This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 28 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 28 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A company's marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be ..... A) Causal research. B) Discovery research. C) Descriptive research. D) Exploratory research. Show Answer Correct Answer: D) Exploratory research. 2. Under oligopolistic competition the market consists of a few sellers who are highly sensitive to each other's pricing and market strategies. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 3. Which of the following help a business keep stock based on sales and allow them to spend money based on a planned budget? A) Stock lists. B) Dollar control. C) Stock turnover. D) Unit control. Show Answer Correct Answer: D) Unit control. 4. Registering a trade mark gives ..... to the users A) Finance. B) Protection. C) Information. D) Fame. Show Answer Correct Answer: B) Protection. 5. Which of the following is an example of a digital marketing tool? A) Radio announcement. B) Billboard advertising. C) Newspaper advertisement. D) Social media marketing. Show Answer Correct Answer: D) Social media marketing. 6. This is the mental shortcut that allows people to make judgments quickly and efficiently. A) A. Heuristic. B) B. Social stratification. C) C. Culture. D) None of the above. Show Answer Correct Answer: A) A. Heuristic. 7. What is one way to grow sales mentioned in the 4 U's of growing volume? A) Reduce marketing efforts. B) Find new users of the product from the existing segment. C) Limit product availability. D) Increase prices. Show Answer Correct Answer: B) Find new users of the product from the existing segment. 8. Jika sebuah usaha melakukan pemasaran produknya, tetapi terjadi permintaan negatif, maka konsumen ..... A) Sudah tertarik namun belum membelinya. B) Sudah menjadi pelanggan. C) Tidak menyukai produk dan mungkin bahkan berusaha menghindarinya. D) Tertarik dan membeli produk untuk mencoba. E) Loyal pada produk. Show Answer Correct Answer: C) Tidak menyukai produk dan mungkin bahkan berusaha menghindarinya. 9. If you go to ..... post office, could you bring me ..... envelope? A) A / an. B) -/ the. C) The / an. D) None of the above. Show Answer Correct Answer: C) The / an. 10. Consumers who purchase goods and services for personal use are ..... A) Markets. B) Target market. C) Organizational market. D) Consumer markets. Show Answer Correct Answer: D) Consumer markets. 11. Surf Excel's 'Daag Ache Hain' campaign is an example of which type of positioning? A) Competitor-based. B) Price-based. C) Usage-based. D) Emotional benefit-based. Show Answer Correct Answer: D) Emotional benefit-based. 12. Outsourcing is an issue related to what factor A) SUPPLIERS. B) C ollaborators. C) CONTEXT. D) Competitors. Show Answer Correct Answer: B) C ollaborators. 13. This is sometimes called the Data or Knowledge discovery. A) Data marketing. B) Data warehouse. C) Customer database. D) Data mining. Show Answer Correct Answer: D) Data mining. 14. An essential function of labelling is to provide: A) Only brand name. B) Only promotional material. C) Manufacturing date, expiry, storage instructions. D) Only attractive visuals. Show Answer Correct Answer: C) Manufacturing date, expiry, storage instructions. 15. Describe the difference between B2B and B2C marketing. A) B2B marketing is primarily done through social media, whereas B2C marketing uses email campaigns. B) B2B marketing focuses on individual consumers, while B2C marketing targets businesses. C) B2B marketing involves direct sales, while B2C marketing relies solely on advertising. D) B2B marketing targets businesses, while B2C marketing targets individual consumers. Show Answer Correct Answer: D) B2B marketing targets businesses, while B2C marketing targets individual consumers. 16. India's pharmaceutical industry contributes ..... of global vaccine supply. A) 85%. B) 25%. C) 10%. D) 62%. Show Answer Correct Answer: D) 62%. 17. Why is brand consistency important for a company? A) Brand consistency is important for a company to build brand recognition, trust, and loyalty among customers. B) Brand consistency leads to customer confusion. C) Brand consistency is not important for a company. D) Customers prefer inconsistency in branding. Show Answer Correct Answer: A) Brand consistency is important for a company to build brand recognition, trust, and loyalty among customers. 18. Consumers are at different levels on the hierarchy of needs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 19. Choose the correct optionA. When did you arrive in Poland?B. I arrived here three days ..... A) Since. B) For. C) Ago. D) Before. E) After. Show Answer Correct Answer: C) Ago. 20. What is the primary focus of strategic marketing management? A) To ignore the market environment and develop strategies blindly. B) To analyze the market environment, identify target markets, develop marketing strategies, and allocate resources effectively. C) To randomly select target markets without analysis. D) To allocate resources ineffectively. Show Answer Correct Answer: B) To analyze the market environment, identify target markets, develop marketing strategies, and allocate resources effectively. 