This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 32 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 32 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Name the philosophy of marketing which is an extension of marketing concept? A) Product concept. B) Production concept. C) Setting concept. D) Social marketing concept. Show Answer Correct Answer: D) Social marketing concept. 2. "Line pruning" is done when: A) A product is performing very well. B) Company wants to expand product mix. C) Unprofitable items are removed from the product line. D) Many new variants are added. Show Answer Correct Answer: C) Unprofitable items are removed from the product line. 3. What is the purpose of a promotional mix in marketing? A) To analyze the competition in the market. B) To determine the pricing strategy for a product. C) The purpose of a promotional mix is to effectively communicate and promote a product to the target audience. D) To increase the production capacity of a product. Show Answer Correct Answer: C) The purpose of a promotional mix is to effectively communicate and promote a product to the target audience. 4. Series of distinct phases encompassed by consumers in connection with the purchase of a commodity is A) Consumer buying process. B) Consumer behavior. C) Customer relationship management. D) None of the above. Show Answer Correct Answer: A) Consumer buying process. 5. 11 A product lifecycle includes ..... A) Introduction. B) Growth. C) Maturity. D) All. Show Answer Correct Answer: D) All. 6. A marketing mix is the blending of four marketing elements:price, product, promotion and ..... A) Prepare. B) Place. C) Produce. D) Property. Show Answer Correct Answer: B) Place. 7. It is the fundamental determinant of a person's wants and behavior acquired through socialization. A) A. Heuristic. B) B. Social stratification. C) C. Culture. D) None of the above. Show Answer Correct Answer: C) C. Culture. 8. What are distribution channels? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The networks used to move a product or service from the manufacturer to the customer. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The networks used to move a product or service from the manufacturer to the customer. 9. Which concept of marketing emphasis on availability and affordability of the product- A) Production. B) Selling. C) Product. D) Marketing. Show Answer Correct Answer: A) Production. 10. Which one is not an element of marketing mix? A) Product. B) Promotion. C) Protection of consumer. D) Place. Show Answer Correct Answer: C) Protection of consumer. 11. What is consumer behavior analysis? A) Consumer behavior analysis is the study of how individuals make decisions to purchase goods and services. B) Consumer behavior analysis is the examination of production processes and supply chains. C) Consumer behavior analysis focuses solely on advertising strategies. D) Consumer behavior analysis is the study of market trends and economic indicators. Show Answer Correct Answer: A) Consumer behavior analysis is the study of how individuals make decisions to purchase goods and services. 12. Which of the following is not a component of the marketing mix? A) Product. B) Promotion. C) People. D) Price. Show Answer Correct Answer: C) People. 13. Which is not part of promotion A) Advertisement. B) Selling. C) Personal selling. D) Publicity. Show Answer Correct Answer: B) Selling. 14. The definition "individuals passing on information, experiences or promotional messages to each other" refers to: A) Point of sale. B) Purchase decision. C) Word of mouth. D) The unexpected. Show Answer Correct Answer: C) Word of mouth. 15. These are all areas to focus on regarding the Marketing Mix. A) Activity. B) Productivity. C) Profitability. D) Leverage. E) Accountability. Show Answer Correct Answer: E) Accountability. 16. ..... is tangible A) Service. B) Air. C) Product. D) None of the above. Show Answer Correct Answer: C) Product. 17. Marketing environment includes A) Micro, macro and internal evironment. B) Technological, Environmental and Legal. C) Micro and macro evironment. D) Political, Economic, Social. Show Answer Correct Answer: A) Micro, macro and internal evironment. 18. Which of the following is an example of descriptive research? A) Clinical trial. B) Interview. C) Survey. D) Focus group. Show Answer Correct Answer: C) Survey. 19. How do marketing strategies evolve with changing consumer behavior? A) Marketing strategies are solely based on historical data. B) Consumer behavior has no impact on marketing strategies. C) Marketing strategies remain static regardless of consumer behavior. D) Marketing strategies evolve by adapting to consumer trends, preferences, and behaviors. Show Answer Correct Answer: D) Marketing strategies evolve by adapting to consumer trends, preferences, and behaviors. 20. Involving customers in the product development process through online discussion boards is a current technique that major corporations use to generate fresh ideas for new products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 21. What are the steps involved in developing a positioning strategy? A) The steps involved in developing a positioning strategy include market research, competitor analysis, defining a unique value proposition, identifying the target audience, creating a positioning statement, communicating the positioning, and monitoring adjustments. B) Launching a marketing campaign. C) Creating a product prototype. D) Conducting a financial audit. Show Answer Correct Answer: A) The steps involved in developing a positioning strategy include market research, competitor analysis, defining a unique value proposition, identifying the target audience, creating a positioning statement, communicating the positioning, and monitoring adjustments. 22. Cost of product helps to set the ..... price of product A) Maximum. B) Minimum. C) All the above. D) None of the above. Show Answer Correct Answer: B) Minimum. 