This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 9 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 9 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the latest trends in digital marketing? A) AI-driven personalization, video content dominance, voice search optimization, social commerce, and sustainability in marketing. B) Traditional media dominance. C) Print advertising resurgence. D) Email marketing exclusivity. Show Answer Correct Answer: A) AI-driven personalization, video content dominance, voice search optimization, social commerce, and sustainability in marketing. 2. What are the different types of advertising media? A) Billboards, flyers, brochures. B) Social media, email marketing, content marketing. C) Word-of-mouth, product placement, celebrity endorsements. D) Television, radio, print, outdoor, digital, direct mail. Show Answer Correct Answer: D) Television, radio, print, outdoor, digital, direct mail. 3. Utility and demand is an important factor of determining price of a commodity. If demand is elastic, price should be set at a ..... level and if the demand is less elastic or inelastic, price can be set at ..... level A) Higher, lower. B) Lower, Higher. C) Lower, minimum. D) Minimum, lower. Show Answer Correct Answer: B) Lower, Higher. 4. Identify an disadvantage of a partnership. A) May be difficult to raise money compared to a corporation. B) Double taxation. C) The partners may disagree thus causing problems in the business. D) The owner of the company has unlimited liability. Show Answer Correct Answer: C) The partners may disagree thus causing problems in the business. 5. There are ..... elements of promotion mix. A) Four. B) Six. C) Five. D) Two. Show Answer Correct Answer: B) Six. 6. Advertising and sales promotion fall under which element of the marketing mix? A) Product. B) Promotion. C) Price. D) Place. Show Answer Correct Answer: B) Promotion. 7. What is a nondisclosure agreement (NDA) A) A financial report. B) A legal document that protect sensitive information. C) A marketing strategy. D) A document that protect the company from harmful germs. Show Answer Correct Answer: B) A legal document that protect sensitive information. 8. Which stage has the highest investment cost A) Decline. B) Growth. C) Maturity. D) Introduction. Show Answer Correct Answer: D) Introduction. 9. Firms that share similar or the same activity as our main activity in the company are A) The intermediaries. B) The suppliers. C) The competitors. D) None of the above. Show Answer Correct Answer: C) The competitors. 10. Online Marketing is A) Same as face-to-face marketing. B) Easier than traditional marketing. C) Boring as customers are not visible. D) Voluminous task. Show Answer Correct Answer: B) Easier than traditional marketing. 11. ONE MARKETING CAMPAIGN IS NEEDED TO ALL TYPE OF CUSTOMERS A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 12. There is only one boss. The customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 13. Salah satu kegiatan Sales Promotion (promosi penjualan), yaitu? A) Melakukan email dan WA blast kepada customer. B) Beriklan berbayar di sosial media. C) Memberikan potongan harga berbatas waktu. D) Meeting dengan calon customer. Show Answer Correct Answer: C) Memberikan potongan harga berbatas waktu. 14. Which of the following is a component of the 4 U's of growing volume? A) New Products. B) New Users. C) New Markets. D) New Strategies. Show Answer Correct Answer: B) New Users. 15. What is a SWOT analysis in marketing? A) A SWOT analysis is used for employee performance reviews. B) A SWOT analysis is a financial forecasting tool. C) A SWOT analysis focuses solely on market trends. D) A SWOT analysis in marketing is a tool for assessing Strengths, Weaknesses, Opportunities, and Threats. Show Answer Correct Answer: D) A SWOT analysis in marketing is a tool for assessing Strengths, Weaknesses, Opportunities, and Threats. 16. Why do we need to sell things? A) To confuse consumers about their needs. B) We need to sell things to generate revenue and meet consumer needs. C) To hoard resources for profit. D) To create unnecessary competition. Show Answer Correct Answer: B) We need to sell things to generate revenue and meet consumer needs. 17. How has digital marketing changed consumer engagement? A) Digital marketing has enhanced consumer engagement through real-time interaction, personalization, and data-driven strategies. B) Digital marketing has made consumer engagement less personalized and more generic. C) Digital marketing has eliminated the need for data analysis in consumer interactions. D) Digital marketing has decreased consumer engagement by limiting communication. Show Answer Correct Answer: A) Digital marketing has enhanced consumer engagement through real-time interaction, personalization, and data-driven strategies. 18. "What problem are we solving for the greater good?" is a question related to: A) Mission statement. B) Vision statement. C) All the above. D) None of the above. Show Answer Correct Answer: B) Vision statement. 19. What type of market segmentation bases marketing efforts on consumer lifestyles? A) Product benefits. B) Demographic. C) Psychographics. D) Geographic. Show Answer Correct Answer: C) Psychographics. 20. What is Internationalization Driver? A) Different Language. B) New Culture. C) Cost Advantages. D) Variety of Food. Show Answer Correct Answer: C) Cost Advantages. 21. Advertisement may be defined as A) Personal presentation. B) Non personal presentation. C) Verbal presentation. D) Nonverbal presentation. Show Answer Correct Answer: B) Non personal presentation. 22. A sale can take place through A) Agency based. B) Direct sales. C) Online sales. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. What are pricing strategies? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of delivering messages to customers in order to promote a product or service. D) The strategies used to set the price of a product or service. Show Answer Correct Answer: D) The strategies used to set the price of a product or service. 24. Select the factor based on the explanation:Packaging is important so that it grabs the customer's attention and has correct information on it. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: C) Packaging. 25. Unclear unique selling proposition belong to company's ..... A) Strenghts. B) Weaknesses. C) Opportunities. D) Threats. Show Answer Correct Answer: B) Weaknesses. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books