This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 21 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 21 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Branding helps in: A) Increasing product size. B) Eliminating distribution channels. C) Creating individuality and customer loyalty. D) Reducing product cost. Show Answer Correct Answer: C) Creating individuality and customer loyalty. 2. Car rental firms, hairdressers, and management consultants provide ..... A) Information. B) Events. C) Goods. D) Services. E) Experiences. Show Answer Correct Answer: D) Services. 3. Which type of advertisement is displayed on billboards? A) Television. B) Radio. C) Print. D) Hoarding. Show Answer Correct Answer: D) Hoarding. 4. A company divides its market based on age, income, and lifestyle. What type of segmentation is this? A) Demographic segmentation. B) Psychographic segmentation. C) Geographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: A) Demographic segmentation. 5. Select the explanation for merchandising-related discounts, Discounts given by manufacturers or retailers given to a company in the same trade A) Cash discounts. B) Trade discounts. C) Quantity discounts. D) Seasonal discounts. Show Answer Correct Answer: B) Trade discounts. 6. Apa yang dimaksud CRM ..... A) Customer Reaction Management. B) Client Relationship Manager. C) Customer Relationship Management. D) Customer Reflection Management. E) Corporate Relation Management. Show Answer Correct Answer: C) Customer Relationship Management. 7. Which stage has the highest advertisement A) Growth. B) Introduction. C) Maturity. D) Decline. Show Answer Correct Answer: B) Introduction. 8. What does the Societal Marketing Concept emphasize? A) Ignoring environmental impacts in marketing strategies. B) Focusing solely on profit maximization. C) Prioritizing product quality over consumer needs. D) The importance of balancing consumer needs with societal well-being. Show Answer Correct Answer: D) The importance of balancing consumer needs with societal well-being. 9. Are considered as the strategic P's A) Product, Place and Peope. B) Product, Place and Promotion. C) Product, Place and Price. D) Product, Place and Physical Evidence. Show Answer Correct Answer: A) Product, Place and Peope. 10. The marketing concept emphasizes: A) Aggressive selling techniques. B) Customer satisfaction and needs. C) Internal production efficiencies. D) Short-term profitability. Show Answer Correct Answer: B) Customer satisfaction and needs. 11. 13 which of the following is a part of new product development process ..... A) Idea generation. B) Idea screening. C) Both. D) All. Show Answer Correct Answer: C) Both. 12. The most common form of business ownership in the United States is ..... A) Limited Liability Corporation (LLC). B) Corporation. C) Sole Proprietorship. D) Partnership. Show Answer Correct Answer: C) Sole Proprietorship. 13. Which branding strategy focuses on the promotion of the entire set of products offered by a firm under one brand name: A) Corporate branding. B) Umbrella brand. C) Combination brand. D) Individual brand. Show Answer Correct Answer: B) Umbrella brand. 14. .... is a product line pricing strategy. A) Odd pricing. B) Special Event pricing. C) Captive pricing. D) Penetration pricing. Show Answer Correct Answer: C) Captive pricing. 15. Marketing intermediaries help the company to promote, sell and distribute its products to final buyers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 16. Which marketing concept focuses on creating customer value and satisfaction? A) Societal marketing concept. B) Sales concept. C) Marketing concept. D) Production concept. Show Answer Correct Answer: C) Marketing concept. 17. What is a common pricing strategy? A) Reducing marketing efforts. B) Value-based pricing. C) Increasing production costs. D) None of the above. Show Answer Correct Answer: B) Value-based pricing. 18. Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case. A) Trademark. B) Generic name. C) Brand name. D) Brand mark. Show Answer Correct Answer: C) Brand name. 19. What stage of the Product Life Cycle would a product likely be discontinued? A) Decline. B) Introduction. C) Growth. D) Maturity. Show Answer Correct Answer: A) Decline. 20. What is a product mix? A) The process of promoting products. B) The total range of products offered by a company. C) The inventory of finished goods. D) None of the above. Show Answer Correct Answer: B) The total range of products offered by a company. 