This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 19 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 19 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Manakah yang bukan saluran distribusi? A) Strategi Distribusi Insentif. B) Strategi Distribusi Selektif. C) Strategi Distribusi Eksklusif. D) Strategi Distribusi Intensif. Show Answer Correct Answer: A) Strategi Distribusi Insentif. 2. A ..... is someone who seeks a response-attention, a purchase, a vote, a donation-from another party. A) Marketer. B) Prospect. C) Supplier. D) Producer. Show Answer Correct Answer: A) Marketer. 3. What are the key differences between marketing and selling? A) Marketing focuses on customer needs. B) Selling focuses on product features. C) Both are the same. D) Marketing is a one-time effort. Show Answer Correct Answer: A) Marketing focuses on customer needs. 4. A standard is a predetermined value against which something is measured. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 5. What is a brand? A) A brand is a distinguishing feature that identifies a seller's products or services. B) A brand is a type of product that is sold at a discount. C) A brand is a marketing strategy used to increase sales. D) A brand is a legal document that protects a company's assets. Show Answer Correct Answer: A) A brand is a distinguishing feature that identifies a seller's products or services. 6. 'Providing finance at 0%' which of the following adopts this method A) Sales Promotion. B) Advertisement. C) Personal Selling. D) Publicity. Show Answer Correct Answer: A) Sales Promotion. 7. This measure helps you find out where your customers are going. What are the reasons for loss of customers. A) Customer Loss Rate. B) Periodic Surveys. C) Monitor Competitive Performance. D) Mystery Shoppers. Show Answer Correct Answer: A) Customer Loss Rate. 8. Choose the correct optionOur roof should be repaired ..... winter arrives. A) Since. B) Ago. C) For. D) After. E) Before. Show Answer Correct Answer: E) Before. 9. ..... calls for dividing the market into regions, states, counties, cities, or even neighborhoods. A) Demographic segmentation. B) Geographic segmentation. C) Psychographic segmentation. D) Benefit segmentation. Show Answer Correct Answer: B) Geographic segmentation. 10. The process by which an individual attains awareness through his senses or mind is A) Learning. B) Perception. C) Belief. D) None of the above. Show Answer Correct Answer: B) Perception. 11. The person who kicks off the idea of buying a product is A) Initiator. B) Decider. C) Influencer. D) None of the above. Show Answer Correct Answer: A) Initiator. 12. An example of personal selling is ..... A) Billboards. B) Trade shows. C) Contests. D) Magazines. Show Answer Correct Answer: B) Trade shows. 13. According to the product life cycle, which stage that thebusiness development role arise A) Introduction. B) Decline. C) Growth. D) Maturity. Show Answer Correct Answer: A) Introduction. 14. Which of the following must appear on your resume: A) Marital status. B) Education. C) List of references. D) Date of birth. Show Answer Correct Answer: B) Education. 15. If the Point-of-Sale system shows ending inventory as 890 items and the physical inventory shows 876. What is the shrinkage at that point in time? A) 12 items. B) 13 items. C) 15 items. D) 14 items. Show Answer Correct Answer: D) 14 items. 16. Wal-Mart or Target are examples of what type of business represented in our society? A) Retail. B) Online. C) Global/International. D) Service. E) Franchise. Show Answer Correct Answer: A) Retail. 17. All the brand-related thoughts, feelings, perceptions, images, experiences, beliefs, and attitudes that consumers hold in memory are known as ..... A) Brand associations. B) Brand staying power. C) Mind share. D) Brand share. Show Answer Correct Answer: A) Brand associations. 18. 4 which of the following is influencing factor for consumer behaviour A) Personal. B) Social. C) Culture. D) All. Show Answer Correct Answer: D) All. 19. What is the main challenge in service marketing? A) Increasing mass production of services. B) Maintaining quality consistency across various interactions. C) Reducing operational costs. D) Expanding distribution of physical products. Show Answer Correct Answer: B) Maintaining quality consistency across various interactions. 20. Without promotion, there would be no communication. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 21. What is the role of marketing in the organization? A) Solely to generate sales. B) Creating value for customers and capturing value in return. C) Generating profits through any means necessary. D) Keeping production costs low. Show Answer Correct Answer: B) Creating value for customers and capturing value in return. 22. Which of the following is a macro environmental factor? A) Company Culture. B) Climate Change. C) Employees. D) Supplier Relationships. Show Answer Correct Answer: B) Climate Change. 23. Advertisements and other sales promotion techniques were widely followed during A) Production stage. B) Sales stage. C) Barter stage. D) None of the above. Show Answer Correct Answer: B) Sales stage. 24. A newspaper article mentioned that TM wireless, was changing its name. Suggest the best promotion mix method the company may use to inform the public about this change. A) Advertising. B) Sales promotion. C) Public relations. D) Personal selling. Show Answer Correct Answer: C) Public relations. 25. Which of the following is NOT a component of the macro environment? A) Technological forces. B) Competitive forces. C) Economic forces. D) Political forces. Show Answer Correct Answer: B) Competitive forces. 26. The "5th P" is referred to as People. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 27. The ..... concept holds that consumer will favor those products that offer the most quality, innovative features. A) Marketing. B) Production. C) Selling. D) Product. Show Answer Correct Answer: D) Product. 28. Which of the following is an example of specialty advertising: A) Billboards. B) Key rings bearing a company's name. C) Skywriting. D) A postcard announcing a special sale. Show Answer Correct Answer: B) Key rings bearing a company's name. 29. CUSTOMERS NOWADAYS ARE BETTER EDUCATED AND BETTER INFORMED. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 30. Marketing function that involves communicating information about products and services to potential customers ..... A) Final consumer. B) Promotion. C) Distribution. D) Business consumers. Show Answer Correct Answer: B) Promotion. 31. According to Kotler, product is anything offered to a market for use or consumption that satisfies a ..... A) Want or need. B) Only profit requirement. C) Manufacturing demand. D) Government policy. Show Answer Correct Answer: A) Want or need. 32. A process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs. A) Distribution process. B) Distribution process. C) Communication process. D) Selling process. Show Answer Correct Answer: C) Communication process. 33. 'Lifebuoy soap' and 'Close up toothpaste' are manufactured by ..... A) Nestle. B) Proctor and Gamble. C) Hindustan Unilever Ltd. D) Amul. Show Answer Correct Answer: C) Hindustan Unilever Ltd. 34. Select the paid form of communication by an identified sponsor. A) Advertising. B) Publicity. C) Personal selling. D) Promotions. Show Answer Correct Answer: A) Advertising. 35. Di bawah ini adalah tujuan dari promosi kecuali ..... A) Menyakinkan. B) Menarik perhatian. C) Menguraikan. D) Mendidik. E) Mengingatkan. Show Answer Correct Answer: C) Menguraikan. 36. What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking? A) Psychographics. B) Demographics. C) Product Benefit. D) Geographics. Show Answer Correct Answer: C) Product Benefit. 37. What is the significance of the 4Ps in the marketing mix? A) Product, Price, Place, Promotion. B) People, Process, Physical Evidence. C) Planning, Production, Promotion. D) None of the above. Show Answer Correct Answer: A) Product, Price, Place, Promotion. 38. Which of the following is an example of a psychographic variable? A) Personality traits. B) Location. C) Age. D) Income. Show Answer Correct Answer: A) Personality traits. 39. Promotion is defined as a communication process to inform, persuade, or remind customers about a product or service. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 40. Which product is suited for Market Skimming Pricing A) A product facing too much competition. B) An innovative product with high demand. C) A newly introduced product. D) A product with short life span. Show Answer Correct Answer: C) A newly introduced product. 41. What is the primary goal of marketing? A) Making products as efficiently as possible. B) Selling products at the highest price. C) Creating profitable exchange relationships by satisfying needs and wants. D) Maximizing company profits through any means necessary. Show Answer Correct Answer: C) Creating profitable exchange relationships by satisfying needs and wants. 