This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 1 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 1 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Kualitas Jasa ditentukan dengan ..... A) Intangibility. B) Inseparability. C) Symphaty. D) Empathy. E) Variability. Show Answer Correct Answer: D) Empathy. 2. The science that deals with the flow of goods is known as: A) Transportation. B) Warehousing. C) Logistics. D) Marketing. Show Answer Correct Answer: C) Logistics. 3. Describe the concept of brand equity. A) Brand equity is the legal protection of a brand's logo and name. B) Brand equity refers to the physical assets of a company. C) Brand equity is solely determined by the price of a product. D) Brand equity is the value added to a product or service by a brand, based on consumer perception and loyalty. Show Answer Correct Answer: D) Brand equity is the value added to a product or service by a brand, based on consumer perception and loyalty. 4. Management is important in an organization because it actually A) Determines what customers will be targeted. B) Maintains financial statements for a business. C) Produces products and runs machinery. D) Establishes rules and policies as well as puts operating plans into action. Show Answer Correct Answer: D) Establishes rules and policies as well as puts operating plans into action. 5. Which of the following is an example of service inseparability? A) A movie theater cannot sell the same ticket twice. B) A hotel room experience varies based on staff interactions. C) A customer experiences the service at the same time it is provided. D) A hairstylist provides different services to each customer. Show Answer Correct Answer: C) A customer experiences the service at the same time it is provided. 6. In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important. A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: D) Maturity. 7. Which of the following best describes positioning? A) Identifying the largest possible market. B) Creating a unique image of a product or brand in the consumer's mind. C) Reducing the cost of production. D) Designing new product features. Show Answer Correct Answer: B) Creating a unique image of a product or brand in the consumer's mind. 8. Modern method of marketing includes A) Publicity on net. B) Advertise on net. C) Soliciting business through e-mail. D) All of the above. E) None of the above. Show Answer Correct Answer: D) All of the above. 9. What is an example of a service that requires active customer participation? A) Flight. B) Buffet restaurant. C) Package delivery. D) Online banking. Show Answer Correct Answer: B) Buffet restaurant. 10. Which is not the element of Marketing mix? A) Consumer. B) Product. C) Price. D) Place. Show Answer Correct Answer: A) Consumer. 11. A television commercial stresses the benefits of buying a new protein bar. A) Marketing Information Management. B) Product Service Management. C) Pricing. D) Promotion. Show Answer Correct Answer: D) Promotion. 12. A market survey is required for ..... A) Deciding Marketing Strategies. B) Deciding Product Strategies. C) Deciding Pricing Strategies. D) All of Above. Show Answer Correct Answer: D) All of Above. 13. ..... is the effort to inform, persuade, or remind potential customers about products or services. A) Promotion. B) Selling. C) Channel Management. D) Market Planning. Show Answer Correct Answer: A) Promotion. 14. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ..... A) Reference groups. B) Family. C) Roles. D) Status. Show Answer Correct Answer: A) Reference groups. 15. Strategi pemasaran yang berfokus pada penyediaan konten yang menarik, relevan, informatif, bermanfaat, dan memiliki nilai tambah secara konsisten merupakan definisi dari? A) Tiktok marketing. B) Influencer marketing. C) Content marketing. D) Instagram marketing. Show Answer Correct Answer: C) Content marketing. 16. Nodes and links make up what model of human memory? A) The associative network memory model. B) The memory linkage model. C) The storage-retention-recall model. D) The nodal retrieval model. E) The virtual network model. Show Answer Correct Answer: A) The associative network memory model. 17. Choose the correct optionAbout six years ..... my grandfather went to Paris to study law. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: C) Ago. 18. The Basic role of marketer is to ..... A) Identify a need & fill it. B) Advertise only. C) Sell the product. D) Earn more & more profits. Show Answer Correct Answer: A) Identify a need & fill it. 19. A business constantly monitors consumer trends and competitor activities to adjust its product development and service offerings in real-time. This best exemplifies which strategic approach? A) Mass Market Strategy. B) Product Orientation. C) Market Orientation. D) Niche Market Segmentation. Show Answer Correct Answer: C) Market Orientation. 20. Pemasaran adalah suatu proses social dan manajerial dimana individu dan kelompok mendapatkan kebutuhan dan keinginan mereka dengan menciptakan, menawarkan dan bertukar sesuatu yang bernilai satu sama lain. A) Salah. B) Benar. C) All the above. D) None of the above. Show Answer Correct Answer: B) Benar. 21. While choosing the means of transportation which of the following is not to be included A) Cost. B) Speed. C) Frequency. D) Distance. Show Answer Correct Answer: D) Distance. 22. What are the benefits of service differentiation for companies? A) Reduces the need for innovation. B) Helps avoid price competition. C) Increases operational costs. D) Decreases service quality. Show Answer Correct Answer: B) Helps avoid price competition. 23. Which stage has the highest sales A) Growth. B) Introduction. C) Maturity. D) Decline. Show Answer Correct Answer: C) Maturity. 24. Which marketing function involves identifying and understanding customer needs and preferences? A) Pricing. B) Promotion. C) Product development. D) Market research. Show Answer Correct Answer: D) Market research. 25. "Creating and offering products that satisfy needs" is a part of which function of marketing? A) Standardisation. B) Product designing and development. C) Promotion. D) Pricing. Show Answer Correct Answer: B) Product designing and development. 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