This quiz works best with JavaScript enabled. Home > Cbse > Class 12 > Commerce > Business Studies > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 40 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 40 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is the basic purpose of a company's promotional mix: A) To provide all product informatoin. B) To influence consumers to purchase. C) To list the company's products. D) To reduce competitor's sales. Show Answer Correct Answer: B) To influence consumers to purchase. 2. Tahapan-tahapan proses perjalanan hidup produk mulai dari peluncuran awal (soft launching), peluncuran resmi (grand launching), perubahan dari target awal, lalu mulai berkompetisi dengan produk-produk yang sejenis, hingga melewati persaingan dan kompetisi produk memiliki tingkat penerimaan/ penjualan/ distribusi yang luas dan tersebar. A) Business Plan. B) Digital Marketing. C) Marketing Strategy. D) Product life cycle. Show Answer Correct Answer: D) Product life cycle. 3. Which of the following includes selling products with the help of machines, it is installed in public or even in private places? A) Direct sales. B) Direct marketing. C) Sales marketing. D) Automatic vending. Show Answer Correct Answer: D) Automatic vending. 4. Which of the following best describes a product mix? A) A single product offered by a company. B) The variety of brands a company sells. C) The complete set of all products a company offers. D) Different variations of the same product. Show Answer Correct Answer: C) The complete set of all products a company offers. 5. A company segments its market based on purchase frequency, brand loyalty, and usage rate. This is an example of: A) Psychographic Segmentation. B) Behavioral Segmentation. C) Geographic Segmentation. D) Demographic Segmentation. Show Answer Correct Answer: B) Behavioral Segmentation. 6. Identify the factor based on the given explanation.As competition increases, the price will decrease and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: D) Competition. 7. What is the role of marketing research in developing customer insights? A) It provides data for decision making. B) It is not useful. C) It complicates the process. D) None of the above. Show Answer Correct Answer: A) It provides data for decision making. 8. Berikut adalah keuntungan dari pemanfaatan Digital Marketing, KECUALI? A) Harga lebih mahal namun efektif. B) Kemudahan evaluasi. C) Jangkauan yang luas. D) Kecepatan penyebaran informasi. Show Answer Correct Answer: A) Harga lebih mahal namun efektif. 9. Which type of market involves direct selling to end consumers? A) Wholesale market. B) Global market. C) Industrial market. D) Consumer market. Show Answer Correct Answer: D) Consumer market. 10. Which utility is created by converting raw materials into final products? A) Person Utility. B) Time Utility. C) Form Utility. D) Place Utility. Show Answer Correct Answer: C) Form Utility. 11. Value based pricing considers: A) Cost of production. B) Customers sentiments. C) Demand. D) Competition. Show Answer Correct Answer: B) Customers sentiments. 12. From the following, which is not an element of brand identity: A) Brand name. B) Slogans. C) Packaging. D) Labelling. Show Answer Correct Answer: D) Labelling. 13. Factors to be considered for pricing A) Total cost of the product. B) Demand for the product. C) Competitor's pricing policy for the product. D) All of the above. Show Answer Correct Answer: D) All of the above. 14. What term describes the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy their needs and desires? A) Market analysis. B) Consumer behavior. C) Product differentiation. D) Supply and demand. Show Answer Correct Answer: B) Consumer behavior. 15. SBU has which of the characteristics A) All of these. B) It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company. C) It has its own set of competitors. D) It has a manager responsible for strategic planning and profit performance, who controls mostof the factors affecting profit. Show Answer Correct Answer: A) All of these. 16. What is a key consideration when selecting a logo? A) It should match competitors' logos. B) It should be distinctive and represent the brand's values. C) It should be complex and detailed. D) None of the above. Show Answer Correct Answer: B) It should be distinctive and represent the brand's values. 17. Which operational decision is likely for the 'Place' strategy policy? A) Add, change, or drop colors, styles, and/or sizes. B) Offer short-term introductory price "deals". C) In market areas where sales potential is not achieved, add new retail outlets. D) Increase use of local newspaper print ads. Show Answer Correct Answer: C) In market areas where sales potential is not achieved, add new retail outlets. 18. Identify the factor based on the given explanation.As supply increases, prices should decrease, if demand increases, prices should increase and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: B) Supply & Demand. 