21. Honest goal setting usually helps you to ..... your priorities A) Confuse. B) Complicate. C) Clarify. D) Conceal. Show Answer Correct Answer: C) Clarify. 22. According to the philosophy underlying all definitions of marketing, what is considered the basic purpose of business? A) Satisfaction of consumers. B) Maximizing profits. C) Reducing costs. D) Expanding market share. Show Answer Correct Answer: A) Satisfaction of consumers. 23. 18. A product is sold at a price below its actual cost is known as: A) Loss Leader Pricing. B) Image pricing. C) Charm pricing. D) BOGOF. Show Answer Correct Answer: A) Loss Leader Pricing. 24. Select the factor based on the explanation:Companies will change the position of their product in the market in order to better compete. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: E) Repositioning. 25. Choose the correct order of the ladder of customer loyalty. A) Suspect, Prospect, Advocate, Client, Customer. B) Suspect, Prospect, Client, Customer, Advocate. C) Prospect, Suspect, Client, Customer, Advocate. D) Suspect, Prospect, Customer, Client, Advocate. Show Answer Correct Answer: D) Suspect, Prospect, Customer, Client, Advocate. 26. What is the significance of a unique selling proposition (USP) in marketing? A) A USP differentiates a product from its competitors. B) A USP is irrelevant to consumer choice. C) A USP only applies to large businesses. D) A USP is the same as a brand slogan. Show Answer Correct Answer: A) A USP differentiates a product from its competitors. 27. The extended marketing mix for services includes which additional Ps beyond the traditional 4Ps? A) Performance, Potential, Production. B) Process, People, Physical Evidence. C) Price, Promotion, Public Relations. D) Positioning, Packaging, Planning. Show Answer Correct Answer: B) Process, People, Physical Evidence. 28. What is the role of big data analytics in developing customer insights? A) It helps in understanding customer behavior. B) It is not useful. C) It complicates the process. D) It is only for large companies. Show Answer Correct Answer: A) It helps in understanding customer behavior. 29. Which promotional tool includes activities like press releases, sponsorships, and special events, aimed at building good relations with the public? A) Personal Selling. B) Sales Promotion. C) Direct Marketing. D) Public Relations (PR). Show Answer Correct Answer: D) Public Relations (PR). 30. What are the challenges faced by marketing managers today? A) Focusing solely on traditional advertising. B) Reducing marketing budgets. C) Challenges include changing consumer behavior, data-driven decision making, increased competition, managing digital channels, and brand consistency. D) Simplifying product design. Show Answer Correct Answer: C) Challenges include changing consumer behavior, data-driven decision making, increased competition, managing digital channels, and brand consistency. 31. What is one objective mentioned for companies in relation to their customers? A) To maximize profits at all costs. B) To understand and satisfy their needs. C) To minimize customer engagement. D) To limit product offerings. Show Answer Correct Answer: B) To understand and satisfy their needs. 32. During which stage of the Product Life Cycle do sales rise rapidly, profits increase, and competitors start entering the market? A) Introduction Stage. B) Growth Stage. C) Maturity Stage. D) Decline Stage. Show Answer Correct Answer: B) Growth Stage. 33. An average product price is credited to shipping and transport alone. A) 25%. B) 15%. C) All the above. D) None of the above. Show Answer Correct Answer: B) 15%. 34. According to the document, good marketers see consumers as what? A) Data points. B) Complete human beings with all dimensions real people have. C) Just buyers of products. D) Market segments. Show Answer Correct Answer: B) Complete human beings with all dimensions real people have. 35. First stage of the product life cycle A) Introduction. B) Start. C) Beginning. D) Growth. Show Answer Correct Answer: A) Introduction. 36. Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control ..... will most likely determine the future success of the country and its government. A) Marketing. B) Technology. C) The culture. D) Competitive environment. Show Answer Correct Answer: A) Marketing. 37. What factors contribute to effective brand positioning? A) Target market understanding and unique value proposition. B) Only advertising. C) Only product pricing. D) None of the above. Show Answer Correct Answer: A) Target market understanding and unique value proposition. 38. ..... is the way you advertise your product. A) Product. B) Promotion. C) Logo. D) Brand. Show Answer Correct Answer: B) Promotion. 39. Why is understanding consumer needs crucial for marketers? A) It is crucial for marketers to understand consumer needs to effectively tailor products and marketing strategies, ensuring customer satisfaction and loyalty. B) To increase product prices without justification. C) To ignore market trends and focus solely on production. D) To create generic advertisements that appeal to everyone. Show Answer Correct Answer: A) It is crucial for marketers to understand consumer needs to effectively tailor products and marketing strategies, ensuring customer satisfaction and loyalty. 