This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 11 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Segmentation is the process of: A) Dividing the market into homogenous groups. B) Selecting one group of consumers among several other groups. C) Creating a unique space in the minds of the target consumer. D) None of these. Show Answer Correct Answer: A) Dividing the market into homogenous groups. 2. Customer Benefits-Customer Costs =??? A) Customer Satisfaction. B) Customer Value. C) Customer Demand. D) Customer Need. Show Answer Correct Answer: B) Customer Value. 3. What is the important role of technology in services? A) Increasing efficiency and productivity. B) Reducing the quality of services. C) Making services more expensive. D) Eliminating the need for staff. Show Answer Correct Answer: A) Increasing efficiency and productivity. 4. The tube of toothpaste, symbolizes which level of packaging? A) Primary. B) Secondary. C) Transportation. D) Tertiary. Show Answer Correct Answer: A) Primary. 5. Explain the concept of direct vs. indirect distribution. A) Direct distribution involves using multiple retailers; indirect distribution sells directly to consumers. B) Direct distribution is only for online sales; indirect distribution is for physical stores. C) Direct distribution requires a middleman; indirect distribution sells directly to consumers. D) Direct distribution sells directly to consumers; indirect distribution uses intermediaries. Show Answer Correct Answer: D) Direct distribution sells directly to consumers; indirect distribution uses intermediaries. 6. THE INTERNAL RECORDS SYSTEM SUPPLIES HAPPENINGS DATA WHILE THE MARKETING INTELLIGENCE SYSTEM SUPPLIES RESULTS DATA. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 7. Which of the following Marketing philosophies aim at selling more and more products through innovations in manufacturing? A) Product. B) Production. C) Marketing. D) Societal. Show Answer Correct Answer: A) Product. 8. .... questions allow respondents to answer in their own words and often reveal more about how people think. A) Open-end. B) Dichotomous. C) Likert scale. D) Multiple choice. E) Semantic differential. Show Answer Correct Answer: A) Open-end. 9. Marketing is a process aiming at ..... ? A) Profit making. B) Production. C) Customer satisifaction. D) Selling. Show Answer Correct Answer: C) Customer satisifaction. 10. Marketing tactics such as ..... aims to boost sales quickly. A) Special promotions. B) Premium brands. C) Market share. D) Product launch. Show Answer Correct Answer: A) Special promotions. 11. Four stages in life of a product A) Product Life Cycle. B) Technology Adoption Life Cycle. C) Dawg house life cycle. D) Ramen life cycle. Show Answer Correct Answer: A) Product Life Cycle. 12. Yang bukan termasuk pembahasan inti di dalam marketing adalah A) Brand. B) Need, Want, Demand. C) Customer Satisfaction. D) Marketing Myopia. E) Marketing Environment. Show Answer Correct Answer: D) Marketing Myopia. 13. According to the traditional point of view ..... is called market. A) Actual Buyer. B) Possible Buyer. C) The group of actual and possible buyers. D) Special Place. Show Answer Correct Answer: D) Special Place. 14. Select the technique and example used in pricing products.Technique:Pricing products lower than average in order to stimulate sales or just to get customers to come in and purchase not just the lower priced items, but other items as well. Example:Pricing a gallon of milk for $ 1 when normally it sells for $ 2.50 A) Promotional Pricing. B) Everyday Low Price (EDLP). C) Pricing Lining. D) Bundle Pricing. Show Answer Correct Answer: A) Promotional Pricing. 15. When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ..... A) Develop the research plan. B) Define the problem. C) Collect the information. D) Analyze the information. E) Make the decision. Show Answer Correct Answer: B) Define the problem. 16. What is a Disadvantage of International Business? A) Political Risk. B) Stability. C) Profit. D) Growth. Show Answer Correct Answer: A) Political Risk. 17. Intangible items that have monetary value and satisfy your needs and wants are ..... A) Promotions. B) Selling. C) Services. D) Ideas. Show Answer Correct Answer: C) Services. 18. Choose the concept to the following definition:It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. A) Microenvironment. B) Macroenvironment. C) Marketing Environment. D) None of the above. Show Answer Correct Answer: C) Marketing Environment. 19. Retailers are finding that developing a partnership or long-term relationship with their vendors (channel members) results in more successful placement of their products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 20. The five alternative concepts under which organizations design and carry out their marketing strategies consists of which of the following? A) The production, selling, marketing, societal marketing concepts, supplier needs. B) The production, product, selling, marketing, societal marketing concepts. C) Brand extensions, profits through sales volume, supplier needs, product, selling. D) None of the above. Show Answer Correct Answer: B) The production, product, selling, marketing, societal marketing concepts. 21. Which are included in the promotional mix? A) Personal selling, advertising, direct marketing, sales promotion, and public strategies. B) Product, Place, Price, Promotion, and advertising. C) Headline, copy, illustration, and signature. D) Non-personal selling, word of mouth advertising, marketing strategies, and promotion. Show Answer Correct Answer: A) Personal selling, advertising, direct marketing, sales promotion, and public strategies. 22. Something that can be acquired via exchange to satisfy a need or a want: A) Product. B) Places. C) Services. D) Goods. Show Answer Correct Answer: A) Product. 23. Which of the following items might be included in a marketing plan's appendix? A) A list of marketing objectives. B) A product photograph. C) The organization's mission statement. D) A SWOT analysis chart. Show Answer Correct Answer: B) A product photograph. 24. What is the primary basis of segmentation in marketing? A) Demographic factors. B) Geographic location. C) Product pricing. D) Market characteristics. Show Answer Correct Answer: D) Market characteristics. 25. Tangible items that have monetary value and satisfy one's needs and wants are ..... A) Services. B) Ideas. C) Concepts. D) Goods. Show Answer Correct Answer: D) Goods. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books