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Class 12 Business Studies Chapter 11 Marketing Management Quiz 20 (60 MCQs)

Quiz Instructions

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1. If the answer shows five levels, 1. Strongly disagree2. Disagree3. Neither agree nor disagree4. Agree5. Strongly agreeWhat type of question is this?
2. If a manufacturer achieves a breakthrough by developing car engine, which car run on both petrol and diesel and this news is covered by Television or radio or newspaper in the form of a news item. It would be termed as .....
3. Micromarketing means tailored products and marketing programs to suit the tastes of specific individuals and locations.
4. The producer sells the product to retailers then sell the goods in their shops
5. Which of the following is an example of a micro-environmental threat?
6. What future trends are expected to shape digital marketing?
7. A departmental store is adopting a sales promotion technique in which scartch cards are used. Name this technique
8. Which of the following is a true statement about marketing-research designs?
9. What are the "channels" in a business model canvas?
10. A ..... is a special saying made from a few words that helps identify the company or brand.
11. This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it.
12. What role does brand loyalty play in high involvement purchases?
13. ..... is a frame of mind developed from a person's values, beliefs, and feelings.
14. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee gives her friends a free product from the company as her way of saying thanks for being a good friend
15. This analysis covers all business units of a multi-business organisation.
16. What are the different types of marketing channels?
17. What are the components of marketing planning?
18. MONITORING CULTURAL VALUES AND SUBCULTURES ARE INCLUDED IN WHAT ENVIRONMENTAL FACTOR?
19. What is social media marketing?
20. The main focus of selling concept is production volume.
21. Coca-Cola is an example of what type of business represented in our society?
22. Explain the stages of the product life cycle.
23. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society to attract tourists is an example of ..... marketing.
24. Which is a product item?
25. Direct selling involves an independent salesperson selling products or services directly to customers, often at a customer's home or workplace.
26. "Customer is The King" merupakan Buzzword yang mencirikan era .....
27. A product line consists of:
28. Which statement best describes marketing's involvement beyond buying and selling goods?
29. What tools can be used for market analysis?
30. The stage in which product sales and profits begin to fall due to market saturation, changing consumer preferences, or new technologies is known as:
31. A limited market release is carried out to assess how customers respond to the product, marketing mix, and distribution strategy before a full-scale launch.
32. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called .....
33. An automated kiosk is an example of a new product.
34. This helps in identifying the target buyers' needs and wants, as well as their rating of competing products in terms of those needs and wants.
35. What is the key objective of Neuromarketing?
36. Market Segmentation is the process of:
37. The categories of age, ethnicity, and income all fall under the rubric of:
38. Riset yang di desain untuk menolong pengambilan keputusan dalam menentukan mengevaluasi dan memilih alternatif terbaik dalam memecahkan masalah ..... adalah pengertian dari
39. One way for salespeople to answer a customer's question about the difference between two items is to explain
40. What are the psychological, cultural, and social factors influencing buying decisions?
41. Which of the following should be included in a marketing plan's executive summary?
42. Which element helps inform consumers about a product's features and uses?
43. The stage of marketing process in which firm is required to closely monitor the movement of product is
44. What are the frameworks for environmental analysis in marketing?
45. Marketing that utilizes Internet and online based technologies is known as .....
46. In this type of Organizational Chart there is a chain of command. Where, a higher position, such as Top Management, is valued more.
47. Which of the following is NOT one of the elements in a modern marketing system?
48. Why is pricing significant for a business?
49. Discuss the importance of market segmentation in strategic marketing.
50. Customer equity is defined as:
51. When McDonald's decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function?
52. What is Customer-perceived value?
53. In Appu Ghar, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Appu Ghar is marketing a(n) .....
54. The Promotion Mix is the specific blend of which primary tools for communicating customer value?
55. Routine response consumer behavior is typical for:
56. People come back to the business and make ongoing purchases. Who are they on the ladder of customer loyalty?
57. When the market is run by a small number of firms that together control the majority of market share is known as
58. Brands may be used for creating awareness, this exemplifies what product performance?
59. How can companies utilize social media for marketing purposes?
60. Which is not a part of marketing mix
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