23. Discuss the role of product in the Marketing Mix. A) Product plays a crucial role in the Marketing Mix by providing value to customers, differentiating from competitors, and meeting market demands. B) Product is not essential for customer satisfaction. C) Product has no impact on the Marketing Mix. D) Product is only relevant for internal operations. Show Answer Correct Answer: A) Product plays a crucial role in the Marketing Mix by providing value to customers, differentiating from competitors, and meeting market demands. 24. What are the main elements of physical distribution? A) Customer service management. B) Market research. C) Transportation, warehousing, inventory management, order fulfillment, logistics management. D) Product design. Show Answer Correct Answer: C) Transportation, warehousing, inventory management, order fulfillment, logistics management. 25. What is one major challenge in setting prices for products? A) Identifying target markets. B) Understanding consumer needs. C) Balancing demand and costs. D) Creating promotional strategies. Show Answer Correct Answer: C) Balancing demand and costs. 26. A detailed analysis of market to give a clear picture of the unfulfilled customer needs and wants is A) Market analysis. B) Implementation and control. C) Production planning. D) None of the above. Show Answer Correct Answer: A) Market analysis. 27. How can we sell more aggressively? A) Sales. B) Societal. C) Market. D) Production. Show Answer Correct Answer: A) Sales. 28. How does marketing management differ from traditional management? A) Marketing management focuses solely on product development. B) Traditional management emphasizes customer feedback over market trends. C) Marketing management is primarily concerned with financial performance. D) Marketing management differs from traditional management in its customer-centric approach and focus on market dynamics. Show Answer Correct Answer: D) Marketing management differs from traditional management in its customer-centric approach and focus on market dynamics. 29. Assertion (A):Want means basic necessity.Reason (R):Demand means wants backed by purchasing power. A) Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A). B) Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A). C) Assertion (A) is True but Reason (R) is False. D) Assertion (A) is False but Reason (R) is True. Show Answer Correct Answer: D) Assertion (A) is False but Reason (R) is True. 30. How do cultural differences affect consumer behavior? A) Cultural differences affect consumer behavior by shaping values, preferences, and purchasing decisions. B) Cultural differences have no impact on consumer behavior. C) Cultural differences only affect advertising strategies. D) Consumer behavior is solely determined by economic factors. Show Answer Correct Answer: A) Cultural differences affect consumer behavior by shaping values, preferences, and purchasing decisions. 31. What are the key elements of a marketing strategy? A) Target market identification, competitive analysis, unique value proposition, marketing goals, marketing mix (4Ps), budget allocation, and implementation plan. B) Sales forecasting, employee training, supply chain management. C) Social media management, product development, customer service. D) SWOT analysis, pricing strategy, distribution channels. Show Answer Correct Answer: A) Target market identification, competitive analysis, unique value proposition, marketing goals, marketing mix (4Ps), budget allocation, and implementation plan. 32. Which of the following is included under functions of marketing? A) Product designing and development. B) Pricing of product. C) Customer support service. D) All of these. Show Answer Correct Answer: D) All of these. 33. ..... involves decision regarding products to be made available, the price to be charged for the same, and the incentive to be provided to the consumers in the market where products would be made available for sale. A) Marketing mix. B) Sellling. C) Marketing concept. D) Product concept. Show Answer Correct Answer: A) Marketing mix. 34. Which of the following is a micro environmental factor? A) Lifestyle trends. B) Antitrust Laws. C) Trade Policicies. D) Organizational Structure. Show Answer Correct Answer: D) Organizational Structure. 35. Which of the choices does NOT happen in the growth stage A) Product quality is maintained and additional features and support services may be added. B) Pricing is maintained as the company enjoys increasing demand with little competition. C) Product features may be enhanced to differentiate the product from that of competitors. D) Distribution channels are added as demand increases and customers accept the product. Show Answer Correct Answer: C) Product features may be enhanced to differentiate the product from that of competitors. 36. ..... is compulsory for advertisement A) Expenditure. B) Effort. C) Both of the above. D) Television. Show Answer Correct Answer: C) Both of the above. 37. When creating customer profiles for a new product launch, which of the following demographic factors should be considered? A) Age, gender, and income level. B) Interests, hobbies, and lifestyle. C) Geographic location and cultural background. D) All of the above. Show Answer Correct Answer: D) All of the above. 38. A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at ..... A) Lower. B) Higher. C) Follow the price of competitors. D) None of these. Show Answer Correct Answer: A) Lower. 39. Which of the following best defines 'market'? A) A place where goods and services are exchanged. B) A type of advertising strategy. C) An employee training program. D) None of the above. Show Answer Correct Answer: A) A place where goods and services are exchanged. 