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Class 12 Business Studies Chapter 11 Marketing Management Quiz 33 (60 MCQs)

Quiz Instructions

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1. Proses dimana perusahaan menciptakan values bagi konsumen adalah
2. The following are examples of Permission Marketing EXCEPT
3. What is the significance of demographic forces in marketing?
4. My favorite day is ..... Friday, and ..... 2010 was my favorite year.
5. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee is given a dress from the bridal store she works at by the owner of the company as a bonus.
6. Customer support services include
7. The belief that high sales result in high profits.
8. Which of the following is NOT part of the traditional 4Ps of the marketing mix?
9. Berikut adalah unsur dari Promotion Mix, KECUALI?
10. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ..... period.
11. Why is understanding market segmentation important for businesses?
12. If demand hardly changes with small changes in price the demand is .....
13. Product positioning against another product class is a market segmentation strategy.
14. Produk konsumen yang konsumen tidak tahu atau tahutetapi biasanya tidak mempertimbangkan membeli. Tidak dicari, belum diinginkan disebut
15. Selling is only a part of ..... process
16. The purpose of product positioning is to:
17. Why do companies use ads?
18. Which of the following is a characteristic of a strong defense capability in competitive strategy?
19. The of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
20. Terms-of-sale selling policies cover such conditions of the sale as
21. "Only the customer can fire us all" implies that:
22. It is how well clients and customers relate to a specific brand.
23. Students must be able to solve problems related to:
24. Which of the following is a primary purpose of a business?
25. DVD players and MP3 players are currently in which stage of the Product Life Cycle?
26. Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
27. Which of the following statements about advertinsing is incorrect?
28. What is one outcome of effective marketing situation analysis?
29. Getting consumers to recognize and remember a brand is .....
30. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which of the following concepts?
31. Which of the following best describes the role of suppliers in marketing?
32. This marketing philosophy focuses on persuading and convincing customers to buy the Products.
33. Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
34. If the management of the company wants to exercise highest levelof control over distribution of its product, which of the following channelsof distribution will be preferred
35. Which category not fall under marketing mix?
36. In order to promote the habit of health and hygiene among weaker sections of the society, Home Products has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
37. Identify an disadvantage of a sole proprietorship.
38. The purpose of this marketing function is to set an financial charge for a product that will maximize profit
39. Identify an advantage of a sole proprietorship.
40. Berikut ini merupakan elemen 4P, kecuali .....
41. We are going to fly from ..... USA to Cairo.
42. Strategi yang dilakukan Penantang Pasar adalah sebagai berikut, kecuali .....
43. How do brand positioning and brand identity differ?
44. "Augmented product" refers to:
45. What is the relationship between research purpose and research design?
46. Rolex's focus on luxury watch consumers is an example of which targeting strategy?
47. Whether to sell the product in its generic name or in a Brand name.
48. ..... Activities start after the product has been developed
49. In Porter's Five Forces, "buyer's power" is influenced by:
50. Which of the tools of public relations describes the financial activities of the company-
51. IN MODERN CUSTOMER-ORIENTED ORGANIZATION CHART, THE CUSTOMERS ARE AT THE BOTTOM.
52. Company A achieved $ 75 million in sales last year. If the total market for its industry was $ 1.25 billion, what was Company A's market share, and what is its significance?
53. A Positioning Statement should clearly articulate:
54. The first stage in industrial buying process is:
55. A company takes to convert products from concepts to market-ready solutions. The approach is called as .....
56. Which of these types of advertising is NOT mass media?
57. The buying process starts when the buyer recognizes a problem or need triggered by ..... or ..... stimuli.
58. What happens to the cash flow of a business at the growth stage of the product life cycle?
59. What is the primary objective of a marketing campaign that aims to increase brand awareness?
60. Which Indian Enterprise used the slogan-Improving the quality of Life.
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