This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 18 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 18 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. All people who share similar needs and wants and who have the ability to purchase a given product is ..... A) Market share. B) Customer profile. C) Market. D) Goods and services. Show Answer Correct Answer: C) Market. 2. The primary objective of a company pursuing a mass market strategy is to: A) Achieve high customization for every individual consumer. B) Avoid all competition by specializing in a highly unique and exclusive product. C) Dominate the market by achieving the largest possible sales volume and market share through standardized products. D) Charge premium prices and achieve high profit margins per unit. Show Answer Correct Answer: C) Dominate the market by achieving the largest possible sales volume and market share through standardized products. 3. Which of the following is NOT a criterion for effective market segmentation? A) Measurability. B) Uniqueness. C) Homogeneity. D) Accessibility. Show Answer Correct Answer: B) Uniqueness. 4. When a company distributes its products through a channel structure that includes one or more resellers, this is known as ..... A) Integrated marketing. B) Direct marketing. C) Indirect marketing. D) Multi-level marketing. Show Answer Correct Answer: C) Indirect marketing. 5. ..... is the next stage of market segmentation. A) Market targeting. B) MIS. C) Positioning. D) Marketing. Show Answer Correct Answer: A) Market targeting. 6. Which of the following best defines segmentation in marketing? A) Combining all target markets into one large segment. B) Dividing a broad target market into smaller, more defined segments based on characteristics. C) Ignoring customer characteristics when defining target segments. D) Segmenting based on irrelevant factors. Show Answer Correct Answer: B) Dividing a broad target market into smaller, more defined segments based on characteristics. 7. What does the Encirclement Attack strategy require from a company? A) Focusing the attack on the weaknesses of the competitor. B) Attacking comprehensively on multiple fronts, targeting both the strengths and weaknesses of the competitor. C) Attacking small local competitors in regional markets. D) Focusing on untapped customer segments. Show Answer Correct Answer: B) Attacking comprehensively on multiple fronts, targeting both the strengths and weaknesses of the competitor. 8. Every asset that allows an enterprise to create and offer a value proposition, reach markets, maintain relationships with customer segments and earn revenues is called: A) Key friends. B) Key partners. C) Key activities. D) Key resources. Show Answer Correct Answer: D) Key resources. 9. They are the brains behind getting the word out about their organizations products or services. A) Marketers. B) Managers. C) Financial Advisers. D) Human Resource. Show Answer Correct Answer: A) Marketers. 10. Which type of market deals with buying and selling goods and services between businesses? A) Financial market. B) Consumer market. C) Industrial market. D) Government market. Show Answer Correct Answer: C) Industrial market. 11. IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS. A) MARKETING INTELLIGENCE SYSTEM. B) MARKETING INFORMATION SYSTEM. C) MARKETING SYSTEM. D) MARKETING INFORMATION. Show Answer Correct Answer: B) MARKETING INFORMATION SYSTEM. 12. IT OUTLINES THE ARCHITECTURE OF VALUE CREATION BY DEFINING THE ENTITIES, FACTORS, AND PROCESSES INVOLVED IN DELIVERING AND CAPTURING VALUE IN THE MARKETPLACE. A) FREEMIUM MODEL. B) ARTISTIC MODEL. C) BUSINESS MODEL. D) MARKETING MODEL. Show Answer Correct Answer: C) BUSINESS MODEL. 13. The concept of the marketing mix was developed by A) N.H Borden. B) Philip kotler. C) Stanton. D) W. Anderson. Show Answer Correct Answer: A) N.H Borden. 14. What is the importance of targeting in marketing? A) Targeting in marketing is important because it allows businesses to focus their resources on specific segments of the market that are more likely to respond positively to their products or services. B) Targeting in marketing is irrelevant and unnecessary. C) Targeting in marketing does not impact sales or customer engagement. D) Targeting in marketing leads to increased competition. Show Answer Correct Answer: A) Targeting in marketing is important because it allows businesses to focus their resources on specific segments of the market that are more likely to respond positively to their products or services. 15. Menurut kotler, dalam ilmu pemasaran, seringkali para pemasar membagi sepuluh tipe entitas untuk dipasarkan. Berikut yang tidak termasuk 10 tipe entitas tersebut adalah ..... A) Pengalaman. B) Jasa. C) Luar negeri. D) Barang. E) Acara. Show Answer Correct Answer: C) Luar negeri. 16. When customers make a purchase, they come with certain assumptions about the minimum standards or characteristics the product should have. This collection of features that form part of the customer's normal expectations is called the: A) Potential Product. B) Augmented Product. C) Expected Product. D) Basic Product. E) Core Benefit. Show Answer Correct Answer: C) Expected Product. 