This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 41 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 41 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What types of skills are extremely important for an applicant to use effectively during an employment interview? A) Educational. B) Communication. C) Management. D) Occupational. Show Answer Correct Answer: B) Communication. 2. Which marketing concept emphasizes understanding consumer needs and preferences? A) Transactional Marketing. B) Strategic Marketing. C) Product Marketing. D) Relationship Marketing. Show Answer Correct Answer: D) Relationship Marketing. 3. What is the purpose of radio advertising? A) To target specific demographics. B) To provide visual content. C) To display large images. D) To reach a wide audience. Show Answer Correct Answer: D) To reach a wide audience. 4. Which segmentation base is most likely used by a company that offers high-quality, vegan skincare products targeting eco-conscious individuals? A) Demographic segmentation. B) Psychographic segmentation. C) Behavioral segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Psychographic segmentation. 5. What is the central goal of marketing management? A) Maximizing short-term profits. B) Creating customer value and satisfaction. C) Minimizing production costs. D) Controlling internal operations. Show Answer Correct Answer: B) Creating customer value and satisfaction. 6. Which of the following is also referred to as Markup Pricing A) Cost Plus Pricing. B) Marginal Pricing. C) Discount Pricing. D) Cost Price. Show Answer Correct Answer: A) Cost Plus Pricing. 7. Which of the following is not part of the marketing concept? A) Integrated marketing. B) Customer needs. C) Profits through sales volume. D) Profits through customer satisfaction. Show Answer Correct Answer: C) Profits through sales volume. 8. Aini and Khalid decide to consult their parents and relatives on the choice of contractors to use in renovating their house. What stage of the consumer decision making process is this? A) Post purchase decision. B) Information search. C) Evaluation of alternatives. D) Problem recognition. Show Answer Correct Answer: C) Evaluation of alternatives. 9. What are the benefits of content marketing? A) Lower production costs. B) The benefits of content marketing include increased brand awareness, improved customer engagement, enhanced SEO, and higher conversion rates. C) Reduced website traffic. D) Increased employee turnover. Show Answer Correct Answer: B) The benefits of content marketing include increased brand awareness, improved customer engagement, enhanced SEO, and higher conversion rates. 10. What is the primary focus of Buzz Marketing? A) Leveraging word-of-mouth potential. B) Maximizing advertising budgets. C) Creating long-term marketing strategies. D) Utilizing social media platforms. Show Answer Correct Answer: A) Leveraging word-of-mouth potential. 11. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ..... side. A) Behavior. B) Management. C) Selling. D) Creative. Show Answer Correct Answer: D) Creative. 12. Which marketing management philosophy focuses on continuous product improvements? A) Product concept. B) Production concept. C) Societal marketing concept. D) Selling concept. Show Answer Correct Answer: A) Product concept. 13. Environmental Issues:The people expertise is categorized in ..... A) Education, training and employment. B) Demographic. C) Technological and product innovation. D) Political. Show Answer Correct Answer: A) Education, training and employment. 14. What is a significant problem faced by marketing management in India? A) Overabundance of marketing strategies. B) Excessive marketing research. C) Lack of trained marketing personnel. D) High consumer demand. Show Answer Correct Answer: C) Lack of trained marketing personnel. 15. Which of the following is an example of exploratory research? A) Pilot study. B) Case study. C) Test marketing. D) Survey. Show Answer Correct Answer: A) Pilot study. 16. Which of the following is responsible for analyzing an organization's marketing campaigns? A) Advertising Coordinator. B) Web Producer. C) Marketing Generalist. D) Marketing Analyst. Show Answer Correct Answer: D) Marketing Analyst. 17. What tool helps businesses analyze internal and external factors? A) SWOT Analysis. B) CRM. C) STP. D) SEO. Show Answer Correct Answer: A) SWOT Analysis. 18. J.D. Power and Associates ranked Jaguar highest in customer satisfaction with dealer service among luxury automotives. A) Production. B) Market. C) Sales. D) Societal. Show Answer Correct Answer: B) Market. 19. Define Promotion A) Any from of communication a business or organization uses to inform, persuade, or remind. B) The number of different product lines a manufactures or sells. C) The process of creating, growing, and manufacturing. D) None of the above. Show Answer Correct Answer: A) Any from of communication a business or organization uses to inform, persuade, or remind. 20. This concept holds that the consumer will favor products that are available and highly affordable. A) Production Concept. B) Product concept. C) Marketing concept. D) Sales Concept. Show Answer Correct Answer: A) Production Concept. 