This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 36 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 36 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Launching a new ..... onto the market is a costly and risky business. A) Product. B) Marketing plan. C) Brand loyalty. D) Special offer. Show Answer Correct Answer: A) Product. 2. Marketing is best described as: A) Selling products aggressively. B) Producing goods in bulk. C) Creating, delivering, and communicating customer value. D) Advertising products. Show Answer Correct Answer: C) Creating, delivering, and communicating customer value. 3. All foreign marketing operations are planned and carried out with little or no difference in product formulation and specifications, pricing strategy, distribution and promotion measures. The firms orientation is A) Polycentric. B) Regiocentric. C) Geocentric. D) Ethnocentric. Show Answer Correct Answer: D) Ethnocentric. 4. SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY? A) INTERNAL EXPANSION. B) BACKWARD INTEGRATION. C) FORWARD INTEGRATION. D) MERGER. Show Answer Correct Answer: B) BACKWARD INTEGRATION. 5. What section of the marketing plan serves as a quick overview of the main points of the entire document? A) Marketing Objectives. B) Situation Analysis. C) Summary and Introduction. D) Budget and Controls. Show Answer Correct Answer: C) Summary and Introduction. 6. What type of demand is characterized by consumers needing preventive healthcare? A) Latent Demand. B) Excessive Demand. C) Full Demand. D) Negative Demand. Show Answer Correct Answer: D) Negative Demand. 7. The term 'Competitive Rivalry' refers to: A) The level of competition among existing firms in the market. B) The threat posed by substitute products. C) The barriers faced by new entrants. D) The number of suppliers in an industry. Show Answer Correct Answer: A) The level of competition among existing firms in the market. 8. What factors influence consumer purchasing decisions? A) Personal preferences, social influences, cultural background, economic conditions, marketing strategies, product quality, and brand reputation. B) Random chance. C) Celebrity endorsements. D) Seasonal trends. Show Answer Correct Answer: A) Personal preferences, social influences, cultural background, economic conditions, marketing strategies, product quality, and brand reputation. 9. The targeting criteria ..... A) Market Size, Market Growth, Consumer Type, Competition. B) Competitive Strategy, Market Growth, Competitive Advantage, Competition. C) Market Size, Market Growth, Competitive Advantage, Competition. D) Market Size, Market Share, Competitive Advantage, Competition. Show Answer Correct Answer: C) Market Size, Market Growth, Competitive Advantage, Competition. 10. Berikut ini yang tidak termasuk bagian dari SWOT analysis adalah A) Threats. B) Opportunities. C) Strategies. D) Weaknesses. Show Answer Correct Answer: C) Strategies. 11. This is the Channel that goes from Producer to Consumer A) Direct. B) Indirect. C) Sales Agent. D) None of the above. Show Answer Correct Answer: A) Direct. 12. How do trends in digital marketing impact traditional marketing? A) Digital marketing trends compel traditional marketing to evolve and integrate digital strategies for better effectiveness. B) Digital marketing has no effect on traditional marketing. C) Traditional marketing will always be more effective than digital marketing. D) Digital marketing trends are irrelevant to traditional marketing strategies. Show Answer Correct Answer: A) Digital marketing trends compel traditional marketing to evolve and integrate digital strategies for better effectiveness. 13. Yang tidak termasuk dalam marketing strategy adalah A) Competitor. B) Targeting. C) Positioning. D) Segmenting. Show Answer Correct Answer: A) Competitor. 14. Sunita calls her friend Suman and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer A) Sunita. B) Suman. C) Both. D) None. Show Answer Correct Answer: A) Sunita. 15. Lag of time adalah? A) Waktu untuk penyampaian di butuhkan untuk sampainya barang dari produsen ke konsumen. B) Waktu untuk pengiriman barang dari dan untuk konsumen. C) Waktu pembuatan barang. D) Waktu nunggu bepergian. E) Waktu tunggu datang barang. Show Answer Correct Answer: A) Waktu untuk penyampaian di butuhkan untuk sampainya barang dari produsen ke konsumen. 16. The psychological factors influencing consumer behavior are; A) Motivation, perception, learning, beliefs and attitudes. B) Culture, subculture, social class. C) Reference groups, family, roles and status. D) All of the above. Show Answer Correct Answer: A) Motivation, perception, learning, beliefs and attitudes. 17. ..... is want for specific product backed by ability to pay. A) Want. B) Need. C) Customer. D) Demand. Show Answer Correct Answer: D) Demand. 