17. What are the main types of market segmentation? A) Financial, Operational, Strategic. B) Cultural, Temporal, Spatial. C) Social, Emotional, Technological. D) Demographic, Geographic, Psychographic, Behavioral. Show Answer Correct Answer: D) Demographic, Geographic, Psychographic, Behavioral. 18. What factors influence pricing decisions? A) Employee satisfaction. B) Seasonal trends. C) Brand loyalty. D) Cost of production, market demand, competition, customer perception, economic conditions, regulatory environment. Show Answer Correct Answer: D) Cost of production, market demand, competition, customer perception, economic conditions, regulatory environment. 19. Marketing services agencies does NOT includes A) Advertising agencies. B) Marketing consulting firms. C) Marketing research firms. D) Market planning. Show Answer Correct Answer: D) Market planning. 20. Which of the following is a focus of brand exploratory research? A) Evaluating the effectiveness of marketing campaigns. B) Identifying the brand's pricing strategy. C) Understanding consumer attitudes, associations, and perceptions of the brand. D) Mapping the distribution channels. Show Answer Correct Answer: C) Understanding consumer attitudes, associations, and perceptions of the brand. 21. Which of the following is NOT a characteristic of marketing? A) Continuous process. B) One-time activity. C) Goal-oriented. D) Customer-oriented. Show Answer Correct Answer: B) One-time activity. 22. The "four P's" of a marketing mix are: A) Product, Price, Profit, Promotion. B) Profit, Place, Price, Product. C) People, Product, Place, Prudence. D) Promotion, Production, Price, Place. E) Product, Price, Place, Promotion. Show Answer Correct Answer: E) Product, Price, Place, Promotion. 23. What section in an NDA defines what information is confidential? A) Definitions. B) Obligations. C) Scope. D) Remedies. Show Answer Correct Answer: A) Definitions. 24. What is the term that is used to describe the amount of sales that Coca-Cola has in the soft drink market that is a direct goal of pricing? A) Return on investment. B) Market share. C) Competition. D) Cost-Benefit Analysis. Show Answer Correct Answer: B) Market share. 25. Which of the following is not a characteristic of a good brand name? A) Uniqueness. B) Complex. C) Versatility. D) Suggestive of qualities. Show Answer Correct Answer: B) Complex. 26. THERE ARE SO MANY WAYS TO ATTRACT AND RETAIN CUSTOMERS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 27. First step in new product development is: A) Test marketing. B) Commercialization. C) Idea generation. D) Screening. Show Answer Correct Answer: C) Idea generation. 28. Give an example of innovative packaging in the market. A) Non-recyclable shrink wrap. B) Tide Eco-Box. C) Plastic bag with excessive wrapping. D) Styrofoam clamshell packaging. Show Answer Correct Answer: B) Tide Eco-Box. 29. ..... is called marketeer. A) Satisfaction Provider. B) Satisfaction Seeker. C) Seller. D) Service Provider. Show Answer Correct Answer: A) Satisfaction Provider. 30. What are the four main functions of marketing? A) Advertising, sales, production, finance. B) Product, price, promotion, place. C) Research, development, distribution, pricing. D) Market analysis, customer service, logistics, branding. Show Answer Correct Answer: B) Product, price, promotion, place. 31. The item meets the consumer's needs or desires. A) Product. B) People. C) Physical Evidence. D) Place. Show Answer Correct Answer: A) Product. 32. Dalam merancang komunikasi, masalah apa yang ingin diselesaikan dari strategi pesan? A) Siapa yang harus mengatakannya. B) Bagaimana mengatakannya. C) Mengapa yang harus mengatakannya. D) Apa yang harus dikatakan. Show Answer Correct Answer: D) Apa yang harus dikatakan. 33. 15 which of the following is a promotion technique A) Business card. B) Press release. C) News letters. D) All. Show Answer Correct Answer: D) All. 34. The verbal component of brand is known as ..... A) Brand. B) Brand mark. C) Brand name. D) Trade mark. Show Answer Correct Answer: C) Brand name. 35. Tata Nano failed mainly due to: A) Improper Segmentation. B) Improper Positioning. C) Improper Target. D) Product Quality. Show Answer Correct Answer: B) Improper Positioning. 36. Which of the following is outdoor advertising media A) Newspaper. B) Sky Writing. C) Journal. D) Radio. Show Answer Correct Answer: B) Sky Writing. 37. It refers to amount of money, which a customer has to pay to buy a product. A) Price. B) Package. C) Product. D) Label. Show Answer Correct Answer: A) Price. 38. Which tool is used within the Situation Analysis section to summarize internal Strengths and Weaknesses, and external Opportunities and Threats? A) BCG Matrix. B) Five Forces Analysis. C) PEST Analysis. D) SWOT Analysis. Show Answer Correct Answer: D) SWOT Analysis. 