21. Instead of a product-centred "make and sell" philosophy, ..... is a customer-centered "sense and respond" philosophy A) Production concept. B) Marketing concept. C) Sales concept. D) Product concept. Show Answer Correct Answer: B) Marketing concept. 22. What is meant by 'Bargaining Power of Buyer'? A) The ability of buyers to influence prices and terms. B) The strength of suppliers in negotiations. C) The level of competition among buyers. D) The impact of buyer demographics on marketing. Show Answer Correct Answer: A) The ability of buyers to influence prices and terms. 23. Which of the following is an example of psychographic segmentation? A) Dividing consumers based on age and gender. B) Segregating customers based on their purchasing habits. C) Grouping consumers based on their personality traits and values. D) Categorizing customers based on their geographic location. Show Answer Correct Answer: C) Grouping consumers based on their personality traits and values. 24. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee takes $ 20 from the cash register and returns it next week A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 25. Which section of the marketing plan defines the specific and measurable goals the marketing efforts are intended to achieve? A) Marketing Objectives. B) Target Markets. C) Marketing Mix Strategies. D) Budget and Controls. Show Answer Correct Answer: A) Marketing Objectives. 26. The of a product mix refers to how many variants are offered of each product in the line. A) Length. B) Consistency. C) Depth. D) Width. Show Answer Correct Answer: C) Depth. 27. "Pestle Framework" belongs to which component of marketing environment? A) Macro. B) Micro. C) Internal. D) Product environment. Show Answer Correct Answer: A) Macro. 28. 9 Full form of OTC is ..... A) Over the counter. B) Over the customer. C) Over the capital. D) None. Show Answer Correct Answer: A) Over the counter. 29. IT DESCRIBES THE NET PRESENT VALUE OF THE STREAM OF FUTURE PROFITS EXPECTED OVER THE CUSTOMER'S LIFETIME PURCHASES. A) CUSTOMER PROFITABILITY ANALYSIS. B) ABC ACCOUNTING. C) PROFITABLE CUSTOMER. D) CUSTOMER LIFETIME VALUE. Show Answer Correct Answer: D) CUSTOMER LIFETIME VALUE. 30. Third factor of Marketing Mix is- A) Size of product. B) Consumer. C) Production of goods. D) Place & distribution of product. Show Answer Correct Answer: D) Place & distribution of product. 31. Marketing plans help marketers understand past decisions and outcomes better so that they can avoid ..... A) Losing market share. B) Writing new marketing plans. C) Repeating past mistakes. D) Explaining problems to management. Show Answer Correct Answer: C) Repeating past mistakes. 32. Which among the options is NOT a Marketing activity. A) Production. B) Distribution. C) Pricing. D) Product. Show Answer Correct Answer: A) Production. 33. How do marketing managers measure the effectiveness of their strategies? A) By analyzing KPIs, customer feedback, and using analytics tools. B) By increasing the marketing budget without evaluation. C) By focusing solely on social media presence. D) By conducting random surveys without analysis. Show Answer Correct Answer: A) By analyzing KPIs, customer feedback, and using analytics tools. 34. The segmentation technique where an organization's target market is segmented based on variables such as age, gender, education, income, etc. is called ..... segmentation. A) Geographic. B) Demographic. C) Psychographic. D) Behavioural. Show Answer Correct Answer: B) Demographic. 35. What are the advantages of using television as an advertising medium? A) Limited creativity, low brand recall, lack of audience targeting, declining viewership. B) Limited reach, lack of engagement, outdated medium, high production cost. C) Low cost, easy to produce, interactive content, target specific audience. D) Wide reach, visual and audio stimulation, creative storytelling, brand awareness. Show Answer Correct Answer: D) Wide reach, visual and audio stimulation, creative storytelling, brand awareness. 36. How can businesses effectively target their audience? A) Conduct market research, segment the audience, and tailor marketing strategies. B) Increase prices without justification. C) Ignore customer feedback and preferences. D) Focus solely on social media marketing. Show Answer Correct Answer: A) Conduct market research, segment the audience, and tailor marketing strategies. 37. Which of the following best describes the core concept of marketing? A) Maximizing profits. B) Advertising effectively. C) Creating products. D) Understanding customer needs. Show Answer Correct Answer: D) Understanding customer needs. 38. Which of the following is a true statement about the growth stage of the product life cycle: A) Sales increase very slowly. B) It's the longest-lasting stage of the product life cycle. C) Costs go up. D) Competitors arrive on the scene. Show Answer Correct Answer: D) Competitors arrive on the scene. 39. What are the key components of the macro environment? A) Biological, Geographical, Psychological. B) Economic, Political, Social, Technological, Environmental. C) Cultural, Historical, Legal. D) Financial, Ethical, Technological. Show Answer Correct Answer: B) Economic, Political, Social, Technological, Environmental. 