40. Marketing is the process by which companies create ..... for customers and build strong customer ..... in order to capture value from customers in return. A) Ads, campaigns. B) Products, discounts. C) Value, relationships. D) None of the above. Show Answer Correct Answer: C) Value, relationships. 41. What motivates a business owner to improve efficiency? A) Expenses. B) Income. C) Sales. D) Profits. Show Answer Correct Answer: D) Profits. 42. Filipe is a chef at a restaurant. He always starts with his resources, such as raw vegetables and meats, and then turns them into a fully-cooked meal. When Filipe turns his ingredients into a complete meal, he's taking part in A) The conversion process. B) Resource transformation. C) Dispatching. D) Mass production. Show Answer Correct Answer: A) The conversion process. 43. Environmental issues regarding income of people in certain area is called A) Demographic. B) Ethical. C) Economic and Market Conditions. D) Legal. Show Answer Correct Answer: C) Economic and Market Conditions. 44. What are the four stages in the product life cycle? A) Introduction, Growth, Climax, Decline. B) Conceptualisation, Introduction, Maturity, Decline. C) Start, Growth, Decline, Retire. D) Introduction, Growth, Maturity, Decline. Show Answer Correct Answer: D) Introduction, Growth, Maturity, Decline. 45. The perceived monetary value of the bundle of economic, functional and psychological benefits customer expects A) Total Customer Cost. B) Customer perceived value. C) Customer Loyalty. D) Total Customer Benefits. Show Answer Correct Answer: D) Total Customer Benefits. 46. Which of the following uses direct approaches to connect and communicate with the specific customers and prospects using emails, mails, business letters, telephone and fax. etc. A) Direct distribution. B) Direct marketing. C) .Direct communication. D) Direct selling. Show Answer Correct Answer: B) Direct marketing. 47. A growing number of companies have taken on multi-channel distribution systems. A) Hybrid Marketing System. B) Horizontal Marketing System. C) All the above. D) None of the above. Show Answer Correct Answer: A) Hybrid Marketing System. 48. Identify the type of market research data based on the characteristics below:Data regarding competitors, their products, and their territory, etc that can be used to improve a company's market position A) Market research data. B) Competitor data. C) Company data. D) Government data. Show Answer Correct Answer: B) Competitor data. 49. A(n) ..... is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length. A) Pilot group. B) Focus group. C) Customer base. D) Target group. E) Ethnographic group. Show Answer Correct Answer: B) Focus group. 50. Which of the following is NOT part of the traditional 4Ps of marketing? A) Price. B) Place. C) Product. D) People. Show Answer Correct Answer: D) People. 51. Aspect of marketing that deals with discouraging customers, in general, or a certain class of customers. A) Demarketing. B) Marketing myopia. C) Societal Marketing. D) Meta-marketing. Show Answer Correct Answer: A) Demarketing. 52. What distinguishes services from goods? A) Goods cannot have their quality measured. B) Services are intangible and cannot be stored. C) Goods are more expensive than services. D) Services always have a physical form. Show Answer Correct Answer: B) Services are intangible and cannot be stored. 53. It refers to that part of a brand which can be spoken. Identify. A) Product Mix. B) Brand name. C) Brand mark. D) Trade mark. Show Answer Correct Answer: B) Brand name. 54. Maruti Vega Ltd. entered into the market with coloured televisions and have now introduced products like audio systems, air-conditioners, washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing mix discussed here. A) Place. B) Promotion. C) Price. D) Product. Show Answer Correct Answer: D) Product. 55. One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by A) Asking retired workers. B) Speaking with a salesperson. C) Reading older periodicals. D) Visiting government websites. Show Answer Correct Answer: D) Visiting government websites. 56. What does the 'D' in the DEPEST model stand for? A) Demographics. B) Distribution. C) Demand. D) Development. Show Answer Correct Answer: A) Demographics. 57. Which of these answer includes ONLY examples of demographics? A) Occupation, marital status, hobbies. B) Height, weight, shoe size. C) Age, gender, income, education level, ethnicity. D) Location, favorite color, pet ownership. Show Answer Correct Answer: C) Age, gender, income, education level, ethnicity. 58. The first step in the marketing process is: A) Selling. B) Market research. C) Product development. D) Promotion. Show Answer Correct Answer: B) Market research. 59. What does 'New Usage' refer to in the context of growing sales? A) Finding new users for existing products. B) Encouraging existing users to try different products. C) Reducing product usage. D) Finding new uses for the same product. Show Answer Correct Answer: D) Finding new uses for the same product. 60. What function of the business is The process of creating, promoting, and presenting a product to the consumers. A) Operations. B) Information technology. C) Accounting. D) Marketing. Show Answer Correct Answer: D) Marketing. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books