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Class 12 Business Studies Chapter 11 Marketing Management Quiz 39 (60 MCQs)

Quiz Instructions

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1. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee takes paper, pens, and a calculator to use in their college class
2. Marketing is creating and ..... customer value
3. Which promotional tool involves direct communication between a salesperson and a potential customer?
4. Which of the following statements is true about a "narrow" product mix?
5. Department that handles recruitment, hiring and firing, training and other employee matters. They maintain policies, plans, and procedures for the effective management of employees
6. Identify an advantage of a partnership.
7. Which of the following is a benefit of direct marketing?
8. A marketer of LED televisions with 10% market share wants to increase it to 20% in 2 years. What should be included in their marketing plan?
9. Which of the following is not an element of Promotion Mix?
10. Which factor is NOT considered when fixing the price of a product?
11. Different parts of a business consider as one single entity is known as?
12. What is the significance of the Extended Marketing Mix?
13. SHOPPEE AND LAZADA SECURE PARTNERSHIP WITH DIFFERENT COURIER COMPANIES LIKE J&T AND NINJA VAN. THIS IS AN EXAMPLE OF WHAT FORM OF MARKETING ALLIANCES?
14. What increases gross domestic product:
15. "Limited decision-making" consumer behavior generally applies to:
16. This environmental factor does not fall under the political factors
17. Which function of marketing is concerned with physical movement of goods from one place to another?
18. What is the purpose of understanding marketing systems according to the document?
19. Societal marketing orientation emphasizes:
20. A person who purchases a product or service either for his own consumption or for others. Term used to deal with situations where product cannot be directly consumed.
21. Kegiatan yang hanya berfokus terhadap penjualan barang saja disebut sebagai .....
22. Brikut adalah kegiatan dari Online Advertising, yaitu?
23. ..... involves actually distinguishing the firm's market offering to create superior customer value.
24. Discuss the significance of customer relationship management in strategic marketing.
25. Manfaat segmentasi pasar, kecuali .....
26. Berikut yang bukan penyesuaian harga .....
27. What does 'promotion' NOT include?
28. "Tasty Ltd." hosted a gala event and involved all of them to raise funds for a few local NGO's. The company also asked its fans and customers to send songs and poetry conveying their impression about "Tasty Ltd. Products. "Identify the tool of promotion in given lines.
29. Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?
30. Direct marketing through catalogs and direct mailers is still the primary method used by marketing professionals.
31. Which of the following is an internal factor influencing pricing?
32. Identify the type of promotional media based on the example below:Television or Radio commercial
33. What marketing function involves designing and improving products to meet customer needs and preferences?
34. Which of the following is a part of the Marketing Mix (4Ps)?
35. The principle of ..... implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.
36. Value-added services' means .....
37. When a customer buys a frequently purchased, inexpensive item, this kind of buying behavior can be categorized as
38. Syarat segmentasi yang efektif .....
39. DEVELOPING THE WRONG MARKETING STRATEGIES OVER TIME REQUIRES A BLEND OF DISCIPLINE AND FLEXIBILITY.
40. A customer-oriented marketing approach focuses on:
41. Downward line stretching means:
42. A customer walks into a retail store looking for a specific product but is unable to find it on the shelves. What is the most appropriate action for the sales associate to take?
43. "Cash cows" in BCG Matrix are characterized by:
44. What factors cause customers to switch services?
45. An integrated promotional mix is important to marketers because it ensures that:
46. Questions having two options for the answers are called as
47. What are the roles of customer loyalty?
48. The way employees treat customers affects the business's:
49. The process of planning, organising, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently is known as?
50. Sunita took her niece, Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs. 500 or above at a famous eating joint.Identify the technique of sales promotion used by the company in the above situation.
51. Consumer attitudes is an important ..... factor.
52. Berikut ini termasuk lingkungan makro di dalam lingkungan bisnis, kecuali .....
53. Select an appropriate definition of 'Want'.
54. What is an example of a Direct Investment?
55. Cable TV companies charge a fee to its users based on the time for which they will pay in advance. This is an example of:
56. Which key component of the marketing plan is essential for monitoring the effectiveness of each marketing activity?
57. What characterizes an 'Available Market'?
58. What does the integrated marketing function primarily focus on?
59. What is the importance of market research in marketing?
60. Which of the following actions is most likely to contribute to the creation of a safe business environment:
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