This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 12 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 12 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Price skimming is charging of ..... in the beginning: A) High price. B) Low price. C) Moderate price. D) None of these. Show Answer Correct Answer: A) High price. 2. True or False. When writing a news release the questions, who, what, when, where, why and how should be answered. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 3. The bargaining power of buyers is strong when: A) There are many suppliers offering similar products. B) The buyers purchase in small quantities. C) The product is highly differentiated. D) Switching costs for buyers are high. Show Answer Correct Answer: A) There are many suppliers offering similar products. 4. .... is the major objective of any marketing activity in the world. A) . Promotion. B) . Selling. C) . Assembling. D) . Transportation. Show Answer Correct Answer: B) . Selling. 5. ..... channels consist of company salespeople contacting buyers in the target market. A) Advocate. B) Social. C) Expert. D) Direct. Show Answer Correct Answer: A) Advocate. 6. If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing? A) Geographic. B) Behavioral. C) Demographic. D) Psychographic. E) Geodemographic. Show Answer Correct Answer: B) Behavioral. 7. A company's total promotion mix also called its ..... , consists of advertising, public relations, personal selling and sales promotion. A) Marketing communications mix. B) Integrated marketing communications. C) Integrating promotion mix. D) Social media marketing. Show Answer Correct Answer: A) Marketing communications mix. 8. Which of the following statements best describes the Production Concept? A) Customers will favor products that are readily available at reasonable prices. B) Continuous improvement in product quality and features is essential. C) Heavy promotion and pressure selling tactics are necessary to generate sales. D) Companies should focus on customer needs and satisfaction. Show Answer Correct Answer: A) Customers will favor products that are readily available at reasonable prices. 9. What does EOD stand for? A) End of Day. B) End of December. C) End of Diagram. D) End of Distance. Show Answer Correct Answer: A) End of Day. 10. Which of the following is the example of Dunlop A) Brand. B) Branding. C) Brand Mark. D) Brand Name. Show Answer Correct Answer: D) Brand Name. 11. Which of the following is NOT a benefit of conducting customer profiling? A) Identifying target markets. B) Improving product design. C) Enhancing customer satisfaction. D) Reducing marketing costs. Show Answer Correct Answer: B) Improving product design. 12. Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction? A) Selling. B) Product. C) Societal. D) Marketing. Show Answer Correct Answer: C) Societal. 13. What does Sensory Marketing aim to achieve? A) Maximizing distribution channels. B) Reducing product prices. C) Minimizing customer interactions. D) Stimulating purchases through emotional and cognitive reactions. Show Answer Correct Answer: D) Stimulating purchases through emotional and cognitive reactions. 14. Suppliers, intermediaries, and customers form part of the: A) Political environment. B) Macro environment. C) Micro environment. D) Legal environment. Show Answer Correct Answer: C) Micro environment. 15. This involves setting a price by adding a fixed amount or percentage to the cost of making or buying the product A) Competition based pricing. B) Penetrating pricing. C) Cost based pricing. D) Market skimming. Show Answer Correct Answer: C) Cost based pricing. 16. Be cool limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailers-consumer. Identify the function of marketing being described in the above lines. A) Physical distribution. B) Transportation. C) Warehousing. D) Standardisation and grading. Show Answer Correct Answer: A) Physical distribution. 17. Why do companies focus on customer satisfaction in CRM? A) Satisfied customers tend to buy less frequently. B) Customer satisfaction has no impact on customer loyalty. C) It is more cost-effective to keep existing customers satisfied than to attract new ones. D) Customer satisfaction depends on low prices. Show Answer Correct Answer: C) It is more cost-effective to keep existing customers satisfied than to attract new ones. 18. Institutional promotion aims to promote a specific product. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 19. Which is the main feature of publicity? A) To increase sales. B) Non Profit Oriented. C) Cost Minimize. D) Impersonal Selling effort. Show Answer Correct Answer: B) Non Profit Oriented. 20. According to the document, what should be a key consideration for businesses adapting their marketing strategies? A) Staying stagnant in their approach. B) Responding to environmental changes. C) Focusing solely on traditional methods. D) Ignoring market feedback. Show Answer Correct Answer: B) Responding to environmental changes. 21. The resellers' market is found in wholesaling and retailing operations where the person responsible for purchasing is simply called a: A) Seller. B) Wholesaler. C) Retailer. D) Buyer. Show Answer Correct Answer: D) Buyer. 22. What is a characteristic of the macroenvironment? A) Influences that affect all businesses in an industry. B) Internal company policies. C) Individual employee actions. D) None of the above. Show Answer Correct Answer: A) Influences that affect all businesses in an industry. 23. A promise which states the claims about the quality and durability of a product. A) Advertisement. B) Product guarantee. C) Legal procedure. D) Product warranty. Show Answer Correct Answer: B) Product guarantee. 24. Which of the following CANNOT be Marketed? A) Services. B) Organizations. C) Events. D) None of the Above. Show Answer Correct Answer: D) None of the Above. 25. The term "marketing mix" describes: A) A composite analysis of all environmental factors inside and outside the firm. B) A series of business decisions that aid in selling a product. C) The relationship between a firm's marketing strengths and its business weaknesses. D) A blending of four strategic elements to satisfy specific target markets. Show Answer Correct Answer: D) A blending of four strategic elements to satisfy specific target markets. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books