39. Which of these is not a famous brand slogan? A) Just Do It. B) Hot Dang!. C) Because You're Worth It. D) Let's Go Places. Show Answer Correct Answer: B) Hot Dang!. 40. What does Undifferentiated Marketing ignore? A) Promotional tools. B) Market segment differences. C) Distribution channels. D) Product cost. Show Answer Correct Answer: B) Market segment differences. 41. What is the role of branding in marketing? A) Branding establishes a unique identity and builds customer loyalty in marketing. B) Branding is only important for large corporations. C) Branding has no impact on customer perception. D) Branding is solely about creating a logo. Show Answer Correct Answer: A) Branding establishes a unique identity and builds customer loyalty in marketing. 42. What things should the company do to build customer loyalty? A) Reward loyal customers with a loyalty program. B) Make customer care a priority for the brand. C) Make customer discounts. D) All of the above. Show Answer Correct Answer: D) All of the above. 43. Which is a method of boosting employee morale? A) Encouraging employees to keep work-related conversations to a minimum. B) Building a culture of trust. C) Singling out and rewarding employees for good work. D) Recognizing and rewarding employees who perform personal favors. Show Answer Correct Answer: C) Singling out and rewarding employees for good work. 44. Which of the following is NOT mentioned as a key result area (KRA)? A) Customers. B) Advertising Spend. C) Market Share. D) Sales. Show Answer Correct Answer: B) Advertising Spend. 45. Importance of branding A) Build the customers' loyalty. B) Distinguishes from a competitors product. C) Amplifies company's image. D) All of the above. Show Answer Correct Answer: D) All of the above. 46. What does 'extended users' refer to in growing sales strategies? A) Users who purchase additional products. B) New customers from different segments. C) Users who buy more frequently. D) Users who utilize products in new ways. Show Answer Correct Answer: C) Users who buy more frequently. 47. What is not a good marketing research? A) Creativity report. B) Scientific research. C) Unvalue report. D) None of the above. Show Answer Correct Answer: C) Unvalue report. 48. TO ACHIEVE MARKET LEADERSHIP, FIRMS MUST OFFER PRODUCTS AND SERVICES OF SUPERIOR QUALITY THAT PROVIDE UNSURPASSED CUSTOMER VALUE A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 49. Labelling involves putting identification marks on the package A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 50. A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined. A) Vertical organization. B) Resources. C) Horizontal organization. D) Organizing. Show Answer Correct Answer: A) Vertical organization. 51. The relationship between the business and the regulating bodies known as? A) Customer Relationship. B) Investor Relationship. C) Media Relationship. D) Government Relationship. Show Answer Correct Answer: D) Government Relationship. 52. What is a marketing channel and/or supply chain? A) The firms a company partners with to actively promote and sell a product. B) How a product moves from raw material, to finished good, to the consumer. C) Producers of raw materials that go into a product. D) Firms that resell goods "whole" to other companies without transforming the goods. Show Answer Correct Answer: B) How a product moves from raw material, to finished good, to the consumer. 53. In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in conformation to the predetermined specifications . Identify the type of marketing function being described in the given case. A) Physical distribution. B) Standardisation and grading. C) Transportation. D) Warehousing. Show Answer Correct Answer: B) Standardisation and grading. 54. Which of the following is an example of a right that workers should expect to have in the workplace: A) Flexible work schedule. B) Access to company information. C) Unlimited personal time. D) Freedom from discrimination. Show Answer Correct Answer: D) Freedom from discrimination. 55. Choose components that belong to The 5-C framework:company, collaborators, competitors, (a) and customers. A) Corporate culture. B) Cost. C) Case study. D) A. context. Show Answer Correct Answer: D) A. context. 56. Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president). A) Empowerment. B) Supervisory-level management. C) Top management. D) Middle management. Show Answer Correct Answer: C) Top management. 57. In marketing, ..... is the focal point. A) Profit. B) Sales. C) Customer. D) All of the above. Show Answer Correct Answer: C) Customer. 58. ..... makes flexibility available. A) Personal Selling. B) Publicity. C) Advertisement. D) Sales Promotion. Show Answer Correct Answer: A) Personal Selling. 59. Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product. A) Packaging. B) Branding. C) Labeling. D) None of the above. Show Answer Correct Answer: A) Packaging. 60. Dibawah ini termasuk ke dalam konsep inti pemasaran, kecuali; A) Pertukaran, Transaksi dan Hubungan. B) Produk. C) Strategi. D) Pasar. Show Answer Correct Answer: C) Strategi. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books