This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 17 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 17 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is a product level? A) Core product. B) Product price. C) Product promotion. D) None of the above. Show Answer Correct Answer: A) Core product. 2. How do digital marketing functions differ from traditional marketing? A) Traditional marketing uses social media for engagement and analytics. B) Digital marketing focuses on in-person events and direct mail campaigns. C) Digital marketing relies solely on print media and billboards. D) Digital marketing functions differ from traditional marketing in their use of online channels, targeting capabilities, and real-time data analysis. Show Answer Correct Answer: D) Digital marketing functions differ from traditional marketing in their use of online channels, targeting capabilities, and real-time data analysis. 3. At the top of Maslow's hierarchy of needs are ..... needs. A) Self Actualization. B) Esteem. C) Safety. D) Physiological. E) Social. Show Answer Correct Answer: A) Self Actualization. 4. Marketing is ..... except ..... A) Anticipation. B) Service. C) Identification. D) Satisfaction. Show Answer Correct Answer: B) Service. 5. IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ..... constrained. A) Money. B) Time. C) Brand. D) Value. E) Self-concept. Show Answer Correct Answer: A) Money. 6. While buying milk which type of consumer buying behavior is displayed A) Variety Seeking. B) Habitual Buying. C) Complex Buying. D) Cognitive Dissonance. Show Answer Correct Answer: A) Variety Seeking. 7. What makes distribution an important function in marketing? A) It helps inform customers. B) It helps customers make a decision about a purchase. C) It gets the product to the consumer at the right time and place. D) It helps the company make good marketing decisions. Show Answer Correct Answer: C) It gets the product to the consumer at the right time and place. 8. The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities A) Publicity. B) Feature. C) Personal selling. D) Producers. Show Answer Correct Answer: C) Personal selling. 9. Which network marketing company sells with the slogan-Better Ideas-Better Life A) HLL. B) Amway. C) Nirma. D) Skybizz. Show Answer Correct Answer: B) Amway. 10. An ad informing consumers of a company's efforts to stop pollution is an example of ..... promotion. A) Retail. B) Direct-mail. C) Promotional. D) Institutional. Show Answer Correct Answer: D) Institutional. 11. Explain the importance of customer relationship management in marketing. A) CRM systems are only useful for large corporations, not small businesses. B) CRM is important in marketing because it enhances customer satisfaction, loyalty, and targeted marketing efforts. C) CRM is irrelevant to marketing strategies and customer engagement. D) CRM primarily focuses on product development rather than customer interaction. Show Answer Correct Answer: B) CRM is important in marketing because it enhances customer satisfaction, loyalty, and targeted marketing efforts. 12. Market targeting is evaluating each market segment's attractiveness and selecting one or more segments to enter. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 13. Which is not the function of packaging? A) Identificationof product. B) Transportation of goods. C) To increase the price of goods. D) To attract the consumer. Show Answer Correct Answer: C) To increase the price of goods. 14. Gross selling means A) Selling other product to existing customers. B) Selling with grossed finger. C) City to city sales. D) Selling with gross face. Show Answer Correct Answer: A) Selling other product to existing customers. 15. A concept based on the ability of an organization to produce a product or to offer a product is ..... A) Sales. B) Financial. C) Production. D) Relationship. Show Answer Correct Answer: C) Production. 16. Select the explanation for merchandising-related discounts, Percentage or dollar reduction in the retail price A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: A) Cash discounts. 17. Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized. A) Geographic. B) Demographic. C) Behaviorist. D) Psychographic. Show Answer Correct Answer: B) Demographic. 18. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing A) Product concept. B) Production concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: A) Product concept. 19. I still need ..... pen, because ..... pen you lent me doesn't work. A) The / the. B) A / the. C) -/ the. D) None of the above. Show Answer Correct Answer: B) A / the. 20. What is ethical marketing? A) The process of managing a company's marketing activities. B) The changes in customer needs and preferences over time. C) The process of creating marketing campaigns that are socially responsible and adhere to ethical standards. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: C) The process of creating marketing campaigns that are socially responsible and adhere to ethical standards. 21. Dari macam macam konsep pemasaran menurut philip kotler salah satunya di bawah ini adalah ..... A) Price concep. B) Trading up concep. C) Promotion concep. D) Merk. E) Production consep. Show Answer Correct Answer: E) Production consep. 22. The ..... function of marketing makes the products available in different geographic regions. A) Promotion. B) Distribution. C) Production. D) Selling. Show Answer Correct Answer: B) Distribution. 23. Using telephone surveys to learn about products used in a consumer's household is an example of A) Sales inquiries. B) Idea generation. C) Concept design. D) Market research. Show Answer Correct Answer: D) Market research. 24. What is the buying decision process? A) Need recognition, information search, evaluation, purchase. B) Only purchase. C) None of the above. D) All of the above. Show Answer Correct Answer: A) Need recognition, information search, evaluation, purchase. 25. Agent is used in the ..... channel of distribution A) Three-level. B) One-level. C) Two-level. D) Direct. Show Answer Correct Answer: A) Three-level. 26. In the service industry how many Ps comprise the marketing mix? A) 7 Ps. B) 4 Ps. C) 10 Ps. D) 8 Ps. Show Answer Correct Answer: A) 7 Ps. 27. Which function of channel of distribution refers to the process of creating desired combinations of product to fulfil varied needs of the customers such as cricket kit? A) Sorting. B) Accumulation. C) Allocation. D) Assorting. Show Answer Correct Answer: D) Assorting. 28. The group of elements, price, product, promotion and place constitute A) Market mix. B) Promotion mix. C) Marketing mix. D) Product mix. Show Answer Correct Answer: C) Marketing mix. 29. Brand is one of the most important tangible assets of a company which helps to improve the financial performance of a company. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 30. In terms of sustainability in marketing, what should companies focus on according to the document? A) Adapting to environmental changes. B) Cutting down on expenses. C) Short-term profits. D) Focusing solely on product features. Show Answer Correct Answer: A) Adapting to environmental changes. 31. What is the role of psychological factors in consumer behavior? A) Psychological factors have no impact on consumer behavior. B) Psychological factors significantly influence consumer behavior by affecting perceptions, motivations, beliefs, and attitudes. C) Consumer behavior is solely determined by economic factors. D) Psychological factors only affect advertising strategies. Show Answer Correct Answer: B) Psychological factors significantly influence consumer behavior by affecting perceptions, motivations, beliefs, and attitudes. 32. Choose the correct optionI left the cinema ..... the boring film ended. A) After. B) Before. C) Since. D) Ago. E) For. Show Answer Correct Answer: B) Before. 33. Involves determining where the product will be available for consumers to purchase. A) Price. B) Product. C) People. D) Place. Show Answer Correct Answer: D) Place. 34. Which system tracks the number of items in inventory on a constant basis? A) Perpetual. B) Manual. C) Physical. D) Visual. Show Answer Correct Answer: A) Perpetual. 35. Berikut adalah kegiatan social media marketing, KECUALI? A) Update status di WA business. B) Upload cuitan promosi di Twitter. C) Beriklan di Youtube. D) Upload konten di IG dan TikTok. Show Answer Correct Answer: C) Beriklan di Youtube. 36. This is a promise about the experience customers can expect from the company's market offering and their relationship with the supplier. A) Customer Relationship Management. B) Loyalty. C) Value Delivery System. D) Value Proposition. Show Answer Correct Answer: D) Value Proposition. 37. Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expenses of gathering the data used to generate this information? A) Accessibility. B) Relevancy. C) Timeliness. D) Cost-effectiveness. Show Answer Correct Answer: D) Cost-effectiveness. 38. What is one potential consequence of breaching an NDA? A) Financial penalties. B) Promotion. C) Awards and recognitions. D) Exemption from taxes. Show Answer Correct Answer: A) Financial penalties. 39. Which component of psychographic segmentation refers to the image people ideally have for themselves? A) Motivations. B) Self-concept. C) Self-values. D) Lifestyles. Show Answer Correct Answer: B) Self-concept. 40. .... are products bought by individuals and organizations for further processing or for use in conducting a business. A) C. Industrial products. B) B. Speciality products. C) A). Consumer products. D) D. Personal Products. Show Answer Correct Answer: A) C. Industrial products. 