Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Class 12 Business Studies Chapter 11 Marketing Management Quiz 34 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. What role does consumer behavior play in marketing management?
2. Which one of the following factors is not relevant to price fixation?
3. Thinking of the Product Development Cycle, what stage would product features be enhanced to differentiate from competitors?
4. Tidak ada satupun perusahaan yang dapat mencapai pasar dengan memuaskan .....
5. Salah satu komponen bauran pemasaran adalah product, beberapa strategi yang di kembangkan dalam produk kecuali .....
6. A relational database that is designed for query and analysis.
7. Kamala writes a blog about movies she's seen, books she's read, and concerts she's attended. Her blog provides information and opinions. Feedback from her readers is positive, and they are appreciative of the advice that she's given. Which of the following would be the most apt description of the role played by Kamala?
8. How can businesses leverage influencer marketing?
9. Terdapat 4 Bauran Manajemen Pemasaran Produk yang dikenal sebagai 4 P. Manakah yang bukan merupakan Bauran Pemasaran Produk?
10. A basic rule for print and online advertising is to have an appropriate message for the:
11. SUCCESSFUL COMPANIES RECOGNIZE AND RESPOND PROFITABLY TO UNMET NEEDS AND TRENDS.
12. Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ..... self-concept.
13. How can demographic segmentation be applied in marketing?
14. Which of the following is not the objective of advertisement?
15. The marketing plan is often referred to as a "roadmap" because it:
16. How can geographic segmentation improve marketing efforts?
17. Actually marketing means-
18. What are the elements of the promotion mix?
19. Their function is to write blog post, marketing copy and other forms of content for the web.
20. Berikut ini bukan fungsi saluran distribusi, yakni: .....
21. What is not the P of marketing
22. A software company segments its market based on customers' level of expertise with technology. What type of segmentation is this?
23. The two basic promotion mix strategies marketers can choose from are:
24. The measure of intimacy a customer has with a brand is known as:
25. What is behavioral segmentation primarily based on?
26. Delta Motor works markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
27. Grouping consumers based on their lifestyle, self-concept, and self-values is an example of which type of segmentation?
28. Alasan bidang pemasaran membutuhkan sistem informasi, kecuali .....
29. THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS .....
30. Supplier, marketing intermediaries, costumers, competitors and the general public as elements or forces influencing what kind of uncontrollable environmental factor?
31. The customer will judge the offering by three basic elements:, services mix and quality, and price.
32. What role does competition play in marketing according to the document?
33. What is the significance of customer relationship management (CRM)?
34. Which of the following best describes the segmentation base used by Uber when it targets both premium (Uber Black) and budget users (Uber Auto)?
35. What are the defining characteristics of a utilitarian product?
36. Gabbar is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.
37. Why is market research important in strategic marketing?
38. MARKETERS MUST HAVE A THOROUGH UNDERSTANDING OF HOW CONSUMER AND BUSINESS MARKETS THINK, FEEL, AND ACT AND OFFER CLEAR VALUE TO EACH AND EVERY TARGET CONSUMER.
39. What is the primary responsibility of a marketing manager towards society?
40. Also known as the distribution channels
41. Marketing does not include the following
42. How do you perform a 'test market'?
43. It refers to a society's categorization of its people into rankings of socioeconomic tiers based on factors like wealth, income, race, education, and power.
44. The process which allows companies to track outline behavior of target customer and find the best match between ads and prospects
45. What could be a recent technology disruption?
46. Which segmentation method groups customers based on their knowledge, attitudes, uses, or responses to a product?
47. Both sides agree that they will not share confidential information.
48. The growth stage of the Product Life Cycle typically involves:
49. Marketing activities start much before the ..... is produced
50. What is the significance of customer feedback in marketing?
51. Whihch of the following does not come under the category of non controllable factors?
52. Berikut ini adalah value of marketing, kecuali .....
53. Which of the following is not part of the 4 Ps?
54. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
55. The set of independent organizations responsible for making a product available to the consumers is called.
56. How can packaging enhance brand identity?
57. Give clear directions; Be consistent; Treat employees fairly; Be firm when necessary; Set a good example; Delegate responsibility; Foster teamwork; Be ethical.
58. In which stage of the Product Life Cycle do companies typically experience declining sales and profits?
59. Siapa yang akan dilayani oleh perusahaan
60. A person, agent, agency, company or organization, which is instrumental in reaching the goods, merchandise or services to the ultimate consumer
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books