This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 27 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 27 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Abhinav Mehta, a marketing manager of Roop Cosmetics is facing the problem of poor sale. What mode of communication he can adopt to target the large population? A) Newspaper. B) Television. C) Radio. D) All of the above. Show Answer Correct Answer: D) All of the above. 2. ..... is the collection and interpretation of information about forces, events, and relationships that may affect the organization. A) Opportunity analysis. B) Market sampling. C) Stakeholder analysis. D) Environmental scanning. Show Answer Correct Answer: D) Environmental scanning. 3. Wendy's vs. McDonald's A) Competition. B) Brand. C) Target market. D) Place. Show Answer Correct Answer: A) Competition. 4. A Push promotion strategy involves the producer primarily promoting the product to the: A) Final consumers. B) Wholesalers and retailers. C) Suppliers. D) Marketing department. Show Answer Correct Answer: B) Wholesalers and retailers. 5. Explain the concept of branding in marketing. A) Branding is not important in marketing strategies. B) Branding only focuses on the price of a product in marketing. C) Branding in marketing is the process of creating a unique identity for a product or service to differentiate it from competitors and build a positive image among consumers. D) Branding is the same as advertising in marketing. Show Answer Correct Answer: C) Branding in marketing is the process of creating a unique identity for a product or service to differentiate it from competitors and build a positive image among consumers. 6. According to the customer relationship management philosophy, the advice for businesses is: A) It is acceptable to promise everything to customers. B) Avoid making promises in advance. C) Promise what is achievable, then try to exceed expectations. D) The important thing is to deliver, not to promise in advance. Show Answer Correct Answer: C) Promise what is achievable, then try to exceed expectations. 7. Which of the following refers to the process of designing a small slip or complex graphics that are a part of package, which denotes its content, usage and nature A) Branding. B) Packing. C) Labelling. D) None. Show Answer Correct Answer: C) Labelling. 8. Which need is focused on the social aspects and recognition? A) Esteem needs. B) Basic needs. C) Safety needs. D) None of the above. Show Answer Correct Answer: A) Esteem needs. 9. Action taken prior to an infraction to encourage employees to follow standards and rules A) Effective Management Techniques. B) Preventive discipline. C) Corrective Discipline. D) Rewards and encourage creativity. Show Answer Correct Answer: B) Preventive discipline. 10. An automated retail kiosk does not require the business to make any promotional decisions. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 11. Which model is used to analyze macro environment factors? A) PEST Analysis. B) Porter's Five Forces. C) DEPEST Model. D) SWOT Analysis. Show Answer Correct Answer: C) DEPEST Model. 12. What does marketing management refer to? A) Management of all the activities related to market. B) Management of only production activities. C) Management of financial resources. D) Management of employee relations. Show Answer Correct Answer: A) Management of all the activities related to market. 13. What are the primary functions of marketing? A) Limiting product availability. B) Reducing customer engagement. C) Identifying customer needs, creating value, communicating benefits, delivering products, and building relationships. D) Increasing production costs. Show Answer Correct Answer: C) Identifying customer needs, creating value, communicating benefits, delivering products, and building relationships. 14. "Effective demand" is: A) A feeling of lacking something that people perceive. B) A natural need in a specific form. C) A natural need and desire that aligns with purchasing power. D) A customer's purchasing ability. Show Answer Correct Answer: C) A natural need and desire that aligns with purchasing power. 15. A company is targeting Class A, B, and part of class C, Then this company is ..... A) Single segment. B) Mass Market. C) Multi-segment. D) Niche. Show Answer Correct Answer: C) Multi-segment. 16. How can companies measure the effectiveness of their digital marketing campaigns? A) By reducing marketing budget. B) By conducting random surveys. C) By increasing social media followers. D) By tracking KPIs and using analytics tools. Show Answer Correct Answer: D) By tracking KPIs and using analytics tools. 17. Gurpreet is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with separate division of water cooler in it. He decided and launched the same refrigerator in the market. Which marketing management philosophy is being followed by Gurpreet? A) SOCIETAL MARKETING CONCEPT. B) MARKETING CONCEPT. C) PRODUCTION CONCEPT. D) PRODUCT CONCEPT. Show Answer Correct Answer: B) MARKETING CONCEPT. 18. Temporarily reducing prices to increase short-run sales is an example of which of the following? A) Geographical pricing. B) Segmented pricing. C) Promotional pricing. D) Dynamic pricing. Show Answer Correct Answer: C) Promotional pricing. 