Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Class 12 Business Studies Chapter 11 Marketing Management Quiz 37 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. What type of goods are typically used for personal consumption?
2. Which element of the promotion mix is highly targeted, immediate, customized, and interactive, using tools like direct mail and online marketing?
3. Modern marketing begins and ends with the .....
4. Berikut BUKAN bentuk promosi penjualan adalah .....
5. The marketing approach that studies marketing on the basis of large number of functions performed is
6. Act of dividing market into distinct groups of buyers is
7. ..... ' refers to designing a package (that is a wrapper or a container) for a product
8. Tin cans are not biodegradable.
9. When Savita opens the door on hearing the door bell, a person was standing who was selling Britanica world 'Encyclopedia'. Here Britanica is using which element of promotion mix?
10. ..... is the process of building & maintaining profitable customer relationships by delivering superior customer value & satisfaction.
11. What do you call a critical document to help you manage and organize a usability test.
12. A retail employee puts a pair of shoes on a customer and asks how they feel.
13. Marketing Management involves
14. What should all NDAs include
15. What is the concept of consumer behavior?
16. True or False?Marketing involves encouraging people to buy a product or service.
17. Define 'perception'
18. Lingkungan demografis, lingkungan ekonomi dan lingkungan alam termasuk dalam lingkungan pemasaran .....
19. A company sells luxury watches and segments its market based on consumer attitudes towards luxury products. What segmentation approach is this?
20. What does the holistic marketing concept emphasize in relation to customer relationships?
21. Which best defines data security?
22. Berikut ini merupakan salah satu strategi dalam product market expansion adalah
23. ..... involves transfer of ownership of the goods.
24. Which of the 4Ps of the Marketing Mix does Brand Positioning most closely relate to in the context of the product's image?
25. The marketing concept which focuses on maximizing efforts to sell in the target market is
26. Ebay is an example of what type of business represented in our society?
27. How do core values relate to behavior and attitude?
28. Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products?
29. After determining that the product requested by the customer is not available, the salesperson's next steps in substitute selling are to
30. Which market segmentation base is used by Maggi when it targets school-going children and young adults?
31. ..... involves designing and providing container or wrapper of the product
32. Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using-
33. The major benefit of following an undifferentiated approach is:
34. The key to building and establishing a sustainable relationship with customers is:
35. Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
36. BUYERS THAT ACQUIRE PRODUCTS OR SERVICES FOR THEIR OWN CONSUMPTION.
37. In decline stage, firms usually:
38. A luxury car brand focuses on self-image, prestige, and social status in its advertising. This is an example of:
39. Dasar-dasar segmentasi pasar, kecuali
40. For customers, the benefits of direct marketing are being able to shop online anytime and anywhere.
41. What is a key step in new product development?
42. According to Allen Aeker, the highest position in customer awarenss is
43. When does a consumer decision making process take place?
44. Marketing is a fast-changing field.
45. Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:
46. Wrong We're trying to decrease the manufacturing costs in order to get a better profit ..... on this product.
47. Select the technique and example used in pricing products.Technique:Pricing products in a given category at a particular price. Pricing Example:Pricing all pants at $ 25, $ 45, and $ 65.
48. Which companies mobile phone are marketed with the slogan-Big inside. Small Outside
49. They are incentives used to encourage short-term increase in sales or repeat purchase
50. Which of the following plays an important role in introducing a new product to the consumers
51. Which type of good is characterized by being bought infrequently and requiring comparison shopping?
52. Contoh Threat of Substitute dari Starbucks adalah .....
53. The primary responsibility of the person making business purchases is:
54. Search Engine Optimization is considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.
55. Geographic segmentation is based on:
56. ..... from the types of questions we can use in our survey
57. What are some current digital marketing trends that businesses are leveraging?
58. PRICES VARY BY SEASON, DAY, OR HOUR.
59. What is the main definition of services?
60. Which method is commonly used to gather primary data in marketing research?
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books