This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 8 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 8 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Memories about events are stored in which type of long-term memory? A) Semantic. B) Procedural. C) Episodic. D) Virtual. Show Answer Correct Answer: C) Episodic. 2. Which of the following is an example of a core marketing concept? A) Segmentation. B) Production. C) Distribution. D) Sales. Show Answer Correct Answer: A) Segmentation. 3. Which of the following best describes the 'supply chain'? A) The method of pricing products. B) The channel from raw materials to final buyer. C) The process of advertising products. D) The strategy for market segmentation. Show Answer Correct Answer: B) The channel from raw materials to final buyer. 4. Customized Marketing is often called Individual Marketing? A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 5. Heyman's discount store planned to participate in a variety of promotional activities in order to meet its goal of increasing the store's market share. Heyman's promotional plan is a marketing A) Tactic. B) Strategy. C) Concept. D) Objective. Show Answer Correct Answer: B) Strategy. 6. The channel of distribution in which there exists only the retailer in between manufacturer and customer is called: A) Two level. B) Three level. C) Zero level. D) One level. Show Answer Correct Answer: D) One level. 7. Which key word best describes the phrase "intangible products" A) Good. B) Item. C) Service. D) Thing. Show Answer Correct Answer: C) Service. 8. A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n) A) Advertiser. B) Competitor. C) Designer. D) Customer. Show Answer Correct Answer: D) Customer. 9. ..... refers to the offer of sale in return of payment in easy installment without any interest charges thereon. A) Full Finance 0%. B) Sampling. C) Usable benefit. D) Quantity gift. Show Answer Correct Answer: A) Full Finance 0%. 10. THE ART OF ANTICIPATING WHAT BUYERS ARE LIKELY TO DO UNDER A GIVEN SET OF CONDITIONS. A) COMPANY DEMAND. B) EXPERT OPINION. C) PROBABILITY SCALE. D) FORECASTING. Show Answer Correct Answer: D) FORECASTING. 11. Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi's marketing-information management system is most likely to be helping her to ..... A) Evaluate current promotional strategies. B) Reduce the risk of product failure. C) Determine the competition's market share. D) Develop a sales forecast for the company. Show Answer Correct Answer: B) Reduce the risk of product failure. 12. What is brand equity and why is it important? A) Brand equity is the value added to a product by a brand, and it is important because it drives customer loyalty, increases sales, and allows for premium pricing. B) Brand equity is only important for large corporations. C) Brand equity refers to the physical assets of a company. D) Brand equity is the cost of advertising a product. Show Answer Correct Answer: A) Brand equity is the value added to a product by a brand, and it is important because it drives customer loyalty, increases sales, and allows for premium pricing. 13. What aspect does Porter's Five Forces model analyze? A) Macro economic factors. B) Consumer behavior. C) Competitive dynamics within an industry. D) Technological advancements. Show Answer Correct Answer: C) Competitive dynamics within an industry. 14. Based in the customer's perception alone. A) Brand Identity. B) Brand Image. C) Brand Recall. D) Brand Recognition. Show Answer Correct Answer: B) Brand Image. 15. What is the expansion of PLC? A) Production life cycle. B) Product life cycle. C) Product line cycle. D) Production level concepts. Show Answer Correct Answer: B) Product life cycle. 16. What thing is related to PRICE in traditional 4P? A) Quality. B) Packaging. C) Warranties. D) Allowance. Show Answer Correct Answer: D) Allowance. 17. A nail salon is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: A) Service. 18. Which is not the mode of labelling? A) Descriptive. B) Formative. C) Utilitative. D) Periodic Index. Show Answer Correct Answer: C) Utilitative. 19. The Challenges and Opportunities in the New Economy: A) Changing Value Propositions. B) All answers are true. C) Shifting Demand Patterns. D) Power Shift to Customers. Show Answer Correct Answer: B) All answers are true. 20. What is marketing? A) Marketing is the process of manufacturing products. B) Marketing is the same as sales. C) Marketing is only about advertising. D) Marketing is the process of promoting and selling products or services. Show Answer Correct Answer: D) Marketing is the process of promoting and selling products or services. 21. The act of buying of the same brand over and over again is known as ..... A) Prospective buyer. B) Advertising campaign. C) Company image. D) Buying habit. Show Answer Correct Answer: D) Buying habit. 22. ..... is the strong feeling, desire or emotion that makes the buyer buy a product A) Buying motive. B) Demand. C) Price. D) Quality. Show Answer Correct Answer: A) Buying motive. 23. A person who buys goods either for resale or for use in production or for use of somebody else. A) Buyer. B) Customer. C) Consumer. D) None of the above. Show Answer Correct Answer: A) Buyer. 24. Larger market opportunities will belong to products that: A) Are valued higher by consumers in terms of consumer value. B) Are rated higher in quality by producers. C) Are designed with more features by producers. D) Have more attractive packaging created by producers. Show Answer Correct Answer: A) Are valued higher by consumers in terms of consumer value. 25. ..... refers to classifying the product into different groups with same characteristics. A) Grading. B) Branding. C) Packaging. D) Labeling. Show Answer Correct Answer: A) Grading. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books