This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 16 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 16 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process? A) Concept testing. B) Test marketing. C) Idea generation. D) None of the above. Show Answer Correct Answer: C) Idea generation. 2. ..... is explained as a coloured or crooked perception of marketing and a short-sightedness about business. A) Marketing vision. B) Advertising focus. C) Business clarity. D) Marketing myopia. Show Answer Correct Answer: D) Marketing myopia. 3. The strategy of distributing goods through wholesalers and retailers is related to which 'P'? A) Promotion. B) Place. C) Price. D) Product. Show Answer Correct Answer: B) Place. 4. Unsur dari Marketing Mix 4P adalah sebagai berikut, KECUALI? A) People. B) Promotion. C) Product. D) Place. Show Answer Correct Answer: A) People. 5. Needs of ..... are being focused in Marketing. A) Customer. B) Wholesaler. C) Retailer. D) Producer. Show Answer Correct Answer: A) Customer. 6. What do we call the money we make from selling? A) Profit. B) Income. C) Revenue. D) Sales Tax. Show Answer Correct Answer: C) Revenue. 7. When using exploratory interviews to identify occupational interests, you should try to interview someone who A) Has an executive position in the company. B) Holds the kind of job you want. C) Hires people for the kind of job you want. D) Used to have the kind of job you want. Show Answer Correct Answer: B) Holds the kind of job you want. 8. Why is it important for marketers to analyze factors determining the price of a product? A) To design better packages. B) To ensure customer loyalty. C) To make crucial decisions about pricing strategies and objectives. D) To improve product features. Show Answer Correct Answer: C) To make crucial decisions about pricing strategies and objectives. 9. One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to A) Make a single sale. B) Prevent customer's objections. C) Put the customer on guard. D) Gain the customer's confidence. Show Answer Correct Answer: D) Gain the customer's confidence. 10. How do social factors affect consumer purchasing decisions? A) Consumer decisions are solely based on price and quality. B) Social factors significantly influence consumer purchasing decisions by shaping preferences and behaviors through peer influence, cultural norms, and social media. C) Social factors only affect luxury goods purchasing. D) Social factors have no impact on purchasing decisions. Show Answer Correct Answer: B) Social factors significantly influence consumer purchasing decisions by shaping preferences and behaviors through peer influence, cultural norms, and social media. 11. Which of the following restaurant assets would be considered intangible: A) The waiter's uniforms. B) The building. C) An expensive oven. D) A secret recipe. Show Answer Correct Answer: D) A secret recipe. 12. Products are goods, services, or ideas that are developed to meet customer wants and needs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 13. Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain A) Work experience. B) Guidance counseling. C) Monetary compensation. D) Technical training. Show Answer Correct Answer: A) Work experience. 14. What is the role of customer service in retaining customers at Ally Bank? A) Limiting customer interactions. B) Providing 24/7 telephone support. C) Reducing service hours. D) Increasing service fees. Show Answer Correct Answer: B) Providing 24/7 telephone support. 15. What is the primary goal of marketing according to the text? A) To reduce costs. B) To enhance employee satisfaction. C) To increase production efficiency. D) To build brands and a loyal customer base. Show Answer Correct Answer: D) To build brands and a loyal customer base. 16. Marketing is the activity, set of ..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society A) Top Management. B) Institutions. C) Business. D) Market research. Show Answer Correct Answer: B) Institutions. 17. Which of the following is an example of a convenience product? A) Laptop. B) Car. C) Furniture. D) Bread. Show Answer Correct Answer: D) Bread. 18. Name the term which is a part of a BRAND which can be spoken A) Brand Name. B) Branding. C) Trade Mark. D) Brand Mark. Show Answer Correct Answer: A) Brand Name. 19. Developing a brand character statement sets the tone of the campaign and defines what the targeted consumer should do or feel when they are exposed to it. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 20. Which of the following is an example of an unsought product? A) Home appliances. B) Grocery items. C) Designer clothing. D) Life insurance. Show Answer Correct Answer: D) Life insurance. 21. 