19. An enterprise extends facilities like free hone delivery, free credits, free two services and extended period of warranty. Under which marketing function all these can be categorized? A) Gathering information. B) Standardisation. C) Market analysis. D) Customer support. Show Answer Correct Answer: D) Customer support. 20. What is the significance of customer engagement in marketing? A) It builds long-term relationships. B) It is not important. C) It only applies to B2B. D) None of the above. Show Answer Correct Answer: A) It builds long-term relationships. 21. Non-durable goods are: A) Long-lasting. B) Used frequently and consumed quickly. C) Always intangible. D) Only industrial goods. Show Answer Correct Answer: B) Used frequently and consumed quickly. 22. Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function? A) Distribution. B) Marketing information management. C) Selling. D) Product/service management. Show Answer Correct Answer: C) Selling. 23. How do cultural influences affect consumer consumption patterns? A) They have no impact on consumer preferences. B) They dictate the legal regulations for product usage. C) They shape the values and norms that guide consumer behavior. D) They are irrelevant in a globalized market.TagsDOK Level 2:Skill/Concept. Show Answer Correct Answer: C) They shape the values and norms that guide consumer behavior. 24. A company that chooses to target several market segments and designs separate offers for each is using a(n): A) Undifferentiated marketing strategy. B) Differentiated marketing strategy. C) Micromarketing strategy. D) Concentrated marketing strategy. Show Answer Correct Answer: B) Differentiated marketing strategy. 25. Why is marketing management considered crucial for businesses? A) It solely focuses on product development. B) It helps organizations understand and meet customer needs profitably. C) It primarily involves financial planning and budgeting. D) It is only relevant for large corporations. Show Answer Correct Answer: B) It helps organizations understand and meet customer needs profitably. 26. Competitive advantage is not important in any business. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 27. Which matrix is used in pharma product portfolio analysis? A) BCG Matrix. B) Ansoff Matrix. C) GE Matrix. D) PESTLE Matrix. Show Answer Correct Answer: A) BCG Matrix. 28. Describe the concept of competitive advantage in marketing. A) Competitive advantage is irrelevant in marketing. B) Competitive advantage is when a company copies its competitors' strategies. C) Competitive advantage in marketing is the unique strengths or strategies that set a company apart from competitors and allow it to outperform them in the market. D) Competitive advantage is solely based on pricing. Show Answer Correct Answer: C) Competitive advantage in marketing is the unique strengths or strategies that set a company apart from competitors and allow it to outperform them in the market. 29. Brand equity is believed to give better pricing and thereby a better revenue to a company. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 30. Which factor is considered a macroenvironmental factor? A) Customer service policies. B) Economic conditions. C) Company culture. D) Competitor pricing strategies. Show Answer Correct Answer: B) Economic conditions. 31. With the onset of the thought of producing a thing the process of ..... starts A) Buying. B) Selling. C) Marketing. D) Producing. Show Answer Correct Answer: C) Marketing. 32. What is the significance of understanding the marketing environment? A) It helps in opportunity identification. B) It ensures product quality. C) It reduces marketing costs. D) It increases brand loyalty. Show Answer Correct Answer: A) It helps in opportunity identification. 33. What is market segmentation and its types? A) Consumer, business, and international markets. B) Product, price, place, promotion. C) None of the above. D) All of the above. Show Answer Correct Answer: A) Consumer, business, and international markets. 34. Which of the following marketing strategies is more representative of B2C marketing communication? A) Account based marketing. B) Niche Communication. C) Mass communication. D) Rational Appeal. Show Answer Correct Answer: C) Mass communication. 35. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited A) Niche. B) Harvest. C) Hold. D) Divest. Show Answer Correct Answer: A) Niche. 36. Calculate inventory shrinkage given the following physical and perpetual inventory information:Physical inventory as of January 1-$ 3, 000; Purchases January-March-$ 7, 500; Sales January-March-$ 6, 500; Markdown Physical inventory as of March 31-$ 3, 400 A) $ 400. B) $ 550. C) $ 500. D) $ 450. Show Answer Correct Answer: A) $ 400. 37. What is the process of New Product Development (NPD)? A) Idea generation, screening, commercialization. B) Market research, advertising, sales. C) Product launch, feedback, revision. D) None of the above. Show Answer Correct Answer: A) Idea generation, screening, commercialization. 38. The customer focused philosophy is known as the ..... concept. A) Product. B) Production. C) Marketing. D) Selling. Show Answer Correct Answer: C) Marketing. 