18. Task environment in marketing is otherwise referred to as: A) Macro environment. B) Micro environment. C) Competitive environment. D) Socio-cultural environmnet. Show Answer Correct Answer: B) Micro environment. 19. Identify the type of promotional media based on the example below:Ads on Facebook or Instagram A) Broadcast Media. B) Print Media. C) Specialty Media. D) Online Media. Show Answer Correct Answer: D) Online Media. 20. Berikut faktor yang mempengaruhi perilaku konsumen kecuali ..... A) Sosial. B) Teknologi. C) Kebudayaan. D) Psikologi. E) Ekonomi. Show Answer Correct Answer: B) Teknologi. 21. What do we mean by Target Groups? A) Employees. B) Shop Floor Executives. C) A group of people expected to purchase our products. D) Population. Show Answer Correct Answer: C) A group of people expected to purchase our products. 22. Which of the following sales promotion technique used to induce the buyers to buy the product? A) Rebate. B) Lucky draw. C) Discounts. D) Sampling. Show Answer Correct Answer: C) Discounts. 23. Sales Promotion converts future consumer into ..... consumer. A) Permanent. B) Temporary. C) Conservative. D) Free. Show Answer Correct Answer: A) Permanent. 24. Which of the following is used for Labelling? A) Sign. B) Symbol or design. C) Name. D) All of these. Show Answer Correct Answer: D) All of these. 25. It combines the design and implementation of marketing activities and programs to build, measure, and managed brand to maximize their value. A) Strategic Brand Planning. B) Strategic Brand Management. C) Brand Management. D) Brand Planning. Show Answer Correct Answer: B) Strategic Brand Management. 26. The consumer value of a product/service is: A) The outstanding attributes of the product/service. B) The core value of the product/service. C) The supplementary value of the product/service. D) The benefits that satisfy the consumer's needs. Show Answer Correct Answer: D) The benefits that satisfy the consumer's needs. 27. Contoh Co-Branding Ritel adalah ..... A) Walls Selection Oreo. B) AMDK Club untuk Indomaret. C) Walls Magnum. D) None of the above. Show Answer Correct Answer: B) AMDK Club untuk Indomaret. 28. What is a common misconception about marketing and selling? A) Selling is a part of marketing. B) Marketing is only about advertising. C) Selling is more important than marketing. D) Marketing and selling are the same. Show Answer Correct Answer: A) Selling is a part of marketing. 29. The word Market has come from the Latin word A) Matico. B) Marcatus. C) Marketio. D) Marketo. Show Answer Correct Answer: B) Marcatus. 30. What is a Major key driver for Internationalization? A) Distance. B) Atmosphere. C) Lifestyle. D) Profit. Show Answer Correct Answer: D) Profit. 31. INFLUENCE, EXPERTISE AND AUTHORITY MUST BE CONSIDER IN WHAT MAJOR INFLUENCE ON BUSINESS BUYER BEHAVIOR? A) INTERPERSONAL FACTORS. B) INDIVIDUAL FACTORS. C) ENVIRONMENTAL FACTORS. D) ORGANIZATIONAL FACTORS. Show Answer Correct Answer: A) INTERPERSONAL FACTORS. 32. USP is defined as ..... A) Unique Selling Price. B) Unique Selling Preposition. C) Unique Sales Preposition. D) Unique Strategic Preposition. Show Answer Correct Answer: B) Unique Selling Preposition. 33. Establishing a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work. A) Remedial action. B) Preventive discipline. C) Exit interview. D) Organizing. Show Answer Correct Answer: D) Organizing. 34. ..... is an advantage of advertisement A) Better Reach. B) Less Effective. C) Lack of Feedback. D) Rigidity. Show Answer Correct Answer: A) Better Reach. 35. It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when A) A coworker blocks the fire escape route with boxes of old files. B) A vendor does not have a ventilation system that meets code. C) The employer does not take steps to correct the issue. D) The housekeeping staff disposes of the company's hazardous materials. Show Answer Correct Answer: C) The employer does not take steps to correct the issue. 36. There are how many types of sales promotions? A) 5. B) 4. C) 2. D) 3. Show Answer Correct Answer: C) 2. 37. What is the relationship between pricing and the marketing mix? A) Pricing is the least important element of the marketing mix. B) Pricing is irrelevant to the marketing mix. C) Pricing is a key component of the marketing mix that influences consumer perception and demand. D) Pricing only affects production costs, not consumer behavior. Show Answer Correct Answer: C) Pricing is a key component of the marketing mix that influences consumer perception and demand. 38. Which tool of promotion mix is an impersonal paid form of communication? A) Advertisement. B) Personal selling. C) Sales promotion. D) Publicity. Show Answer Correct Answer: A) Advertisement. 