This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 23 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 23 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the limitations of the Selling Concept? A) The limitations of the Selling Concept include neglecting customer needs, fostering short-term relationships, ignoring market trends, and potentially leading to customer dissatisfaction. B) Prioritizing product quality over sales. C) Emphasizing long-term customer relationships. D) Focusing on market research and analysis. Show Answer Correct Answer: A) The limitations of the Selling Concept include neglecting customer needs, fostering short-term relationships, ignoring market trends, and potentially leading to customer dissatisfaction. 2. What does 'Penetrated Market' refer to? A) All consumers interested in a product. B) Consumers influenced by marketing efforts to purchase a product. C) Consumers who have never heard of the product. D) Consumers who are potential buyers but face barriers. Show Answer Correct Answer: B) Consumers influenced by marketing efforts to purchase a product. 3. Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: D) Promotion. 4. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ..... A) ServicesServices. B) Pricing. C) Goods. D) Marketing. Show Answer Correct Answer: D) Marketing. 5. The first step in market segmentation is: A) Identifying the market and defining segmentation criteria. B) Developing a marketing plan. C) Setting pricing strategies. D) Analyzing customer feedback. Show Answer Correct Answer: A) Identifying the market and defining segmentation criteria. 6. What is the primary task of marketing management? A) To maximize production efficiency. B) To simulate and attract demand for products. C) To minimize costs in production. D) To develop new technologies. Show Answer Correct Answer: B) To simulate and attract demand for products. 7. Publicity refers to- A) Non paid form of impersonal communication. B) Paid form of personal communication. C) Paid form of impersonal communication. D) Non paid form of personal communication. Show Answer Correct Answer: A) Non paid form of impersonal communication. 8. It calls for ESG A) Slaes concept. B) New marketing concept. C) Societal Marketing concept. D) Old marketing concept. Show Answer Correct Answer: C) Societal Marketing concept. 9. Which marketing concept emphasizes the importance of understanding customer needs? A) Production Concept. B) Marketing Concept. C) Selling Concept. D) Product Concept. Show Answer Correct Answer: B) Marketing Concept. 10. What does the "threat of substitutes" refer to in Porter's Five Forces? A) The risk of customers choosing a different industry. B) The risk that new competitors will enter the market. C) The availability of alternative products that can replace existing ones. D) The likelihood of competitors merging. Show Answer Correct Answer: C) The availability of alternative products that can replace existing ones. 11. ..... ensures that products reach the ultimate customers from manufacturers A) Marketing. B) Sales promotion. C) Physical distribution. D) Selling. Show Answer Correct Answer: C) Physical distribution. 12. Which of the following starts from Factory? A) Production concept. B) Product concept. C) Selling concept. D) All of these. Show Answer Correct Answer: D) All of these. 13. What are you as a marketing team create. A) Brand Identity. B) Brand Image. C) Brand Recall. D) Brand Recognition. Show Answer Correct Answer: A) Brand Identity. 14. The decline of companies such as Myspace and Blockbuster can be attributed, at least partially, to which of these marketing mistakes? A) Confusing markets with unclear corporate branding. B) Failing to use marketing intermediaries effectively. C) Failing to improve value offerings and marketing strategies continually. D) Overpricing in a declining economy. E) Failing to articulate a clear customer message. Show Answer Correct Answer: C) Failing to improve value offerings and marketing strategies continually. 15. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information and ideas is called ..... A) Product. B) Product mix. C) Promotion. D) Product line. Show Answer Correct Answer: A) Product. 16. What is the first step a company can take to manage service variability? A) Reduce operational costs. B) Invest in good recruitment and training procedures. C) Add additional services. D) Cut working hours. Show Answer Correct Answer: B) Invest in good recruitment and training procedures. 17. A typical retail clothing business will lose about ..... of its turnover in markdown. A) 20%. B) 10%. C) 15%. D) 25%. Show Answer Correct Answer: C) 15%. 18. Selling focuses on ..... , whereas marketing focuses on ..... A) Volume of sales; Customer satisfaction. B) Customer satisfaction; Product features. C) Product development; Advertising. D) Customer needs; Sales techniques. Show Answer Correct Answer: A) Volume of sales; Customer satisfaction. 