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Class 12 Business Studies Chapter 11 Marketing Management Quiz 30 (60 MCQs)

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1. Once the essential benefit is translated into a tangible or functional form, combining the physical features and basic qualities that make the offering usable, it is referred to as the:
2. Identify the factor which is not the immediate function of marketing?
3. Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis?
4. What are the components of the marketing environment?
5. The term 'strategic 3C's of marketing strategy' refers to which components?
6. A marketing activity concentrates on the physical protection of a product is known as:
7. ..... is a measure of how well-known a product is in the marketplace.
8. What are the key components of a successful brand strategy?
9. Who is the Father of marketing?
10. Which of these does the business lose money
11. As a marketer which of the following would you NOT recommend in your direct and digital marketing efforts?
12. Why is market segmentation carried out?
13. Berikut ini yang bukan merupakan syarat segmentasi yang efektif, yaitu .....
14. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
15. Which of the following is a demographic segmentation variable?
16. What is a product hierarchy?
17. What is market research?
18. What is the significance of brand loyalty in marketing?
19. Pengertian dari Maximum Market Skimming?
20. How are sales forecasts calculated?
21. The life cycle of a product goes through how many defined stages?
22. Is composed of independent organizations at various stages of production and distribution.
23. A garment showroom wants to promote its sale. It has introduced a scheme of 50% +40 % off. It is an example of which sales promotion technique?
24. Internal and external factors impact how retailers price products.
25. The decline in the average cost with accumulated production is called the .....
26. A Strong customer relationship is the cornerstone of well-conceived holistic marketing orientation
27. Which of the following is NOT a brand of HUL?
28. The demand for a product is ..... when price cut causes revenue to increase.
29. What does the term 'target audience' refer to?
30. Marketers need to identify and understand customer wants and needs in order to develop successful products.
31. Louis Vuitton producing multiple sizes and colors of handbags represents:
32. Marketers can clearly and effectively communicate their brands story and messaging across several communication channels to create awareness is a benefit of integrated marketing communication.
33. Segmentation in which market is divided on the basis of region, size of area, population density etc is
34. What process do businesses follow in order to direct and control all phases in the life of a good or service?
35. Which of the following IS NOT a factor or characteristic affecting consumer buying behavior?
36. Metode pricing yang menentukan harga yang akan menghasilkan tingkat penghasilan atas investasi sasaran (ROI)nya disebut .....
37. Chick-Fila is an example of what type of business represented in our society?
38. What factors influence consumer buying behavior?
39. What is the difference between primary and secondary packaging?
40. Public Relations is managed by which marketing mix?
41. Customer behavior is the analysis of the behavior of ..... and ..... who buy goods and services for ..... consumption.
42. How can market research inform segmentation strategies?
43. Syarat transaksi di bawah ini kecuali .....
44. When a customer asks for a particular item, and the salesperson recommends a different item to satisfy the needs of that customer, the salesperson is engaging in
45. MARKETING RESEARCH IS FOR LARGE COMPANIES ONLY
46. Which resource is most appropriate for use during an orientation for new employees?
47. In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
48. Which of the stages in the Marketing Funnel is not included?
49. Main objective of Marketing is-
50. How does the decision-making process vary between high and low involvement purchases?
51. Internal capabilities of the company
52. A manager's ability to increase an employee's willingness to accomplish thecompany objectives is:
53. Utilizing research findings and data analysis is beneficial to the .....
54. Which is a factor that directly affects the cost of promotion?
55. ..... management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
56. It is a simple, cost effective and measurable way of reaching your customer that include e-newsletters, promotional emails to generate leads or offers for existing customers or ads that can appear in other emails.
57. Digital marketing includes SEO, social media, and email campaigns.
58. What are the 4Ps of the Marketing Mix?
59. Perusahaan berkonsentrasi melayani berbagai kebutuhan dalam kelompok tertentu, merupakan pola .....
60. A company offering eco-friendly cleaning products segments its market based on consumers' environmental consciousness. What type of segmentation is this?
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