This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 24 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 24 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. This function is about one word ..... COMMUNICATION. This function is how a customer discovers a product. A) Product Service Management. B) Marketing Planning. C) Promotion. D) Channel Management. E) Selling. Show Answer Correct Answer: C) Promotion. 2. The following are all management tasks performed by marketing managers, except. A) Organising. B) Closing. C) Planning. D) Leading/Directing. E) Controlling. Show Answer Correct Answer: B) Closing. 3. Komponen dalam Marketing Mix, kecuali ..... A) Place. B) Product. C) Placement. D) Price. Show Answer Correct Answer: C) Placement. 4. Which part of the four P's pf marketing mix effects the location and transportation of the product A) Price. B) Promotion. C) Product. D) Place. Show Answer Correct Answer: D) Place. 5. Which of the following options represent the manufacturers' sponsorship options? A) Private brand. B) Licensed brand. C) Co-brand. D) All of the above. Show Answer Correct Answer: D) All of the above. 6. How can the strategy of expanding overall demand for a market leader be implemented? A) Reducing product prices. B) Developing new users and new uses. C) Expanding business activities into new fields. D) Increasing advertising. Show Answer Correct Answer: B) Developing new users and new uses. 7. In ..... segmentation, buyers are divided into different groups on the basis of life style or personality and values. A) Geographic. B) Psychographic. C) Demographic. D) Behavioral. Show Answer Correct Answer: B) Psychographic. 8. Syafie wishes to buy a new Perodua Axia. He decides to go the Perodua showroom in UDA to test drive a unit to know more about the car. This source of information search is known as ..... A) Public. B) Personal. C) Experiential. D) Commercial. Show Answer Correct Answer: C) Experiential. 9. The main function of ..... is to provide information required by law. A) Labelling. B) Packaging. C) Branding. D) All the above. Show Answer Correct Answer: A) Labelling. 10. What role does competition play in market analysis? A) Competition drives innovation, influences pricing, and shapes market dynamics. B) Competition eliminates the need for customer feedback. C) Competition reduces market entry barriers. D) Competition has no impact on product quality. Show Answer Correct Answer: A) Competition drives innovation, influences pricing, and shapes market dynamics. 11. Customers who always buy the same brand of goods are showing ..... A) Market share. B) Brand loyalty. C) Special promotions. D) Brand awareness. Show Answer Correct Answer: B) Brand loyalty. 12. Which of the following is a type of need in marketing? A) Functional needs. B) Aspirational needs. C) Seasonal needs. D) None of the above. Show Answer Correct Answer: A) Functional needs. 13. Which of the following is not related with marketing mix? A) Place. B) Price. C) Product. D) Consumer. Show Answer Correct Answer: D) Consumer. 14. Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions: A) After product, price, and distribution. B) Before product, price, and distribution. C) Along with product, price, and distribution. D) Without considering product, price, and distribution. Show Answer Correct Answer: A) After product, price, and distribution. 15. Loyalty is the last developmental stage of A) Brand Strategy. B) Brand Identity. C) Internal Branding. D) Brand Equity. Show Answer Correct Answer: D) Brand Equity. 16. A company wants to increase customer loyalty and repeat purchases. Which strategic initiative would be most effective for achieving this objective? A) Offering seasonal discounts. B) Implementing a customer loyalty program. C) Expanding product lines. D) Increasing advertising spending. Show Answer Correct Answer: B) Implementing a customer loyalty program. 17. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ..... A) Market. B) E Commerce. C) Transaction. D) Exchange. Show Answer Correct Answer: A) Market. 18. Untuk membuat konsep penjualan, penjual bertujuan untuk mencari laba melalui kepuasan konsumen, hal ini bisa di bentuk dengan cara ..... A) Jual harga murah. B) Buat produk yg banyak. C) Buat produk yg kualitas tinggi. D) Diskon. E) Memperhatikan need dan want calon pembeli. Show Answer Correct Answer: E) Memperhatikan need dan want calon pembeli. 19. If consumers ask their retailers for a product, and the retailers then ask the wholesalers, this movement of demand is characteristic of a: A) Push promotion strategy. B) Pull promotion strategy. C) Sales promotion effort. D) Direct marketing strategy. Show Answer Correct Answer: B) Pull promotion strategy. 