This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 26 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 26 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the ultimate goal of marketing according to the marketing concept? A) To generate sales. B) To build long-term relationships with customers. C) To create brand awareness. D) To increase market share. Show Answer Correct Answer: B) To build long-term relationships with customers. 2. The approach which studies marketing on the basis of rules and regulations is A) Decision making approach. B) Functional approach. C) Legal approach. D) None of the above. Show Answer Correct Answer: C) Legal approach. 3. If a company is busy with defending its existing market against the competitors, it is engaged in A) Maintenance marketing. B) Remarketing. C) Developmental marketing. D) Conventional marketing. Show Answer Correct Answer: A) Maintenance marketing. 4. What is the primary goal of the Selling Concept? A) To improve customer satisfaction through better service. B) To focus on product quality over sales volume. C) To maximize sales volume through aggressive selling and promotion. D) To reduce costs by minimizing marketing efforts. Show Answer Correct Answer: C) To maximize sales volume through aggressive selling and promotion. 5. The point at which producers begin to make a profit on a product is known as:Total revenue marginal cost = producer surplus A) Surplus. B) Risk. C) All the above. D) None of the above. Show Answer Correct Answer: A) Surplus. 6. 1 Which of the following is a part of consumer profile A) Written compilation about significance chareacteristics of product user. B) Written statement of product benefits. C) Goods quality description. D) All. Show Answer Correct Answer: A) Written compilation about significance chareacteristics of product user. 7. Which is the BEST way to describe threats in SWOTanalysis? A) They allow an opening for companies toexpand. B) They are external factors that a businesscan't control. C) They are internal factors that a businesscan control. D) They decrease supplier prices. Show Answer Correct Answer: B) They are external factors that a businesscan't control. 8. THE MARKETER'S FIRST STEP IN EVALUATING MARKETING OPPORTUNITIES IS TO ESTIMATE TOTAL COMPANY DEMAND. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 9. Consumers prefer products that are widely available at low prices. This reflects which marketing management concept? A) Marketing-oriented concept. B) Sales-oriented concept. C) Product-oriented concept. D) Production-oriented concept. Show Answer Correct Answer: D) Production-oriented concept. 10. Iklan Promag yang sering muncul di bulan Ramadhan termasuk salah satu jenis iklan ..... A) Penguat. B) Persuasif. C) Pengingat. D) Informatif. Show Answer Correct Answer: C) Pengingat. 11. Which element of the marketing mix refers to the amount charged for a product or service? A) Price. B) Product. C) Promotion. D) Place. Show Answer Correct Answer: A) Price. 12. Corrugated boxes are part of A) Primary package. B) Labels. C) Secondary package. D) Transportation package. Show Answer Correct Answer: D) Transportation package. 13. It is the process of carefully managing detailed information about individual customers and all customer touch points to maximize-customer loyalty. A) Customer Value Analysis. B) Database Marketing. C) Measuring Satisfaction. D) Customer Relationship Management. Show Answer Correct Answer: D) Customer Relationship Management. 14. What is the difference between market insight and customer insight? A) Customer insight is about market trends and forecasts. B) Market insight is about the overall market dynamics, while customer insight is about individual customer behaviors and preferences. C) Market insight is only relevant for large corporations. D) Market insight focuses solely on customer demographics. Show Answer Correct Answer: B) Market insight is about the overall market dynamics, while customer insight is about individual customer behaviors and preferences. 15. Product life cycle, kecuali ..... A) Introduction. B) Growth. C) Decline. D) Rejuvenation. Show Answer Correct Answer: D) Rejuvenation. 16. Which of the following is an example of core elements to public relations? A) Retain and create goodwill. B) It is planned activity. C) First do good, then take credit for it. D) All of the above. Show Answer Correct Answer: D) All of the above. 17. The Publics does NOT include: A) Financial. B) The company. C) Local. D) Government. Show Answer Correct Answer: B) The company. 18. A financial budget for retail merchandise that is most appropriate for seasonal merchandise where goods are brought in at the beginning of the season and need to be managed down to pre-determined levels at the end of the season is called: A) Open to Merchandise. B) Open to Buy. C) Open to Mark Down. D) Open to Sell. Show Answer Correct Answer: B) Open to Buy. 19. What is a Frontal Attack strategy? A) Attacking the weaknesses of the competitor. B) Expanding products into untapped markets. C) Copying the core elements of the competitor and competing directly. D) Attacking flexibly on multiple fronts. Show Answer Correct Answer: C) Copying the core elements of the competitor and competing directly. 