability testing plan? A) An overview of steps and methodologies for usability testing. B) A document for software development. C) A marketing strategy. D) A baked custard dessert with a layer of caramel on top. Show Answer Correct Answer: A) An overview of steps and methodologies for usability testing. 45. This image is an indication of ..... A) Marketing Mix. B) Distribution Channel. C) Sales Management. D) None of these. Show Answer Correct Answer: B) Distribution Channel. 46. How can industry prediction help a company? A) It helps eliminate competitors completely. B) It guarantees increased market share. C) It forecasts changes in industry structure. D) It reduces the company's cost of production. Show Answer Correct Answer: C) It forecasts changes in industry structure. 47. How does successful marketing create jobs? A) By raising the standard of living. B) By encouraging conspicuous consumption. C) By increasing brand equity. D) By promoting capitalism. E) By building demand for products and services. Show Answer Correct Answer: E) By building demand for products and services. 48. In the context of marketing channels, what is the role of intermediaries? A) To manufacture products. B) To provide customer service. C) To help display, sell, and deliver goods. D) To set prices for products. Show Answer Correct Answer: C) To help display, sell, and deliver goods. 49. Which of the following can offer expert opinion to the consumers? A) Sales Promotion. B) Advertisement. C) Personal Selling. D) Publicity. Show Answer Correct Answer: C) Personal Selling. 50. External marketing data comes from sources outside the business such as ..... A) Trade journals. B) Inventory records. C) Customer complaints. D) Sales forecasts. Show Answer Correct Answer: A) Trade journals. 51. How does packing serve as a marketing tool? A) It limits customer engagement. B) It reduces the need for advertising. C) It enhances the product's appeal and communicates important information. D) None of the above. Show Answer Correct Answer: C) It enhances the product's appeal and communicates important information. 52. Which is considered an internal environmental factor? A) Government regulations. B) Employees and shareholders. C) Technological changes. D) Legal framework. Show Answer Correct Answer: B) Employees and shareholders. 53. A prototype is made and tested. A) Screening ideas. B) Testing the product. C) Evaluating customer acceptance. D) Generating ideas. Show Answer Correct Answer: B) Testing the product. 54. Makan biskuat., anak sekuat macan ..... adalah contoh dari tipe advertising ..... A) Quality advertising. B) Product avertising. C) Brand advertising. D) Prestige advertising. E) Price advertising. Show Answer Correct Answer: C) Brand advertising. 55. THIS TOOL IS PROPOSED BY MICHAEL PORTER AND IT IS USE FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE A) VALUE DELIVERY. B) VALUE CREATION. C) VALUE PROPOSITION. D) VALUE CHAIN. Show Answer Correct Answer: D) VALUE CHAIN. 56. OVP-Optional value proposition-is the intersection of customer interests between A) Customer Value. B) Company value. C) Collaborator Value. D) All are correct. Show Answer Correct Answer: D) All are correct. 57. Geoffrey B. Small A) Production. B) Sales. C) Societal. D) Market. Show Answer Correct Answer: C) Societal. 58. Perbedaan yang dimaksud dengan pemasaran traditional atau konvensional ..... A) Pemasaran yang berorientasi pada penggan. B) Pemasaran berbasis sosial media. C) Strategi pemasaran yang memiliki beragam saluran periklanan. D) Pemasaran yang berorentasi pada produk. E) Pemasaran yang menggunakan internet. Show Answer Correct Answer: D) Pemasaran yang berorentasi pada produk. 59. Orang yang ahli dan memahami bidang tertentu, yang opininya dianggap valid merupakan pengertian dari? A) Expert. B) CTA. C) Influencer. D) KOL. Show Answer Correct Answer: D) KOL. 60. The results of exploratory research are often ..... A) Unusable. B) Qualitative. C) Quantitative. D) Specific. Show Answer Correct Answer: B) Qualitative. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books