This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 29 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 29 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Describe the key components of consumer behavior. A) Key components of consumer behavior include psychological factors, social factors, cultural factors, and personal factors. B) Economic factors. C) Technological factors. D) Environmental factors. Show Answer Correct Answer: A) Key components of consumer behavior include psychological factors, social factors, cultural factors, and personal factors. 2. What are the key components of a successful branding strategy? A) Customer service training. B) Brand logo design. C) Social media presence. D) Key components include brand purpose, target audience, unique value proposition, consistent messaging, and effective marketing. Show Answer Correct Answer: D) Key components include brand purpose, target audience, unique value proposition, consistent messaging, and effective marketing. 3. Type of management in which managers supervise the employees who carry out the tasks assigned by top & middle management. A) Middle management. B) Supervisory-level management. C) Top management. D) Controlling. Show Answer Correct Answer: B) Supervisory-level management. 4. What effect does building a clientele have on selling costs? A) Balances costs. B) Divides costs. C) Increases costs. D) Reduces cost. Show Answer Correct Answer: D) Reduces cost. 5. Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function? A) Marketing information management. B) Promotion. C) Distribution. D) Pricing. Show Answer Correct Answer: D) Pricing. 6. Brokers are intermediaries that function to bring buyers and sellers together A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 7. Online transactions safer and more secure from face-to-face transactions. A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: A) False. 8. Which one of the following is a "Generic" name of product? A) Close-up Toothpaste. B) Wristwatch. C) Canon Camera. D) MRF Tyre. Show Answer Correct Answer: B) Wristwatch. 9. Which of the following is correct with reference to main focus of marketing philosophies? A) Product concept-Quantity of products. B) Production concept-Customer needs. C) Selling concept-Existing products. D) Marketing concept-Quality of products. Show Answer Correct Answer: C) Selling concept-Existing products. 10. The order of the technology life cycles is research and development, ascent, maturity, decline A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 11. A company decides to add a new product line of organic beverages to its existing product mix of snacks and meals. This is an example of: A) Product line extension. B) Product mix expansion. C) Brand extension. D) Product diversification. Show Answer Correct Answer: B) Product mix expansion. 12. ..... is the deliberate action of an organisation for promoting goodwill between itself and the society A) Advertising. B) Public relations. C) Selling. D) Marketing mix. Show Answer Correct Answer: B) Public relations. 13. Researchers usually start their investigation by examining some of the rich variety of low-cost and readily available ..... data, then collect ..... data if the needed data don't exist or are dated, inaccurate, incomplete or unreliable. A) Exploratory; econometric. B) Primary; secondary. C) Secondary; econometric. D) Primary; econometric. E) Secondary; primary. Show Answer Correct Answer: E) Secondary; primary. 14. Within 2 years of its inception, ABC Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines. A) Personal selling. B) Sales promotion. C) Public relation. D) Advertising. Show Answer Correct Answer: C) Public relation. 15. A positioning statement should ideally include: A) The target market and unique value of the brand. B) A detailed list of all product features. C) The competitor's pricing strategy. D) Sales quotas. Show Answer Correct Answer: A) The target market and unique value of the brand. 16. A marketing survey is required for ..... A) Deciding marketing strategies. B) Deciding product strategies. C) Deciding pricing strategies. D) All of these. Show Answer Correct Answer: D) All of these. 17. Salah satu syarat skiming price adalah ..... A) Menerobos pasar karena jumlah produk sejenis banyak. B) Konsumen penghasilan rendah. C) Merebut pasar dengan harga bersaing. D) Biar terjadi perang harga. E) Konsumen penghasilan tinggi. Show Answer Correct Answer: E) Konsumen penghasilan tinggi. 18. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with themarketing mix activity of: A) Product development. B) Pricing. C) Distribution. D) Promotion. Show Answer Correct Answer: D) Promotion. 19. Given a Variable Cost of Php 50.00, Fixed Cost of Php 300, 000, and Expected Unit Sales of 60, 000, what is the Unit Cost? A) Php 55.00. B) Php 50.00. C) Php 105.00. D) Php 100.00. Show Answer Correct Answer: A) Php 55.00. 20. When looking at consumer income, marketers are most interested in A) Disposable income. B) Discretionary income. C) Inflationary income. D) Deferred income. Show Answer Correct Answer: B) Discretionary income. 21. A ..... is an elaborated version of the idea expressed in consumer terms. A) Test brand. B) "alpha" product. C) "beta" version. D) Product concept. Show Answer Correct Answer: D) Product concept. 