41. ..... develop relationship. A) Personal Selling. B) Sales Promotion. C) Publicity. D) Advertisement. Show Answer Correct Answer: A) Personal Selling. 42. ..... is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales. A) Advertising. B) Branding. C) Personal selling. D) None of these. Show Answer Correct Answer: C) Personal selling. 43. This stage involves filtering and evaluating ideas to identify those that align with business goals, resources, and customer needs. The aim is to avoid investing in weak or unrealistic ideas. A) Concept Development. B) Business Analysis. C) Idea Screening. D) Product Development. Show Answer Correct Answer: C) Idea Screening. 44. How can market research impact marketing strategies? A) Market research is only useful for large companies. B) Market research has no effect on consumer behavior. C) Market research is primarily focused on product development. D) Market research informs and enhances marketing strategies by aligning them with consumer insights and market dynamics. Show Answer Correct Answer: D) Market research informs and enhances marketing strategies by aligning them with consumer insights and market dynamics. 45. Buying behaviour process includes, 1. Need recognition, 2 ..... , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour A) Waiting for advice. B) Information search. C) Enjoying the product. D) All the above. Show Answer Correct Answer: B) Information search. 46. Forecasting demand helps businesses to: A) Build better relationships with customers by ensuring product availability. B) Ignore market trends. C) Reduce marketing expenses. D) Increase production without limits. Show Answer Correct Answer: A) Build better relationships with customers by ensuring product availability. 47. Marketers study the psychological significance of pricing because the price A) Leads to value and quality perceptions to a customer. B) Helps suppliers know how much to charge a business for purchasing their product. C) Gives managers an opportunity to learn things about customers. D) Offers customers the ability to purchase a product. Show Answer Correct Answer: A) Leads to value and quality perceptions to a customer. 48. ..... refers to classification of products into different groups, on the basis of quality, size etc. A) Standardization. B) Labelling. C) Grading. D) Warehousing. Show Answer Correct Answer: C) Grading. 49. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is A) Advertising. B) Marketing. C) Market share. D) Utility. Show Answer Correct Answer: B) Marketing. 50. Identify the purpose for a business to use inventory control systems.For example, companies will be able to identify errors in the point-of-sale system. A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: C) Errors. 51. Put the following guidelines for effective copy in proper order:a. Study the information b. Prepare an outline c. Write the first draft d. Collect information e. Generate ideas f. Obtain feedback and rewrite or refine copy g. Evaluate copy A) F, A, E, C, G, D. B) C, A, E, D, G, F. C) D, A, E, C, G, F. D) A, D, E, C, G, F. Show Answer Correct Answer: C) D, A, E, C, G, F. 52. The third stage of Maslow's hierarchy of need is A) Social need. B) Physiological need. C) Esteem need. D) Safety need. Show Answer Correct Answer: D) Safety need. 53. Which of the following is part of the microenvironment in marketing? A) Suppliers. B) Economic conditions. C) Technological trends. D) None of the above. Show Answer Correct Answer: A) Suppliers. 54. Products that move back to the manufacturer for recycling or refurbishing are moving through ..... channels. A) Disposal. B) Industrial. C) Multi-flow. D) Reverse-flow. Show Answer Correct Answer: D) Reverse-flow. 55. The perceived value of a product must equal or exceed its: A) Demand. B) Equilibrium. C) Price. D) Supply. Show Answer Correct Answer: C) Price. 56. Suppliers are other business organizations and individuals who provide the organization with raw materials, parts, components, supplies, or services required to produce and supply products to customers. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 57. Decision regarding Publicity belongs to which type of Marketing mix? A) Physical Distribution. B) Promotion. C) Price. D) Product. Show Answer Correct Answer: B) Promotion. 58. Increasing the features and quality you offer is a decision made by which marketing mix? A) Place. B) Price. C) Promotion. D) Product. Show Answer Correct Answer: D) Product. 59. The automated kiosk requires numerous placement decisions for a school store to maximize profit for their business. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 60. The traditional view of marketing is that the firm makes something and then ..... it. A) Markets. B) Prices. C) Services. D) Sells. Show Answer Correct Answer: D) Sells. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books