20. Products that consumers buy after comparing suitability, quality, price et cetera of different brands are called A) Convenience products. B) Consumer product. C) Shopping products. D) None of these. Show Answer Correct Answer: C) Shopping products. 21. The difference between the prospective customer's evaluation including all the benefits and cost of an offering and perceived alternatives is called A) Total Customer Cost. B) Customer Loyalty. C) Customer Benefits. D) Customer perceived value. Show Answer Correct Answer: D) Customer perceived value. 22. Who in a company is responsible for maintaining a positive customer-service mindset? A) Everyone in a business. B) The CEO. C) Employees. D) Managers. Show Answer Correct Answer: A) Everyone in a business. 23. Which of the following is not an example of a performance standard? A) Profit standards. B) Market share standards. C) Productivity standards. D) High School standards. Show Answer Correct Answer: D) High School standards. 24. A marketing plan is designed to attract target customers through a set of ..... A) Workshops. B) Strategies. C) Rules. D) Mergers and acquisitions. Show Answer Correct Answer: B) Strategies. 25. Which of the following is an external factor influencing pricing? A) Market demand. B) Company policies. C) Employee performance. D) None of the above. Show Answer Correct Answer: A) Market demand. 26. An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor's product for a fixed term in a specific market. A) Exporting. B) Franchise. C) Licencing. D) Joint Venture. Show Answer Correct Answer: C) Licencing. 27. Diana prepares bills and invoices for her company. Her career is in the area of A) Corporate finance. B) Marketing communications. C) Securities and investments. D) Professional selling. Show Answer Correct Answer: A) Corporate finance. 28. Ajay calls his friend Akash and requests him to sell one of his paintings to Rama's mother. In this transaction who is the marketer? A) Ajay. B) Akash. C) None. D) Both. Show Answer Correct Answer: A) Ajay. 29. Which of the following has a longer sale cycle? A) B2C. B) None of the above. C) B2B. D) Both B2C and B2B. Show Answer Correct Answer: C) B2B. 30. Which statement best describes microenvironment factors? A) They are external forces that can be controlled by the enterprise. B) They directly affect the enterprise's operations and performance. C) They include broad economic trends affecting all businesses. D) They are unrelated to competitive dynamics in an industry. Show Answer Correct Answer: B) They directly affect the enterprise's operations and performance. 31. ..... involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. A) Market segmentation. B) Mass customization. C) Market targeting. D) Differentiation. Show Answer Correct Answer: A) Market segmentation. 32. This includes all the experiences the customer will have on the way to obtaining and using the offering. A) Customer Relationship Management. B) Value Proposition. C) Loyalty. D) Value Delivery System. Show Answer Correct Answer: D) Value Delivery System. 33. Publicity benefits the business's promotional plan by: A) Eliminating the need for advertising. B) Reducing the share of media coverage. C) Extending the business's advertising budget. D) Replacing sales promotion. Show Answer Correct Answer: C) Extending the business's advertising budget. 34. What is the name of the mobile company which was acquired by Sony? A) Nokia. B) Cell One. C) Erricson. D) Docomo. Show Answer Correct Answer: C) Erricson. 35. During which NPD stage is a prototype typically created for testing and refinement? A) Concept Development and Testing. B) Product Development. C) Commercialization. D) Idea Screening. Show Answer Correct Answer: B) Product Development. 36. A retailer decides to mark down all swimsuits in August. A) Selling. B) Product Management. C) Distribution. D) Pricing. Show Answer Correct Answer: D) Pricing. 37. What is the ultimate goal of marketing management in terms of customer relationships? A) To create strong, mutually beneficial relationships with customers. B) To maximize short-term sales through aggressive advertising. C) To focus on mass marketing efforts. D) To minimize production costs. Show Answer Correct Answer: A) To create strong, mutually beneficial relationships with customers. 38. Product opportunities exist when there is a gap. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 39. In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company. A) Growth. B) Maturity. C) Product Development. D) Introduction. E) Decline. Show Answer Correct Answer: D) Introduction. 40. Which of the following is not included in price mix A) Credit policy. B) Trade discount and cash discount. C) Demand for a product. D) Period of credit. Show Answer Correct Answer: C) Demand for a product. 