42. A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) ..... A) Independent variable. B) Simulation. C) Pilot study. D) Hypothesis. Show Answer Correct Answer: D) Hypothesis. 43. Which of the following best defines product line depth? A) The number of product lines a company has. B) The variety of products offered within a product line. C) The total number of brands offered by a company. D) The total product offerings across different categories. Show Answer Correct Answer: B) The variety of products offered within a product line. 44. Make the correct sequence of marketing functions from the following:(1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading A) 1, 3, 2, 4, 5. B) 1, 3, 2, 5, 4. C) 1, 3, 4, 2, 5. D) 1, 2, 3, 4, 5. Show Answer Correct Answer: B) 1, 3, 2, 5, 4. 45. When pricing products in an automated retail kiosk, the cost of the product is the only consideration that the seller needs to take into account when calculating the retail price. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 46. Which of the following is NOT one of the major variables used in segmenting consumer markets? A) Demographic. B) Geographic. C) Ethical. D) Behavioral. Show Answer Correct Answer: C) Ethical. 47. In order to promote the sales of the company, mukund limited has decided to offer consumer durable products at 0% fianace. identify the type of marketing factor being described above. A) Controllable factor. B) Non controllable factor. C) Environmental factor. D) None of the above. Show Answer Correct Answer: A) Controllable factor. 48. Manages successive levels of production and distribution through power and size A) Contractual VMS. B) Administered VMS. C) All the above. D) None of the above. Show Answer Correct Answer: B) Administered VMS. 49. Which targeting strategy is most effective when a firm's resources are limited? A) Undifferentiated marketing. B) Concentrated (Niche) marketing. C) Differentiated marketing. D) Mass marketing. Show Answer Correct Answer: B) Concentrated (Niche) marketing. 50. The pricing strategy of airlines company is an example for: A) Economy pricing. B) Bundle pricing. C) Premium pricing. D) Dynamic pricing. Show Answer Correct Answer: D) Dynamic pricing. 51. What type of segmentation occurs when McDonald's creates a new value meal product that is for children ages 6-9 offering a double cheeseburger, small fries and a small soda? A) Geographics. B) Product Benefit. C) Psychographics. D) Demographics. Show Answer Correct Answer: C) Psychographics. 52. A company charging fairly low prices for high-quality goods is practising ..... pricing. A) Quality. B) Value. C) Perceived-value. D) Competitive. Show Answer Correct Answer: B) Value. 53. What is customer relationship management? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of managing relationships with current and potential customers. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The process of managing relationships with current and potential customers. 54. A technique for maximizing the value gained by both you and the costumer from each transaction. A) Cross-Sell. B) Up-Sell. C) Value Proposition. D) Value Delivery System. Show Answer Correct Answer: B) Up-Sell. 55. Which of these is NOT one of the five primary data collection methods discussed in the chapter? A) Surveys. B) Behavioral data. C) Prototyping. D) Focus groups. E) Observation. Show Answer Correct Answer: C) Prototyping. 56. PEOPLE WHO AUTHORIZE THE PROPOSED ACTIONS OF DECIDERS OR BUYERS A) INFLUENCERS. B) USERS. C) DECIDERS. D) APPROVERS. Show Answer Correct Answer: D) APPROVERS. 57. SALES REPORT, FINANCIAL STATEMENT OF THE COMPANY AND JOURNALS ARE ALL EXAMPLES OF PRIMARY DATA A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 58. Which era focused on mass production and increased supply of goods? A) Production era. B) Marketing era. C) Digital era. D) None of the above. Show Answer Correct Answer: A) Production era. 59. ..... OUTLINES THE LOGIC OF HOW AN ORGANIZATION CREATES MARKET VALUE. A) PLAN. B) STRATEGY. C) TACTICS. D) MODEL. Show Answer Correct Answer: B) STRATEGY. 60. Which of the following is not a major follower strategy? A) Imitator. B) Cloner. C) Adapter. D) Advertising the new benefits of the product. Show Answer Correct Answer: D) Advertising the new benefits of the product. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books