22. THE QUESTION "WHEN YOU HEAR THE WORD MARKETING?" IS AN EXAMPLE OF WHAT TYPE OF OPEN-END QUESTION? A) SENTENCE COMPLETION. B) WORD ASSOCIATION. C) COMPLETELY UNSTRUCTURED. D) STORY COMPLETION. Show Answer Correct Answer: B) WORD ASSOCIATION. 23. The type of management that implements the decisions of top management, plans how the departments under them can work to reach top management's goals. A) Vertical organization. B) Supervisory-level management. C) Middle management. D) Horizontal organization. Show Answer Correct Answer: C) Middle management. 24. Rechargeable batteries are an example of what type of innovation? A) Categorical. B) Product. C) Convertible. D) Paradigm. Show Answer Correct Answer: B) Product. 25. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. identify the realated function of labelling ..... A) Describes the product and specifies the content. B) Identification of the product or brand. C) Grading of the product. D) Helps in promotion of the products. Show Answer Correct Answer: D) Helps in promotion of the products. 26. REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE? A) ECONOMIC ENVIRONMENT. B) POLITICAL LEGAL ENVIRONMENT. C) TECHNOLOGICAL ENVIRONMENT. D) DEMOGRAPHIC ENVIRONMENT. Show Answer Correct Answer: D) DEMOGRAPHIC ENVIRONMENT. 27. Setting goals for a project and determining how to reach them. A) Planning. B) Controlling. C) Organizing. D) Remedial action. Show Answer Correct Answer: A) Planning. 28. Explain the importance of a target market. A) Identifying a target market increases production costs. B) A target market only benefits large corporations. C) The importance of a target market lies in its ability to guide marketing efforts, enhance product relevance, and improve resource allocation. D) A target market is irrelevant to marketing strategies. Show Answer Correct Answer: C) The importance of a target market lies in its ability to guide marketing efforts, enhance product relevance, and improve resource allocation. 29. In searching out suppliers, industrial purchasers should obtain ..... from potential vendors. A) Buying plans. B) Resource files. C) Purchasing orders. D) Price quotations. Show Answer Correct Answer: D) Price quotations. 30. When a company adds a customer loyalty program to a product offering, this is an example of enhancing the: A) Actual product. B) Tangible product. C) Augmented product. D) Core product. Show Answer Correct Answer: C) Augmented product. 31. In the history of marketing, when did the production period end? A) After the end of the Second World War. B) In the late 1800s. C) In the early 1900s. D) In the 1920s. Show Answer Correct Answer: D) In the 1920s. 32. Some resources are available to managers who need to recruit new employees. (Current employees; Media advertising; State employment services) A) Middle management. B) Recruiting. C) Supervisory-level management. D) Vertical Organization. Show Answer Correct Answer: B) Recruiting. 33. Berikut ini merupakan perspektif 4P dari sisi Buyer A) Planning. B) Convenience. C) Company. D) Strategy. Show Answer Correct Answer: B) Convenience. 34. Which element of marketing mix includes after sales service offered to the customers. A) Price. B) Promotion. C) Product. D) Place. Show Answer Correct Answer: C) Product. 35. The value that a brand contributes to a product in the marketplace is ..... A) Brand awareness. B) Brand loyalty. C) Brand image. D) Brand equity. Show Answer Correct Answer: D) Brand equity. 36. What is advertisement try to do? A) To make a product. B) To sell a product. C) To survey a product. D) To buy a product. Show Answer Correct Answer: B) To sell a product. 37. Which of the following is not a Company Orientation towards Marketplace? A) Production Concept. B) Distribution Concept. C) Product Concept. D) Marketing Concept. Show Answer Correct Answer: B) Distribution Concept. 38. What does the societal marketing concept focus on? A) Reducing production costs. B) Meeting customer needs while enhancing societal well-being. C) Aggressive selling techniques. D) Maximizing profits at any cost. Show Answer Correct Answer: B) Meeting customer needs while enhancing societal well-being. 39. The provision or transfer of goods, services, or ideas in return for something of value is known as? A) Supply Chain. B) Marketing. C) Exchange. D) Sales. Show Answer Correct Answer: C) Exchange. 40. Trying to sell dog treats to pet owners is an example of A) Brand. B) Competition. C) Product. D) Target market. Show Answer Correct Answer: D) Target market. 41. Which marketing strategy focuses on creating a unique image for a product in the consumer's mind? A) Branding Strategy. B) Pricing Strategy. C) Distribution Strategy. D) Promotional Strategy. Show Answer Correct Answer: A) Branding Strategy. 42. Which of the following you should consider when evaluating the attractiveness of a given market or market segment? A) Size of the market or market segment. B) Growth rate of the market. C) Segment competition. D) All of the above. Show Answer Correct Answer: D) All of the above. 43. What type of business is A business owned by only one person. A) Sole proprietorship. B) Franchise. C) Corporation. D) Partnership. Show Answer Correct Answer: A) Sole proprietorship. 