This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 2 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 2 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. "Body Shop Company" is an example of? A) Production concept. B) Marketing concept. C) Societal concept. D) Environmental concept. Show Answer Correct Answer: C) Societal concept. 2. Lingkungan pemasaran adalah tempat dimana perusahaan harus memulai usahanya daam ..... A) Mencari peluang dan memonitor ancaman. B) Memproduksi barang. C) Melakukan penjualan. D) Beroperasi. E) Berkompetensi dengan perusahaan lain. Show Answer Correct Answer: C) Melakukan penjualan. 3. What are the natural, technological, political, and cultural factors in the marketing environment? A) Micro and macro environments. B) Only technological factors. C) Only cultural factors. D) None of the above. Show Answer Correct Answer: A) Micro and macro environments. 4. Goods that are unique in nature, have strong brand loyalty, and for which consumers make a special purchasing effort-such as luxury cars, designer watches, or premium perfumes-are known as: A) Convenience goods. B) Shopping goods. C) Specialty goods. D) Unsought goods. Show Answer Correct Answer: C) Specialty goods. 5. The term "AIDA" in marketing, refers to: A) Accommodation, Interaction, Demonstration, Availability. B) Attention, Interest, Desire, Action. C) Availability, Income, Data, Adoption. D) Attention, Interest, Data, Adoption. Show Answer Correct Answer: B) Attention, Interest, Desire, Action. 6. TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF ..... A) TREND. B) FASHION. C) MEGATREND. D) FAD. Show Answer Correct Answer: D) FAD. 7. IT REFERS TO THE PROCESS OF INFORMING CURRENT AND POTENTIAL BUYERS ABOUT THE SPECIFICS OF THE OFFERING A) INCENTIVES. B) PRICE. C) COMMUNICATION. D) DISTRIBUTION. Show Answer Correct Answer: C) COMMUNICATION. 8. Marketers track customer responses to the product. A) Evaluating customer acceptance. B) Developing the product. C) Testing the product. D) Testing a product proposal. Show Answer Correct Answer: A) Evaluating customer acceptance. 9. What is meant by "intangibility" in services? A) Services can be measured objectively. B) Services cannot be seen or felt before being purchased. C) Services have easily identifiable quality. D) Services always have a physical component. Show Answer Correct Answer: B) Services cannot be seen or felt before being purchased. 10. Efforts are made to bring down Cost of Production to a minimum under which Concept? A) Production. B) Product. C) Selling. D) Societal Marketing. Show Answer Correct Answer: A) Production. 11. "The purchaser purchases the goods which are chief and accessable at everywhere" -Which idea gives about marketing? A) Production oriented. B) Society Oriented. C) Consumer Oriented. D) Sells Oriented. Show Answer Correct Answer: A) Production oriented. 12. Discipline that follows a rule infraction A) Corrective Discipline. B) Rewards and encourage creativity. C) Preventive discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Corrective Discipline. 13. Which of the following is NOT a characteristic typically looked for in market segmentation? A) Common needs. B) Common interests. C) Common geographical location. D) Common income level. Show Answer Correct Answer: C) Common geographical location. 14. What is a likely operational decision for the 'Promotion' strategy policy? A) Distribute through selected "baby products" retailers. B) Offer short-term introductory price "deals". C) Send current training package when a retailer hires a new salesperson. D) Add, change, or drop colors, styles, and/or sizes. Show Answer Correct Answer: C) Send current training package when a retailer hires a new salesperson. 15. What is the importance of successful implementation of marketing programmes? A) Ensures marketing strategies are executed efficiently. B) Reduces marketing costs. C) Increases product variety. D) Enhances customer complaints. Show Answer Correct Answer: A) Ensures marketing strategies are executed efficiently. 16. What are the main objectives of marketing management? A) To understand customer needs, create value, build relationships, and achieve organizational goals. B) To focus solely on sales tactics. C) To minimize customer feedback. D) To increase product prices only. Show Answer Correct Answer: A) To understand customer needs, create value, build relationships, and achieve organizational goals. 17. How does marketing management adapt to changes in the market environment? A) Marketing management adapts by researching trends, adjusting strategies, using data analytics, and being flexible. B) Marketing management only focuses on social media advertising. C) Marketing management relies solely on past sales data. D) Marketing management ignores market changes completely. Show Answer Correct Answer: A) Marketing management adapts by researching trends, adjusting strategies, using data analytics, and being flexible. 18. The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze? A) Average. B) Range. C) Median. D) Mode. Show Answer Correct Answer: B) Range. 19. Marketing is the process of promoting products to satisfy the wants and needs of customers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 20. Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. This concept is known as A) Experience orientation. B) Sales orientation. C) Brand Positioning. D) Marketing Myopia. Show Answer Correct Answer: D) Marketing Myopia. 21. Refers to the employees who represent the organization by interacting with clients and customers. A) Promotion. B) Place. C) Process. D) People. Show Answer Correct Answer: D) People. 22. Which of the following is an example of a service in marketing? A) A book. B) A car. C) A concert. D) A smartphone. Show Answer Correct Answer: C) A concert. 23. Within 2 years of it's inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines. A) Advertising. B) Sales promotion. C) Public relation. D) Personal selling. Show Answer Correct Answer: C) Public relation. 24. Izwan manages a small 'warung' selling nasi lemak and mee siam every morning to factory workers going to Singapore. Over the past month, he has seen lesser and lesser workers buying from him, but he does not know why. What category of market research should Izwan go into to find out why? A) Explorative Research. B) Descriptive Research. C) Causal Research. D) Casual Research. Show Answer Correct Answer: A) Explorative Research. 25. ..... consists of evaluating each market segment's attractiveness and selecting one or more segments to enter A) Positioning. B) Mass customization. C) Market targeting. D) Market segmentation. Show Answer Correct Answer: C) Market targeting. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books