This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 25 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 25 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Needs and wants of customers govern the business decision in A) Production stage. B) Barter stage. C) Marketing stage. D) None of the above. Show Answer Correct Answer: C) Marketing stage. 2. Jasa tidak bisa disimpan untuk dijual atau digunakan kemudian merupakan karakteristik jasa ..... A) Variability. B) Perishability. C) Inseparability. D) Intangibility. Show Answer Correct Answer: B) Perishability. 3. What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell? A) Marketing Mix. B) Marketing. C) Product/Service Mix. D) Market segmentation. Show Answer Correct Answer: C) Product/Service Mix. 4. What is an example of a service with "credence qualities" ? A) Clothing products. B) Legal services. C) Fast food restaurant. D) Electronics. Show Answer Correct Answer: B) Legal services. 5. Have you tried ..... tea Tim brought? No, I never drink tea. A) An. B) A. C) The. D) No article. Show Answer Correct Answer: C) The. 6. "Providing information required by law" is a function of which component of product mix? A) Branding. B) Packaging. C) Labelling. D) None of these. Show Answer Correct Answer: C) Labelling. 7. What is main strategy that allows Cocoon to compete effectively against international brands in Vietnam? A) Global Standardization. B) Penetration Pricing. C) High Localization. D) Undifferentiated Marketing. Show Answer Correct Answer: C) High Localization. 8. What is the main purpose of developing a solid marketing plan? A) To guarantee a successful product launch. B) To clearly show the steps that will be undertaken to achieve the business' marketing objectives. C) To replace the overall business plan. D) To simplify the organizational structure. Show Answer Correct Answer: B) To clearly show the steps that will be undertaken to achieve the business' marketing objectives. 9. What are the types of market targeting? A) Differentiated, concentrated, and mass marketing. B) Only mass marketing. C) Only concentrated marketing. D) None of the above. Show Answer Correct Answer: A) Differentiated, concentrated, and mass marketing. 10. What are the four elements of the marketing mix? A) Promotion, Place, Partnership, Profit. B) Product, Price, Packaging, People. C) Product, Price, Place, Promotion. D) People, Process, Physical Evidence, Performance. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 11. THE ONE WHO REQUEST TO PURCHASE. A) DECIDERS. B) USERS. C) INITIATORS. D) APPROVERS. Show Answer Correct Answer: C) INITIATORS. 12. ..... is the set of actual and potential buyers of a product. A) A Segment. B) A Market. C) An Audience. D) A Group. Show Answer Correct Answer: B) A Market. 13. What characterizes a high involvement purchase? A) High involvement purchases involve significant consumer interest and careful decision-making. B) High involvement purchases are made quickly without much thought. C) They typically involve low-cost items that require minimal research. D) High involvement purchases are characterized by impulse buying and spontaneity. Show Answer Correct Answer: A) High involvement purchases involve significant consumer interest and careful decision-making. 14. Pinterest, Instagram, Facebook are example of ..... A) VIDEO ADS. B) PODCASTS. C) SOCIAL MEDIA ADS. D) DISPLAY ADS. Show Answer Correct Answer: C) SOCIAL MEDIA ADS. 15. The approach which views marketing as a process of decision making is A) Commodity approach. B) Decision making approach. C) Functional approach. D) None of the above. Show Answer Correct Answer: B) Decision making approach. 16. What is one of the essential functions of NDA? A) I don't know. B) Identifying protected information. C) Creating a marketing strategy. D) Developing solution to the problem. Show Answer Correct Answer: B) Identifying protected information. 17. What is the first level/bottom level of the hierarchy? A) Love and Belonging. B) Safety and Security. C) Physical Needs. D) Self-Esteem. Show Answer Correct Answer: C) Physical Needs. 18. This analytical stage evaluates financial feasibility-forecasting demand, estimating costs, and projecting profits to ensure the product's economic viability. A) Business Analysis. B) Concept Testing. C) Product Development. D) Post-Launch Analysis. Show Answer Correct Answer: A) Business Analysis. 19. Salespeople should handle routine selling situations according to: A) Company selling policies. B) What coworkers do. C) Customer requests. D) What customers expect. Show Answer Correct Answer: A) Company selling policies. 20. The act of designing the company's offering and image to occupy a distinct place in the minds of the target market is known as: A) Market positioning. B) Market targeting. C) Value delivery. D) Market segmentation. Show Answer Correct Answer: A) Market positioning. 21. A set of activities or steps used to sell a product or a service to consumers for their personal or family use. A) Advertising. B) Merchandising. C) Retailing. D) Pricing. Show Answer Correct Answer: C) Retailing. 