19. Which of the following is NOT a common base for segmenting consumer markets? A) Geographic. B) Behavioral. C) Demographic. D) Technographic. Show Answer Correct Answer: D) Technographic. 20. Set of activities, tactics, actions, and strategies used by businesses to promote their brand, products, and services in the market. A) Place. B) Marketing Mix. C) Process. D) People. Show Answer Correct Answer: B) Marketing Mix. 21. Which is not one of the seven functions of marketing? A) Buying. B) Selling. C) Pricing. D) Promotion. Show Answer Correct Answer: A) Buying. 22. A consumer contest is an example of ..... A) Advertising. B) Personal selling. C) Sales promotion. D) Indirect selling. Show Answer Correct Answer: C) Sales promotion. 23. Sales promotion is helpful in making ..... effective. A) Advertisement. B) Personal Selling. C) Both of the above. D) Publicity. Show Answer Correct Answer: C) Both of the above. 24. ..... is the central point in the marketing point of view. A) Customer's welfare. B) Quantity of the Product. C) Customer's satisfaction. D) Quality of the Product. Show Answer Correct Answer: C) Customer's satisfaction. 25. When providing product information to a frustrated client, Emma was using industry jargon and technical terms. The customer seemed to get more agitated. Emma should have used: A) A more calming tone. B) Simple explanations. C) Standard responses. D) More acronyms. Show Answer Correct Answer: B) Simple explanations. 26. Dividing buyers into groups based on their knowledge, attitude, uses or responses to a product is called A) Psychographic segmentation. B) Behavioural segmentation. C) Geographic segmentation. D) Demographic segmentation. Show Answer Correct Answer: B) Behavioural segmentation. 27. QUALITATIVE RESEARCH TECHNIQUE CAN BE USEFUL IN EXPLORING CONSUMERS' PERCEPTIONS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 28. Which of the following is NOT a part of Micro environment? A) Economic. B) Competitor. C) Customer. D) Supplier. Show Answer Correct Answer: A) Economic. 29. Which of the following is NOT a purpose of sales promotions? A) To attract first-time buyers. B) To boost sales figures. C) To clear new stock. D) To entice people in. Show Answer Correct Answer: C) To clear new stock. 30. Which marketing function includes advertising, personal selling, and publicity? A) Finance. B) Promotion. C) Distribution. D) Product Service Planning. Show Answer Correct Answer: B) Promotion. 31. How do data analytics influence digital marketing strategies? A) Data analytics is primarily used for financial forecasting. B) Data analytics has no impact on customer engagement. C) Data analytics influences digital marketing strategies by enabling targeted campaigns, audience segmentation, and performance measurement. D) Data analytics only focuses on social media trends. Show Answer Correct Answer: C) Data analytics influences digital marketing strategies by enabling targeted campaigns, audience segmentation, and performance measurement. 32. ..... are basic human requirements, while ..... are the ways in which those requirements are satisfied A) Wants; needs. B) Demands; wants. C) Needs; wants. D) Needs; demands. E) Demands; needs. Show Answer Correct Answer: C) Needs; wants. 33. How has social media changed the landscape of digital marketing? A) Social media has made digital marketing less accessible to small businesses. B) Social media has eliminated the need for traditional marketing methods. C) Social media has made digital marketing more interactive, targeted, and content-driven. D) Social media has decreased the effectiveness of digital marketing. Show Answer Correct Answer: C) Social media has made digital marketing more interactive, targeted, and content-driven. 34. People are the same as "target market" . A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 35. Marketing concept in which firm introduce best product, based on quality and features is A) Product concept. B) Sales concept. C) Market concept. D) None of the above. Show Answer Correct Answer: A) Product concept. 36. A type of promotion used to get people to want to buy something. A) Marketing mix. B) Price. C) Product. D) Advertising. Show Answer Correct Answer: D) Advertising. 37. ) When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days? A) Education. B) Age. C) Gender. D) Physiological needs. E) Income. Show Answer Correct Answer: B) Age. 38. Which of the following describes substitute product competition? A) A) Two companies selling identical products. B) B) Different products that satisfy the same customer need or function. C) C) Products that are marketed under the same brand name. D) ) Companies competing to offer the lowest price. Show Answer Correct Answer: B) B) Different products that satisfy the same customer need or function. 39. .... are the form of human needs take as shaped by culture & individual personality. A) . Wants. B) . Demands. C) . Needs. D) . Social Needs. Show Answer Correct Answer: D) . Social Needs. 