40. Which of the following is not a characteristic of a marketing audit? A) Periodic. B) Systematic. C) Independent. D) Responsiveness. E) Comprehensiveness. Show Answer Correct Answer: D) Responsiveness. 41. Identify the value of the variable in the following equation 4(x/2)=16 A) 8. B) 16. C) 2. D) 4. Show Answer Correct Answer: A) 8. 42. Many people want a Mercedes, only a few are able to buy. This is an example of ..... . A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. 43. Point of view that stresses upon Customer Welfare? A) Marketing. B) Societal Marketing. C) Production. D) Product. Show Answer Correct Answer: B) Societal Marketing. 44. Where should employee expectations be detailed? A) In the employee handbook. B) On a DVD. C) On a flyer. D) In an email. Show Answer Correct Answer: A) In the employee handbook. 45. Mountain Dew uses the tagline 'Darr ke aage jeet hai' to connect with which kind of segmentation? A) Geographic. B) Behavioral. C) Demographic. D) Psychographic. Show Answer Correct Answer: D) Psychographic. 46. What does the term 'value proposition' refer to? A) The marketing strategy used. B) The distribution channels for a product. C) A set of benefits satisfying customer needs. D) The price of a product. Show Answer Correct Answer: C) A set of benefits satisfying customer needs. 47. What is the significance of customer feedback in consumer behavior analysis? A) Customer feedback is primarily used for financial analysis. B) Customer feedback is only useful for marketing strategies. C) Customer feedback is crucial for understanding consumer preferences and improving products and services. D) Customer feedback has no impact on product development. Show Answer Correct Answer: C) Customer feedback is crucial for understanding consumer preferences and improving products and services. 48. Advertising is a useful expenditure as it increases the reach, brings down the unit cost of production and adds to the growth of the economy. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 49. What is the main purpose of marketing management? A) To manage employee relationships. B) To increase production output. C) To satisfy customer needs and wants effectively and efficiently. D) To reduce product prices. Show Answer Correct Answer: C) To satisfy customer needs and wants effectively and efficiently. 50. What role do marketing intermediaries play in the marketing system? A) They facilitate the exchange of products from competitors. B) They provide resources to the company. C) They help the company understand customer needs. D) They assist in distributing products from the company to customers. Show Answer Correct Answer: D) They assist in distributing products from the company to customers. 51. The results of descriptive research are often ..... A) Qualitative. B) Quantitative. C) Unreliable. D) Vague. Show Answer Correct Answer: B) Quantitative. 52. Which of the following a primary objective of a sales promotions? A) Stimulate market demand. B) Catch all marketing function. C) Improve product availability. D) All of the above. Show Answer Correct Answer: D) All of the above. 53. People in emerging countries are becoming increasingly health conscious and seeking healthy food choices. As a result, demand for healthy foods is rising steadily, creating an opportunity for marketers to exploit this ..... market. A) Service. B) Geographic. C) Need. D) Demographic. E) Business. Show Answer Correct Answer: D) Demographic. 54. Marketers can facilitate and speed external communication among customers. This statement belong to A) New Company Capabilities. B) New Consumer Capabilities. C) Competitive Environment. D) None of the above. Show Answer Correct Answer: A) New Company Capabilities. 55. What is the impact of technology on consumer behavior? A) Technology significantly alters consumer behavior by increasing access to information and enabling personalized experiences. B) Consumers prefer traditional shopping methods over online options. C) Technology decreases the amount of information available to consumers. D) Technology has no effect on consumer behavior. Show Answer Correct Answer: A) Technology significantly alters consumer behavior by increasing access to information and enabling personalized experiences. 56. Marketing Mix is the most visible part of the marketing strategy of an organization. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 57. Decision regarding credit sale belongs to which type of Marketing mix? A) Promotion. B) Price. C) Physical Distribution. D) Product. Show Answer Correct Answer: B) Price. 58. Business enterprises were highly concerned with production issue is A) Production stage. B) Barter stage. C) Sales stage. D) None of the above. Show Answer Correct Answer: A) Production stage. 59. Demand is a general need that peole feel missing A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 60. Is a plan for determining which products a business will manufacture or stock. A) Marketing. B) 4 p's. C) Product mix strategy. D) Promotional mix. Show Answer Correct Answer: C) Product mix strategy. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books