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Class 12 Business Studies Chapter 11 Marketing Management Quiz 35 (60 MCQs)

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1. Soft Goods are best described as:
2. How can businesses effectively segment their markets?
3. It is defined as the totality of a group that includes people who look, think, and act the same as well as those who do not.
4. Which type of organization best suits a nationwide department store with each store having 12-15 departments?
5. From a marketing perspective, the "cost" incurred by consumers is:
6. Companies that adopt a niche strategy usually focus on:
7. A manufacturer of a variety of devices used in restaurants, asked its marketing department to develop methods of building a brand awareness for future. The marketing department then recruited consumers who were early adopters of devices and asked them to spread the word about the new products. This is an example of:
8. 'Sugar Free' is a leading brand of artificial sweetener in India. It is owned by
9. Which of the following statements are correct about strategic plans?
10. Product, Place, Price, and Promotion are also called
11. When companies measure the number of people who are willing and able to buy their products, they are measuring .....
12. How can we make people like our product?
13. What is the role of advertising in traditional marketing?
14. Which of the following is a true statement about the introduction stage of the product life cycle:
15. "Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?
16. Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
17. Which is the technique of sales promotion?
18. ..... is the digital version of word-of-mouth marketing that customers will seek it out or pass it along to friends
19. This P is not a part of the 7Ps of marketing mix?
20. The marketing approach which focuses on specific marketing agencies, middleman etc engaged in marketing process is
21. IT IS THE MOST SCIENTIFICALLY VALID RESEARCH.
22. According to Philip Kotler, marketing primarily focuses on:
23. Media publics do NOT include:
24. ..... acts as a silent salesman as it induces customers to buy the product.
25. What is the main drawback of Marketing Myopia?
26. Name the process of creating a unique name and image for a product in the minds of consumers?
27. Public relations are paid form of personal and long-term communication of ideas, goods and services using direct communication platform such as-emails, newsletters, etc
28. Dalam lingkungan pemasaran pihak yang membantu perusahaan mempromosikan, menjual dan mendistribusikan produknya ke pembeli akhir adalah .....
29. What is the primary importance of distribution management to marketers?
30. Disney sells its videos through five main channels:movie rental stores like Blockbuster, Disney company retail stores, and a few other retailers. Disney is a good example of what type of distribution?
31. In this stage:*Low sales*High cost per customer acquired*Negative profits*Innovators are targeted*Little competition
32. What is the final step in the Segmentation, Targeting, and Positioning (STP) process?
33. A company that targets different age groups with products specifically designed for each is practicing segmentation based on:
34. Which trend is essential for marketing to the 21st-century customer?
35. Menggunakan iklan dan promosi untuk menarik konsumen memesan dan meminta produk merupakan contoh dari?
36. The concept that 'marketing does not only involve buying and selling' suggests that it also includes what aspect?
37. When developing a specific product with defined specifications, features, design, quality, and functions within a certain price range, which level of demand should a business analyze?
38. How does a marketing plan affect the way the marketing team plans its strategies?
39. THESE ARE TANGIBLE GOODS THAT NORMALLY SURVIVE MANY USES
40. THE ONE ELEMENT OF THE MARKETING MIX THAT PRODUCES REVENUE
41. While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
42. External market does not include
43. The firm refines selected ideas into clear product concepts and evaluates consumer reactions to assess desirability, usage patterns, and purchase intent. This is both a creative and research-driven phase.
44. Service marketing in the same as
45. Where in a marketing plan would a business discuss how it plans to communicate with its customers?
46. Which element of the marketing mix involves designing and managing the physical appearance of a product?
47. Yesterday I bought ..... book and some flowers for Linda, but I lost ..... book on my way home.
48. What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use?
49. A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's
50. 4 P's of Marketing are .....
51. Getting the right goods and services to the right people at the right place, at the right time, at the right price, with the right communication and promotion.
52. What is the purpose of outdoor advertising?
53. "Depth of product mix" refers to:
54. Which among the below marketing Activities helps in informing customers about the organization and its products
55. The distinctive identification symbol on an advertisement refers to the:
56. Providing information about the product, its features and quality, etc. are part of
57. What stage is the longest
58. Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) .....
59. The dimensions of a product mix are .....
60. Yang masuk dalam konsep Marketing Orientation
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