This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 10 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What does the internal environment of marketing consist of? A) Company resources, organizational culture, internal processes. B) Customers, competitors, suppliers. C) Political factors, economic factors. D) Technological advancements, environmental factors. Show Answer Correct Answer: A) Company resources, organizational culture, internal processes. 2. Conflict between the members of a same level of a channel is knownas: A) Vertical conflict. B) Horizontal conflict. C) Channel conflict. D) Temporary conflict. Show Answer Correct Answer: B) Horizontal conflict. 3. From the customer's perspective, price is what must be given up in exchange for a good or service; from the seller's perspective, price is the revenue that will be gained in the exchange of a good or service. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 4. What is the primary goal of market segmentation in marketing? A) To divide the market into smaller, more manageable segments. B) To increase the price of products for specific customers. C) To eliminate competition from the market. D) To reduce the number of products offered by a company. Show Answer Correct Answer: A) To divide the market into smaller, more manageable segments. 5. ..... from the METHODS OF PRIMARY RESEARCH A) Test market. B) Reports. C) Internal Data. D) Public sources. Show Answer Correct Answer: A) Test market. 6. Which of the following is not a product of bank? A) Demat account. B) Bank building. C) Auto loan. D) Home loan. E) None of these. Show Answer Correct Answer: B) Bank building. 7. K A) H. B) Y. C) All the above. D) None of the above. Show Answer Correct Answer: B) Y. 8. ..... is the creative phase where the firm seeks to discover new product opportunities by collecting ideas from customers, employees, competitors, distributors, and market trends. Quantity matters more than quality at this stage. A) Idea Screening. B) Idea Generation. C) Concept Testing. D) Business Analysis. Show Answer Correct Answer: B) Idea Generation. 9. Products are always tangible goods. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 10. Which of the following brands failed due to poor STP decisions and positioning it as the 'cheapest car'? A) Renault Kwid. B) Tata Nano. C) Maruti Alto. D) Hyundai Eon. Show Answer Correct Answer: B) Tata Nano. 11. Salah satu aspek psikologis yang menggerakkan mahluk hisup dalam aktivitas-aktivitasnya dan menjadi dasar (alasan) berusaha adalah ..... A) Keinginan. B) Harapan. C) Kebutuhan. D) Kepuasan. E) Kemauan. Show Answer Correct Answer: C) Kebutuhan. 12. In demand forecasting, what is a 'Potential Market'? A) Consumers who have purchased the product before. B) Consumers interested but unable to purchase the product. C) Consumers actively seeking alternatives. D) Consumers who regularly buy similar products. Show Answer Correct Answer: B) Consumers interested but unable to purchase the product. 13. The main purpose of branding is to: A) Reduce cost. B) Increase production. C) Differentiate the product from competitors. D) Decrease competition. Show Answer Correct Answer: C) Differentiate the product from competitors. 14. Identify an disadvantage of a limited liability corporation. A) May be difficult to raise money compared to a corporation. B) Double taxation. C) The partners may disagree thus causing problems in the business. D) The owner of the co.mpany has unlimited liability. Show Answer Correct Answer: A) May be difficult to raise money compared to a corporation. 15. Goals that state what a marketer wants to achieve through pricing are called: A) Maximizing sales. B) Sales objectives. C) Psychological pricing. D) Pricing objective. Show Answer Correct Answer: D) Pricing objective. 16. To get their goods to the end user, several companies use marketing intermediaries. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 17. Environmental issues:Language, culture, behavior, attitude is categorized into ..... A) Employment. B) Political. C) Legal. D) Social and Culture. Show Answer Correct Answer: D) Social and Culture. 18. Which factor is psychological in consumer buying? A) Social class. B) Occupation. C) Motives and perception. D) Peer influence. Show Answer Correct Answer: C) Motives and perception. 19. Which term doesn't belong to this group? A) Population. B) Education. C) Media views. D) Innovations. Show Answer Correct Answer: D) Innovations. 20. What are marketing strategies? A) The process of managing a company's marketing activities. B) The changes in customer needs and preferences over time. C) The plans and tactics used to reach organizational objectives. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: C) The plans and tactics used to reach organizational objectives. 21. Organization B evaluates the risk of extreme weather events disrupting component manufacturing or transportation and develop contingency plans to ensure supply chain resilience. This would be focused on which PESTLE force? A) Economical. B) Environmental. C) Social. D) Cultural. Show Answer Correct Answer: B) Environmental. 22. Airtight containers and packets used for chips, biscuits and jams, etc. are the example of ..... A) Product combination. B) Product identification. C) Self-service outlets. D) Product protection. Show Answer Correct Answer: D) Product protection. 23. What is a niche strategy? A) A strategy that focuses on a small and specific market segment. B) A strategy that attacks larger businesses to take market share. C) A strategy that expands market. D) A strategy that copies and improves upon competitors' products. Show Answer Correct Answer: A) A strategy that focuses on a small and specific market segment. 24. Must be formulated in terms of targeted levels of customer service A) Marketing Objectives. B) Channel Objectives. C) All the above. D) None of the above. Show Answer Correct Answer: B) Channel Objectives. 25. Amazon expanding into AWS, Prime Video, Whole Foods, Echo devices, and healthcare primarily shows: A) High consistency. B) Low consistency. C) Depth. D) Length. Show Answer Correct Answer: B) Low consistency. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books