40. What does ROI stand for? A) Return on information. B) Return on ideas. C) Return on investment. D) Return on inventory. Show Answer Correct Answer: C) Return on investment. 41. The following are Customer Profitability Analysis EXCEPT A) Ignore unprofitable customers. B) Raise the price of its less profitable product. C) Product more non-profitable product. D) Sell Less Profitable profit-making product. Show Answer Correct Answer: C) Product more non-profitable product. 42. Complex behavioral system in which companies and people collaborate to attain individual, company and channel goals. A) Marketing Channel. B) Management Channel. C) All the above. D) None of the above. Show Answer Correct Answer: A) Marketing Channel. 43. What is the significance of the marketing environment? A) The marketing environment is solely focused on product development. B) The marketing environment only affects pricing strategies. C) The significance of the marketing environment lies in its impact on strategic decision-making and the ability to respond to market changes. D) It has no relevance to consumer behavior or preferences. Show Answer Correct Answer: C) The significance of the marketing environment lies in its impact on strategic decision-making and the ability to respond to market changes. 44. What is the role of process in delivering value efficiently? A) It streamlines operations. B) It is not important. C) It complicates delivery. D) None of the above. Show Answer Correct Answer: A) It streamlines operations. 45. Given the formula for stock turnover as Net Sales / Average inventory. Use algebra to solve the following problem:What was the average inventory if the stock turnover rate is 5 and the net sales were $ 76, 850? A) 15370. B) 13370. C) 14370. D) 16370. Show Answer Correct Answer: A) 15370. 46. 3 which of the following is type of buying behaviour A) Customization. B) Evaluation. C) Interchange behaviour. D) Impulse buying. Show Answer Correct Answer: D) Impulse buying. 47. A good ..... will guard the long-term interests of the brand it is promoting. A) Market share. B) Special offer. C) Marketing plan. D) Brand awareness. Show Answer Correct Answer: C) Marketing plan. 48. Which of the following best describes the microenvironment in marketing? A) Factors close to the company that affect its ability to serve customers. B) Broad forces affecting the entire economy. C) Global market trends. D) None of the above. Show Answer Correct Answer: A) Factors close to the company that affect its ability to serve customers. 49. Why does a company need to know the life-cycle stages of its products? A) To predict the length of the life cycle. B) To prevent imitators from entering the market. C) To find new uses for the product. D) To adapt its marketing strategies. Show Answer Correct Answer: D) To adapt its marketing strategies. 50. IT REFERS TO POTENTIAL BUYERS, TYPICALLY DEFINED BY THE NEEDS THE COMPANY AIMS TO FULFILL WITH ITS OFFERINGS. A) TARGET CUSTOMERS. B) CONTEXT. C) COLLABORATORS. D) COMPANY. Show Answer Correct Answer: A) TARGET CUSTOMERS. 51. Promotion in marketing refers to: A) The physical distribution of products. B) The process of informing and persuading consumers about products. C) The pricing strategy for products. D) The selection of target markets. Show Answer Correct Answer: B) The process of informing and persuading consumers about products. 52. Upaya yang dilakukan perusahaan untuk mengusahakan atau memasarkan beberapa produk baru supaya lebih beragam untuk mendapatkan target pasar baru merupakan definisi dari ..... A) Positioning Produk. B) Diversifikasi Produk. C) USP. D) Pemasaran Mikro. Show Answer Correct Answer: B) Diversifikasi Produk. 53. Which of the following is NOT considered a promotional activity? A) Advertising. B) Sales promotions. C) Public relations. D) Product development. Show Answer Correct Answer: D) Product development. 54. Brand positioning refers to: A) The place a brand occupies in the minds of customers and how it is distinguished from competitors. B) The strategy of increasing brand awareness. C) The act of selling products to customers. D) The process of creating a new brand. Show Answer Correct Answer: A) The place a brand occupies in the minds of customers and how it is distinguished from competitors. 55. Tesla's electric cars are seeing rising global demand, competitors are entering the market, and infrastructure (like charging stations) is expanding fast.This suggests the product is most likely in which PLC stage? A) Growth Stage-rapid market expansion and rising profits. B) Introduction Stage-as the technology is still new. C) Maturity Stage-since competition is already strong. D) Decline Stage-due to alternative fuels emerging. Show Answer Correct Answer: A) Growth Stage-rapid market expansion and rising profits. 56. Basically marketing management make popular by- A) Theodore Leveit. B) Neil Borden. C) E. Jerron Mcarthy. D) Philip Kotlear. Show Answer Correct Answer: C) E. Jerron Mcarthy. 57. PESTLE analysis is used to study: A) Macro Environment. B) Competitive environment. C) Micro Environment. D) Internal environment. Show Answer Correct Answer: A) Macro Environment. 58. Marketing means- A) Transfer of ownership. B) Selection of marketing technique. C) Selling agent & sales promotion. D) All of these. Show Answer Correct Answer: D) All of these. 59. It stimulates market demand, product availability and coordinates public selling, advertising and public relations. A) Sales Promotion. B) Sales Advertising. C) Sales Merchandising. D) Sales Distribution. Show Answer Correct Answer: A) Sales Promotion. 60. The marketing objectives section of a marketing plan includes information about ..... A) The company's finances. B) The desired target market(s). C) Potential issues the marketing team must overcome. D) Marketing strategies and programs. Show Answer Correct Answer: C) Potential issues the marketing team must overcome. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books