21. The advertisement tools used. A) Price. B) People. C) Promotion. D) Place. Show Answer Correct Answer: C) Promotion. 22. Mr Raj wants to buy a LCD for his family. When he visited Anand Electronics, to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required to remove his confusion? A) Personal Selling, Advertising. B) Sales promotion, Personal Selling. C) Public Relation, Advertising. D) Advertising, Personal Selling. Show Answer Correct Answer: D) Advertising, Personal Selling. 23. Porter's five forces is usually used to analyze which environment? A) Micro. B) Macro. C) Internal. D) Customer. Show Answer Correct Answer: A) Micro. 24. What is meant by "perishability" in services? A) Services can be stored for later use. B) Services cannot be stored and must be used immediately. C) Services have consistent quality. D) Services have a physical form. Show Answer Correct Answer: B) Services cannot be stored and must be used immediately. 25. ..... is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. A) The promotion mix. B) Integrated international affairs. C) Integrated marketing communications. D) Integrated demand characteristics. Show Answer Correct Answer: C) Integrated marketing communications. 26. ..... decisions dictate how much to charge for goods and services in order to MAKE A PROFIT. A) Pricing. B) Promotion. C) Market Planning. D) Selling. Show Answer Correct Answer: A) Pricing. 27. Which of the following belongs to 3-stages-phase of placing? A) Promotion. B) Retailer. C) Cost. D) None of the above. Show Answer Correct Answer: B) Retailer. 28. A ..... is A specific group of people with shared characteristics that a business markets its products or services to. A) Target market. B) Customer. C) Place. D) Marketing. Show Answer Correct Answer: A) Target market. 29. ..... starts after the production of things A) Buying. B) Advertising. C) Selling. D) Marketing. Show Answer Correct Answer: C) Selling. 30. What is a potential effect of brand extension? A) Decreased customer loyalty. B) Increased brand recognition and sales. C) Reduced market share. D) None of the above. Show Answer Correct Answer: B) Increased brand recognition and sales. 31. Which of the following is the part of marketing mix? A) All of these. B) Product. C) Price. D) Place & promotion. Show Answer Correct Answer: A) All of these. 32. What are the challenges faced in modern marketing? A) Limited audience reach. B) Challenges in modern marketing include technological change, personalization, data privacy, competition, and measurement difficulties. C) High advertising costs. D) Inconsistent branding strategies. Show Answer Correct Answer: B) Challenges in modern marketing include technological change, personalization, data privacy, competition, and measurement difficulties. 33. What does the term NPV stand for? A) Network price value. B) Net present value. C) Nordic product valuea. D) None of the above. Show Answer Correct Answer: B) Net present value. 34. What are some effective sales promotion methods that companies use to boost sales? A) Sending spam emails. B) Using outdated marketing strategies. C) Offering discounts, running limited-time promotions, providing loyalty programs, conducting giveaways, utilizing social media marketing, collaborating with influencers. D) Ignoring customer feedback. Show Answer Correct Answer: C) Offering discounts, running limited-time promotions, providing loyalty programs, conducting giveaways, utilizing social media marketing, collaborating with influencers. 35. Direct marketing means A) Ads. B) Banners. C) Face-to-face selling. D) Selling by all staff. E) None of these. Show Answer Correct Answer: C) Face-to-face selling. 36. Which of the following is a key component of a successful marketing mix? A) Process. B) Product. C) Profit. D) People. Show Answer Correct Answer: B) Product. 37. Which of the following is concerned with the quality performance of product? A) Product concept. B) Selling concept. C) Societal marketing concept. D) Marketing concept. Show Answer Correct Answer: A) Product concept. 38. The target market is not considered when promoting products or services. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 39. Which tool of promotion mix involves direct face to face conversation with prospective customer? A) Sales promotion. B) Personal selling. C) Advertisement. D) Publicity. Show Answer Correct Answer: B) Personal selling. 40. Raw materials, labor, and funding sources represent which kind of market? A) Secondary. B) Resource. C) Primary. D) Business-to-business. E) Basic. Show Answer Correct Answer: B) Resource. 