This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 5 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 5 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the primary goal of immersive research in marketing? A) To collect quantitative data on customer preferences. B) To observe and understand customer behavior in real-world contexts. C) To create immersive virtual product simulations. D) To test the market acceptance of a product. Show Answer Correct Answer: B) To observe and understand customer behavior in real-world contexts. 2. Which of the following concept believes in economies of scale? A) Product concept. B) Production concept. C) Selling concept. D) All of these. Show Answer Correct Answer: B) Production concept. 3. Which is not a marketing communication tool A) Public relation. B) Advertising. C) Digital Marketing. D) Cannibal Marketing. Show Answer Correct Answer: D) Cannibal Marketing. 4. THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX? A) QUESTION MARK. B) CASH COW. C) DOG. D) STAR. Show Answer Correct Answer: B) CASH COW. 5. IF THE OFFERING EXCEEDS THE EXPECTATION OF THE CUSTOMER, IT WILL RESULT TO SATISFACTION A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 6. Which of the following is not an example for direct marketing? A) E-mail marketing. B) Telemarketing. C) Social media marketing. D) Remarketing. Show Answer Correct Answer: D) Remarketing. 7. The overall purpose of the American with Disabilities Act (ADA) is to: A) Prevent businesses from asking job applicants about their disabilities. B) Make it possible for qualified individual with disabilities to get and keep jobs. C) Require businesses to modify their facilities to accommodate those with disabilities. D) Require businesses to employ applicants with physical and/or mental disabilities. Show Answer Correct Answer: B) Make it possible for qualified individual with disabilities to get and keep jobs. 8. Service variability refers to: A) The inability to store services for later use. B) The different quality of service experienced by customers. C) The simultaneous production and consumption of services. D) The need to build customer trust over time. Show Answer Correct Answer: B) The different quality of service experienced by customers. 9. Under which of the following conditions does a business need not maintain high level of inventory A) When higher level of customer services need to be provided. B) When high degree of accurate sales forecast can be made. C) When the responsiveness of the distribution system is low. D) All of the above. Show Answer Correct Answer: B) When high degree of accurate sales forecast can be made. 10. One advantage of information generated by a marketing-information management system is that the information ..... A) Does not need to be stored. B) Is presented in an organized fashion. C) Provides a narrow perspective of the market. D) Will probably be used only once. Show Answer Correct Answer: B) Is presented in an organized fashion. 11. Which reflects low employee morale? A) High employee turnover. B) Low absenteeism. C) Increased productivity. D) Positive public image. Show Answer Correct Answer: A) High employee turnover. 12. The process of achieving company goals by effective use of resources through planning, organizing, and controlling. A) Management. B) Vertical organization. C) Middle management. D) Empowerment. Show Answer Correct Answer: A) Management. 13. Jenis informasi pemasaran terdiri dari ..... A) Intelijen pemasaran, Informasi pemasaran internal, & Komunikasi pemasaran. B) Product, Price, Pomotion, Place. C) E-Business, E-marketing, & E-Commerce. D) Informasi kunci, informasi utama, & Infomasi pendukung. E) Intelejen Pemasaran dan Segmentasi Pasar. Show Answer Correct Answer: A) Intelijen pemasaran, Informasi pemasaran internal, & Komunikasi pemasaran. 14. Which of the following is NOT a function of marketing? A) Manufacturing Functions. B) Exchange Functions. C) Research Functions. D) Functions Facilitating Exchange. Show Answer Correct Answer: A) Manufacturing Functions. 15. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here? A) Multi-segment approach. B) Concentration approach. C) Total market approach. D) Differentiated market approach. Show Answer Correct Answer: A) Multi-segment approach. 16. This enables customers to try a product risk-free. A) Contest. B) Sampling. C) Premium. D) Frequent buyer program. Show Answer Correct Answer: B) Sampling. 17. Salespersons can demonstrate their enthusiasm for the products they sell through A) Tone of voice. B) Physical contact. C) Customer endorsements. D) Indifferent expressions. Show Answer Correct Answer: A) Tone of voice. 18. Describe the role of ethics in marketing practices. A) Ethics in marketing promotes competition by encouraging deceptive practices. B) Ethics in marketing ensures honesty, transparency, and fairness, fostering trust and long-term relationships with consumers. C) Ethics in marketing focuses solely on profit maximization and aggressive sales tactics. D) Ethics in marketing is about creating misleading advertisements to attract consumers. Show Answer Correct Answer: B) Ethics in marketing ensures honesty, transparency, and fairness, fostering trust and long-term relationships with consumers. 19. Promotion includes: A) Advertising, sales promotion, public relations. B) Only selling. C) Only distribution. D) Only pricing. Show Answer Correct Answer: A) Advertising, sales promotion, public relations. 20. It is used to reveal the company's strength and weaknesses, in compare to competitors A) Customer Total Cost. B) Customer Total Benefits. C) Customer Perceived Value. D) Customer Value Analysis. Show Answer Correct Answer: D) Customer Value Analysis. 21. Which of the following is not a part of Promotion MIX? A) Sales Promotion. B) Product Life cycle. C) Personal Selling. D) Advertising. Show Answer Correct Answer: B) Product Life cycle. 22. Targeting in marketing involves: A) Ignoring customer preferences and demographics. B) Identifying and selecting a specific group of individuals or organizations with shared characteristics to promote a product or service to. C) Promoting a product or service to everyone. D) Sending mass emails to random recipients. Show Answer Correct Answer: B) Identifying and selecting a specific group of individuals or organizations with shared characteristics to promote a product or service to. 23. What is the primary benefit of conducting market research? A) To increase production speed. B) To understand consumer preferences. C) To reduce operational costs. D) To enhance employee satisfaction. Show Answer Correct Answer: B) To understand consumer preferences. 24. ..... creates time utility and ..... creates place utility. A) Warehousing, Transportation. B) Transportation, Warehousing. C) Insurance, Banking. D) Advertisement, Promotion. Show Answer Correct Answer: A) Warehousing, Transportation. 25. To build a brand You need to A) Make nice advertisment. B) Be on Facebook. C) Understand brand WHO & give them what they need. D) Spend money on marketing consultant. Show Answer Correct Answer: C) Understand brand WHO & give them what they need. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books