20. Sometimes easier than physically bringing it to customers in today's global marketplace. A) Offering a product. B) Buying a product. C) All the above. D) None of the above. Show Answer Correct Answer: A) Offering a product. 21. What does SEO stand for in digital marketing? A) Search Engine Operation. B) Search Engine Outreach. C) Search Engine Organization. D) Search Engine Optimization. Show Answer Correct Answer: D) Search Engine Optimization. 22. What was the primary shift in focus during the Marketing Concept Era? A) From mass production to mass customization. B) From selling what companies produce to understanding and meeting customer needs. C) From aggressive sales tactics to digital marketing. D) From local markets to global markets. Show Answer Correct Answer: B) From selling what companies produce to understanding and meeting customer needs. 23. The famous VW commercial with its famed the tag line "Drivers Wanted" is an example of A) Transformational appeal. B) Informational appeal. C) Direct marketing. D) Interactive marketing. Show Answer Correct Answer: A) Transformational appeal. 24. Robert and his whole family buys only Honda cars. Besides being rich, the family displays the characteristics of ..... in their purchasing behavior A) Lifestyle. B) Wealth & Ability to pay. C) Motivation. D) Beliefs & Attitudes. Show Answer Correct Answer: D) Beliefs & Attitudes. 25. Marketing for business is referred to ..... A) Customer to Customer Marketing. B) Business to Sales Marketing. C) Business to Business Marketing. D) Business to Customer Marketing. Show Answer Correct Answer: C) Business to Business Marketing. 26. Types of entities that are offered to consumers, EXCEPT: A) Organizations. B) Experiences. C) Ideas. D) Properties. E) Adventure. Show Answer Correct Answer: E) Adventure. 27. Which is not the pricing strategy listed below? A) Number Pricing. B) Cost Oriented. C) Margin Pricing. D) Market Oriented. Show Answer Correct Answer: A) Number Pricing. 28. What is Customer Relationship Management (CRM) primarily concerned with? A) Attracting as many new customers as possible. B) Building and maintaining profitable customer relationships. C) Creating the most innovative products. D) Reducing the price of products. Show Answer Correct Answer: B) Building and maintaining profitable customer relationships. 29. This is a type of marketing in which company will take care their employee and their employee will take care customers A) External marketing. B) Internal marketing. C) Intergrated marketing. D) All are correct. Show Answer Correct Answer: B) Internal marketing. 30. Changing government regulations A) Opportunity. B) Threat. C) All the above. D) None of the above. Show Answer Correct Answer: B) Threat. 31. What is the role of wholesalers in the marketing channel? A) Wholesalers facilitate the distribution of goods by buying in bulk from manufacturers and selling in smaller quantities to retailers. B) Wholesalers are responsible for advertising products. C) Wholesalers only sell directly to consumers. D) Wholesalers manufacture products for retailers. Show Answer Correct Answer: A) Wholesalers facilitate the distribution of goods by buying in bulk from manufacturers and selling in smaller quantities to retailers. 32. What are the key components of marketing management? A) Customer service training. B) Market research, target market identification, marketing strategy development, implementation of marketing tactics, performance evaluation. C) Sales team management. D) Product pricing analysis. Show Answer Correct Answer: B) Market research, target market identification, marketing strategy development, implementation of marketing tactics, performance evaluation. 33. What roles do members of a decision-making unit play? A) Observers, participants, consultants. B) Advisors, coordinators, analysts, CEOs. C) Initiators, influencers, deciders, approvers, users, and gatekeepers. D) Supervisors, managers, stakeholders, clients. Show Answer Correct Answer: C) Initiators, influencers, deciders, approvers, users, and gatekeepers. 34. Which of the following is a speciality good? A) Soap. B) Matchstick. C) Luxury branded watch. D) Bread. Show Answer Correct Answer: C) Luxury branded watch. 35. The two main focuses of unit 8 is the technology life cycle and ethics A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 36. Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive ..... skills. A) Self-conceptual. B) Self-managerment. C) Inner-qualitative. D) Personal-orientation. Show Answer Correct Answer: B) Self-managerment. 37. Marketers often use the term ..... to cover various groupings of customers A) Market. B) Buying power. C) Demographic segment. D) People. Show Answer Correct Answer: A) Market. 38. Which phase of the Product life cycle is when sales rise and competition start to notice your product. A) Maturity. B) Introduction. C) Growth. D) Decline. Show Answer Correct Answer: C) Growth. 39. Which promotion strategy relies on spending a lot on advertising and consumer promotion to build consumer demand? A) Push promotion strategy. B) Integrated promotion strategy. C) Direct marketing strategy. D) Pull promotion strategy. Show Answer Correct Answer: D) Pull promotion strategy. 