19. Cadbury's Dairy milk targeting youth after covering Children as their target market, refers to which step of process of marketing A) Identifying the target market. B) Getting, keeping and growing customers. C) Creating, developing and communicating superior values. D) None of these. Show Answer Correct Answer: B) Getting, keeping and growing customers. 20. "Profits could be maximized by attracting and persuading customers to buy the products." Identify the concept of marketing management highlighted by this statement. A) SELIING. B) PRODUCT. C) MARKETING. D) PRODUCTION. Show Answer Correct Answer: A) SELIING. 21. The role of brands varies to its functional level where building comprehensive brand experience is visible. A) Product Diversification. B) Product Planning. C) Product Innovation. D) Product Performance. Show Answer Correct Answer: D) Product Performance. 22. Place where buyers and sellers meet and conduct buying and selling activities. It does not necessarily mean a geographical place A) Market. B) Shop. C) Zoo. D) Warehouse. Show Answer Correct Answer: A) Market. 23. One party agrees not to reveal confidential information A) Unilateral. B) Mutual. C) All the above. D) None of the above. Show Answer Correct Answer: A) Unilateral. 24. What is a customer? A) An organization that provides services to customers. B) A person who sells products to a business. C) A type of product that is sold in stores. D) An individual or entity that purchases goods or services from a business. Show Answer Correct Answer: D) An individual or entity that purchases goods or services from a business. 25. What is the definition of a market in marketing terms? A) A place where goods are stored. B) A group of consumers interested in a product. C) A collection of buyers and sellers transacting over a product. D) A physical location for buying and selling. Show Answer Correct Answer: B) A group of consumers interested in a product. 26. Which of the following is NOT a bases of Segmentation? A) Physiological. B) Psychographic. C) Demographic. D) Behavioural. Show Answer Correct Answer: A) Physiological. 27. ALSO CALLED PRODUCT ASSORTMENT A) PRODUCT MIX. B) PRODUCT LENGTH. C) PRODUCT WIDTH. D) PRODUCT DEPTH. Show Answer Correct Answer: A) PRODUCT MIX. 28. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee eats food during his break at a fast food chain and then pays for it that afternoon when he gets paid A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 29. Consumer ethnocentrism explains: A) Why consumers prefer expensive goods. B) Influence of advertisements on youth. C) Buying based on packaging. D) Preference for domestic over foreign products. Show Answer Correct Answer: D) Preference for domestic over foreign products. 30. From the perspective of the marketer, when do wants become demands? A) When backed by an ability to pay. B) When consumers wants are matched by producer supply. C) When consumers express a specific brand desire. D) When consumer state purchase intent. E) When wants are imagined as specific product solutions. Show Answer Correct Answer: A) When backed by an ability to pay. 31. Which medium is commonly used for audio advertising? A) Print. B) Television. C) Radio. D) Hoarding. Show Answer Correct Answer: C) Radio. 32. What is the primary goal of the sales function in marketing? A) Developing new products. B) Setting product prices. C) Conducting market research. D) Generating revenue by selling products or services. Show Answer Correct Answer: D) Generating revenue by selling products or services. 33. The exchange value of a product or service in its monetary value is known as A) Price. B) Sales. C) Labeling. D) Packaging. Show Answer Correct Answer: A) Price. 34. 8 which of the following is an example of channel in pharmacy A) A) Doctor and Patient. B) B) Distributor and wholesaler. C) C) Manufacturer and consumer. D) All the above. Show Answer Correct Answer: D) All the above. 35. ..... are important brand-building activities. A) Marketing plan. B) Advertising campaigns. C) Market share. D) Brand loyalty. Show Answer Correct Answer: B) Advertising campaigns. 36. The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business is ..... A) Services. B) Marketing concepts. C) Target markets. D) Marketing. Show Answer Correct Answer: B) Marketing concepts. 37. Why is it important for businesses to follow local health ordinances? A) To reduce the risk of widespread illness. B) To prevent accidents in the workpl. C) To lower the need for medical care facilities. D) To protect the natural environment. Show Answer Correct Answer: A) To reduce the risk of widespread illness. 38. What does measuring market demand involve? A) Analyzing competitor sales data only. B) Estimating consumer preferences without data support. C) Classifying market characteristics and potential sales volumes. D) Focusing solely on advertising effectiveness. Show Answer Correct Answer: C) Classifying market characteristics and potential sales volumes. 39. What is a benefit to a business of having written records of financial transactions? A) Information is accurate, accessible, and meaningful. B) Accounting is simplified and less detailed. C) Expenses are reduced, and income is increased. D) Investments are increased, and profit is reinvested. Show Answer Correct Answer: A) Information is accurate, accessible, and meaningful. 