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Class 12 Business Studies Chapter 11 Marketing Management Quiz 31 (60 MCQs)

Quiz Instructions

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1. A means of encouraging appropriate workplace behavior in order to improve employee performance.
2. . Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?
3. Desain, pengumpulan, analisis dan pelaporan yang sistematis atas data dan segala penemuan yang relevan dengan situasi pemasaran tertentu yang dihadapi perusahaan, disebut sebagai .....
4. Who among the following has propounded the classification of 4P's of marketing?
5. Relates to the physical premises, area, or space within which customers engage with company representatives.
6. Samsung offering smartphones, TVs, home appliances, laptops, and wearables demonstrates which dimension?
7. What is the fullname of the reporter in Creating Brand Equity?
8. ..... environment consists of the larger societal forces that affect the PESTEL
9. What is the concept of Customer Lifetime Value?
10. Select the explanation for merchandising-related discounts, Reduction in price as a result of buying in larger quantities
11. The task of any business is to deliver ..... at a profit.
12. Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
13. A description of the ultimate goals of a company.
14. In which branding strategy does a company use different brand names for its various products in the same product category?
15. Scope of ..... is limited but scope of ..... is wider.
16. In some sectors, the competition between companies for ..... is fierce.
17. Manakah yang tidak bisa dipasarkan oleh pemasar:
18. CMO and DOSM are two same positions at a business
19. Packaging helps the marketer in .....
20. A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to .....
21. The basic objective of all placement decisions or strategies is to make the product accessible to the consumer.
22. In the marketing system, who or what has the final say in deciding which product or service to buy?
23. Which stage of the Product Life Cycle is characterized by increasing competition and expanding product adoption?
24. What is market analysis and why is it important?
25. What type of segmentation occurs when a business researches particular regions of the US to market its products to in order to reach the most people?
26. Which of the following is NOT a function of an NDA?
27. Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a .....
28. Select an appropriate definition for want .....
29. What is an example of "service recovery" ?
30. A company can classify customers according to their potential profitability and manage its relationships with them accordingly.
31. The following elements make up a strong culture, except.
32. Price is defined as the cost of a good or service.
33. Three keywords that highlighted Cocoon's core appeal to its target customer:
34. Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
35. Which management function determines how to accomplish a specific goal?
36. What is the purpose of Green Marketing?
37. Rancho calls his friend Farhan and requests him to sell one of his photographs to Raju. Who is the Marketer in this transaction?
38. . The salesperson can check his/her understanding of what the customer has said by asking ..... questions.
39. Under the Total Costumer Cost, a type of Customer Perceived Value that relates to the mental effort and exertion that the customer undertakes to buy and use the product.
40. A warranty that covers the entire product is known as a(n) ..... warranty.
41. Which of the following is an example of a macro-environmental factor?
42. Berikut ini yang bukan merupakan pola-pola di dalam target market, yaitu .....
43. How does marketing impact product development?
44. A factor in selecting the promotional mix is:
45. What is the importance of ambiance, branding, and design in services?
46. In the Indian marketing environment, which factor has most significantly influenced the rise of digital marketing?
47. A marketing company is tasked with promoting a new eco-friendly cleaning product. Which marketing channel would be most effective for reaching environmentally conscious consumers?
48. How can service companies reduce customer uncertainty?
49. 'Maldives is safe to visit in Covid Pandemic' What is marketed here?
50. Which of these post-purchase actions by a customer could be considered the highest level of success from a marketer's point of view?
51. The reason that higher prices may not affect consumer buying is .....
52. A person who finally consumes the product. A person who buys and use goods.
53. What is the significance of branding in marketing management?
54. Which of the following is an example of a pure service?
55. Dividing the whole market into segments by consumer characteristics and then targeting different products to each segment
56. How does market research contribute to marketing management?
57. Brick & click and Brick and mortar are same concepts
58. What does S.W.O.T. stand for in the marketing strategy planning process?
59. Traditionally, mass marketing of a consumer product results in:
60. Which of the following firms is most likely to seek radical innovation?
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