40. What does the term 'SWOT analysis' stand for in marketing? A) Success, Wealth, Organization, Trends. B) Sales, Workforce, Operations, Technology. C) Strategies, Wins, Objectives, Targets. D) Strengths, Weaknesses, Opportunities, Threats. Show Answer Correct Answer: D) Strengths, Weaknesses, Opportunities, Threats. 41. In which category do toiletries fall under? A) Specialty goods. B) Industrial goods. C) Convenience goods. D) Shopping goods. Show Answer Correct Answer: C) Convenience goods. 42. Identify the purpose for a business to use inventory control systems.For example, companies must be careful not to order too many products because it costs the company a lot of money and the products could go bad if they are not sold. However, the company must also meet demand and have it available for customers to purchase A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: A) Manage the amount of products. 43. Which concept suggests that consumers will favor products that are widely available and inexpensive? A) Marketing Concept. B) Production Concept. C) Product Concept. D) Selling Concept. Show Answer Correct Answer: B) Production Concept. 44. Which type of good requires significant effort to purchase due to its unique characteristics? A) Convenience goods. B) Shopping goods. C) Industrial goods. D) Specialty goods. Show Answer Correct Answer: D) Specialty goods. 45. "Stars" in BCG Matrix signify: A) Low growth, high market share. B) High growth, high market share. C) Low growth, low share. D) High growth, low share. Show Answer Correct Answer: B) High growth, high market share. 46. ..... is not a type of Marketing concept. A) Supplier concept. B) Selling concept. C) Societal marketing concept. D) Production concept. Show Answer Correct Answer: A) Supplier concept. 47. The collection of utilities is known as ..... A) Seller. B) Purchaser. C) Market. D) Product. Show Answer Correct Answer: D) Product. 48. Which of the following is a feature of marketing process? A) Satisfying needs and wants of consumers. B) Creating a market offering. C) Developing an exchange mechanism. D) All of the above. Show Answer Correct Answer: D) All of the above. 49. "It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product." Identify the marketing concept in given line. A) Promotion. B) Marketing. C) Product. D) Societal. Show Answer Correct Answer: D) Societal. 50. IT IS A USEFUL FRAMEWORK THAT APPLIES TO MANY SITUATIONS AND YIELDS RICH INSIGHTS. A) CUSTOMER-PERCEIVED VALUE. B) TOTAL CUSTOMER COST. C) TOTAL CUSTOMER BENEFIT. D) CUSTOMER VALUE ANALYSIS. Show Answer Correct Answer: A) CUSTOMER-PERCEIVED VALUE. 51. The marketing company works in a dynamic and complicatedexternal environment. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 52. Cross-selling means ..... A) Selling with a cross face. B) Cross country marketing. C) Selling other products to existing customers. D) Selling to employees. Show Answer Correct Answer: C) Selling other products to existing customers. 53. How does marketing management contribute to organizational success? A) By minimizing customer interactions. B) By creating value for customers and achieving the company's objectives. C) By solely focusing on short-term financial gains. D) By ignoring market research and customer feedback. Show Answer Correct Answer: B) By creating value for customers and achieving the company's objectives. 54. What does the term 'segmentation' refer to in marketing? A) Advertising strategies. B) Distribution channels. C) Setting prices for products. D) Grouping of customers. Show Answer Correct Answer: D) Grouping of customers. 55. Under which of the following situation is a company not likely to fix a lower price for its product A) When the competition has introduced a substitue product. B) If the demand for a product is inelastic. C) When the company wants to attain market share leadership. D) When the demand for the product if low. Show Answer Correct Answer: B) If the demand for a product is inelastic. 56. The Unit Cost is calculated using which formula? A) (Fixed Cost + Total Variable Cost) / Expected Unit Sales. B) (Fixed Cost + Expected Unit Sales) / Variable Cost. C) (Fixed Cost + (Variable Cost * Expected Unit Sales)) / Expected Unit Sales. D) Fixed Cost + (Variable Cost * Expected Unit Sales). Show Answer Correct Answer: D) Fixed Cost + (Variable Cost * Expected Unit Sales). 57. Which type of organization best suits a company who has downsized therefore eliminating some management poistions while trying to increase efficiency? A) Vertical Organization. B) Horizontal Organization. C) Effective Management Techniques. D) Human Resources. Show Answer Correct Answer: B) Horizontal Organization. 58. Mom, where is the dog? I want to take it to ..... park. A) No article. B) An. C) A. D) The. Show Answer Correct Answer: D) The. 59. How does targeting differ from segmentation? A) Segmentation is the same as targeting. B) Segmentation is about pricing strategies. C) Segmentation identifies market groups; targeting selects which groups to market to. D) Targeting is only for online marketing. Show Answer Correct Answer: C) Segmentation identifies market groups; targeting selects which groups to market to. 60. .... data are data that were collected for another purpose and already exist. A) Primitive. B) Cross-sectional. C) Ordinate. D) Primary. E) Secondary. Show Answer Correct Answer: E) Secondary. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books