12 which of the following is a part of product positioning ..... A) Promotion. B) Product benefit. C) Competitor. D) All. Show Answer Correct Answer: D) All. 22. How are the characteristics of a culture passed along from one generation to the next? A) Observation. B) Communication and imitation. C) Imitation. D) Formal education. E) Imitation and formal education. Show Answer Correct Answer: B) Communication and imitation. 23. A product that lasts for a long time is called ..... A) Consumer Durables. B) Intangible Goods. C) Unique Goods. D) Cheap Goods. Show Answer Correct Answer: A) Consumer Durables. 24. Customer leave traces of their purchasing behavior in-store scanning data, catalog purchases, and customer databases. A) Ethnographic research. B) Experimental research. C) Behavioral research. D) Observational research. Show Answer Correct Answer: C) Behavioral research. 25. ..... Process of setting certain standards for a product on the basis of its desired qualities A) Standardization. B) Measurements. C) Maintenance. D) Clearance. Show Answer Correct Answer: A) Standardization. 26. In this stage:*Declining sales*Low cost per customer*Declining profits*Laggards are targeted*Declining competition A) Decline. B) Introduction. C) Maturity. D) Growth. E) Product development. Show Answer Correct Answer: A) Decline. 27. Why would a business use a sales forecast? A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. B) The distribution strategy, effective sales force, increased promotion, and different prices. C) To budget for sales/revenues, to identify new marketing strategies, to set a sales quotas for sales staff, etc. D) All of the above. Show Answer Correct Answer: C) To budget for sales/revenues, to identify new marketing strategies, to set a sales quotas for sales staff, etc. 28. Which of the following is NOT typically covered by an NDA? A) Public records. B) Business strategies. C) Trade secrets. D) Financial information. Show Answer Correct Answer: A) Public records. 29. THE ABILITY TO CREATE SUPERIOR VALUE FOR CUSTOMERS, COLLABORATORS, AND THE COMPANY IS THE ULTIMATE CRITERION FOR ACHIEVING MARKET SUCCESS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 30. ..... removes doubts immediately A) Sales Promotion. B) Advertisement. C) Publicity. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 31. Political campaigns are generally examples of ..... A) Person marketing. B) Event marketing. C) Cause marketing. D) Organization marketing. Show Answer Correct Answer: A) Person marketing. 32. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? A) Use of an undifferentiated one-size-fits-all marketing strategy. B) Different pricing strategies for different groups. C) Variations in product offerings to suit the wants of a particular group. D) Study of ethnic buying habits to isolate market segments View answer. Show Answer Correct Answer: A) Use of an undifferentiated one-size-fits-all marketing strategy. 33. What are the four key elements of marketing often referred to as the '4 Ps'? A) Product, Price, Promotion, People. B) People, Process, Physical Evidence, Performance. C) Planning, Pricing, Promotion, Placement. D) Product, Price, Place, Promotion. Show Answer Correct Answer: D) Product, Price, Place, Promotion. 34. Why is grading important in marketing? A) It classifies products into different groups based on characteristics like quality and size. B) It increases the price of products. C) It reduces the number of products available. D) It ignores customer preferences. Show Answer Correct Answer: A) It classifies products into different groups based on characteristics like quality and size. 35. What does the macro environment of marketing include? A) Political, economic, social, technological, environmental factors. B) Company resources and internal processes. C) Customer preferences and behaviors. D) Competitors and suppliers. Show Answer Correct Answer: A) Political, economic, social, technological, environmental factors. 36. Calculate the stock-turn rate for an item when the total number of units sold is 6, 225, and the average number of items in stock is 1, 245. A) 5. B) 4. C) 7. D) 3. Show Answer Correct Answer: A) 5. 37. Lazada.com.my try to attract more customer by offering them free shipping on their next purchase. What kind of promotional mix method would you suggest Lazada to choose? A) Sales promotion. B) Horizontal diversification. C) A public relations strategy. D) Personal selling. Show Answer Correct Answer: A) Sales promotion. 38. In the introduction stage of PLC, marketers mainly focus on: A) Reducing price drastically. B) Building awareness of the product. C) Cutting distribution channels. D) Eliminating all competitors. Show Answer Correct Answer: B) Building awareness of the product. 39. What are the stages of the consumer decision-making process? A) Awareness, Interest, Desire, Action. B) The stages are:Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. C) Research, Comparison, Decision, Feedback. D) Need Recognition, Brand Loyalty, Purchase, Satisfaction. Show Answer Correct Answer: B) The stages are:Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. 