This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 15 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 15 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is one of the benefits of sending a job interview follow-up letter? A) Reminds the interviewer of the applicatant. B) Lets the applicant submit test scores. C) Allows the applicant t inclue a resume. D) Provides the interviewer with references. Show Answer Correct Answer: A) Reminds the interviewer of the applicatant. 2. What marketing function is responsible for getting products from the manufacturer to the consumer, including distribution channels and logistics? A) Sales. B) Distribution. C) Pricing. D) Advertising. Show Answer Correct Answer: B) Distribution. 3. A company decides to segment its market based on psychographic variables. Which of the following factors would be considered in this segmentation? A) Geographic location. B) Age and gender. C) Personality traits and values. D) Income level. Show Answer Correct Answer: C) Personality traits and values. 4. What does the marketing plan often set for the whole company? A) Financial targets. B) The tone and direction. C) Employee roles. D) Production quotas. Show Answer Correct Answer: B) The tone and direction. 5. Purchase decision is phase of: A) STP. B) Marketing mix. C) Customer's Buying behavior. D) None of the above. Show Answer Correct Answer: C) Customer's Buying behavior. 6. The dimension of product mix which measures how closely the different product lines are related is referred to as: A) Depth of product mix. B) Length of product mix. C) Width of product mix. D) Consistency of product mix. Show Answer Correct Answer: D) Consistency of product mix. 7. What is meant by 'place' in the marketing mix? A) The distribution channels used to deliver the product to consumers. B) The physical store where products are sold. C) The online presence of a company. D) The location where a product is manufactured. Show Answer Correct Answer: A) The distribution channels used to deliver the product to consumers. 8. Choose the correct optionTatiana testified in court that she had never seen the man ..... A) For. B) Before. C) Since. D) Ago. E) After. Show Answer Correct Answer: B) Before. 9. Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a: A) Samples. B) Sweepstakes. C) Rebates. D) Premium. Show Answer Correct Answer: C) Rebates. 10. An organization is gathering, recording, and analyzing data about its target market. This activity is known as ..... A) Test marketing. B) Performing a case study. C) Marketing research. D) Conducting experiments. Show Answer Correct Answer: C) Marketing research. 11. What is the objective of the marketing dashboard? A) To assess marketing effects. B) To disseminate the insights gleaned from these two approaches within the organization. C) To estimate causal relationships and measure how marketing activity affects outcome. D) None of the above. Show Answer Correct Answer: B) To disseminate the insights gleaned from these two approaches within the organization. 12. Trey hangs posters advertising the school play in local businesses. What marketing function did he implement? A) Financing. B) Selling. C) Promotion. D) Distribution. Show Answer Correct Answer: C) Promotion. 13. Lifebuoy positions itself as a soap that offers 100% better skin protection from germs. What type of positioning is this? A) User-based. B) Lifestyle-based. C) Product benefit-based. D) Price-based. Show Answer Correct Answer: C) Product benefit-based. 14. Good health limited has decided to launch a new range of water bottles with in built water purifier. instead of marketing the product by its generic name, the company has decided to call it purifier. identify the type of marketing function being described in the given lines A) Packaging and labelng. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 15. 'Kwality Wall's' is the brand product of ..... A) Nestle. B) Parle. C) Procter & Gamble. D) Hindustan Unilever. Show Answer Correct Answer: D) Hindustan Unilever. 16. Which of the following is a macroenvironment force? A) Demographic. B) Technological. C) Political. D) All of the above. Show Answer Correct Answer: D) All of the above. 17. This is a pricing strategy recommended for products that have become obsolete: A) Survival pricing. B) Geographic pricing. C) Price skimming. D) None of the above. Show Answer Correct Answer: A) Survival pricing. 18. What does 'Threat of New Entry' assess? A) The barriers to entering an industry. B) Customer loyalty levels. C) Supplier pricing strategies. D) The quality of existing products. Show Answer Correct Answer: A) The barriers to entering an industry. 19. What role does digital marketing play in modern business? A) Digital marketing is only useful for large corporations. B) Digital marketing is essential for reaching and engaging customers, enhancing brand visibility, and driving sales in modern business. C) Digital marketing has no impact on customer engagement. D) Digital marketing is primarily focused on print advertising. Show Answer Correct Answer: B) Digital marketing is essential for reaching and engaging customers, enhancing brand visibility, and driving sales in modern business. 