40. BRAND LEADERS DO NOT FACE LOWER-PRICED STORE BRANDS A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 41. Teenagers from different countries definitely have different tastes A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 42. Which of the following is not a basic need according to Maslow? A) Biological needs (Food and shelter). B) Safety needs (Security). C) Sporting Needs (Watching your favorite team plays). D) Love and belonging. E) Esteem needs (Achievement and Status). Show Answer Correct Answer: C) Sporting Needs (Watching your favorite team plays). 43. Positioning is the process of: A) Putting the product in the right place in the customer's mind. B) Putting the product in the right shops. C) Creating the right relationship with suppliers and retailers. D) Putting the product in the right place within a retail store. Show Answer Correct Answer: A) Putting the product in the right place in the customer's mind. 44. Regarding the selling function, what did Peter Drucker have to say about the aim of marketing? A) Selling should replace marketing. B) Selling should have equal importance in the corporate hierarchy. C) It should make selling superfluous. D) The sales function should set strategy, while the marketing function should own tactics. E) Selling and marketing are synonymous. Show Answer Correct Answer: C) It should make selling superfluous. 45. What contains tactical guidelines for the marketing programs and financial allocations over the planning period? A) Marketing plan. B) Promotional plan. C) Selling plan. D) Product plan. Show Answer Correct Answer: A) Marketing plan. 46. What is the significance of customer lifetime value (CLV)? A) It evaluates the effectiveness of a marketing campaign. B) It determines the price of a product. C) It calculates the cost of acquiring a new customer. D) It measures the total profits a single customer contributes over time. Show Answer Correct Answer: D) It measures the total profits a single customer contributes over time. 47. What are market trends? A) The process of managing a company's marketing activities. B) The changes in customer needs and preferences over time. C) The process of using social media platforms to promote a product or service. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: B) The changes in customer needs and preferences over time. 48. IT IS A WRITTEN DOCUMENT THAT SUMMARIZES WHAT THE MARKETER HAS LEARNED ABOUT THE MARKETPLACE AND INDICATES HOW THE FIRM PLANS TO REACH ITS MARKETING OBJECTIVES. A) BUSINESS PLAN. B) MARKET PLAN. C) STRATEGIC PLAN. D) MARKETING PLAN. Show Answer Correct Answer: D) MARKETING PLAN. 49. Describe two methods of sales promotion. A) Loyalty points. B) Free shipping. C) Product bundling. D) 1. Discounts 2. Contests or sweepstakes. Show Answer Correct Answer: D) 1. Discounts 2. Contests or sweepstakes. 50. A producer decides to use agents to get his products in the market. The producer is using ..... A) Channel A Distribution. B) Direct distribution. C) Intermediaries. D) No distribution. Show Answer Correct Answer: C) Intermediaries. 51. Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations? A) Junior boards. B) Job rotation. C) Role play situations. D) Understudy. Show Answer Correct Answer: C) Role play situations. 52. Marketing = Selling? A) Yes, it is. B) No, it is not. C) All the above. D) None of the above. Show Answer Correct Answer: B) No, it is not. 53. All of the following are types of primary research EXCEPT A) Observation. B) Commercial Sources. C) Test market. D) Surveys. Show Answer Correct Answer: B) Commercial Sources. 54. What is the primary focus of the marketing concept? A) To reduce marketing costs. B) To create a product that meets customer needs. C) To sell as much as possible. D) To produce the cheapest product. Show Answer Correct Answer: B) To create a product that meets customer needs. 55. The marketing environment includes: A) Competitors. B) Internal factors. C) External Factors. D) Internal and external factors affecting marketing decisions. Show Answer Correct Answer: D) Internal and external factors affecting marketing decisions. 56. These are examples of problem solving research, except ..... A) Distribution research. B) Image research. C) Segmentation research. D) Product research. Show Answer Correct Answer: B) Image research. 57. What are the two main types of NDAs? A) Bilateral and corporate. B) Unilateral and mutual. C) National and international. D) Legal and informal. Show Answer Correct Answer: B) Unilateral and mutual. 58. ..... is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world. A) Perception. B) Assimilation. C) Consumption. D) Cognitive Dissonance. Show Answer Correct Answer: A) Perception. 59. The process of communicating the value of a product or service is ..... A) Marketing. B) Promotion. C) Brand. D) Competition. Show Answer Correct Answer: A) Marketing. 60. ..... is the process of creating an image for a product in the minds of targeted customers. A) Segmentation. B) Target marketing. C) Positioning. D) None of these. Show Answer Correct Answer: C) Positioning. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books