44. Why is organizing competitor data important? A) To reduce marketing costs. B) To make informed strategic decisions. C) To avoid overestimating market demand. D) To confuse competitors. Show Answer Correct Answer: B) To make informed strategic decisions. 45. An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company. A) Exit interview. B) Preventive discipline. C) Corrective Discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Exit interview. 46. How do social media platforms influence digital marketing? A) Social media platforms only serve as a news source. B) Social media platforms have no impact on consumer behavior. C) Social media platforms reduce the need for digital marketing. D) Social media platforms influence digital marketing by enabling targeted advertising, direct consumer engagement, and content sharing. Show Answer Correct Answer: D) Social media platforms influence digital marketing by enabling targeted advertising, direct consumer engagement, and content sharing. 47. IT REFERS TO A SET OF SPECIFIC ACTIVITIES EMPLOYED TO EXECUTE A GIVEN STRATEGY A) PLAN. B) GAME PLAN. C) TACTICS. D) STRATEGY. Show Answer Correct Answer: C) TACTICS. 48. A company wants to expand its market reach by targeting a new customer segment. What is the first step in this process? A) Conducting market research. B) Redesigning the product. C) Launching a new advertising campaign. D) Analyzing competitor strategies. Show Answer Correct Answer: A) Conducting market research. 49. IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM. A) SALES INFORMATION SYSTEMS. B) DATABASES. C) THE ORDER-TO-PAYMENT CYCLE. D) DATA MINING. Show Answer Correct Answer: C) THE ORDER-TO-PAYMENT CYCLE. 50. Encouraging team members to contribute to and take responsibility for the management process. A) Organizing. B) Empowerment. C) Middle management. D) Controlling. Show Answer Correct Answer: B) Empowerment. 51. Which of the following best describes White Goods? A) Electronic items like televisions and music systems. B) Heavy consumer durables such as refrigerators, washing machines, and air conditioners. C) Fabric-based products like furniture and carpets. D) Perishable household items like food and soap. Show Answer Correct Answer: B) Heavy consumer durables such as refrigerators, washing machines, and air conditioners. 52. What is the purpose of A/B testing in digital marketing? A) To create a single marketing strategy without variations. B) The purpose of A/B testing is to identify which version of a marketing asset performs better to improve overall effectiveness. C) To determine the best time to post on social media. D) To analyze customer demographics for targeted advertising. Show Answer Correct Answer: B) The purpose of A/B testing is to identify which version of a marketing asset performs better to improve overall effectiveness. 53. Which marketing management concept considers product quality and features as the key to a company's success? A) Sales-oriented concept. B) Production-oriented concept. C) Product-oriented concept. D) Marketing-oriented concept. Show Answer Correct Answer: C) Product-oriented concept. 54. Describe the different levels of a product. A) Basic product, Core benefits, Enhanced product, Augmented product, Potential product. B) Core benefits, Basic product, Expected product, Augmented product, Potential product. C) Core product, Basic product, Expected product, Supplementary product, Potential product. D) Core benefits, Expected product, Basic product, Augmented product, Future product. Show Answer Correct Answer: B) Core benefits, Basic product, Expected product, Augmented product, Potential product. 55. What is the most common form of advertisement? A) Television. B) Hoarding. C) Radio. D) Print. Show Answer Correct Answer: A) Television. 56. Which of the following conditions is not necessarily required for an exchange to take place? A) There must be at least two parties, and one must have something of value to the other. B) At least one party must have money. C) Each party must be able to transact and transfer what they have. D) Each party must have the freedom to accept or reject the offer and be confident they should or want to engage in the exchange. Show Answer Correct Answer: B) At least one party must have money. 57. Which research type uses open-ended questions and group interviews? A) Quantitative research. B) Qualitative research. C) Closed-survey research. D) Numerical analysis. Show Answer Correct Answer: B) Qualitative research. 58. The main focus of marketing is? A) Innovation. B) Product. C) Sales. D) Customer. Show Answer Correct Answer: D) Customer. 59. As a global leader in the consumer electronics and entertainment industries, Sony has set forth 'Road to Zero environmental plan', to achieve a zero environmental' effect by the year 2050 by producing world-class products in a manner that both protects and promotes a healthy and sustainable planet.In the context of above case:Identify the marketing philosophy being implemented by the company. A) Marketing. B) Product. C) Societal Marketing. D) Production. Show Answer Correct Answer: C) Societal Marketing. 60. Marketers have traditionally classified products on the basis of three characteristics:, tangibility, and use. A) Customer value hierarchy. B) Augmented. C) Expected. D) Durability. Show Answer Correct Answer: D) Durability. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books