41. Performance that one party can offer to another that is essentially intangible is known as ..... A) Services. B) Satisfaction. C) Distribution. D) Strategy. Show Answer Correct Answer: A) Services. 42. The term 'product' includes which of the following? A) Only physical items. B) Only services. C) Both goods and services. D) Only luxury items. Show Answer Correct Answer: C) Both goods and services. 43. According to Philip Kotler, marketing management is ..... A) Creating advertisements for social media. B) The science of manufacturing and pricing. C) Choosing target markets and building profitable relationships. D) Only about selling more products. Show Answer Correct Answer: C) Choosing target markets and building profitable relationships. 44. ..... concerned with studying market conditions A) Survey. B) Market research. C) Inspection. D) None. Show Answer Correct Answer: B) Market research. 45. What is the significance of implementing more than one marketing strategy at the same time? A) To target different customer preferences. B) To simplify marketing efforts. C) To reduce costs. D) To increase production speed. Show Answer Correct Answer: A) To target different customer preferences. 46. Customer's satisfaction alone can ensure success. Which marketing concept holds this view? A) Product concept. B) Production concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: D) Marketing concept. 47. Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create economic jobs by increasing demand for goods and services. C) It helps build a loyal customer base but does not impact a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) Nonprofit organizations seldom use it. Show Answer Correct Answer: B) It can help create economic jobs by increasing demand for goods and services. 48. What is the importance of brand equity in brand management? A) Brand equity is irrelevant to pricing strategies. B) Brand equity reduces customer trust and satisfaction. C) Brand equity is important in brand management as it enhances customer loyalty, allows for premium pricing, and provides a competitive advantage. D) Brand equity only affects product quality, not brand management. Show Answer Correct Answer: C) Brand equity is important in brand management as it enhances customer loyalty, allows for premium pricing, and provides a competitive advantage. 49. Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ..... channels. A) Targeted. B) Dual. C) Interactive. D) Hybrid. Show Answer Correct Answer: D) Hybrid. 50. Which part of a marketing plan involves evaluating internal and external factors that could affect the company's performance? A) Marketing mix. B) Marketing strategy. C) SWOT analysis. D) Marketing objectives. Show Answer Correct Answer: C) SWOT analysis. 51. COMPANY SHOULD BALANCE GIVING IMPORTANCE NOT ONLY TO CUSTOMERS BUT ALSO TO COMPANY AND ITS COLLABORATORS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 52. What is the purpose of SWOT Analysis? A) To assess internal and external factors affecting the business. B) To identify customer preferences. C) To analyze competitors. D) To evaluate marketing strategies. Show Answer Correct Answer: A) To assess internal and external factors affecting the business. 53. A financial market primarily deals with: A) Exchange of goods and services. B) Buying and selling of stocks, bonds, and securities. C) Government procurement. D) Retail transactions. Show Answer Correct Answer: B) Buying and selling of stocks, bonds, and securities. 54. The fact that customers have more power is one of the major shifts taking place in the new economy A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: B) True. 55. What does 'growing sales by encouraging more use of the product' refer to in marketing strategies? A) Extended Users. B) New Users. C) More Usage. D) New Usage. Show Answer Correct Answer: C) More Usage. 56. 14 Function of labelling is A) Product promotion. B) Product identification. C) Both. D) None. Show Answer Correct Answer: C) Both. 57. ..... point of view lays stress upon customer's welfare A) Marketing. B) Product. C) Production. D) Social Marketing. Show Answer Correct Answer: D) Social Marketing. 58. The deeply held commitment to rebuy or repatronize a preferred product or services. A) Customer Cost. B) Customer Value. C) Customer Loyalty. D) Customer Satisfaction. Show Answer Correct Answer: C) Customer Loyalty. 59. Deciding how much to charge for goods and services, ..... is a concept. A) Pricing. B) Marketing. C) Selling. D) Goods. Show Answer Correct Answer: A) Pricing. 60. Which of the following products consume maximum time and effort to purchase- A) Convenience. B) Shopping. C) Specialty. D) All the above. Show Answer Correct Answer: C) Specialty. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books