39. CUSTOMERS' SATISFACTION ALSO DEPENDS ON PRODUCT AND SERVICE QUALITY A) FALSE. B) TRUE. C) All the above. D) None of the above. Show Answer Correct Answer: B) TRUE. 40. Which is not part of the Advertising group- A) Print. B) Broadcast. C) Outdoors. D) Digital. Show Answer Correct Answer: C) Outdoors. 41. There are 6 different ways of selecting market segments. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 42. Collaborators aim to fulfill the same needs of the same customers that the company is targeting A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 43. 6 which of the following is psychographic variable A) Personality. B) Selling. C) Both. D) None. Show Answer Correct Answer: A) Personality. 44. Which element of the marketing mix involves decisions related to advertising, sales promotions, and public relations? A) Price. B) Product. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. 45. The "consumer value" of a product is assessed by: A) The seller. B) The producer. C) Supply and demand dynamics. D) The consumer. Show Answer Correct Answer: D) The consumer. 46. Which of the following do not belongs to the steps in creating Strategic Brand Management? A) Identifying and establishing brand positioning. B) Growing and sustaining brand value deals with brand positioning. C) Creation of significant contribution model to the branding theory and has rolled out the concept of customer-based brand equity. D) Planning and implementing brand marketing. Show Answer Correct Answer: C) Creation of significant contribution model to the branding theory and has rolled out the concept of customer-based brand equity. 47. Identifying the needs and wants of consumers is a part of: A) Packaging. B) Pricing. C) Market information function. D) Selling. Show Answer Correct Answer: C) Market information function. 48. What psychological factors affect consumer decisions? A) Product availability. B) Brand loyalty. C) Price sensitivity. D) Perception, motivation, beliefs, attitudes, and emotions. Show Answer Correct Answer: D) Perception, motivation, beliefs, attitudes, and emotions. 49. Which of the following is NOT a component of micro-environment? A) Customers. B) Suppliers. C) Competitors. D) Technological changes. Show Answer Correct Answer: D) Technological changes. 50. "The idea is to persuade the consumer to buy the product by any means necessary." which marketing concept is highlighted here? A) Production concept. B) Selling concept. C) Product concept. D) Marketing concept. Show Answer Correct Answer: B) Selling concept. 51. What is marketing research used for? A) To manage a company's marketing activities. B) To gather data and information to gain insight into customer needs and market trends. C) To create marketing campaigns that are socially responsible and adhere to ethical standards. D) To research and analyze the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: B) To gather data and information to gain insight into customer needs and market trends. 52. Dividing the market based on lifestyle and personality is called: A) Psychographic segmentation. B) Demographic segmentation. C) Geographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: A) Psychographic segmentation. 53. According to the marketing perspective, the consumer's cost for a car includes: A) The price of the car, operating costs, costs of disposal after use, effort and mental energy spent on using the car, etc. B) The price of the car, fuel costs. C) The price of the car, fuel costs, repair costs. D) The price of the car, fuel costs, repair costs, insurance costs. Show Answer Correct Answer: D) The price of the car, fuel costs, repair costs, insurance costs. 54. Marketspaces is an online market A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 55. Which of the following stages of the product life cycle is the most difficult one for marketers: A) Maturity. B) Growth. C) Introduction. D) Decline. Show Answer Correct Answer: A) Maturity. 56. Because of their association with quality and status, ..... often cost a bit more. A) Market share. B) Brand awareness. C) Special promotions. D) Premium brands. Show Answer Correct Answer: D) Premium brands. 57. From among the following, identify the factor which does not form part of facilitating function of marketing? A) Financing. B) Risk bearing. C) Packaging. D) Standardization. Show Answer Correct Answer: C) Packaging. 58. The word retail is derived from the Spanish word retaillier, meaning "to cut a piece of of" or to break bulk. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 59. Which component of the marketing mix deals with how products are delivered to consumers? A) Promotion. B) Price. C) Place. D) Product. Show Answer Correct Answer: C) Place. 60. Pricing is often used in a firm's ..... strategy. A) Profits. B) Product & management. C) Advertising. D) Value & image. Show Answer Correct Answer: C) Advertising. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books