39. Under which of the following importance is given to consumer's satisfaction? A) Marketing. B) Selling. C) Selling and Production. D) Production. Show Answer Correct Answer: A) Marketing. 40. It is a job, an occupation that is undertaken for a major period of a person's life. A) Designation. B) Career. C) Opportunity. D) Title. Show Answer Correct Answer: B) Career. 41. Samsung is the leading manufacturer of electronic goods across the globe, it is planning to introduce a high-end smart TV in the asian market and is anticipating moderate demand for it.BAsedon these assumptions, it fixed the price of TV at $ 1500 per TV.Which of the following factors affected the price of a TV? A) Utility and demand. B) Product cost. C) Extent of competition in the market. D) None of the above. Show Answer Correct Answer: A) Utility and demand. 42. Toothpaste brands such as Crest and Colgate offer three main lines of products to target kids, adults, and older consumers. What factor is this segmentation based on? A) Gender. B) Social class. C) Income. D) Age. Show Answer Correct Answer: D) Age. 43. ALSO KNOWN AS B2B MARKET A) BUSINESS MARKET. B) INTERNATIONAL MARKET. C) GOVERNMENT MARKET. D) CONSUMER MARKET. Show Answer Correct Answer: A) BUSINESS MARKET. 44. A product that needs a lot of money to buy is called A) Big Product. B) Capital Goods. C) Rare Product. D) Expensive Goods. Show Answer Correct Answer: B) Capital Goods. 45. Which of the following is not a major product and service decision? A) Individual product decisions. B) Product mix decisions. C) Product line decisions. D) Break-even decisions. Show Answer Correct Answer: D) Break-even decisions. 46. Reliance Dairy Products Ltd. has started the business of making milk. The product is initially marketed in Chennai. They decided to put a hologram on the packet to ensure that product is not tampered with.Which type of decision is taken under one of the element of marketing mix? A) Branding. B) Packaging. C) Labelling. D) Place. Show Answer Correct Answer: C) Labelling. 47. ..... guides the development of advertisements and personal sales presentations. A) AIEA. B) AIBA. C) AIDA. D) AICA. Show Answer Correct Answer: C) AIDA. 48. Which of the following is an example of an industrial good? A) Oil for manufacturing soap. B) Groceries. C) Toiletries. D) Shoes for personal use. Show Answer Correct Answer: A) Oil for manufacturing soap. 49. A cluster of closely related goods and services that center around a specific consumption activity: A) Metamarket. B) Marketspace. C) Metamediary. D) Market. Show Answer Correct Answer: A) Metamarket. 50. Outbound marketing primarily includes which method? A) Organic content-based strategies. B) Radio, TV, newspaper advertisements. C) SEM and blogging. D) AI-driven consumer mapping. Show Answer Correct Answer: B) Radio, TV, newspaper advertisements. 51. What is the role of labelling in packing? A) To decrease product quality. B) To increase production costs. C) To provide essential information about the product and its usage. D) None of the above. Show Answer Correct Answer: C) To provide essential information about the product and its usage. 52. Which one of the following philosophies would best-fit or be best to use when "Supply exceeds demand" ? A) Selling Philosophy. B) Product Philosophy. C) Marketing Philosophy. D) Production Philosophy. Show Answer Correct Answer: A) Selling Philosophy. 53. Why is segmentation important in marketing? A) Segmentation is not important in marketing. B) Segmentation leads to increased competition. C) Segmentation does not help in understanding customer needs. D) Segmentation helps target specific customer groups with tailored strategies. Show Answer Correct Answer: D) Segmentation helps target specific customer groups with tailored strategies. 54. Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate? A) Evaluate the solution. B) Select and implement a solution. C) Define the problem. D) Determine possible solutions. Show Answer Correct Answer: B) Select and implement a solution. 55. What is a key benefit of using social media for digital marketing? A) Increased audience reach and engagement. B) Decreased brand visibility. C) Higher advertising costs. D) Limited content sharing. Show Answer Correct Answer: A) Increased audience reach and engagement. 56. Businesses spend most of their advertising rupees on business-to-business markets. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 57. Testing before launching a product is known as ..... A) Concept testing. B) Market test. C) Acid test. D) Test marketing. Show Answer Correct Answer: B) Market test. 58. Berikut ini yang bukan termasuk Types of Entities Marketed A) Music. B) Services. C) Event. D) Experiences. Show Answer Correct Answer: A) Music. 59. What are the pillars of Marketing A) Segmentation. B) Positioning. C) Differentiation. D) All of the above. Show Answer Correct Answer: D) All of the above. 60. In which year did Dr. Philip Kotler provide his definition of marketing as referenced in the document? A) 2020. B) 2010. C) 2000. D) 1995. Show Answer Correct Answer: B) 2010. ← PreviousNext →Related QuizzesCommerce QuizzesClass 12 QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books