40. What is a key focus area for marketers when considering market share? A) Reducing costs. B) Understanding competitors' strategies. C) Increasing production capacity. D) Limiting customer interaction. Show Answer Correct Answer: B) Understanding competitors' strategies. 41. Pemasar (marketer) adalah seseorang yang mencari perhatian, pembelian, dukungan dan sumbangan dari pihak lain yang disebut ..... A) Tenaga paruhwaktu. B) Tenaga kerja. C) Sales. D) Supplier. E) Prospek. Show Answer Correct Answer: C) Sales. 42. Strategy wise, What is export all about? A) Difficult. B) Not a strategy. C) Complex. D) Simple. Show Answer Correct Answer: D) Simple. 43. Which stage in the consumer decision-making process involves recognizing a need or problem? A) Problem recognition. B) Information search. C) Post-purchase evaluation. D) Evaluation of alternatives. Show Answer Correct Answer: A) Problem recognition. 44. How do customers usually evaluate service quality? A) Based on the advertisements they see. B) Based on the price and service provider. C) Based on the product design. D) Based on online reviews only. Show Answer Correct Answer: B) Based on the price and service provider. 45. What role do employees play in service delivery and customer satisfaction? A) They are the face of the company. B) They have no impact. C) They only handle complaints. D) They are involved in product development. Show Answer Correct Answer: A) They are the face of the company. 46. The goal of customer loyalty is to attract new customers only. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 47. What is the impact of cultural factors on consumer behavior? A) They influence buying decisions. B) They have no effect. C) They only apply to luxury goods. D) None of the above. Show Answer Correct Answer: A) They influence buying decisions. 48. A marketing-information management system can help business to ..... A) Discover new markets. B) Discover employee potential. C) Motivate employees. D) Practice good business ethics. Show Answer Correct Answer: A) Discover new markets. 49. Segmenting consumers on the basis of Family Life Cycle stages-is an example of what type of segmentation? A) Behavioural Segmentation. B) Geographic Segmentation. C) Psychographic Segmentation. D) Demographic Segmentation. Show Answer Correct Answer: D) Demographic Segmentation. 50. Which one of the following areas best fit into the philosophy of Societal Marketing? A) Profits. B) All of the above. C) Human Welfare. D) Wants. Show Answer Correct Answer: C) Human Welfare. 51. When is a pull strategy appropriate? A) When consumers are able to perceive differences between brands. B) When brand choice is made in the store. C) When the product is an impulse item. D) When there is low brand loyalty. Show Answer Correct Answer: A) When consumers are able to perceive differences between brands. 52. ..... is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. A) Consumer perception. B) Consumer interest. C) Consumer attitude. D) Consumer behavior. Show Answer Correct Answer: D) Consumer behavior. 53. Packaging, Lebelling and Branding are the important elements of which of the following marketing mix? A) Product. B) Price. C) Promotion. D) Place. Show Answer Correct Answer: A) Product. 54. ..... is the set of activities designed to create a brand position in the minds of consumers. A) Branding. B) Advertising. C) Packaging. D) Distribution. Show Answer Correct Answer: A) Branding. 55. The most important consumer-buying organization in society is ..... A) Organizations. B) Family. C) Relatives. D) Friends. Show Answer Correct Answer: B) Family. 56. How does packaging influence consumer behavior? A) Packaging has no effect on consumer choices. B) Packaging is solely for protection during shipping. C) Packaging only influences pricing strategies. D) Packaging influences consumer behavior by attracting attention, conveying quality, providing information, and creating emotional connections. Show Answer Correct Answer: D) Packaging influences consumer behavior by attracting attention, conveying quality, providing information, and creating emotional connections. 57. Effective marketing begins with a good product. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 58. The verbal component of the brand is called: A) Trade mark. B) Brand mark. C) Brand name. D) Brand symbol. Show Answer Correct Answer: C) Brand name. 59. Nokia's basic feature phones and Apple's iPod have lost popularity as smartphones replaced them with better features.These products are in which PLC stage? A) Maturity Stage-still maintaining steady sales. B) Growth Stage-because of nostalgic demand. C) Decline Stage-sales and demand have sharply fallen. D) Introduction Stage-after a brief relaunch. Show Answer Correct Answer: C) Decline Stage-sales and demand have sharply fallen. 60. When the demand of a product is inelastic, the firm is in a position to fix ..... prices. A) Similar. B) Higher. C) Lower. D) Competitive prices. Show Answer Correct Answer: B) Higher. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books