Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Class 12 Business Studies Chapter 11 Marketing Management Quiz 22 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. What statement is not correct?
2. AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, ..... IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES.
3. How do service companies manage peak demand?
4. Branding is part of
5. During a sale in a department store, many goods are on .....
6. What is the main goal of public relations in the promotion mix?
7. THESE ARE ENTITIES THAT WORK WITH THE COMPANY TO CREATE VALUE FOR TARGET CUSTOMERS.
8. Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
9. How do economic factors influence market analysis?
10. Berikut merupakan Tahapan Product Life Cycle, kecuali
11. Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and
12. In marketing management, what does the term "market segmentation" refer to?
13. When consumers are grouped by variables such as age, gender, income, and education, the firm is using:
14. How does social media influence marketing strategies?
15. Which of the following is not a feature of marketing?
16. The concept when organizations carry out activities to "sell" the organization itself is called which of the following?
17. The first stage in the marketing funnel
18. It act as a silent salesman as it promotes the product and increases its sale.
19. Tujuan dari Pemasaran adalah
20. What is repositioning in marketing?
21. What does "first in, first win" refer to when marketing to expectant parents?
22. True of False:Marketing strategies are important to companies because it helps a company to the how to sell the right product at the right price, at the right place and at the right time most effectively
23. Which quote emphasizes a holistic view of consumers in marketing?
24. Why is it important to identify your market, or potential customers?
25. Metode pricing yang mendasarkan harga pada nilai pelanggan adalah .....
26. Which of the following is NOT considered a type of reseller?
27. What is "variability" in the context of services?
28. "Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by .....
29. Polaroid instant cameras lost demand years ago but have recently made a comeback as a vintage collectible among youth.At which PLC stage can this product be considered now?
30. A process by which companies create value for the customer and build strong customer relationships to capture value in return.-Philip Kotler
31. A tube of a shaving cream usually comes in a cardboard box. This is an example of .....
32. Which is a set of tangible and intangible attributes designed to satisfy consumer needs?
33. Geographic-level Market Demand helps in:
34. Financial publics are:
35. Fokus strategi presume marketing adalah
36. ..... are human needs take as they are shaped by culture and individual personality.
37. Select the factor based on the explanation:Companies will modify or change their products to meet the needs of customers based upon research and customers comments. It is important that they keep up with demand.
38. One company licenses another to produce its product, or two companies jointly market their complementary products is known as .....
39. A person who buys the product or service is a .....
40. Which of the following is NOT a reason for importance of marketing information?
41. A contractual agreement between two parties in which former gives license to later for doing business under an established name using this license:
42. Identify the factor based on the given explanation.As these increase, so will the price and vice versa
43. What is the main challenge in managing service quality?
44. How does labeling contribute to product marketing?
45. Aini and Khalid just purchased a house for their marriage. They realized they need to prepare their new house before moving in. What stage of the consumer decision making process is this?
46. Which of the following is not included in the elements of physical distribution?
47. ..... is the portion or percentage of an industry's sales that is earned by a particular brand or company.
48. Which is not the type of Segmentation
49. In demand forecasting, understanding customer behavior is crucial for:
50. Marketing Management is the ..... of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
51. What role does customer relationship management (CRM) play in marketing management?
52. Samsung Galaxy smartphones have high sales, numerous competitors, frequent model upgrades, and rely on promotions and brand loyalty to maintain share.They are most likely in which PLC stage?
53. What must a supervisor do when implementing a preventive disciplinary program?
54. Which of the following is not part of demographic segmentation?
55. Demographic, socio-cultural, economic, ethical, political, physical and technological environments are variables of what uncontrollable environment?
56. GOODS THAT ENTER THE MANUFACTURER'S PRODUCT COMPLETELY
57. Which display, sell, or deliver the physical product or service(s)
58. According to the modern marketing concept, which of the following statements is true?
59. Which of the following is a classification of products?
60. The organization's micro environment also includes various publics, A public is any group that has an actual or potential impact on an organization's ability to achieve its objectives.
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books