20. Firms work to achieve the lowest production and distribution costs. It can underprice competitors and win market share. A) Differentiation. B) Overall cost leadership. C) Focus. D) Logistics. Show Answer Correct Answer: B) Overall cost leadership. 21. Which factor directly affects a business's selling prices? A) Product substitution. B) Discretionary income. C) Operating expenses. D) None of the above. Show Answer Correct Answer: C) Operating expenses. 22. Who is not a marketing guru A) Philip Kotler. B) Bhakt Prahlad. C) Peter Drucker. D) Ck Prahlad. Show Answer Correct Answer: B) Bhakt Prahlad. 23. Samples, coupons, and premiums are examples of ..... A) Personal selling. B) Sales promotions. C) Events and experiences. D) Public relations. Show Answer Correct Answer: B) Sales promotions. 24. What does it mean to promote something? A) To actively support or advertise something. B) To passively observe something. C) To confuse or mislead about something. D) To ignore or neglect something. Show Answer Correct Answer: A) To actively support or advertise something. 25. When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as: A) Repositioning. B) Positioning by Corporate identity. C) Positioning by product category. D) Positioning by competitor. Show Answer Correct Answer: A) Repositioning. 26. What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class? A) Brainstorming. B) Experimenting. C) Role-playing. D) Meditation. Show Answer Correct Answer: C) Role-playing. 27. Describe the importance of labeling in compliance and safety. A) Labeling is only necessary for marketing purposes. B) Labeling is primarily used for aesthetic appeal. C) Labeling has no impact on workplace safety. D) Labeling is essential for ensuring safety and compliance by providing critical information about hazards and proper usage. Show Answer Correct Answer: D) Labeling is essential for ensuring safety and compliance by providing critical information about hazards and proper usage. 28. What is market analysis? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of using social media platforms to promote a product or service. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. 29. Which of the follwong is non-personal and non-paid form of promotion mix? A) Publicity. B) Personal Selling. C) Sales Promotion. D) Advertisement. Show Answer Correct Answer: A) Publicity. 30. Which of the following is not a useful base for segmenting organizational characteristics? A) By organizational size. B) By turnover. C) By industry type. D) By geographical location. Show Answer Correct Answer: B) By turnover. 31. ..... markets are made up of members of the distribution chain. A) Institutional. B) Business-to-business (industrial). C) Consumer. D) Channel. Show Answer Correct Answer: D) Channel. 32. What is the person who buys a product called? A) Customer. B) Purchaser. C) Consumer. D) Retailer. Show Answer Correct Answer: A) Customer. 33. 7 p's of Marketing Mix A) Place, Price, Product, Position, Physical Evidence, People, Promotion. B) Product, Process, Physical Evidence, People, Promotion, Person, Pride. C) Physical Evidence, Place, Product, People, Promotion, Process, Price. D) Product, People, Process, Price, Portable, Physical Class, Promotion. Show Answer Correct Answer: C) Physical Evidence, Place, Product, People, Promotion, Process, Price. 34. Which of the following starts from facotry? A) Product concept. B) Selling concept. C) Production concept. D) All of these. Show Answer Correct Answer: D) All of these. 35. Which stage is where profits are at all time high A) Introduction. B) Maturity. C) Decline. D) Growth. Show Answer Correct Answer: B) Maturity. 36. The analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives-Philip Kotler A) Marketing management. B) Marketing. C) Marketing plan. D) None of the above. Show Answer Correct Answer: A) Marketing management. 37. The process of setting standards and evaluating performance. A) Controlling. B) Preventive discipline. C) Organizing. D) Empowerment. Show Answer Correct Answer: A) Controlling. 38. What is a primary focus of the B2B Value Pyramid compared to B2C? A) Enhancing self-esteem. B) Simplifies processes. C) Social relationships. D) Emotional appeal. Show Answer Correct Answer: B) Simplifies processes. 39. An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and need is ..... A) Form. B) Possession utility. C) Marketing. D) Utility. Show Answer Correct Answer: D) Utility. 40. Identify the type of market research data based on the characteristics below:Data collected by a company regarding sales of a particular product or time period, etc ..... A) Company data. B) Market research data. C) Government data. D) Competitor data. Show Answer Correct Answer: A) Company data. 41. The group of people most likely to become customers, identified for a specific marketing program are ..... A) Target markets. B) Groups. C) Markets. D) Segmented markets. Show Answer Correct Answer: A) Target markets. 42. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? A) Modified rebuy purchase. B) Straight rebuy purchase. C) Delayed purchase. D) New-task purchase. Show Answer Correct Answer: D) New-task purchase. 43. Which factor can influence consumer decisions to switch brands? A) Quality, service, and price comparison. B) Advertising frequency. C) Brand loyalty programs. D) Product packaging. Show Answer Correct Answer: A) Quality, service, and price comparison. 44. What stage is where a business focuses on fighting off competition and sales level off A) Growth. B) Maturity. C) Decline. D) Introduction. Show Answer Correct Answer: B) Maturity. 45. Define the concept of marketing philosophies. A) Marketing philosophies are only focused on digital advertising. B) Marketing philosophies are guiding principles that shape a company's marketing strategies and practices. C) Marketing philosophies are the personal opinions of the marketing team. D) Marketing philosophies are the financial budgets allocated for marketing campaigns. Show Answer Correct Answer: B) Marketing philosophies are guiding principles that shape a company's marketing strategies and practices. 46. The characteristics of wants are: A) Diverse, abundant, and always changing. B) Diverse, abundant, and stable. C) Originating from the individual and unaffected by external factors. D) Cannot be changed by businesses. Show Answer Correct Answer: A) Diverse, abundant, and always changing. 47. Choose the correct optionVacuum the carpets ..... your mother comes home. A) Before. B) For. C) After. D) Since. E) Ago. Show Answer Correct Answer: A) Before. 48. What is the main focus of the Production Concept? A) Focusing on customer preferences. B) Maximizing product variety. C) The main focus of the Production Concept is on efficient production and distribution. D) Emphasizing marketing strategies. Show Answer Correct Answer: C) The main focus of the Production Concept is on efficient production and distribution. 49. Which technique expresses appreciation and builds customer loyalty? A) Communicating with customers. B) Dealing with customer issues when it is convenient. C) Showing gratitude exclusively on special holidays or occasions. D) Listening to customers while checking email. Show Answer Correct Answer: A) Communicating with customers. 50. Why Firms Go International? A) Recognition. B) To have an office overseas. C) Growth. D) To serve Humanity. Show Answer Correct Answer: C) Growth. 51. What is the purpose of managing the product life cycle? A) To limit customer interaction. B) To maximize the product's profitability and market share throughout its life. C) To reduce product quality. D) None of the above. Show Answer Correct Answer: B) To maximize the product's profitability and market share throughout its life. 52. The main objective of marketing management is to: A) Increase production efficiency. B) Reduce marketing expenses. C) Focus only on product sales. D) Satisfy customer needs profitably. Show Answer Correct Answer: D) Satisfy customer needs profitably. 53. Contoh saluran dustribusi level 3? A) LPG. B) Majalah. C) Produk UMKM. D) FMCG. Show Answer Correct Answer: A) LPG. 54. How does the company or marketer relate to suppliers in the marketing system? A) Suppliers buy products from the company. B) Suppliers distribute products to customers. C) Suppliers provide materials and resources for products or services. D) Suppliers regulate the company's marketing activities. Show Answer Correct Answer: C) Suppliers provide materials and resources for products or services. 55. Nonprofit and Governmental Organization is not a market A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 56. Refers to the important decisions related to the product such as quality, design, branding, product labelling packaging, ..... A) Marketing. B) Promotion mix. C) Marketing mix. D) Product mix. Show Answer Correct Answer: D) Product mix. 57. Which of the following is a limitation of an NDA? A) It covers all public information. B) It automatically renews. C) It lasts forever. D) It can be difficult to enforce. Show Answer Correct Answer: D) It can be difficult to enforce. 58. Example of Non-metalic goods is- A) Food. B) Machinery. C) Music. D) None of these. Show Answer Correct Answer: C) Music. 59. Calculate the newspaper rate for a display ad for the AJC if the column inch rate is $ 25 and the advertiser wishes to have an ad that is 5 inches long by 6 columns wide.(Rate X Length X Width) A) $ 800. B) $ 600. C) $ 150. D) $ 750. Show Answer Correct Answer: D) $ 750. 60. Using the push strategy is most appropriate when ..... A) The product being sold is an impulse item. B) There is high brand loyalty for the product. C) The product is a high involvement purchase. D) Consumers choose the brand before they go to the store. Show Answer Correct Answer: A) The product being sold is an impulse item. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books