41. The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ..... data. A) Irrelevant. B) Secondary. C) Economic. D) Primary. Show Answer Correct Answer: D) Primary. 42. What is the importance of value creation in marketing? A) It drives customer satisfaction. B) It is not important. C) It only applies to luxury goods. D) None of the above. Show Answer Correct Answer: A) It drives customer satisfaction. 43. What is the relationship between data and information? A) Data and information are the same thing. B) Data are used to create information. C) Information is used to create data. D) Data and information are not related. Show Answer Correct Answer: B) Data are used to create information. 44. Two ways to motivate employees A) Human Resources. B) Rewards and encourage creativity. C) Recruiting. D) Vertical Organization. Show Answer Correct Answer: B) Rewards and encourage creativity. 45. Closing the sales means? A) Close down marketing functions. B) Stop selling. C) Successful completion of call. D) All of these. Show Answer Correct Answer: C) Successful completion of call. 46. What are the stages of the Product Lifecycle (PLC) and their corresponding marketing strategies? A) Introduction, Growth, Maturity, Decline. B) Planning, Execution, Review. C) Research, Development, Launch. D) None of the above. Show Answer Correct Answer: A) Introduction, Growth, Maturity, Decline. 47. What is the main focus of selling compared to marketing? A) Emphasizing sales techniques and promotions. B) Focusing on customer needs and satisfaction. C) Creating brand awareness. D) None of the above. Show Answer Correct Answer: A) Emphasizing sales techniques and promotions. 48. What are the ethical considerations in digital marketing? A) Ignoring user feedback. B) Using misleading advertisements. C) Key ethical considerations in digital marketing include user privacy, consent, transparency, honesty, and social responsibility. D) Maximizing profits at any cost. Show Answer Correct Answer: C) Key ethical considerations in digital marketing include user privacy, consent, transparency, honesty, and social responsibility. 49. Please, read ..... text on ..... page 15. A) The /-. B) A / the. C) The / the. D) None of the above. Show Answer Correct Answer: A) The /-. 50. The "Place" in marketing mix refers to: A) Product quality. B) Distribution channels. C) Branding. D) Advertising. Show Answer Correct Answer: B) Distribution channels. 51. What is one limitation of NDAs? A) Marketing strategies. B) Financial reports. C) Enforcement challenger. D) Enforcement challenges. Show Answer Correct Answer: D) Enforcement challenges. 52. Which thing is not related to modern marketing management 4P A) Physical evidences. B) Processes. C) People. D) Performance. Show Answer Correct Answer: A) Physical evidences. 53. Which of the following is NOT one of the 4 P's of Marketing? A) Promotion. B) Product. C) Place. D) Profit. Show Answer Correct Answer: D) Profit. 54. Pada praktiknya, pemasaran mengikuti sebuah proses logis dan memerlukan analisis terlebih dahulu. Berikut yang tidak termasuk proses perencanaan pemasaran yang perlu dianalisis terlebih dahulu adalah ..... A) Perancangan strategi pemasaran. B) Pengembangan biaya pemasaran5. C) Peluang pemasaran. D) Pengembangan program pemasaran. E) Pemilihan pasar sasaran. Show Answer Correct Answer: C) Peluang pemasaran. 55. Oldest & rarest goods is- A) Short durable goods. B) Non-Conventional goods. C) Capital goods. D) Consumable goods. Show Answer Correct Answer: B) Non-Conventional goods. 56. Which of the following is not a marketing philosophy? A) Profitability concept. B) Production conceplt. C) Product concept. D) Selling concept. Show Answer Correct Answer: A) Profitability concept. 57. Nuthan, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nuthan. A) Product concept. B) Marketing concept. C) Selling concept. D) Production concept. Show Answer Correct Answer: A) Product concept. 58. What type of segmentation divides the market based on customers' values, interests, and lifestyles? A) Geographic segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: C) Psychographic segmentation. 59. ETHNOGRAPHIC RESEARCH CAN ONLY BE USE BY COMPANIES OFFERING CONSUMER PRODUCTS ONLY. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 60. What is a common technique used in marketing environment analysis? A) SWOT analysis. B) Cost-benefit analysis. C) Employee performance reviews. D) None of the above. Show Answer Correct Answer: A) SWOT analysis. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books