40. Mansi, a shoe manufacturer for school students, decided to maximise profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production.Identify the marketing management philosophy adopted by Mansi. A) Product. B) Selling. C) Production. D) Marketing. Show Answer Correct Answer: C) Production. 41. What is the significance of branding in services? A) It enhances customer perception. B) It is not important. C) It only applies to products. D) None of the above. Show Answer Correct Answer: A) It enhances customer perception. 42. What is an example of a service that has "experience qualities" ? A) Fine dining restaurant. B) Ready-made clothing. C) Electronic products. D) Books. Show Answer Correct Answer: A) Fine dining restaurant. 43. Question marks can move to either stars or dogs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 44. Which of the following is a basic function of a marketing manager? A) Product pricing. B) Market research. C) Human resources management. D) Financial auditing. Show Answer Correct Answer: B) Market research. 45. What is the primary goal of marketing management? A) To identify and satisfy customer needs. B) To reduce customer engagement. C) To limit market competition. D) To increase product prices. Show Answer Correct Answer: A) To identify and satisfy customer needs. 46. What is an example of social need?(Choose the appropriate one) A) Facebook. B) Food. C) Sleep. D) Cold drink. Show Answer Correct Answer: A) Facebook. 47. They hire a shoppers to pose as potential buyers and report strong or weak points experienced in buying the company's product or competitors product A) Periodic Survey. B) Customer loss rate. C) Mystery Shopper. D) Mystery Vendor. Show Answer Correct Answer: C) Mystery Shopper. 48. Knowing a customers family size DOES NOT help determine the demographics of the target market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 49. A term that began to be used in the early 1980s to describe the many steps on a path the product takes from its inception to its end consumer is: A) The Marketing Concept. B) Supply Chain Management. C) Transportation. D) Distribution. Show Answer Correct Answer: B) Supply Chain Management. 50. Which of the following is an important question for marketers to ask before creating a research design? A) What do we want the results to be?. B) Who is our target market?. C) What new products do we like?. D) What is our budget?. Show Answer Correct Answer: D) What is our budget?. 51. "Marketing helps in creating utilities of time, place, and possession" describes which characteristic of marketing? A) Marketing is exchange-oriented. B) Marketing creates utilities. C) Marketing is a social process. D) Marketing is pervasive. Show Answer Correct Answer: B) Marketing creates utilities. 52. Magazines and pastries are examples of ..... products. A) Convenience. B) Shopping. C) Specialty. D) All the above. Show Answer Correct Answer: A) Convenience. 53. Why is it essential for marketers to understand their competition? A) To copy their strategies. B) To differentiate their offerings. C) To eliminate them. D) To lower prices. Show Answer Correct Answer: B) To differentiate their offerings. 54. The concept based on the amount of money received is called ..... A) Service. B) Sales. C) Income. D) Profit. Show Answer Correct Answer: B) Sales. 55. IT DEFINES THE VALUE THAT AN OFFERING AIMS TO CREATE FOR THE RELEVANT PARTICIPANTS IN THE MARKET. A) VALUE CREATION. B) VALUE EXCHANGE. C) VALUE PROPOSITION. D) VALUE OFFERING. Show Answer Correct Answer: C) VALUE PROPOSITION. 56. What term describes the process of analyzing and interpreting data to make marketing decisions? A) Data mining. B) Market research. C) Consumer behavior. D) Market analysis. Show Answer Correct Answer: B) Market research. 57. Which of the following is a true statement about marketing plans? A) They require a lot of time and effort to write. B) They are important only for new businesses. C) They are internal documents written for management. D) They work best for big companies. Show Answer Correct Answer: A) They require a lot of time and effort to write. 58. Loyalty segmentation forms part of: A) Behavioural segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: A) Behavioural segmentation. 59. Which of the following acts do not apply to the marketing department? A) Occupational Health and Safety Act. B) Consumer Protection Act. C) Credit Agreements Act. D) Trade Practices Act. E) Sale and Service Matters Act. Show Answer Correct Answer: A) Occupational Health and Safety Act. 60. Online marketing is mostly useful for marketing of A) Savings account. B) Credit cards. C) Home loans. D) NRI Deposit. E) None of the above. Show Answer Correct Answer: D) NRI Deposit. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books