This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 3 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 3 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A form of nonpersonal promotion that publicizes ideas, goods, or services in a variety of media outlets is called: A) Selling. B) Distributing. C) Contrasting. D) Advertising. Show Answer Correct Answer: D) Advertising. 2. A company's percentage of the total sales volume generated by all companies that compete in a given market is called ..... A) Target market. B) Market share. C) Promotion. D) Marketing mix. Show Answer Correct Answer: B) Market share. 3. If a new company wants to cut on its costs in order to provide its products at competitive prices, which element of marketing mix can be compromised with? A) Product's raw materials. B) Advertising. C) Packaging. D) Physical distribution. Show Answer Correct Answer: C) Packaging. 4. What is NOT a component of the marketing mix? A) Product. B) Price. C) People. D) Promotion. Show Answer Correct Answer: C) People. 5. According to McClelland's theory, which need is primarily focused on the desire for social relationships and belonging? A) Security Need. B) Achievement Need. C) Affiliation Need. D) Power Need. Show Answer Correct Answer: C) Affiliation Need. 6. Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) ..... A) Variable. B) Case study. C) Experiment. D) Hypothesis. Show Answer Correct Answer: A) Variable. 7. What are the objectives of advertising? A) Reducing customer engagement. B) Increasing production costs. C) The objectives of advertising include informing, persuading, reminding, creating brand awareness, and stimulating demand. D) Limiting market reach. Show Answer Correct Answer: C) The objectives of advertising include informing, persuading, reminding, creating brand awareness, and stimulating demand. 8. Target market is the group of customers most likely to buy your product. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 9. When selecting criteria for effective market segmentation, which factor ensures that segments generate revenue and contains enough volume to warrant separate marketing efforts and resources? A) Accessible. B) Measurable. C) Substantial. D) Actionable. Show Answer Correct Answer: C) Substantial. 10. The minimum level or the factor price at which the product may be sold is set by: A) Product cost. B) Utility in the market. C) Level of competition. D) Government regulation. Show Answer Correct Answer: A) Product cost. 11. The point at which total revenue equals total cost and the company makes neither a profit nor a loss is called the: A) Markup price. B) Target return. C) Break-even volume. D) Cost-plus pricing. Show Answer Correct Answer: C) Break-even volume. 12. Colours have different meanings in different cultures A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 13. Market research is done to determine A) Need and preferences of the consumers. B) Needs and preferences of society. C) Needs and preference of nations. D) None. Show Answer Correct Answer: A) Need and preferences of the consumers. 14. What kind of decision making are you probably using when you buy a packet of milk? A) Extensive. B) Rational. C) Habitual. D) Emotional. Show Answer Correct Answer: C) Habitual. 15. Menciptakan pasar baru dan belum terjamah yang memiliki potensi besar untuk meraih pertumbuhan dan keuntungan tanpa harus bersaing dengan banyak pesaing merupakan pemahaman dari ..... A) Red ocean. B) Yellow ocean. C) Pink ocean. D) Blue ocean. Show Answer Correct Answer: D) Blue ocean. 16. Which marketing concept focuses on creating, communicating, and delivering superior value to customers? A) Production Concept. B) Selling Concept. C) Marketing Concept. D) Product Concept. Show Answer Correct Answer: C) Marketing Concept. 17. Give an example of a sales promotion technique. A) Public relations. B) Product placement. C) Discount or special offer. D) Loyalty program. Show Answer Correct Answer: C) Discount or special offer. 18. What does EOM stand for? A) End Of Meeting. B) End of May. C) End of Month. D) End of Monitoring. Show Answer Correct Answer: C) End of Month. 19. The most important goal of publicity is to do which of the following for a company? A) Increase image of firm. B) Inform consumers about an upcoming sale. C) Criticize competitors. D) Defend the firm's products. Show Answer Correct Answer: A) Increase image of firm. 20. Who is the Father of Modern Marketing? A) Philip Kotler. B) Peter F Drucker. C) Abraham Maslow. D) Raymond Kroc. Show Answer Correct Answer: B) Peter F Drucker. 21. What is the primary focus of competitors in the marketing system? A) Analyzing the company's weaknesses. B) Collaborating with the company to maximize profits. C) Offering similar products or services in the same market. D) Promoting the company's products. Show Answer Correct Answer: C) Offering similar products or services in the same market. 22. Climate change and health condition are two factor belong to A) Physical environment. B) Globalization. C) Social responsibilities. D) Technology. Show Answer Correct Answer: A) Physical environment. 23. Manajemen rantai pasokan harus mencakup beberapa masalah yang mungkin timbul di bawah ini, kecuali: A) Konfigurasi jaringan yang ada. B) Strategi dalam melakukan distribusi. C) Ketersediaan sistem informasi. D) Promosi Kualitas Produk. Show Answer Correct Answer: D) Promosi Kualitas Produk. 24. What is market segmentation? A) The process of dividing a broad customer base into sub-groups. B) The process of creating a new product. C) The process of pricing products. D) The process of promoting products. Show Answer Correct Answer: A) The process of dividing a broad customer base into sub-groups. 25. Which of the following best defines market segmentation? A) Targeting all customers with the same marketing strategy. B) Dividing the market into distinct groups with similar needs and characteristics. C) Selling products to various markets without customization. D) Focusing only on niche markets. Show Answer Correct Answer: B) Dividing the market into distinct groups with similar needs and characteristics. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books