This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 6 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 6 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. IT REFERS TO THE PROCESS OF CAREFULLY MANAGING DETAILED INFORMATION ABOUT INDIVIDUAL CUSTOMERS AND ALL CUSTOMER "TOUCH POINTS" TO MAXIMIZE LOYALTY. A) CUSTOMER VALUE MANAGEMENT. B) CUSTOMER RELATIONSHIP MANAGEMENT. C) CUSTOMER TOUCH POINT. D) CUSTOMER LOYALTY. Show Answer Correct Answer: B) CUSTOMER RELATIONSHIP MANAGEMENT. 2. ..... is marketing function which is concerned with informing the customers about the firms products A) Transportation. B) Selling. C) Advertinsing. D) Public relations. Show Answer Correct Answer: C) Advertinsing. 3. Hj A) Jj. B) Hj. C) All the above. D) None of the above. Show Answer Correct Answer: B) Hj. 4. What type of duties do customer-service professionals often perform? A) Preparing ads. B) Paying invoices. C) Handling complaints. D) Receiving shipments. Show Answer Correct Answer: C) Handling complaints. 5. What is "Consumer Behaviour?" A) The way consumers behave in a shop. B) Making a repeat purchase. C) The thoughts consumers have and the actions they take when purchasing products. D) Customers being loyal to a business. Show Answer Correct Answer: C) The thoughts consumers have and the actions they take when purchasing products. 6. BMC divided into 3 main areas A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 7. What is the main objective of marketing? A) Maximizing sales. B) Satisfying customer needs and wants. C) Minimizing production costs. D) Expanding the workforce. Show Answer Correct Answer: B) Satisfying customer needs and wants. 8. Market segmentation means: A) Selling products at low price. B) Dividing the market into smaller groups. C) Promoting the product widely. D) Increasing product quality. Show Answer Correct Answer: B) Dividing the market into smaller groups. 9. Explain the concept of the marketing mix. A) The marketing mix consists of only advertising and sales tactics. B) The marketing mix is a financial model for assessing company profits. C) The marketing mix is a model that includes Product, Price, Place, and Promotion to strategize marketing efforts. D) The marketing mix focuses solely on digital advertising strategies. Show Answer Correct Answer: C) The marketing mix is a model that includes Product, Price, Place, and Promotion to strategize marketing efforts. 10. How does the Societal Marketing Concept influence corporate social responsibility? A) It encourages companies to ignore social issues. B) It leads to a decrease in community engagement. C) It focuses solely on profit maximization. D) The Societal Marketing Concept promotes a focus on societal welfare, influencing companies to adopt stronger corporate social responsibility practices. Show Answer Correct Answer: D) The Societal Marketing Concept promotes a focus on societal welfare, influencing companies to adopt stronger corporate social responsibility practices. 11. Customer Relationship Management deals with what type of interactions? A) Co-workers. B) Employees and employers. C) Company and customers. D) CEOs and CFOs. Show Answer Correct Answer: C) Company and customers. 12. Which of the following is part of Sales Promotion- A) Incentives. B) Trade shows. C) Events. D) Catalogs. Show Answer Correct Answer: A) Incentives. 13. Which of the following is a sales promotion activity? A) Product Combination. B) Rebate. C) Discount. D) All of Above. Show Answer Correct Answer: D) All of Above. 14. True or False?Email is an example of indirect marketing. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 15. Which one of these is an appropriate definition of "want" ? A) The desires of consumers. B) Needs related to society. C) Basic human needs. D) Needs directed to the product. Show Answer Correct Answer: A) The desires of consumers. 16. Which of the following is NOT one of the four important methods of promotion? A) Advertising. B) Personal selling. C) Sales promotion. D) Packaging. Show Answer Correct Answer: D) Packaging. 17. Which term best describes the set of all product lines and items that a particular seller offers for sale? A) Product line. B) Product mix. C) Product portfolio. D) Product item. Show Answer Correct Answer: B) Product mix. 18. What factors contribute to brand loyalty? A) Quality of products and services. B) Price competitiveness. C) Emotional connection with the brand. D) All of the above. Show Answer Correct Answer: D) All of the above. 19. Web Marketing involves? A) Selling web cameras. B) Web Advertisements. C) E-mail chatting. D) Browsing the web. E) Door to Door canvasing. Show Answer Correct Answer: B) Web Advertisements. 20. Which of these statements is not true for the B2B model? A) Business ABC sells their products to Business XYZ. B) The Business sells their services to another Business. C) The Business should establish long-term relationships with other businesses. D) The Business sells directly to the public at the high price. Show Answer Correct Answer: D) The Business sells directly to the public at the high price. 21. What are the key components of the marketing mix? A) Product, Price, Place, Promotion. B) Quality, Quantity, Feedback, Research. C) Advertising, Distribution, Branding, Analysis. D) Target, Strategy, Audience, Engagement. Show Answer Correct Answer: A) Product, Price, Place, Promotion. 22. Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior? A) Motivation. B) Perception. C) Psychological. D) Learning. Show Answer Correct Answer: A) Motivation. 23. How does marketing management influence a company's competitive advantage? A) By ignoring market research and customer feedback. B) By developing unique value propositions that set the company apart from competitors. C) By solely focusing on reducing advertising expenses. D) By ignoring customer needs and preferences. Show Answer Correct Answer: B) By developing unique value propositions that set the company apart from competitors. 24. Market segmentation is used to help marketers clearly define their target market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 25. Identify the purpose for a business to use inventory control systems.For example, by controlling how much products are in inventory will help businesses identify theft in their company. A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: B) Theft. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books