22. What role does market research play in Marketing Management? A) Market research is irrelevant to product pricing strategies. B) Market research is essential for understanding consumer needs, guiding product development, and shaping effective marketing strategies. C) Market research focuses solely on competitor analysis. D) Market research is only useful for financial forecasting. Show Answer Correct Answer: B) Market research is essential for understanding consumer needs, guiding product development, and shaping effective marketing strategies. 23. In which field is Vingroup the market leader in Vietnam recently? A) Technology. B) Phone manufacturing. C) Car business. D) Retail. Show Answer Correct Answer: D) Retail. 24. What is one challenge when analyzing macro environment factors? A) They can be easily controlled by marketing managers. B) They are often unpredictable and beyond direct control. C) They do not impact consumer behavior. D) They are always consistent over time. Show Answer Correct Answer: B) They are often unpredictable and beyond direct control. 25. What is the role of customer relationship management (CRM)? A) Building and maintaining strong relationships with customers. B) Analyzing market trends. C) Setting marketing objectives. D) Developing marketing strategies. Show Answer Correct Answer: A) Building and maintaining strong relationships with customers. 26. Which form of external theft listed below involves stealing merchandise from a store? A) Robbery. B) Shrinkage. C) Shoplifting. D) Employee Theft. Show Answer Correct Answer: D) Employee Theft. 27. The opposite of a market with homogeneous preference is a market with a ..... preference. A) Diffused. B) Stratified. C) Randomized. D) Clustered. Show Answer Correct Answer: A) Diffused. 28. Identify the marketer here:A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company's office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base A) Customers. B) Coffee making company. C) Suppliers. D) Competitors. Show Answer Correct Answer: B) Coffee making company. 29. What happens to price when there is a surplus of a good or service? A) Remains the same. B) Increases. C) Decreases. D) Stabilizes. Show Answer Correct Answer: C) Decreases. 30. The process of creating unique name and image for a product in theminds of consumers is known as A) (a) Branding. B) B. Advertising. C) C. Marketing. D) D. Personal Selling. Show Answer Correct Answer: A) (a) Branding. 31. How many competitive positions can a business have? A) 1. B) 3. C) Multiple. D) 2. Show Answer Correct Answer: C) Multiple. 32. What is the primary focus of marketing management? A) Production efficiency. B) Sales maximization. C) Customer needs and satisfaction. D) Cost reduction. Show Answer Correct Answer: C) Customer needs and satisfaction. 33. Explain the significance of the promotional mix in marketing. A) The promotional mix is only relevant for large corporations. B) The promotional mix is crucial for effectively communicating with target audiences and achieving marketing goals. C) The promotional mix focuses solely on social media advertising. D) The promotional mix is not necessary for brand awareness. Show Answer Correct Answer: B) The promotional mix is crucial for effectively communicating with target audiences and achieving marketing goals. 34. True or False?Marketing includes advertising, selling, and delivering products to consumers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 35. How do distribution channels affect marketing strategies? A) Distribution channels significantly shape marketing strategies by influencing pricing, promotion, and placement. B) Distribution channels only affect customer service, not marketing. C) Marketing strategies are solely determined by product features. D) Distribution channels have no impact on marketing strategies. Show Answer Correct Answer: A) Distribution channels significantly shape marketing strategies by influencing pricing, promotion, and placement. 36. Close up and Colgate follow different ..... strategies A) Targeting. B) Segmentation. C) Positioning. D) None of the above. Show Answer Correct Answer: C) Positioning. 37. Third P in the 4P is ..... A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: C) Place. 38. Deciding how much to charge for goods and services. A) Goods. B) Pricing. C) Selling. D) Marketing. Show Answer Correct Answer: B) Pricing. 39. What are the benefits of using a customer persona in targeting? A) Increased customer complaints. B) The benefits of using a customer persona in targeting include improved audience understanding, tailored marketing strategies, enhanced engagement, and increased conversion rates. C) Higher marketing costs. D) Reduced brand loyalty. Show Answer Correct Answer: B) The benefits of using a customer persona in targeting include improved audience understanding, tailored marketing strategies, enhanced engagement, and increased conversion rates. 40. What is a product mix strategy? A) A plan for determining which products a business will reproduce or stock. B) A plan for determining which products a business will sell or stock. C) A plan for determining which products a business will represent or stock. D) A plan for determining which products a business will manufacture or stock. Show Answer Correct Answer: D) A plan for determining which products a business will manufacture or stock. 41. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy? A) Optional-product pricing. B) Product line pricing. C) By-product pricing. D) Captive-product pricing. Show Answer Correct Answer: B) Product line pricing. 42. Which is not a concept in the evolution of marketing A) Selling Concept. B) Darwin Concept. C) Product Concept. D) Marketing Concept. Show Answer Correct Answer: B) Darwin Concept. 43. Marketing plays a very important role in the economy by ..... A) Raising living standard of people. B) Ensuring smooth flow of goods through efficient distribution system. C) Accelerating economic activity. D) All of the above. Show Answer Correct Answer: D) All of the above. 44. Choose the correct optionMy grandmother used to cook, and my grandfather washed up ..... dinner. A) Since. B) For. C) Before. D) Ago. E) After. Show Answer Correct Answer: E) After. 45. Which wants for specific products backed by an ability to pay? A) Need. B) Wants. C) Demand. D) Ability. Show Answer Correct Answer: C) Demand. 46. Which of the following is most closely related with the organic growth of an organization? A) Increasing the operational profitability. B) Increasing productivity of employees. C) Entering new marketplaces. D) Developing new products from within. Show Answer Correct Answer: D) Developing new products from within. 47. Identify an disadvantage of a corporation. A) Double taxation. B) The partners may disagree thus causing problems in the business. C) The owner of the company has unlimited liability. D) May be difficult to raise money compared to a corporation. Show Answer Correct Answer: A) Double taxation. 48. A(n) ..... market is characterized by a fairly narrowly defined market with a complete and distinct set of needs, and a willingness to pay a premium to meet those needs. A) Niche. B) Local. C) Individual. D) Homogeneous. E) Derived. Show Answer Correct Answer: A) Niche. 49. In the decline stage companies might discard the product or make major changes in order to extend a products life A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 50. What strategies can marketers use to target low involvement consumers? A) Use eye-catching packaging, social proof, repetitive advertising, and promotions. B) Use complex technical jargon. C) Target only affluent consumers. D) Focus on high-end branding. Show Answer Correct Answer: A) Use eye-catching packaging, social proof, repetitive advertising, and promotions. 51. A marketing plan usually has a life of from: A) One to five years. B) One to three months. C) Ten years or more. D) Six months to one year. Show Answer Correct Answer: D) Six months to one year. 52. How can companies measure the effectiveness of their marketing campaigns? A) Relying solely on anecdotal evidence from customers. B) Measuring the number of likes on social media posts. C) Counting the number of website visitors without considering conversion rates. D) Tracking KPIs such as conversion rates, ROI, CAC, CLV, website traffic, social media engagement, email open rates, and sales revenue. Show Answer Correct Answer: D) Tracking KPIs such as conversion rates, ROI, CAC, CLV, website traffic, social media engagement, email open rates, and sales revenue. 53. What does the acronym KRA stand for in marketing? A) Key Revenue Areas. B) Key Result Areas. C) Key Resource Allocation. D) Key Relationship Analysis. Show Answer Correct Answer: B) Key Result Areas. 54. What is a key reason for measuring market demand? A) To increase advertising budgets. B) To determine production levels and distribution needs. C) To analyze competitor strategies. D) To enhance customer service initiatives. Show Answer Correct Answer: B) To determine production levels and distribution needs. 55. Which function is concerned with making decisions about investments and credit? A) Financing. B) Pricing. C) Marketing information management. D) Distribution. Show Answer Correct Answer: A) Financing. 56. What can we make or do best? A) Production. B) Marketing. C) Sales. D) Societal. Show Answer Correct Answer: A) Production. 57. ..... media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot. A) Digital. B) Print. C) Broadcast. D) None of these. Show Answer Correct Answer: B) Print. 58. The idea that consumers will favor products that offer the most quality, performance, & features are refer to ..... A) Product concept. B) Production concept. C) Marketing concept. D) Selling concept. Show Answer Correct Answer: A) Product concept. 59. Which of the following statements does not reflect a condition to be satisfied for an exchange to take place? A) Involvement of at least two parties-the buyer and the seller-is mandatory. B) Each party should be capable of offering something of value to the other. C) Exchange can take place if the buyers and sellers are not able to communicate with each other. D) Each party should have freedom to accept or reject other party's offer. Show Answer Correct Answer: C) Exchange can take place if the buyers and sellers are not able to communicate with each other. 60. Yang termasuk variable psikografis yaitu ..... A) Pendapatan, pendidikan. B) Perumahan, desa. C) Kelas social, gaya hidup. D) Hobi, jenis kelamin. E) Agama, ras. Show Answer Correct Answer: C) Kelas social, gaya hidup. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books